Reggie Brown is exploring a personal brand focused on making comic and pop culture conventions more accessible and affordable for fans. His goal is to land an entry-level position at Comic-Con International where he can help lower admission costs and individual add-ons for celebrity meet-and-greets while maintaining profit margins. Brown has volunteer experience at various live events and is pursuing a degree in Entertainment Business to help achieve his career goals.

1. PERSONAL BRAND EXPLORATION
Reggie Brown
Project & Portfolio I: Week 3
August 24, 2019

2. Growing up for the majority of his time as an
only child in Richmond, VA,Reggie Brown
spent many days bonding with the father at
various events in the region. His love of live
events of any type has fostered a lifelong
personal investment in making events more
fun and accessible for fans, while catering to
the talent present and making them “want” to
be there, as opposed to seeing it as another
paycheck opportunity.
IDENTITY

3. PROFESSION
Potential Job Titles:
• Assistant Director of
Programming
• Division Administrator
• Exhibit Hall Manager
Royalty Brand Archetype - the most aspirational of
all the archetypes. Brands that live this archetype
tend to show off the lifestyle of someone who's
“made it.” They lead by example and inspire others to
reach their level of success or achievement
(“Instagram Lessons for the Royalty Archetype Brand
- Kaye Putnam: Psychology Driven Brand Strategist",
2017). I would bring this brand to my day to day work
and use these leadership skills to make Comic-Con a
better place for employees, guests and convention
attendees.
Management Level Position with Comic-Con International

4. • DEMOGRAPHICS: 22-40 years old,
Predominately Female, White,
Married, College Educated,
Located in great San Diego, CA
area.
• PSYCHOGRAPHICS: Outgoing,
tech savvy, well traveled
• IDEAL AUDIENCE MEMBERS: Mary
Beth Hennessy, HR Manager
(ComicCon Int’l), Tommy
Goldbach, Assistant to Director of
Programming (ComicCon Int’l),
Nicole Watkins, Experience
Design (ComicCon Int’l)
Recruiters & Hiring Managers with ComicCon International
TARGET AUDIENCE

5. GOALS
Short Term: (Immediately After Graduation, 2021)
• Land an entry level position with ComicCon International
‣ Connect with ComicCon International employees,
guests and attendees, foster relationships and
focus on employment, preferably in the Southern
California area by December 2021.
Mid Term: (2025)
• Work as a representative for several high level clients,
handling scheduling, booking of travel and
accommodations.
• Make what is largely viewed as an “exclusive” event more
accessible to fans who wish to attend
‣ Offer lower admission costs with similar access to
all attendees by Summer 2025, while maintaining
current profit margins.
Long Term: (2030)
• Be in a high level position within ComicCon International
‣ Acquire smaller local conventions, as well as other
mid-level conventions in order to expand to more
cities in the US and internationally

6. SKILLS ANALYSIS
Notable Skills & Current Proficiencies:
Notable Skills REQUIRED in TRADE & Current Proficiencies:
Social Media Marketing 75%
Guest Relations 85%
Time Management 70%
Word Press 60%
SOFTHARD
Public Relations 50%
Event Planning 50%
Trade Shows 15%
Management 75%
SOFTHARD

7. I help Comic and Pop Culture
conventions expand to new markets,
fostering relationships with local
communities, celebrity guests and
convention attendees to create a one of
kind experience.
PROMISE

8. CREDENTIALS
Work Experience:
• 8 years as Office Manager at a Tier 1
Research University
• 15+ years volunteer experience at
major events including WizardWorld,
GalaxyCon, NASCAR, IndyCar, WWE
Education:
• Public Relations, Lynda Certification
• Entertainment Business, B.S., Full Sail University (Exp. 2021)
Awards:
• 2018 Winner Award of Excellence from
Virginia Commonwealth University
School of Education

9. COMPETITION
Tommy Goldbach
Industry Experience:
• Currently Assistant to the Director
of Programming for Comic-Con
International
Education:
• Not listed on LinkedIn Profile
Leadership Experience:
• Aided in the improvement of, and a more diverse
programming schedule for Comic-Con
International.
Skills and Proficiencies:
• Event Management - 16 endorsements
• Social Media - 10 endorsements
• Event Planning - 11 endorsements
Robin Donlan
Overall Online Presence:
• Less than 100 connections, banner image not yet
customized, amateur headshot, lack of details
throughout profile (education history, work history,
etc)
• Grade: Poor
Industry Experience:
• With Comic-Con International in
various capacities for 30+years
Education:
• B.S. Liberal Studies and MeD Special Education
from University of San Diego
Leadership Experience:
• Vice President, Events Division, Comic-Con
International
• President, Comic-Con International
• Owner, Pixidust Designs
Skills and Proficiencies:
• Entertainment - 16 Endorsements
• Event Management - 12 Endorsements
• Trade Shows - 11 Endorsements
Overall Online Presence:
• Less than 150 connections, banner image not
customized, amateur headshot
• Grade: Average

10. COMPETITION
Terrell Collins
Industry Experience:
• Talent Relations Manager at
Comic-Con International (Length
not specified)
Education:
• Not Listed on Profile
Noteworthy Experience:
• None listed on Profile
Skills and Proficiencies:
• None Listed on Profile
Maija Gates
Overall Online Presence:
• Less than 100 connections, banner image not
customized, extreme lack of personal and
professional information
• Grade: Very Poor
Industry Experience:
• Chief Experience Officer (CXO) at
Comic-Con International
Education:
• Bachelor of Arts, Physical Anthropology, San Diego
State University
Leadership Experience:
• Chief Experience Office, Comic-Con International
• Division Administrator, Comic-Con International
• Senior Director of Talent Relations, Comic-Con
International
• Exhibit Hall Manager, Comic-Con International
Skills and Proficiencies:
• Event Management - 42 endorsements
• Event Planning - 36 endorsements
• Management - 29 endorsements
Overall Online Presence:
• 350+ connections, banner image not customized,
lack of professional headshot, detailed summaries
throughout profile with two content pieces, no
articles published, URL customized
• Grade: Very Good

11. BRAND POSITION
No matter what issues may arise “Always
Ready Reggie” is prepared to solve the
problem.
“ALWAYS READY” REGGIE BROWN
Reggie earned the nickname
“Always Ready Reggie” during his
time at VCU as he was know to be
able to quickly adapt to difficult
situations and come up with on
the spot solutions.

12. NETWORKING &
MARKETING
Industry Events & Organizations
• 2020 San Diego ComicCon International
‣ July 23 - 26 | San Diego, CA
• 2020 WonderCon - Anaheim
‣ April 10 - 12 | Anaheim, CA
• 2020 ESPA Annual Conference
‣ January 10 - 12 | Denver, CO
Digital Marketing
• Primary Content: WordPress.com website creation.
Preparation of digital and print promotional materials
• Primary Tools: Social Media promotion, Facebook ,
Instagram, Twitter, Snapchat. lynda.com/LinkedIn
Learning certification in Public Relations
• Website: Full Sail Digital portfolio (http://fsbizite.com/
rrbrown) showcases coursework completed at Full Sail
University, as well as blog posts and resume

13. PROFESSIONAL DEVELOPMENT
Mentor
• Seek a member of middle to upper management
within Comic-Con International to assist in goal and
career planning
Formal Education
• Complete Entertainment Business B.S. by expected
graduation date in 2021
Technical Skills
• Established Digital Portfolio via WordPress.com
• Public Relations Certification - Lynda.com, August
2019
• WordPress Training - Lynda.com, August 2019
Soft Skills
• Microsoft Excel - Lynda.com, Feb. 2016
• Join industry specific organizations such as ESPA.
Currently member of AERA (American Educational
Research Association) and attend annual
conference

14. Reggie Brown
Many fans in 2019 see the Convention market
largely as a money grab by celebrities and
convention companies. Admission costs have
skyrocketed, and individual add ons for attendees to meet their favorite
celebrities has grown at an even faster rate. Through my research and
personal experiences, I am able to work directly with celebrities and their
agents to lower those costs for attendees, and making the entire event
more affordable and accessible for everyone.
“

15. REFERENCES
(n.d.). ESPA Annual Conference. Retrieved from https://
espaonline.org/conference/
(2019, July 31). Job Opportunities. Retrieved from https://
www.comic-con.org/frontpage/job-opportunities
(n.d.). Working at Comic-Con International. Retrieved from
https://www.glassdoor.com/Overview/Working-at-
Comic-Con-International-EI_IE751982.11,34.htm
(n.d.). Comic Con International. Retrieved from https://
www.indeed.com/cmp/Comic-Con-International/
reviews
Comic-Con International. (2019). Comic-Con International
Company Page on LinkedIn. Retrieved August 24, 2019,
from https://www.linkedin.com/company/comic-con-
international/people/
(2015, June 1). Tip of the Day #18: Top 10 Ways to Get a Job
at Comic-Con. Retrieved from https://
crazy4comiccon.wordpress.com/2015/06/01/tip-of-the-
day-18-top-10-ways-to-get-a-job-at-comic-con/
Goldbach, T. [Tommy]. (n.d.). [Linkedin page]. Retrieved
August 25, 2019, from https://www.linkedin.com/in/
tommy-goldbach/
Donlan, R. [Robin]. (n.d.). [LinkedIn page]. Retrieved August
26, 2019, from https://www.linkedin.com/in/robin-
donlan-471a2114/
Collins, T. [Terrell]. (n.d.). [LinkedIn page]. Retrieved August
26, 2019, from https://www.linkedin.com/in/terrell-
collins-a721b8152/
Gates, M. [Maija]. (n.d.). [LinkedIn page]. Retrieved August
26, 2019, from https://www.linkedin.com/in/maijagates/
(2017, April 9). Instagram Lessons for the Royalty
Archetype Brand - Kaye Putnam: Psychology Driven Brand
Strategist. Retrieved from https://
www.kayeputnam.com/instagram-lessons-for-the-royal-
archetype-brand/