This document summarizes the services offered by Black Point Interactive to help small and medium-sized businesses grow through digital marketing. It highlights that SMBs need to continuously attract new customers to replace those that leave. It then discusses how digital marketing can help attract customers online through search engines, social media, and video. Black Point Interactive offers customized digital marketing solutions including website design, search engine optimization, local SEO, video marketing, and more to help businesses attract traffic, generate leads, and convert customers. They promise accountability, transparency, and to deliver results through hands-on work rather than automated software.
How does Staples manage marketing to small businesses in the digital age? Advice and insights for CMO's on how to position themselves and their companies as marketing continues to evolve.
Practicology's Nicola Hollow joins NMPi's Big Debate to discuss how digital transformation and an increasing focus on being 'omnichannel' are challenging traditional organisation structures. In order to be more customer-centric, companies are having to think about moving from a siloed structure to a more integrated approach.
Soon we will shift from a world where we have traditional and digital marketing to just plain marketing, and Nicola Hollow from Practicology will share the skills a future marketer will need to fit into this integrated world.
Home buyers are increasingly searching online, they need more information than ever before. Most builders (which means the competition) are already online, and therefore a clear digital strategy becomes necessary. In such a competitive environment, relief lies in customer engagement, and thanks to technology, engagement costs have drastically fallen.
Digital Marketing For Startups | Startup Marketing Strategyjackyfulton1
Do you want to boost your startup business? Of course, you are. Get the top 12 startup marketing strategy which helps to boost your startup sales and revenue.
LSA Bootcamp Denver: Increasing Customer Engagement After the Sale (Dex Media)Localogy
This presentation was given to an audience of small businesses at the LSA Bootcamp in Denver 5/18/16 which was an event to help small businesses learn the fundamentals of digital marketing. For more on the event, visit: http://www.marketingbitz.com/marketing/boot-camp.aspx
LSA Bootcamp Denver: Making the Most of a Limited Marketing Budget (RevLocal)Localogy
This presentation was given to an audience of small businesses at the LSA Bootcamp in Denver 5/18/16 which was an event to help small businesses learn the fundamentals of digital marketing. For more on the event, visit: http://www.marketingbitz.com/marketing/boot-camp.aspx
How does Staples manage marketing to small businesses in the digital age? Advice and insights for CMO's on how to position themselves and their companies as marketing continues to evolve.
Practicology's Nicola Hollow joins NMPi's Big Debate to discuss how digital transformation and an increasing focus on being 'omnichannel' are challenging traditional organisation structures. In order to be more customer-centric, companies are having to think about moving from a siloed structure to a more integrated approach.
Soon we will shift from a world where we have traditional and digital marketing to just plain marketing, and Nicola Hollow from Practicology will share the skills a future marketer will need to fit into this integrated world.
Home buyers are increasingly searching online, they need more information than ever before. Most builders (which means the competition) are already online, and therefore a clear digital strategy becomes necessary. In such a competitive environment, relief lies in customer engagement, and thanks to technology, engagement costs have drastically fallen.
Digital Marketing For Startups | Startup Marketing Strategyjackyfulton1
Do you want to boost your startup business? Of course, you are. Get the top 12 startup marketing strategy which helps to boost your startup sales and revenue.
LSA Bootcamp Denver: Increasing Customer Engagement After the Sale (Dex Media)Localogy
This presentation was given to an audience of small businesses at the LSA Bootcamp in Denver 5/18/16 which was an event to help small businesses learn the fundamentals of digital marketing. For more on the event, visit: http://www.marketingbitz.com/marketing/boot-camp.aspx
LSA Bootcamp Denver: Making the Most of a Limited Marketing Budget (RevLocal)Localogy
This presentation was given to an audience of small businesses at the LSA Bootcamp in Denver 5/18/16 which was an event to help small businesses learn the fundamentals of digital marketing. For more on the event, visit: http://www.marketingbitz.com/marketing/boot-camp.aspx
Inbound Marketing: Don’t buy your customers’ attention. Earn it.Alex Rascanu
Marketing means communicating true value and significance to your audience.
If you want to succeed with marketing, don't buy your customers' attention. Earn it.
More on this presentation: http://www.alexrascanu.com/inbound-marketing-earn-customer-attention/
The Top 10 Tricks for Today's Successful WebsitesBrian Hamlett
This presentation, presented to the Charlotte Technology Partners, highlights the 5 concepts of the new web and lists the top 10 tricks/techniques employed by today's successful websites.
Social Media Marketing Local Business Social Media Manager Leedsshaflink
Social media manager in leeds reveals why local businesses are leaving cash on the table to their competititors, social media uk, social media boss http://www.socialmediaboss.co.uk
APG West Social Media Week: Bogdana Butnar, PokeAPGWest
Bogdana looks at the changing role of social in crafting a brand experience, and challenges us to work harder to create more meaningful interactions that warrant people's attention.
7 Deadly Sins of Local Franchise MarketingBluewater
Don’t miss this “deadly,” yet delightful webcast that exposes the 7 deadly sins that your franchise must avoid... Learn from the devil himself how you can turn these sins into advantages!
Digital Strategy is nothing more than having a plan to leverage digital technology in favor of the company and achieving enterprise goals through using the smart use of various technical platforms.
Inbound Marketing: Don’t buy your customers’ attention. Earn it.Alex Rascanu
Marketing means communicating true value and significance to your audience.
If you want to succeed with marketing, don't buy your customers' attention. Earn it.
More on this presentation: http://www.alexrascanu.com/inbound-marketing-earn-customer-attention/
The Top 10 Tricks for Today's Successful WebsitesBrian Hamlett
This presentation, presented to the Charlotte Technology Partners, highlights the 5 concepts of the new web and lists the top 10 tricks/techniques employed by today's successful websites.
Social Media Marketing Local Business Social Media Manager Leedsshaflink
Social media manager in leeds reveals why local businesses are leaving cash on the table to their competititors, social media uk, social media boss http://www.socialmediaboss.co.uk
APG West Social Media Week: Bogdana Butnar, PokeAPGWest
Bogdana looks at the changing role of social in crafting a brand experience, and challenges us to work harder to create more meaningful interactions that warrant people's attention.
7 Deadly Sins of Local Franchise MarketingBluewater
Don’t miss this “deadly,” yet delightful webcast that exposes the 7 deadly sins that your franchise must avoid... Learn from the devil himself how you can turn these sins into advantages!
Digital Strategy is nothing more than having a plan to leverage digital technology in favor of the company and achieving enterprise goals through using the smart use of various technical platforms.
What do i do with my hands during a Speech or Presentation?Joseph Prabhakar
One of the toughest acts during a presentation or speech; where do I keep my hands. Hand positions could be the most awkward thing for any speaker or presenter. Learning to master hand positions can show class, finesse and experience of one's speaking or presenting ability. Expert speakers use hands with purpose and style. They convey confidence and control by appropriate positioning of their hands.
I wrote and presented this technical paper at a European conference while Business Development Manager. It describes how UV curing can be applied to the fiberglass composite filament winding process and the benefits. The sales team also used this with manufacturing prospects to educate and move further along the sales cycle.
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A Recap of 2013 for the Daily Deal, Coupon, and Ecommerce Industries.Marc Horne
A recap of 2013 for the daily deal, coupon, and ecommerce industries presented by http://dailydealbuilder.com. Questions? email us at support@hcdesk.com.
Recap of 2013 for the Daily Deal, Coupon Software, and Ecommerce IndustriesChris Powell
I believe one of the greatest ways we can advance our businesses is by learning from past successes and failures, both internally and externally… Internally (within your company), what actions were exectured this year that brought you the most revenue? Most interaction, shares, and social media influence? What actions did your company take that caused you the most headaches and wasted the most amount of time / resources? What about externally? Have you closely followed your competitors to see what they were up to?
It’s important each year to create a SWOT analysis for your company that looks back on your actions of the past year, as well as one that looks forward to the upcoming year. Making a SWOT is one of those things I did while attending college, but never fully understood the value until I created one for my company
7 ESSENTIAL TIPS FOR EFFECTIVE LEAD GENERATION.pptxA2digital
: In simple words, Lead Generation/Lead generation marketing is the process of getting people interested in your business and gradually converting them through your pipeline into paying customers. Some people see lead generation as a big email blaster and an intrusive salesperson. However, today these techniques are no longer successful.
Today, most companies have moved to online marketing.
That’s because Google and Facebook generate more revenue than any traditional media company. After all, they control more eyeballs. That’s why digital marketing matters; it’s where the attention is.
Nearly 5 billion people worldwide go online to shop, learn, entertain themselves and even work.
If you want to reach those people, digital marketing is a must.
Maybe you think you have a local store, so you don’t need to worry about digital marketing.
You’d be wrong.
We set off to help SMEs And MNCs to optimize their website on Google through SEO we bring them with more traffic,
as we are aware that Search Engine Optimization (SEO) is very important to any type of business
who wants their business to come from internet.
Lead Generation for Small Business: Experts Weigh In
Managing your sales using a simple CRM is critical. The question is how do you even generate leads in the first place? Lead generation is the lifeblood of small businesses. If done right, generating great quality leads can be a major catalyst for growth and revenue. But with so many lead generation tactics and approaches available out there, small businesses want to know which are the most effective to use.
To help answer this question, we’ve reached out to a panel of small business sales and marketing experts and asked them all a single question: “What is the most effective lead generation technique(s) for small businesses“?
Power Point used by Edge Marketing for a series of Marketing Strategies workshops conducted for the Indiana Small Business Dev. Center (ISBDC). 2009 Disaster relief program for businesses in Flood areas of Indiana.
A 12 slide practical guide on how to tap the value of what you know to attract, nurture and close your prospects.
How to give away some of your most valuable information to connect you with your most valuable prospects: customers who need what you sell.
A quick guide on improving your sales and marketing pipeline.
Innovative Marketing Strategy for SMEs of India in specific to Digital mediaShakir Ali
Innovative Digital Marketing Strategy for Small & Medium Entreneures of India. Opportunities which Digital Marketing brings to SMEs to overcome Challenges and reach the target audience.
U will get to know about what is digital marketing, its importance, different channels of digital marketing (SEO, SMM, Affiliate marketing, content marketing),what is dropshipping model, what is copywriting & future and myths of digital marketing. To know more in detail visit here https://yash.thedigitalamigo.com/
A GUIDE TO ONLINE MARKETING
Gain control over your online advertising dollars
Presented by : 411 Locals
The online marketing agency
preferred by small business
owners from all over the US.
Whats the work of a digital marketing specialistMDEmamHossen3
With the incoming of smart tendency similar as phones and laptops, along with the
movement for each country for networking structures to enable high-speed internet to its
public, other and other people are now having access to the internet. Further, all offline
exertion is now pushed towards digitalization, thanks to the ease and comfort they supply
to people. Marketing is no exception, with the digitization movement, new techniques for
promoting products have evolved similarly to emails, social media, webinars, search
motors, mobile uses. This has created a fully new terrain known as digital marketing.
3. SMBs always need to grow.
Existing customers
move, switch
businesses, etc.
You need to replace
old customers.
And win new ones.
3
The #1 Challenge of
Small Businesses:
FINDING &
KEEPING
CUSTOMERS
Source: Forbes
4. Who are the best customers
to attract?
The ones who are actively
looking to buy
what you are actively
looking to sell.
4
5. How do people find
businesses these days?
On their smartphones.
On their tablets.
On their laptops.
On their computers.
Through search engines.
Through social networking.
5
6. Digital Marketing
Attracting customers who are looking for
businesses online is called digital marketing.
6
You are an
expert in:
YOUR
BUSINESS
You are not
an expert in:
DIGITAL
MARKETING
7. Did You Know?
7
44%
of online
shoppers
begin by using
a search
engine.
Source: Interconnected World:
Shopping and Personal Finance
70%
of the links
search users
click on are
organic, not
paid.
Source: Marketing Sherpa
60%
of all organic
clicks go to
the top three
organic search
results.
Source: Marketing Sherpa
33%
of traffic from
Google’s
organic search
results go to
the first item
listed.
Source: Search Engine Watch
75%
of users never
scroll past the
first page of
search results.
Source:
MarketShareHitLink.com
8. Did You Also Know?
8
50%
of all mobile searches
are conducted in hopes
of finding local results.
44%
of those searches
result in a
purchase.
9. So, Search Engine Optimization is
critical, and local search really matters.
Effective website design is also critical.
The content on your website really
matters, too.
For example, consider video.
9
10. Did you know thatYouTube is now the
2nd largest search engine on the planet,
with billions of unique searches per
month.
Nearly 9 out of 10 consumers report they
may watch an online video for product
information.
Should your business consider video?
10
11. 3 Ways We Help You Grow
11
Website
Design
Search
Engine
Optimization
Local
SEO
12. We will give you a custom-
designed website that:
12
Attracts more visitors.
Looks great on all screens:
Computers, Phones, Tablets.
Ranks higher in search results.
Focuses on search results in
your
sales area.
13. That’s Just for Starters
13
We also provide:
Video Marketing
Content Marketing
PPC Marketing
Social Media
Marketing
Mobile Marketing
Lead Generation
Retargeting Marketing
Reputation
Management
Persona Development
Keyword Development
Link Building Strategy
Analytics
14. “Wait, do I need all that?”
14
Not necessarily.
And not all at
once.
Every business
is different.
15. Customized Solutions
15
We will customize a digital
marketing plan that helps you:
Attract Traffic
Generate Leads
Convert Customers
GROW
16. “But that’s what they all
say.
What makes Black Point
Interactive different?”
16
19. We’re simply better,
in every way.
19
We tell your story with exceptional design and
content.
So we deliver an online experience that
separates you from your competition.
Our website optimization is best in class and
above-board, no exceptions.
We do the work – no automated software, 3rd
parties, or shortcuts.
AND
