Change by design was the theme for the 2017 Masters of B2B Marketing Conference. The three-day event brought together dozens of expert speakers and hundreds of industry players to discuss how purposeful change can drive organizational growth. These are the best nine insights shared by speakers.
How does Staples manage marketing to small businesses in the digital age? Advice and insights for CMO's on how to position themselves and their companies as marketing continues to evolve.
Ken Fenyo, Consumer Markets Lead, Fuel by McKinsey & Co.
Matt Nichols, General Partner, Commerce Ventures
David Anderton-Yang, Researcher, MIT Media Lab
Ashwin Ramasamy, Co-Founder and Chief Marketing Officer, PipeCandy
Practicology's Nicola Hollow joins NMPi's Big Debate to discuss how digital transformation and an increasing focus on being 'omnichannel' are challenging traditional organisation structures. In order to be more customer-centric, companies are having to think about moving from a siloed structure to a more integrated approach.
Soon we will shift from a world where we have traditional and digital marketing to just plain marketing, and Nicola Hollow from Practicology will share the skills a future marketer will need to fit into this integrated world.
The presentation outlines the changing face of digital marketing and future idea to the digital marketers. To build customer experiences, marketers should take note of the hottest trending technology and streamline marketing strategies with changing technology for businesses to survive. With the era of artificial intelligence embracing digital media, marketers should scale up to smart marketing innovations that needs to be plotted to drive customers down the marketing funnel.
Change by design was the theme for the 2017 Masters of B2B Marketing Conference. The three-day event brought together dozens of expert speakers and hundreds of industry players to discuss how purposeful change can drive organizational growth. These are the best nine insights shared by speakers.
How does Staples manage marketing to small businesses in the digital age? Advice and insights for CMO's on how to position themselves and their companies as marketing continues to evolve.
Ken Fenyo, Consumer Markets Lead, Fuel by McKinsey & Co.
Matt Nichols, General Partner, Commerce Ventures
David Anderton-Yang, Researcher, MIT Media Lab
Ashwin Ramasamy, Co-Founder and Chief Marketing Officer, PipeCandy
Practicology's Nicola Hollow joins NMPi's Big Debate to discuss how digital transformation and an increasing focus on being 'omnichannel' are challenging traditional organisation structures. In order to be more customer-centric, companies are having to think about moving from a siloed structure to a more integrated approach.
Soon we will shift from a world where we have traditional and digital marketing to just plain marketing, and Nicola Hollow from Practicology will share the skills a future marketer will need to fit into this integrated world.
The presentation outlines the changing face of digital marketing and future idea to the digital marketers. To build customer experiences, marketers should take note of the hottest trending technology and streamline marketing strategies with changing technology for businesses to survive. With the era of artificial intelligence embracing digital media, marketers should scale up to smart marketing innovations that needs to be plotted to drive customers down the marketing funnel.
Get Smart on B2B Marketing with our 7 Emerging Trends for 2017LinkedIn
Looking for the fresh ideas driving B2B marketing forward in 2017 and beyond? We've got you covered.
Join LinkedIn brand strategist, Peter Weinberg, as he shares the below seven trends to practice in 2017:
1. The True Value of Thought Leadership
2. The Sustainable Profitability of “Content Franchises”
3. The Growing Need for Touchpoint Consistency
4. The Promising Arrival of Everyone-As-A-Marketer
5. The Sudden Death of Hyper-targeting
6. The New Principles of Brand Investing
7. The Economic Case for Cost-Per-Connection
We'll also reveal how you can act on each of these seven trends in your work today.
Home buyers are increasingly searching online, they need more information than ever before. Most builders (which means the competition) are already online, and therefore a clear digital strategy becomes necessary. In such a competitive environment, relief lies in customer engagement, and thanks to technology, engagement costs have drastically fallen.
Slides from a client presentation given recently to a group of finance executives, outlining how to think about digital strategy and its relevance to their business. Works for just about any service industry in terms of thinking about digital strategy.
Slides from my keynote today at Performance Insights Conference Berlin, talking about how Coca Cola became the world's most social (and valuable) brand
How AI is transforming sales and marketing as we know it - a review of several real-world examples of how companies are using Ai to bring greater precision, higher conversion and spend optimization to their sales and marketing functions - and generating outsized results
Inbound Marketing: Don’t buy your customers’ attention. Earn it.Alex Rascanu
Marketing means communicating true value and significance to your audience.
If you want to succeed with marketing, don't buy your customers' attention. Earn it.
More on this presentation: http://www.alexrascanu.com/inbound-marketing-earn-customer-attention/
Marketing tech: Deep learning and content tactics to boost customer engagemen...National Retail Federation
Presentation from NRF 2019 Retail's Big Show
David Bessis, Founder and CEO, Tinyclues
Shirley Chen, Founder and CEO, Narrativ
Richard Kestenbaum, Co-Founder and Partner, Triangle Capital
Karen Moon, Co-Founder and CEO, Trendalytics
LSA Bootcamp Denver: Increasing Customer Engagement After the Sale (Dex Media)Localogy
This presentation was given to an audience of small businesses at the LSA Bootcamp in Denver 5/18/16 which was an event to help small businesses learn the fundamentals of digital marketing. For more on the event, visit: http://www.marketingbitz.com/marketing/boot-camp.aspx
LSA Bootcamp Denver: Making the Most of a Limited Marketing Budget (RevLocal)Localogy
This presentation was given to an audience of small businesses at the LSA Bootcamp in Denver 5/18/16 which was an event to help small businesses learn the fundamentals of digital marketing. For more on the event, visit: http://www.marketingbitz.com/marketing/boot-camp.aspx
Big Data & The Emergence of Social Selling | SugarCRM SugarCon #scon11InsideView
One of the biggest impact of social media on Businesses is the large amount of data that is being created every day.
This tsunami of data is having, and will have, a dramatic impact on both those who sell and on those who buy.
I will start by talking first about the impact on those who sell, and I will do so by telling you a real life story.
Get Smart on B2B Marketing with our 7 Emerging Trends for 2017LinkedIn
Looking for the fresh ideas driving B2B marketing forward in 2017 and beyond? We've got you covered.
Join LinkedIn brand strategist, Peter Weinberg, as he shares the below seven trends to practice in 2017:
1. The True Value of Thought Leadership
2. The Sustainable Profitability of “Content Franchises”
3. The Growing Need for Touchpoint Consistency
4. The Promising Arrival of Everyone-As-A-Marketer
5. The Sudden Death of Hyper-targeting
6. The New Principles of Brand Investing
7. The Economic Case for Cost-Per-Connection
We'll also reveal how you can act on each of these seven trends in your work today.
Home buyers are increasingly searching online, they need more information than ever before. Most builders (which means the competition) are already online, and therefore a clear digital strategy becomes necessary. In such a competitive environment, relief lies in customer engagement, and thanks to technology, engagement costs have drastically fallen.
Slides from a client presentation given recently to a group of finance executives, outlining how to think about digital strategy and its relevance to their business. Works for just about any service industry in terms of thinking about digital strategy.
Slides from my keynote today at Performance Insights Conference Berlin, talking about how Coca Cola became the world's most social (and valuable) brand
How AI is transforming sales and marketing as we know it - a review of several real-world examples of how companies are using Ai to bring greater precision, higher conversion and spend optimization to their sales and marketing functions - and generating outsized results
Inbound Marketing: Don’t buy your customers’ attention. Earn it.Alex Rascanu
Marketing means communicating true value and significance to your audience.
If you want to succeed with marketing, don't buy your customers' attention. Earn it.
More on this presentation: http://www.alexrascanu.com/inbound-marketing-earn-customer-attention/
Marketing tech: Deep learning and content tactics to boost customer engagemen...National Retail Federation
Presentation from NRF 2019 Retail's Big Show
David Bessis, Founder and CEO, Tinyclues
Shirley Chen, Founder and CEO, Narrativ
Richard Kestenbaum, Co-Founder and Partner, Triangle Capital
Karen Moon, Co-Founder and CEO, Trendalytics
LSA Bootcamp Denver: Increasing Customer Engagement After the Sale (Dex Media)Localogy
This presentation was given to an audience of small businesses at the LSA Bootcamp in Denver 5/18/16 which was an event to help small businesses learn the fundamentals of digital marketing. For more on the event, visit: http://www.marketingbitz.com/marketing/boot-camp.aspx
LSA Bootcamp Denver: Making the Most of a Limited Marketing Budget (RevLocal)Localogy
This presentation was given to an audience of small businesses at the LSA Bootcamp in Denver 5/18/16 which was an event to help small businesses learn the fundamentals of digital marketing. For more on the event, visit: http://www.marketingbitz.com/marketing/boot-camp.aspx
Big Data & The Emergence of Social Selling | SugarCRM SugarCon #scon11InsideView
One of the biggest impact of social media on Businesses is the large amount of data that is being created every day.
This tsunami of data is having, and will have, a dramatic impact on both those who sell and on those who buy.
I will start by talking first about the impact on those who sell, and I will do so by telling you a real life story.
Bangladesh Tariff Commission conducted a comprehensive study on Problems and Prospects of IT and IT Enabled Services Outsourcing in Bangladesh keeping in mind the importance of its impact in the socio-economic development of Bangladesh. This paper covers only the executive summery. The detailed study report could be found in the Commission's library.
Lancamento Centro Empresarial Luiz Severiano Ribeiro MozakINVEXO Imobiliária
Lancamento Centro Empresarial Luiz Severiano Ribeiro Mozak
Salas Comerciais e lojas disponíveis à venda.
Últimas unidades, garanta já a sua sala ou loja.
[Webinar] Der richtige User Research Mix als Sprungbrett für die effiziente C...Unbounce
Der Druck, die Conversion Rate schnell erhöhen zu müssen, verführt viele dazu, vorschnell mit wahllosen A/B-Tests loszulegen, ohne die konkreten Bedürfnisse der eigenen Besucher zu verstehen.
Lotte Larsen und Nina Bordet optimieren seit 17 Jahren Kaufabschlüsse. In diesem Unwebinar zeigen sie, wie du mit den richtigen Tools ein tiefes Verständnis von deinen Besuchern bekommst.
Denn das ist - im Gegensatz zu dem so oft angewendeten Best-Practice-Ansatz - die beste Ausgangslage für A/B-Tests, die zu höheren Conversions führen.
In 25 Minuten zeigen Lotte und Nina, die Gründerinnen von mindberry Consulting:
- Warum Nutzerforschung der Ausgangspunkt für Optimierung sein sollte
- Wie du dir schnell wertvolles Wissen über Nutzer aneignest
- Konkrete Beispiele, wie User Research bei mindberry-Projekten genutzt wurde
...und vieles mehr!
[Webinar] DMK16 Marketing Trends + Webinare als essentieller Bestandteil im C...Unbounce
Webinare sind eines der wichtigsten Instrumente, um Mitarbeitern und Kunden direkt und persönlich Inhalte zu vermitteln. Sie eignen sich für Lead-Kampagnen, Produktvorstellungen oder zur Online-Weiterbildung.
Die Einsatzmöglichkeiten sind so zahlreich wie der Inhalt, der darüber transportiert werden kann.
Im interaktiven Unwebinar von Citrix Webinar-Expertin Julia Lenhard erfährst du:
- in welchen Unternehmensbereichen sich Webinare sinnvoll einsetzen lassen
- wie du mithilfe von Webinaren Neukunden generierst
- warum effiziente Nachbereitung von Leadkampagnen essentiell ist
...und vieles mehr!
A Recap of 2013 for the Daily Deal, Coupon, and Ecommerce Industries.Marc Horne
A recap of 2013 for the daily deal, coupon, and ecommerce industries presented by http://dailydealbuilder.com. Questions? email us at support@hcdesk.com.
Recap of 2013 for the Daily Deal, Coupon Software, and Ecommerce IndustriesChris Powell
I believe one of the greatest ways we can advance our businesses is by learning from past successes and failures, both internally and externally… Internally (within your company), what actions were exectured this year that brought you the most revenue? Most interaction, shares, and social media influence? What actions did your company take that caused you the most headaches and wasted the most amount of time / resources? What about externally? Have you closely followed your competitors to see what they were up to?
It’s important each year to create a SWOT analysis for your company that looks back on your actions of the past year, as well as one that looks forward to the upcoming year. Making a SWOT is one of those things I did while attending college, but never fully understood the value until I created one for my company
7 ESSENTIAL TIPS FOR EFFECTIVE LEAD GENERATION.pptxA2digital
: In simple words, Lead Generation/Lead generation marketing is the process of getting people interested in your business and gradually converting them through your pipeline into paying customers. Some people see lead generation as a big email blaster and an intrusive salesperson. However, today these techniques are no longer successful.
Today, most companies have moved to online marketing.
That’s because Google and Facebook generate more revenue than any traditional media company. After all, they control more eyeballs. That’s why digital marketing matters; it’s where the attention is.
Nearly 5 billion people worldwide go online to shop, learn, entertain themselves and even work.
If you want to reach those people, digital marketing is a must.
Maybe you think you have a local store, so you don’t need to worry about digital marketing.
You’d be wrong.
Lead Generation for Small Business: Experts Weigh In
Managing your sales using a simple CRM is critical. The question is how do you even generate leads in the first place? Lead generation is the lifeblood of small businesses. If done right, generating great quality leads can be a major catalyst for growth and revenue. But with so many lead generation tactics and approaches available out there, small businesses want to know which are the most effective to use.
To help answer this question, we’ve reached out to a panel of small business sales and marketing experts and asked them all a single question: “What is the most effective lead generation technique(s) for small businesses“?
We set off to help SMEs And MNCs to optimize their website on Google through SEO we bring them with more traffic,
as we are aware that Search Engine Optimization (SEO) is very important to any type of business
who wants their business to come from internet.
U will get to know about what is digital marketing, its importance, different channels of digital marketing (SEO, SMM, Affiliate marketing, content marketing),what is dropshipping model, what is copywriting & future and myths of digital marketing. To know more in detail visit here https://yash.thedigitalamigo.com/
A 12 slide practical guide on how to tap the value of what you know to attract, nurture and close your prospects.
How to give away some of your most valuable information to connect you with your most valuable prospects: customers who need what you sell.
A quick guide on improving your sales and marketing pipeline.
A GUIDE TO ONLINE MARKETING
Gain control over your online advertising dollars
Presented by : 411 Locals
The online marketing agency
preferred by small business
owners from all over the US.
Whats the work of a digital marketing specialistMDEmamHossen3
With the incoming of smart tendency similar as phones and laptops, along with the
movement for each country for networking structures to enable high-speed internet to its
public, other and other people are now having access to the internet. Further, all offline
exertion is now pushed towards digitalization, thanks to the ease and comfort they supply
to people. Marketing is no exception, with the digitization movement, new techniques for
promoting products have evolved similarly to emails, social media, webinars, search
motors, mobile uses. This has created a fully new terrain known as digital marketing.
Power Point used by Edge Marketing for a series of Marketing Strategies workshops conducted for the Indiana Small Business Dev. Center (ISBDC). 2009 Disaster relief program for businesses in Flood areas of Indiana.
Innovative Marketing Strategy for SMEs of India in specific to Digital mediaShakir Ali
Innovative Digital Marketing Strategy for Small & Medium Entreneures of India. Opportunities which Digital Marketing brings to SMEs to overcome Challenges and reach the target audience.
With the transition to the 2000s, traditional marketing methods have left their throne to digital marketing methods. The digital marketing method, which has a higher level of controllability and is cheaper than the traditional methods it leaves behind, stands out as it facilitates accessibility and allows to meet incoming demands quickly.
Similar to See More Business with Black Point Interactive (20)
How to Run Landing Page Tests On and Off Paid Social PlatformsVWO
Join us for an exclusive webinar featuring Mariate, Alexandra and Nima where we will unveil a comprehensive blueprint for crafting a successful paid media strategy focused on landing page testing.With escalating costs in paid advertising, understanding how to maximize each visitor’s experience is crucial for retention and conversion.
This session will dive into the methodologies for executing and analyzing landing page tests within paid social channels, offering a blend of theoretical knowledge and practical insights.
The Pearmill team will guide you through the nuances of setting up and managing landing page experiments on paid social platforms. You will learn about the critical rules to follow, the structure of effective tests, optimal conversion duration and budget allocation.
The session will also cover data analysis techniques and criteria for graduating landing pages.
In the second part of the webinar, Pearmill will explore the use of A/B testing platforms. Discover common pitfalls to avoid in A/B testing and gain insights into analyzing A/B tests results effectively.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROVWO
In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
https://nidmindia.com/
Everyone knows the power of stories, but when asked to come up with them, we struggle. Either we second guess ourselves as to the story's relevance, or we just come up blank and can't think of any. Unlocking Everyday Narratives: The Power of Storytelling in Marketing will teach you how to recognize stories in the moment and to recall forgotten moments that your audience needs to hear.
Key Takeaways:
Understand Why Personal Stories Connect Better
How To Remember Forgotten Stories
How To Use Customer Experiences As Stories For Your Brand
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
First Things First: Building and Effective Marketing Strategy
Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success.
Key Takeaways:
-Recognize the critical role of strategy in marketing
-Learn our approach for building an actionable, effective marketing strategy
-Receive templates and guides for developing a marketing strategy
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Is AI-Generated Content the Future of Content Creation?Cut-the-SaaS
Discover the transformative power of AI in content creation with our presentation, "Is AI-Generated Content the Future of Content Creation?" by Puran Parsani, CEO & Editor of Cut-The-SaaS. Learn how AI-generated content is revolutionizing marketing, publishing, education, healthcare, and finance by offering unprecedented efficiency, creativity, and scalability.
Understanding
AI-Generated Content:
AI-generated content includes text, images, videos, and audio produced by AI without direct human involvement. This technology leverages large datasets to create contextually relevant and coherent material, streamlining content production.
Key Benefits:
Content Creation: Rapidly generate high-quality content for blogs, articles, and social media.
Brainstorming: AI simulates conversations to inspire creative ideas.
Research Assistance: Efficiently summarize and research information.
Market Insights:
The content marketing industry is projected to grow to $17.6 billion by 2032, with AI-generated content expected to dominate over 55% of the market.
Case Study: CNET’s AI Content Controversy:
CNET’s use of AI for news articles led to public scrutiny due to factual inaccuracies, highlighting the need for transparency and human oversight.
Benefits Across Industries:
Marketing: Personalize content at scale and optimize engagement with predictive analytics.
Publishing: Automate content creation for faster publication cycles.
Education: Efficiently generate educational materials.
Healthcare: Create accurate content for patients and professionals.
Finance: Produce timely financial content for decision-making.
Challenges and Ethical Considerations:
Transparency: Disclose AI use to maintain trust.
Bias: Address potential AI biases with diverse datasets.
SEO: Ensure AI content meets SEO standards.
Quality: Maintain high standards to prevent misinformation.
Conclusion:
AI-generated content offers significant benefits in efficiency, personalization, and scalability. However, ethical considerations and quality assurance are crucial for responsible use. Explore the future of content creation with us and see how AI is transforming various industries.
Connect with Us:
Follow Cut-The-SaaS on LinkedIn, Instagram, YouTube, Twitter, and Medium. Visit cut-the-saas.com for more insights and resources.
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
The Secret to Engaging Modern Consumers: Journey Mapping and Personalization
In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty.
Key Takeaways:
Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future Trends
3. SMBs always need to grow.
Existing customers
move, switch
businesses, etc.
You need to replace
old customers.
And win new ones.
The #1 Challenge of
Small Businesses:
FINDING &
KEEPING
CUSTOMERS
Source: Forbes
3
4. Who are the best customers
to attract?
The ones who are actively
looking to buy
what you are actively
looking to sell.
4
5. How do people find
businesses these days?
On their smartphones.
On their tablets.
On their laptops.
On their computers.
Through search engines.
Through social networking.
5
6. Digital Marketing
Attracting customers who are looking for businesses
online is called digital marketing.
You are an
expert in:
YOUR
BUSINESS
6
You are not
an expert in:
DIGITAL
MARKETING
7. 7
Did You Know?
44%
of online
shoppers begin
by using a search
engine.
Source: Interconnected World:
Shopping and Personal Finance
70%
of the links
search users
click on are
organic, not
paid.
Source: Marketing Sherpa
60%
of all organic
clicks go to the
top three
organic search
results.
Source: Marketing Sherpa
33%
of traffic from
Google’s organic
search results go
to the first item
listed.
Source: Search Engine Watch
75%of users never
scroll past the
first page of
search results.
Source: MarketShareHitLink.com
8. 8
Did You Also Know?
50%
of all mobile searches
are conducted in hopes
of finding local results.
$
44%
of those searches
result in a
purchase.
9. 9
So, Search Engine Optimization is critical,
and local search really matters.
Effective website design is also critical.
The content on your website really
matters, too.
For example, consider video.
10. 10
Did you know that YouTube is now the
2nd largest search engine on the
planet, with billions of unique searches
per month.
Nearly 9 out of 10 consumers report they
may watch an online video for product
information.
Should your business consider video?
11. 3 Ways We Help You Grow
Website
Design
Search Engine
Optimization
Local
SEO
11
12. We will give you a custom-
designed website that:
12
Attracts more visitors.
Looks great on all screens: Computers,
Phones, Tablets.
Ranks higher in search results.
Focuses on search results in your
sales area.
13. That’s Just for Starters
13
We also provide:
Video Marketing
Content Marketing
PPC Marketing
Social Media Marketing
Mobile Marketing
Lead Generation
Retargeting Marketing
Reputation Management
Persona Development
Keyword Development
Link Building Strategy
Analytics
14. “Wait, do I need all that?”
Not necessarily.
And not all at once.
Every business
is different.
14
15. Customized Solutions
15
We will customize a digital marketing
plan that helps you:
Attract Traffic
Generate Leads
Convert Customers
GROW
16. “But that’s what they all say.
What makes Black Point
Interactive different?”
16
19. We’re simply better,
in every way.
19
We tell your story with exceptional design and content.
So we deliver an online experience that separates you
from your competition.
Our website optimization is best in class and above-
board, no exceptions.
We do the work – no automated software, 3rd parties,
or shortcuts.
AND
