The document discusses strategies for increasing customer exposure, return rate, and recommendations through social media. It recommends finding customers, having them find your business, reminding them of your business, and giving them incentives to visit, buy from, and recommend your business. It then provides specific tactics like setting up a mobile keyword and short code for promotions, driving customers to landing pages or your business with timely promotions, and using various mobile optimizations and technologies in advertising.

1. For Transformational Outsourcing - Social Media Department

2. The rule is that you want to increase exposure
and customer return rate by:
 Finding them
 Having them find you
 Reminding them you are there
 Giving them a reason to visit/buy
 Giving them an incentive to recommend you
to others
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3.  Either through local/mobile search or through
local/mobile advertising as well as offering
promotions
 Define campaign purpose
 Do you want people to call?
 Do you want customers to go to your shop?
 Do you just want leads so that you can them?
 Are you just building a list (SMS or Email)?
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4. Remember that traffic represents real people –
people who are potentially your customers.
 Local Search (Google)
 Offline occurrences (print media)
 Purchased traffic (Google Ads, Admob)
 Social Media (Facebook/Foursquare)
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6. These are things that will illicit someone to do
something.
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7. Set up a short code or mobile keyword with a
reputable service
 Make sure that you have all the capabilities
you want (polls, trivia, tracking, etc.)
 Most importantly, there must be a
confirmation of opt in and the ability to opt
out- it’s the law!
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8.  Set up a short code or mobile keyword with a
reputable service (Example: BizM3)
 Make sure that you have all the capabilities you
want (polls, trivia, tracking, etc.)
 Most importantly, there must be a confirmation of
opt in and the ability to opt out- it’s the law!
 Pick a mobile keyword that communicates the
customer or their business name.
 Example: If customer’s name is John, use keyword
John123, or if it’s John’s Pizza, use JohnPizza123
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9.  Use the keyword and short code on all
promotions, web, business cards, or at the
establishment itself – everywhere where
people will actually see it.
 Use a coupon or something that will
incentivize your customer to opt in.
 People will not opt in if all you do is spam them.
 Keep in touch with your customers with
specials, coupons, and important information.
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10.  Drive them to landing pages or to come in
directly
 This is immediate – 95% of all text messages
get opened within minutes
 Send out a promotion that expires within a
few hours
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11.  Business cards
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12. For Transformational Outsourcing - Social Media Department

13.  Mobile Pages
 Mobile Coupons
 Maps
 Click to Call
 SMS
 Specific Mobile Landing Pages
 Mobile Traffic Generation
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14.  Maps
 Directions
 Landing Page
 Coupon
 Click to Call
 Tags
 Google Boost
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15.  Maps
 Directions
 Landing Page
 Coupon
 Click to Call
 Tags
 Google Boost
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16.  Use Goo.gl to create shortened URLs and
create a QR Code
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