How to gain online credibility with new media and the internet.Shared at the recent Asian Financial Planners Seminar. More information at http://LouisaChan.com
33. All Rights Reserved, Not for Distribution
1
2
Presence
Content
Relationship3
Summary: Authority Lends Influence
4
5
6
Engagement
Endorsement
Evangelization
34. Let Authority Influence For Good
Evangelization
Engagement
Endorsement
Photo: Stuart Miles / FreeDigitalPhotos.net
36. All Rights Reserved, Not for Distribution
www.LouisaChan.com
Evangelization
Engagement
Endorsement
Thank You
Editor's Notes
Thank the planning committee and organizers
Thank the planning committee and organizers
picture online is very different. It is permanent. It can also be taken out of context and thus become a challenge to your authenticity and trustworthiness.It may be without context - a post separated from its original article or community tone - so people may take away a detrimental perception that could destroy you if you have spoken in ways representing either yourself or your company or brand without seeing the cliff ahead.
Dave Ramsey
Suze Orman
Ric Edelman - http://www.ricedelman.com/cs/about_richttp://www.russellbailyn.com/weblog/2007/10/famous_financial_advisors_whos.html
http://www.auditedmedia.com/news/research-and-data/top-25-us-newspapers-for-march-2013.aspx
picture online is very different. It is permanent. It can also be taken out of context and thus become a challenge to your authenticity and trustworthiness.It may be without context - a post separated from its original article or community tone - so people may take away a detrimental perception that could destroy you if you have spoken in ways representing either yourself or your company or brand without seeing the cliff ahead.
Dave Ramsey
Suze Orman
Ric Edelman - http://www.ricedelman.com/cs/about_richttp://www.russellbailyn.com/weblog/2007/10/famous_financial_advisors_whos.html
http://www.auditedmedia.com/news/research-and-data/top-25-us-newspapers-for-march-2013.aspx
picture online is very different. It is permanent. It can also be taken out of context and thus become a challenge to your authenticity and trustworthiness.It may be without context - a post separated from its original article or community tone - so people may take away a detrimental perception that could destroy you if you have spoken in ways representing either yourself or your company or brand without seeing the cliff ahead.
Dave Ramsey
Suze Orman
Ric Edelman - http://www.ricedelman.com/cs/about_richttp://www.russellbailyn.com/weblog/2007/10/famous_financial_advisors_whos.html
http://www.auditedmedia.com/news/research-and-data/top-25-us-newspapers-for-march-2013.aspx
picture online is very different. It is permanent. It can also be taken out of context and thus become a challenge to your authenticity and trustworthiness.It may be without context - a post separated from its original article or community tone - so people may take away a detrimental perception that could destroy you if you have spoken in ways representing either yourself or your company or brand without seeing the cliff ahead.
Dave Ramsey
Suze Orman
Ric Edelman - http://www.ricedelman.com/cs/about_richttp://www.russellbailyn.com/weblog/2007/10/famous_financial_advisors_whos.html
http://www.auditedmedia.com/news/research-and-data/top-25-us-newspapers-for-march-2013.aspx
picture online is very different. It is permanent. It can also be taken out of context and thus become a challenge to your authenticity and trustworthiness.It may be without context - a post separated from its original article or community tone - so people may take away a detrimental perception that could destroy you if you have spoken in ways representing either yourself or your company or brand without seeing the cliff ahead.
Dave Ramsey
Suze Orman
Ric Edelman - http://www.ricedelman.com/cs/about_richttp://www.russellbailyn.com/weblog/2007/10/famous_financial_advisors_whos.html
Thank the planning committee and organizers
picture online is very different. It is permanent. It can also be taken out of context and thus become a challenge to your authenticity and trustworthiness.It may be without context - a post separated from its original article or community tone - so people may take away a detrimental perception that could destroy you if you have spoken in ways representing either yourself or your company or brand without seeing the cliff ahead.
Dave Ramsey
Suze Orman
Ric Edelman - http://www.ricedelman.com/cs/about_richttp://www.russellbailyn.com/weblog/2007/10/famous_financial_advisors_whos.html
Power is the ability to coerce or force someone to do your will even if in some cases they may not want to. Authority is the skill of making people willingly do your will. It is also the right to give orders, enforce obedience or make decisions.
Without authority, power needs to be backed by force.
Crafting Your Online Authority with New Media - and expanding your influence
new media effectively and become the expert that your ideal clients would gravitate to. We discuss using digital marketing and social media to build a strong and credible online professional presence to expand your reach and influence, thereby bringing value to more people while growing your business.
Power is the ability to coerce or force someone to do your will even if in some cases they may not want to. Authority is the skill of making people willingly do your will. It is also the right to give orders, enforce obedience or make decisions.
Without authority, power needs to be backed by force.
Crafting Your Online Authority with New Media - and expanding your influence
new media effectively and become the expert that your ideal clients would gravitate to. We discuss using digital marketing and social media to build a strong and credible online professional presence to expand your reach and influence, thereby bringing value to more people while growing your business.
Power is the ability to coerce or force someone to do your will even if in some cases they may not want to. Authority is the skill of making people willingly do your will. It is also the right to give orders, enforce obedience or make decisions.
Without authority, power needs to be backed by force.
Crafting Your Online Authority with New Media - and expanding your influence
new media effectively and become the expert that your ideal clients would gravitate to. We discuss using digital marketing and social media to build a strong and credible online professional presence to expand your reach and influence, thereby bringing value to more people while growing your business.
Power is the ability to coerce or force someone to do your will even if in some cases they may not want to. Authority is the skill of making people willingly do your will. It is also the right to give orders, enforce obedience or make decisions.
Without authority, power needs to be backed by force.
Crafting Your Online Authority with New Media - and expanding your influence
new media effectively and become the expert that your ideal clients would gravitate to. We discuss using digital marketing and social media to build a strong and credible online professional presence to expand your reach and influence, thereby bringing value to more people while growing your business.
Power is the ability to coerce or force someone to do your will even if in some cases they may not want to. Authority is the skill of making people willingly do your will. It is also the right to give orders, enforce obedience or make decisions.
Without authority, power needs to be backed by force.
Crafting Your Online Authority with New Media - and expanding your influence
new media effectively and become the expert that your ideal clients would gravitate to. We discuss using digital marketing and social media to build a strong and credible online professional presence to expand your reach and influence, thereby bringing value to more people while growing your business.
And they’ll also want to know if you have been disciplined for any unlawful or unethical bahaviour: You can do this using the Financial Industry Regulatory Authority’s (FINRA) BrokerCheck. You can also look the advisors up on the CFP Board’s site, to verify that they each have CFP certification status.
http://www.forbes.com/sites/laurashin/2013/05/09/10-questions-to-ask-when-choosing-a-financial-advisor/
Certified Financial Planner (CFP®) – The CFP is one of the most respected financial planning designations that requires a minimum of three years of experience, follow a strict code of ethics, and pass a lengthy examination. These individuals will be able to provide a broad range of financial advice.
Chartered Financial Consultant (ChFC) – These are typically insurance professionals who specialize in some aspects of financial planning by meeting additional education requirements in economics and investments.
Once you’ve gotten a list of potential advisors, take one more step before setting up appointments to meet: Find out whether each has ever been disciplined for any unlawful or unethical behavior. You can do this using the Financial Industry Regulatory Authority’s (FINRA) BrokerCheck. You can also look the advisors up on the CFP Board’s site, to verify that they each have CFP certification status.
Power is the ability to coerce or force someone to do your will even if in some cases they may not want to. Authority is the skill of making people willingly do your will. It is also the right to give orders, enforce obedience or make decisions.
ON authorship
http://www.ducttapemarketing.com/blog/2013/10/15/seo-action-steps/?utm_content=buffercd492&utm_source=buffer&utm_medium=facebook&utm_campaign=Buffer
Without authority, power needs to be backed by force.
Crafting Your Online Authority with New Media - and expanding your influence
new media effectively and become the expert that your ideal clients would gravitate to. We discuss using digital marketing and social media to build a strong and credible online professional presence to expand your reach and influence, thereby bringing value to more people while growing your business.
Power is the ability to coerce or force someone to do your will even if in some cases they may not want to. Authority is the skill of making people willingly do your will. It is also the right to give orders, enforce obedience or make decisions.
Without authority, power needs to be backed by force.
Crafting Your Online Authority with New Media - and expanding your influence
new media effectively and become the expert that your ideal clients would gravitate to. We discuss using digital marketing and social media to build a strong and credible online professional presence to expand your reach and influence, thereby bringing value to more people while growing your business.
Have you thought about this — that each site showing on the page is actually a recommendation? Each time you type in a search box, this is a request to Google for a recommendation of content that will be a solution for your need. Why would Google do this without knowing you and your content?
Google does order the content on the page, all 60,000 or 3,000,000 selections or more. People have been trying to game this page order for years to be first on first page. There is no easy method. Google uses at least 81 different attributes of a web page to determine the order in which they are shown. And with the new “personalization” of search, the exact order is different for each viewer, based on interests and past searches.
http://www.peppergraphics.com/index.php/why-would-google-recommend-youToday It’s About You – The Brand Relationships Engagement
http://www.peppergraphics.com/index.php/you-are-an-entity-not-a-keyword
Without authority, power needs to be backed by force.
Crafting Your Online Authority with New Media - and expanding your influence
new media effectively and become the expert that your ideal clients would gravitate to. We discuss using digital marketing and social media to build a strong and credible online professional presence to expand your reach and influence, thereby bringing value to more people while growing your business.
Power is the ability to coerce or force someone to do your will even if in some cases they may not want to. Authority is the skill of making people willingly do your will. It is also the right to give orders, enforce obedience or make decisions.
Without authority, power needs to be backed by force.
Crafting Your Online Authority with New Media - and expanding your influence
new media effectively and become the expert that your ideal clients would gravitate to. We discuss using digital marketing and social media to build a strong and credible online professional presence to expand your reach and influence, thereby bringing value to more people while growing your business.
Presence and OptimizationCommunication and Engagement
Without authority, power needs to be backed by force.
Crafting Your Online Authority with New Media - and expanding your influence
new media effectively and become the expert that your ideal clients would gravitate to. We discuss using digital marketing and social media to build a strong and credible online professional presence to expand your reach and influence, thereby bringing value to more people while growing your business.
Power is the ability to coerce or force someone to do your will even if in some cases they may not want to. Authority is the skill of making people willingly do your will. It is also the right to give orders, enforce obedience or make decisions.
Without authority, power needs to be backed by force.
Crafting Your Online Authority with New Media - and expanding your influence
new media effectively and become the expert that your ideal clients would gravitate to. We discuss using digital marketing and social media to build a strong and credible online professional presence to expand your reach and influence, thereby bringing value to more people while growing your business.
Power is the ability to coerce or force someone to do your will even if in some cases they may not want to. Authority is the skill of making people willingly do your will. It is also the right to give orders, enforce obedience or make decisions.
Without authority, power needs to be backed by force.
Crafting Your Online Authority with New Media - and expanding your influence
new media effectively and become the expert that your ideal clients would gravitate to. We discuss using digital marketing and social media to build a strong and credible online professional presence to expand your reach and influence, thereby bringing value to more people while growing your business.
Power is the ability to coerce or force someone to do your will even if in some cases they may not want to. Authority is the skill of making people willingly do your will. It is also the right to give orders, enforce obedience or make decisions.
Without authority, power needs to be backed by force.
Crafting Your Online Authority with New Media - and expanding your influence
new media effectively and become the expert that your ideal clients would gravitate to. We discuss using digital marketing and social media to build a strong and credible online professional presence to expand your reach and influence, thereby bringing value to more people while growing your business.
Need a Website – mobile friendly
Crafting Your Online Authority with New Media - and expanding your influence
new media effectively and become the expert that your ideal clients would gravitate to. We discuss using digital marketing and social media to build a strong and credible online professional presence to expand your reach and influence, thereby bringing value to more people while growing your business.
Website, Mobile
Without authority, power needs to be backed by force.
Crafting Your Online Authority with New Media - and expanding your influence
new media effectively and become the expert that your ideal clients would gravitate to. We discuss using digital marketing and social media to build a strong and credible online professional presence to expand your reach and influence, thereby bringing value to more people while growing your business.
http://marketingland.com/mobile-devices-generate-30-pct-traffic-15-pct-e-sales-75498
Without authority, power needs to be backed by force.
Crafting Your Online Authority with New Media - and expanding your influence
new media effectively and become the expert that your ideal clients would gravitate to. We discuss using digital marketing and social media to build a strong and credible online professional presence to expand your reach and influence, thereby bringing value to more people while growing your business.
http://marketingland.com/mobile-devices-generate-30-pct-traffic-15-pct-e-sales-75498
Without authority, power needs to be backed by force.
Crafting Your Online Authority with New Media - and expanding your influence
new media effectively and become the expert that your ideal clients would gravitate to. We discuss using digital marketing and social media to build a strong and credible online professional presence to expand your reach and influence, thereby bringing value to more people while growing your business.
Communicate Respond, Content
Crafting Your Online Authority with New Media - and expanding your influence
new media effectively and become the expert that your ideal clients would gravitate to. We discuss using digital marketing and social media to build a strong and credible online professional presence to expand your reach and influence, thereby bringing value to more people while growing your business.
Power is the ability to coerce or force someone to do your will even if in some cases they may not want to. Authority is the skill of making people willingly do your will. It is also the right to give orders, enforce obedience or make decisions.
Without authority, power needs to be backed by force.
Crafting Your Online Authority with New Media - and expanding your influence
new media effectively and become the expert that your ideal clients would gravitate to. We discuss using digital marketing and social media to build a strong and credible online professional presence to expand your reach and influence, thereby bringing value to more people while growing your business.
http://marketingland.com/mobile-devices-generate-30-pct-traffic-15-pct-e-sales-75498
Without authority, power needs to be backed by force.
Crafting Your Online Authority with New Media - and expanding your influence
new media effectively and become the expert that your ideal clients would gravitate to. We discuss using digital marketing and social media to build a strong and credible online professional presence to expand your reach and influence, thereby bringing value to more people while growing your business.
http://marketingland.com/mobile-devices-generate-30-pct-traffic-15-pct-e-sales-75498
Without authority, power needs to be backed by force.
Crafting Your Online Authority with New Media - and expanding your influence
new media effectively and become the expert that your ideal clients would gravitate to. We discuss using digital marketing and social media to build a strong and credible online professional presence to expand your reach and influence, thereby bringing value to more people while growing your business.
http://marketingland.com/mobile-devices-generate-30-pct-traffic-15-pct-e-sales-75498
Without authority, power needs to be backed by force.
Crafting Your Online Authority with New Media - and expanding your influence
new media effectively and become the expert that your ideal clients would gravitate to. We discuss using digital marketing and social media to build a strong and credible online professional presence to expand your reach and influence, thereby bringing value to more people while growing your business.
http://marketingland.com/mobile-devices-generate-30-pct-traffic-15-pct-e-sales-75498
Without authority, power needs to be backed by force.
Crafting Your Online Authority with New Media - and expanding your influence
new media effectively and become the expert that your ideal clients would gravitate to. We discuss using digital marketing and social media to build a strong and credible online professional presence to expand your reach and influence, thereby bringing value to more people while growing your business.
http://marketingland.com/mobile-devices-generate-30-pct-traffic-15-pct-e-sales-75498
Without authority, power needs to be backed by force.
Crafting Your Online Authority with New Media - and expanding your influence
new media effectively and become the expert that your ideal clients would gravitate to. We discuss using digital marketing and social media to build a strong and credible online professional presence to expand your reach and influence, thereby bringing value to more people while growing your business.