Spence Breed is a student studying sportscasting at Full Sail University. His goal is to have his own sports talk show focusing on collegiate and pro football. He wants to analyze sports beyond surface level and entertain audiences. Spence's skills include Adobe Premiere Pro, script writing, and communication. His plan is to network at industry events, create innovative sports content for social media, and improve his skills through mentorship and education to position himself competitively in the sportscasting field.

1. PERSONAL BRAND EXPLORATION
Spence Breed
Project & Portfolio I: Week 1
April 8th, 2023

2. I’m from Houston, and I love talking everything
sports. My main goal is to have my own show to
talk about sports, specifically about collegiate
and pro football. I like to get into the more
analytical sides of sports and dig past the surface
level of the game. I want to entertain people, but
at the same time, I want to get people to think
about sports more critically
IDENTITY

3. PROFESSION
Potential Job Titles:
• Radio Talk Show Host
• Sports Anchor
• TV Reporter
ENTERTAINER ARCHETYPE
As a sportscaster that has an
entertainer archetype, I always like
to focus on making things
enjoyable. I want to turn even the
most boring parts of sports into
something that everyone can enjoy.
Broadcaster for the NFL

4. Sports Network Recruiters
TARGET AUDIENCE
Amy Riley
Outreach Plan:
• I will create a portfolio with all my best work.
• I will reach out to this person on LinkedIn.
• I will follow up with her as soon as she responds to me.
Senior Recruiter at ESPN
Josie Putnam
Outreach Plan:
• I will create a portfolio with all my best work.
• I will reach out to her through Email.
• I will follow up with her as soon as she responds to me.
Talent Acquisition at ESPN
Michele Mancuso Outreach Plan:
• I will create a portfolio with all my best work.
• I will reach out to her on LinkedIn.
• I will follow up with her as soon as she responds to me.
Talent Acquisition at NFL

5. GOALS
Short Term: Immediately After Graduation
• I want to network and connect with more people.
‣ I will make a LinkedIn account and connect
with at least 50 people by June 2024.
Mid Term: 2030
• I want to increase my social media presence.
‣ I will make content on various social media
platforms and will have at least 100000
followers on one of them.
Long Term: 2040
• I want to increase my experience in the industry.
‣ I will work hard and have at least 5 consecutive
years at one company.

6. SKILLS ANALYSIS
Notable Skills & Current Proficiencies:
Notable Skills REQUIRED in TRADE & Current Proficiencies:
Adobe Premiere Pro
SOFT
HARD
Novice / Adept / Expert
Script Writing Novice / Adept / Expert
Communication Novice / Adept / Expert
Leadership Novice / Adept / Expert
Teleprompter Operation
SOFT
HARD
Novice / Adept / Expert
Camera Operation Novice / Adept / Expert
Speaking Novice / Adept / Expert
Problem Solving Novice / Adept / Expert

7. I will show everyone a side of sports that
they never knew existed.
PROMISE

8. CREDENTIALS
Work Experience:
• Battery Technician for Texas Motive
Solutions
Education:
• Sportscasting, B.S., Full Sail University (2024)
Volunteer Work:
• Technical Assistant at Magnolia’s First
Baptist Church

9. COMPETITION
Michael Christodora
Industry Experience:
• Worked March Madness, Amway
Center, 2023
Education:
• Bachelor’s degree in Psychology
• Bachelor’s degree in Law
• Future Sportscasting graduate from Full Sail University
Leadership Experience:
• Sergeant in the United States Army
Skills and Proficiencies:
• Leadership
• Public Speaking
• Accountability
Spence Breed
Overall Online Presence:
• Online presence could use some work
• Grade: 20/100
Industry Experience:
• No industry experience
Education:
• Graduated High School
• Future Sportscasting graduate from Full Sail University
Noteworthy Experience:
• Technical Assistant at M1BC
• Studio work at Full Sail University
Skills and Proficiencies:
• Adobe Premiere Pro
• Teleprompter Operation
• Broadcast Writing
Overall Online Presence:
• Has low online presence. Not very active on social
media. All accounts are very plain and generic
• Grade: 15/100

10. COMPETITION
Kelvin Oteng-Amponsah
Noteworthy Experience:
• Three years of experience as a Substitute Teacher
Spence Breed
Industry Experience:
• Worked March Madness, Amway
Center, 2023
Education:
• Bachelor’s degree in History from UCF
• Future Sportscasting graduate from Full Sail University
Skills and Proficiencies:
• Camera Operation
• Leadership
• Adobe Premiere Pro
Overall Online Presence:
• Low overall presence but has bright spots. LinkedIn
account looks professional, with good headshot and
very good details mixed in.
• Grade: 30/100
Industry Experience:
• No industry experience
Education:
• Graduated High School
• Future Sportscasting graduate from Full Sail University
Noteworthy Experience:
• Technical Assistant at M1BC
• Studio work at Full Sail University
Skills and Proficiencies:
• Adobe Premiere Pro
• Teleprompter Operation
• Broadcast Writing
Overall Online Presence:
• Has low online presence. Not very active on social
media. All accounts are very plain and generic
• Grade: 15/100

11. BRAND POSITION
I will make everyone view sports differently. I
won’t just talk about what happened like everyone
else, I’ll dig past the surface and reveal the parts
that the world rarely sees
INNOVATING SPORTS

12. NETWORKING &
MARKETING
Industry Events & Organizations
• Keys to Being a Successful Sportscaster
‣ 04/19/23 | Full Sail University
• Shot Composition Workshop
‣ 04/20/23 | Full Sail University
• Live Coverage of the PGA
‣ 04/18/23 | Full Sail University
Digital Marketing
• Primary Content: I plan to make content about American
Football that focuses things other than the surface level details.
• Primary Tools: I plan on using a variety of social media
platforms, including Twitter, YouTube, and TikTok. All the
content will be primarily on YouTube, and TikTok and Twitter
will be used to promote it.
• Website: I will showcase my best work in my portfolio so I can
show potential employers how innovative the content I make is.

13. PROFESSIONAL DEVELOPMENT
Mentor
• I’m seeking a mentor who has experience on camera
and will help me develop my own style. I would like to
meet this person before I graduate in June 2024.
Formal Education
• Sportscasting, B.S., Full Sail University (2024)
Technical Skills
• Take Adobe Premiere Pro course on LinkedIn Learning,
June 2023
• Attend workshop at Full Sail University to help with shot
composition, April 2023
• Attend panel about improving social media presence to
improve social media skills at Full Sail University, April
2023
Soft Skills
• Take course on LinkedIn Learning to improve leadership
skills, August 2023
• Take course on LinkedIn Learning to improve
communication skills, September 2023
• Take course on LinkedIn Learning to improve quick
thinking skills, December 2023

14. Spence Breed
You know how most sportscasters just repeat the same bland things over
and over? Well, what I do is look at sports from a different perspective to
make even the most boring stories into something entertaining. In fact, I
have taken multiple courses to improve my storytelling abilities as a reporter.

15. REFERENCES
27-3023.00 - news analysts, reporters, and journalists. O*NET
OnLine. (n.d.). Retrieved April 9, 2023, from
https://www.onetonline.org/link/summary/27-3023.00
Mancuso, M. (n.d.). Michele Mancuso - senior manager,
talent acquisition - linkedin. Retrieved April 9, 2023, from
https://www.linkedin.com/in/michele-m-mancuso
Putnam, J. (n.d.). Josie Putnam, CDR - candidate developer,
executive search - linkedin. Retrieved April 9, 2023, from
https://www.linkedin.com/in/josie-putnam-cdr-487b4a47
Riley, A. (n.d.). Amy Riley - Sr.. recruiter - ESPN | LinkedIn.
Retrieved April 9, 2023, from
https://www.linkedin.com/in/amy-riley-3629677