The document discusses social media for business. It notes that traditional marketing is no longer working and businesses need to think of customers. Social media is not a campaign or strategy, but a business. Key aspects of social media include listening, openness, conversation, community, connectedness, and participation. Businesses should develop blogs, online profiles, share content to generate traffic, create business groups and pages, and interlink content across platforms to build their brand equity over time. Success requires listening, defining goals, planning, execution, measuring, and adjusting.

1. Social Media For Business
@mariomjankov

2. What is Social
Media ?
A Content To Share
and
Interaction.

3. The Challenge
Traditional Marketing
is NOT Working Anymore

4. Think Different
Think “Customers”!

5. So What Is Social Media ?
It’s not a Campaign.
It’s not a Strategy.

6. So What Is Social Media ?
It’s not a Campaign.
It’s not a Strategy.
It’s a Business!

7. Characteristics

8. Listening
Just
Listen
Carefully!

9. Openness
Openness &
Transparency

10. Conversation
Traditional Media
“Broadcasting” is
Dead.

11. Community
Communities
Forming.

12. Connectedness
Whenever
However and
Wherever.

13. Participation
Media or
Audience ?
No Difference.

14. Important !
CRM is Dead.
Long Live the CMR!
Customers Are in
Control!

15. More Important !!
Be Patient.
Be Passionate.
Take Care.

16. O.K.
Where To Start ?

17. Project Map

18. Project Map

19. 1
Develop, optimize and
maintain your Company
Blog

20. 2
Create your customized
Online Profile and
optimize your BIO

21. 3
Share your content and generate
traffic back to your site and blog
and increase your site and blog
search engine ranking

22. 4
Create and maintain your
Business Group and
Business Fan Page

23. 5
Interlink the content
from all social media
sources and start to build
your

24. 5
Interlink the content
from all social media
sources and start to build
your
Brand Equity

25. 6
Maintain your brand:
Listen - Set Goals - Plan
- Execution - Measure -
Adjust

26. Important!
Listen!
Define Success
Choose Eligible Social Media
Listen and Do Care
Listen and Do Care
Listen and Do Care
Measure
Adjust

27. Worth To Remember !!
Meet Your Be Innovative and Don’t Play
Customer Active “Numbers”
Have A Unique Make
Think Social Media
Content Word-Of-Mouth

28. Worth To Remember !!
Meet Your Be Innovative and Don’t Play
Customer Active “Numbers”
Have A Unique Make
Think Social Media
Content Word-Of-Mouth
Brand Equity

29. Thank You!
Q/A
@mariomjankov
Photos by Ola Kala
www.olakala.cz