The document discusses the metamorphosis of advertising agencies from their origins in print media in the late 1800s to becoming digital-first organizations in the current era. It notes key milestones like the first TV spot airing in 1941 and the growth of the industry, reaching $18 billion in revenue by 2015. The document advocates for agencies to stop supporting isolated business units, invest in vision, and find value in coordinating across all screens and moments as advertising moves from prime time TV to being available anytime on every device.

1. THE METAMORPHASIS
OF THE AD AGENCY
A Point of View
May 4, 2015

2. I CAN CODE.

4. I CAN CODE.

5. I CAN CODE,
REALLY WELL.

7. First TV Spot: 1941

8. Printed: 1886

9. Printed: 1890s

10. $18bn
$3.2bn
$19bn
$10bn
$5bn
$10bn

11. BEFORE NOW
INTERUPTION
ONE SCREEN
REACH & FREQUENCY
PRIME TIME
INVITATION
EVERY SCREEN
MOMENTS
MY TIME

13. STOP SUPPORTING SILOES
FIND VALUE IN
TIMESCALING
INVEST IN
VISION

14. THE FUTURE
IS
EXCITING

15. THANK YOU@KEVINHUNG