Brand me brand now - personal branding campaign - workshop 1 presentation - July Nguyen Tran
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"Brand Me Brand Now" is a a personal branding campaign initiated for Global Leadership Program Participants in UCD Michael Smurfit Business School. The purpose of this campaign is to create a learning and sharing circle of like-minded students who aim to build their professional brands to attract more opportunities after graduation.
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Brand me brand now - personal branding campaign - workshop 1 presentation - July Nguyen Tran
- 1. BRAND ME BRAND NOW Workshop #1: Self-discovery
- 2. MEET THE HOSTS JULY 🌻 VERONIKA ☀ TRAN 🌊
- 3. AGENDA BRIEF INTRODUCTION WHY PERSONAL BRAND? SELF-REFLECTION SPACE CIRCLE SHARING Ice-breaking, Team, Ground rules Showcase & Campaign roadmap Breakout rooms Break Your stories & Key takeaways 01 02 03 04
- 4. AGENDA CATCH UP BRAND - MARKET FIT BRAND IMAGE DESIGN CIRCLE SHARING Your stories Your goals & Ways to achieve them Brand massage & Brand visual Key takeaways 01 02 03 04
- 6. #1. We’re here to share It’s not a lecture, we are not here to teach or to be taught. This is a supportive learning circle. #2. Hold ourselves accountable It means taking actions, engaging, supporting and committing to the end goals. #3. No judgement This is a safe place where you can be your authentic self. GROUND RULES
- 7. You + Your favourite Food
- 8. Rename
- 10. OUR MOTIVATION Sharing is learning. Quality connections. Creating impacts. Self-awareness. Personal Brand. New skills. Small circle. 2 phases. Workshops & Actions WHY? HOW? WHAT?
- 12. WHY IS IT IMPORTANT? Understand yourself. Choose the right direction. You as a commodity vs. a brand? Network = Net worth Leadership Open doors SELF-AWARENESS OPPORTUNITIES HIGHER VALUES
- 13. YOUR BRAND TELLS YOUR AUDIENCE 3 THINGS WHY? WHAT? HOW? My Brand The reason why you exist: Your values & Purpose The Behaviours: How you bring your values to the table? Your beliefs and points of difference: What makes you special?
- 14. WHY? WHAT? HOW? My Brand The reason why you exist: Your values & Purpose The Behaviours: How you bring your values to the table? Your beliefs & points of difference: What makes you special?
- 15. WHAT WOULD YOU PREFER? Fake it until you make it Fake it until you make it Authenticity ? ?
- 16. STEPS TO BUILD A PERSONAL BRAND (Phase 1) Discover Core Identity, Reflect, Understand Brand Message, Brand board, Tone of Voice, Define goals, audience CV, LinkedIn, Website (Phase 2) SELF-DISCOVERY GOAL SETTING SETTING CHANNELS DESIGN YOUR BRAND 01 02 03 04
- 17. CAMPAIGN TIMELINE MAR APR MAY JUN Brand Building Mar 12 & 26 Apr 9 & 30 Personal Website TBD Phase 1 Phase 2
- 18. SHOWCASE
- 20. What do I like the most about myself? What do you like the most about yourself?
- 21. What do I like the most about myself? Which three words would your best friend use to describe you?
- 22. What do I like the most about myself? What are the three most important things you’ve learned recently?
- 23. What do I like the most about myself? What are the three things you’re proud of achieving from your personal experience?
- 24. What do I like the most about myself? When do you feel the most energized?
- 25. List down 20 values important to you...
- 26. .select 10 which have the biggest value
- 27. select 5 out of 10
- 28. select 3
- 29. How does the “public you” differ from the “private you”?
- 30. What would you like to be remembered for?
- 31. Who are you without any labels?
- 32. Breakout Rooms
- 33. 04 CIRCLE SHARING Your stories & Takeaways
- 35. The Power of STORYTELLING
- 36. BUILD YOUR BRAND THROUGH STORYTELLING Fears Reality “I don’t have a story” Everyone has a unique story to tell. Do your homework. Find the sparks within you. “I am not funny enough to tell a story” You don’t have to be funny. Vulnerability is Opportunity. “People wouldn’t be interested in my story” Everyone loves stories. We are bonded through stories. People love to connect with you.
- 37. “Your past is your biggest asset.”
- 38. “AHA” MOMENT!
- 39. KEY TAKEAWAYS Self-discovery is a journey Differentiate by storytelling Authentic Personal Brand
- 40. Challenge Write your story Share to WhatsApp group
- 41. “YOU ARE MUCH MORE THAN YOUR JOB TITLE!”
- 42. Resources
- 43. Self-Reflection Workbook NEXT STEPS Join WhatsApp & LinkedIn Group Save the date: March 26th?
- 44. BRAND ME BRAND NOW Thank you and See you in the next workshop! Contact Tran Diem tran.diem@ucdconnect.ie