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1
4 Practical Tips for
small businesses
implementing
Content Marketing
www.LouisaChan.com
2
94% of small
businesses using
Content Marketing
www.LouisaChan.com
3
55% will allocate
more budget for
Content Marketing
www.LouisaChan.com
4
Content Marketing
is Important
For Your Business
www.LouisaChan.com
5
But You Don’t Have
The Time!
www.LouisaChan.com
6
4 Practical Tips for
Small businesses
Implementing
Content Marketing
www.LouisaChan.com
7
Create Relevant and Useful
Content For YOUR Audience
Focus On Quality
1
www.LouisaChan.com
8
Quantity
Quality Over
www.LouisaChan.com
9
27,000,000 pieces of content
shared every day
10
Nobody has time
for Fluff
11
Have A Realistic
Publishing Schedule
For Regular and Consistent Content
32
www.LouisaChan.com
12
Stick To The Editorial
Calendar
www.LouisaChan.com
13
Repurpose Content
For Wider Reach
3
www.LouisaChan.com
14
59% of Marketers
reuse content 2 to 5 times
www.LouisaChan.com
15
www.LouisaChan.com
Different Medium
For Different Learners
16www.LouisaChan.com
Auditory
Learners
17www.LouisaChan.com
Visual
Learners
18www.LouisaChan.com
Kinesthetic
Learners
Logical
Learners
Coaching
Programs
Tutorials /
Classes
19www.LouisaChan.com
Inter
Personal
Intra
Personal
Events
Network
Self
Study
20www.LouisaChan.com
Same Content
Presented
Differently to Reach
Different Audience
21
Use Visuals
To Increase
Engagement
4
www.LouisaChan.com
22
23
24www.LouisaChan.com
How Can Content
Marketing Help
Your Business?
25
Content can
build you an
audience
www.LouisaChan.com
26
Content can
build your
online authority
www.LouisaChan.com
27
www.LouisaChan.com
28
Content Marketing
IS Important
For Your Business
www.LouisaChan.com
29
Start Creating and
Promoting Useful
Content Regularly
www.LouisaChan.com
30
More Tips at
www.LouisaChan.com

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Content Marketing Challenges For Small Businesses