The document discusses the importance of email marketing for building relationships in business while emphasizing best practices to avoid spam. It outlines guidelines for sending commercial emails, such as obtaining explicit permission and respecting privacy. The content encourages using email systems for consistent communication that adds value to the recipient.

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eMailseMails
eMail Marketing Series I
For Building
Relationships
Businessand

2. HOW?

3. Communication
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Keep in touch, sharing, updates

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2
1

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Watch My Other Slides

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eMails Still Rule
eCommerce Customer Acquisition
Survey by Custora.com

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Most Personal
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Business & Professional Use
Transactional Medium
Why eMails?

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Look Forward-
To Some
others are SPAM!

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Unsolicited Commercial eMails
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Mass Mailed, Sent In Bulk
SPAM:What is？
Achieves Nothing Constructive

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Get Suspended, Blocked, Shut Down
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Brand Loses Credibility & Trust
Regulated by Federal Law
SPAM:What happens？

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Best Practice
Etiquette

12. 1. Don’t
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Share, Sell Or Buy

13. 2.Don’t
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Mass / Bulk eMail

14. 3.Don’t Assume
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Or Auto Add

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4.No
Commercial eMails

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Unless Has
Explicit Permission

17. 5.Don’t Ignore
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Removal Requests

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What If -
Want to Send
Commercial eMails?
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19. Use eMail System for
Consistent, Commercial, Communications
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Deliver-ability
Customized
Automated
Provide Insights
WHY eMails Marketing System:

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Best Practice
Etiquette

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Ensure Confidentiality
Show What will be sent
Frequency
Provide A Way Out
Show How eMails Will Be Used

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We respect your email privacy and never share it with anyone

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Requested
Personalized
Valuable
Enjoyable
eMails That Build Business Are:

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Respect Intention
Respect Privacy
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Effective Reach
High Conversion
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eMail Automation System Has

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How Does It Work?
To be continued …
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Let’s Catch Up on
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