I am Alexis Smoot , Entrepreneur and business
professional. I come from a long line of business
owners, government leaders, and years of
studying different aspects of business and
entertainment. I am passionate about serving
those who inspire others to chase their dreams.
My goal is to own a three level building that
allows guests to enjoy multiple levels of
entertainment within my business including Food
and Beverage, Photography, Fashion and
Music.
Potential Job Titles:
• Chief Executive / Event
Coordinator
• Entertainment Manager
• Designer
Creator - By using my creative
leadership skills and knowledge I
will showcase my uniqueness to
clients, sponsors and investors
proving why my personal brand is
valuable.
Entrepreneur in the Exclusive Live Event Scene in Urban Are
Acclaimed Celebrities and Entertainment Industry Professionals
Cordae Dunston
Outreach Plan:
• Create and consider an event whereas Cordae could
sponsor Puma in an exclusive listening party.
• Reach out via phone call to review details and specific
terms and conditions of event and how it will benefit both
parties.
• I will stay connected via text/ direct messaging to ensure
clarity in event planning process 3 weeks after initial
conversation.
Rapper/Sponsor at Puma
Board of Directors
Outreach Plan:
• Reach out to colleague with insider connections to Live
Nation via phone call.
• Initiate email / brief phone conversation with secretary of
directors board in order to present my business.
• I will give a projected date for this specific event and follow
up within 3 months, 1 month and finally 2 weeks before
event to finalize arrangement details.
Leadership at Live Nation
Coco Bassey
Outreach Plan:
• Research notable figures included in similar blogs and
social media posts to influence collaborations and
networking opportunities for both parties
• I plan on using social media as a means of communication
followed by emailing her business website which is
provided as her primary forms of contact for business @
cocobassey.com
• I will follow up exactly 1 month after initial outreach via
email to confirm contract agreements and terms.
Fashion Industry Model &
Influencer/ Blogger at
Millennielle
Short Term: (Immediately After Graduation, 2024)
Manage and Coordinate Exclusive Celebrity and
Industry Professional Events in Urban areas.
• (By December 2025 I will have successfully managed
5 revenue generating events in a mainstream urban
area)
Mid Term: Manage and Extend Event and
Experience Company (2027)
‣By December 2027 I will have a team of 15
employees who supervise events over multiple
locations and manage social media/marketing.
Long Term: Gain Real Estate through my
businesses (2032)
‣By December 2032 I will own 1 building in
Atlanta Georgia in which I can host events at
my own venue.
Notable Skills & Current Proficiencies:
Notable Skills REQUIRED in TRADE & Current Proficiencies:
Event Planning
SOFT
HARD
Novice / Adept / Expert
Food & Beverage Novice / Adept / Expert
Customer Service / Hospitality Novice / Adept / Expert
Management / Leadership Novice / Adept / Expert
Customer Relationship Management Software
SOFT
HARD
Novice / Adept / Expert
Project Management Software Novice / Adept / Expert
Accounting Novice / Adept / Expert
Business Administration Novice / Adept / Expert
I help acclaimed professionals connect and
enjoy like minded individuals through
exciting events by creating unforgettable
experiences.
Work Experience:
• 5 Years of Supervisor/Management
position in Food and Beverage
• 3 Years as Coordinator of Fashion
Shows, Pop-up Shops, & Special Events
Education:
• MEMBER OF National Society of
Collegiate Scholars
• Entertainment Business, B.S., Full Sail University (Exp. 2024)
Awards:
• Certificate of Completion in Management
& Supervision
• City of the Year 2019; 2022 (Hornblower
City Experiences) Baltimore, Maryland;
Washington, DC
Gregory James
Industry Experience:
• Experiences Coordinator
Education:
• Bachelor of Communication Morgan State University
2017
Leadership Experience:
• Runs MusicPlugIntl (32.1k followers on Instagram)
https://www.jaedidmusicplug.com/blog
• Management of XtraSelfies Experiences
Skills and Proficiencies:
• Business finance knowledge (Business Accounting)
• Business Management
• Social Media Content Creating and Marketing
Alexis Smoot
Overall Online Presence:
• Connected to notable companies such as Live Nation, worked
with industry professionals such as @Wallo267 owner of
podcast Millions Worth of Game, recording artist Tmcthedon,
and hosted insider events at popular festivals like Broccoli
City. Gregory was featured in a published article named
Baltimore Voyager. Although he is very active on social media,
mostly Instagram, he does not have an available professional
headshot, LinkedIn account, customized URL or personal
website.
• Grade: Above Average, 85/100
Industry Experience:
• Food and Beverage
supervisor/coordinator of
Events/Experiences
Education:
• Entertainment Business Bachelor Degree (2024)
• Entrepreneurship and Business Management (2016)
Leadership Experience:
• Liaison and Lead Bar Supervisor (City Experiences)
• City Trainer Food and Beverage (Baltimore, Maryland;
Washington, DC)
Skills and Proficiencies:
• Proficient in programs such as Excel, QuickBooks and
Adobe
• Advanced customer service and problem solving skills
• Creative direction of multiple platforms of project
management
Overall Online Presence:
• Active LinkedIn profile, professional headshot, professional
connections to Grammy nominated artist Cordae,
professional model/influencers, and credible event
planners and promoters in urbanized high traffic locations
such as Washington DC, Los Angeles, and Atlanta. No
published articles or active business social media with
relative content has been used so far.
• Grade: Average, 60 out of 100
Turquoise Martin
Noteworthy Experience:
• Creative Director in Martin&Martin (Brand
Development)
• Director of First Impressions at Keller Williams Realty
Alexis Smoot
Industry Experience:
• Exclusive Event Coordinator in Atlanta
Education:
• Associate Degree - Aesthetician/Esthetician
Skills and Proficiencies:
• Branding and Development for projects
• Coordination for high profile clients
• Maintenance of inventory and professional space
Overall Online Presence:
• Several professional connections, custom banner
image, professional headshot, published articles
in magazines?, active on other social media,
LinkedIn URL customized
• Grade: Superior, 90 out of 100
Industry Experience:
• Food and Beverage supervisor/coordinator of Events/Experiences
Education:
• Entertainment Business Bachelor Degree (2024)
• Entrepreneurship and Business Management (2016)
Leadership Experience:
• Liaison and Lead Bar Supervisor (City Experiences)
• City Trainer Food and Beverage (Baltimore, Maryland;
Washington, DC)
Skills and Proficiencies:
• Proficient in programs such as Excel, QuickBooks and
Adobe
• Advanced customer service and problem solving skills
• Creative direction of multiple platforms of project
management
Overall Online Presence:
• Active LinkedIn profile, professional headshot,
professional connections to Grammy nominated artist
Cordae, professional model/influencers, and credible
event planners and promoters in urbanized high traffic
locations such as Washington DC, Los Angeles, and
Atlanta. No published articles or active business social
media with relative content has been used so far.
• Grade: Average, 60 out of 100
For the loyal patrons of the fashion, music and
entertainment industry who appreciate and enjoy
private and exclusive experiences, I provide
events that will create unforgettable memories no
matter the occasion because I always produce a
special moment with the opportunity to come
together and celebrate our dreams come true.
Industry Events & Organizations
• Join Association of Collegiate Conference and
Event Directors
‣ April 2024 | Online
• New York Fashion Week Networking Event
• Haute Couture Fall/Winter | June 2025
• Join the Events Industry Council
‣ March 2025 | Online
Digital Marketing
• Primary Content: I will create and produce fun and exciting yet
sophisticated content online. This media will include pictures and
videos from previous experiences, testimonials from clients and
influencers as well as many chances at exclusive offers for active
followers.
• Primary Tools: I will primarily use the social network Instagram to
promote my content because of the versatility in media produced for
so summers. I will not only use unique formats for videos and
images, but I will also utilize sponsored advertising on a daily basis to
ensure customer retention and engagement.
• Website: I will you use my digital portfolio site moving forward to help
drive more traffic to my businesses as well as gaining a solidified
place to view and inquire about my talents and work
Mentor
• Professionally I am seeking an industry
professional with experience in entertainment,
fashion and lifestyle that is also passionate about
creating new and exciting journeys for others while
actively being able to teach and direct through this
ever changing environment.
Establish Date: DECEMBER 2023
Formal Education
• Bachelor Degree in Entertainment Business 2024
Technical Skills
• Complete Account Management Course,
March 2025
• Create Hubspot account to access unlimited users
and contacts. (Free CRM Software), February
2025
• Become a Certified Special Events Professional,
May 2025
Transferable Skills
• Complete Business Accounting Course,
December 2024
• Complete Business Administration Certification
online, June 2025
• Renew Hospitality and Management Certification,
April 2025
Alexis Smoot
You know why you can’t remember your best night ever? Well, what I
do is provide an experience you could never forget. In fact, I have
produced multiple levels of expertise for birthdays, anniversaries,
weddings, corporate events, pop-up shops, private events,fashion
shows, community service, promotion ceremonies and more with
many credible testimonials from satisfied clients.
Gordon-Bennett, C. (2023, May 21). Top 12 event planning
certifications you need to propel your career. Bizzabo.
https://www.bizzabo.com/blog/event-planning-certifications
Bassey Coco. (2023). Press " coco bassey. coco bassey.
(n.d.). https://cocobassey.com/press/
Keep learning in the moments that matter. LinkedIn Learning
with Lynda: Online Training Courses for Creative, Technology,
Business Skills. (n.d.). https://www.linkedin.com/learning/
Turquoise Martin - event coordinator - martin&martin ... -
linkedin. (n.d.). https://www.linkedin.com/in/turquoise-martin-
607b3578
LinkedIn learning. Online Learning Platform for Businesses |
LinkedIn Learning. (n.d.). https://learning.linkedin.com/?src=go-
pa&trk=sem-
ga_campid.12612599681_asid.123631660727_crid.60729835
7714_kw.linkedin+learning+for+company_d.c_tid.kwd-
1646634661438_n.g_mt.p_geo.9011792&mcid=6841846
450872315944&cid=&gclid=Cj0KCQjw7PCjBhDwAR
IsANo7Cgkp5CIhqaDqy5HJgiJ6u0vhlHdlTgVUw1eD_oNUrplA
vyZQF4r1hPoaAprsEALw_wcB&gclsrc=aw.ds
O*Net online. O*NET OnLine. (n.d.).
https://www.onetonline.org/

Personal Brand Slides done.pptx

  • 2.
    I am AlexisSmoot , Entrepreneur and business professional. I come from a long line of business owners, government leaders, and years of studying different aspects of business and entertainment. I am passionate about serving those who inspire others to chase their dreams. My goal is to own a three level building that allows guests to enjoy multiple levels of entertainment within my business including Food and Beverage, Photography, Fashion and Music.
  • 3.
    Potential Job Titles: •Chief Executive / Event Coordinator • Entertainment Manager • Designer Creator - By using my creative leadership skills and knowledge I will showcase my uniqueness to clients, sponsors and investors proving why my personal brand is valuable. Entrepreneur in the Exclusive Live Event Scene in Urban Are
  • 4.
    Acclaimed Celebrities andEntertainment Industry Professionals Cordae Dunston Outreach Plan: • Create and consider an event whereas Cordae could sponsor Puma in an exclusive listening party. • Reach out via phone call to review details and specific terms and conditions of event and how it will benefit both parties. • I will stay connected via text/ direct messaging to ensure clarity in event planning process 3 weeks after initial conversation. Rapper/Sponsor at Puma Board of Directors Outreach Plan: • Reach out to colleague with insider connections to Live Nation via phone call. • Initiate email / brief phone conversation with secretary of directors board in order to present my business. • I will give a projected date for this specific event and follow up within 3 months, 1 month and finally 2 weeks before event to finalize arrangement details. Leadership at Live Nation Coco Bassey Outreach Plan: • Research notable figures included in similar blogs and social media posts to influence collaborations and networking opportunities for both parties • I plan on using social media as a means of communication followed by emailing her business website which is provided as her primary forms of contact for business @ cocobassey.com • I will follow up exactly 1 month after initial outreach via email to confirm contract agreements and terms. Fashion Industry Model & Influencer/ Blogger at Millennielle
  • 5.
    Short Term: (ImmediatelyAfter Graduation, 2024) Manage and Coordinate Exclusive Celebrity and Industry Professional Events in Urban areas. • (By December 2025 I will have successfully managed 5 revenue generating events in a mainstream urban area) Mid Term: Manage and Extend Event and Experience Company (2027) ‣By December 2027 I will have a team of 15 employees who supervise events over multiple locations and manage social media/marketing. Long Term: Gain Real Estate through my businesses (2032) ‣By December 2032 I will own 1 building in Atlanta Georgia in which I can host events at my own venue.
  • 6.
    Notable Skills &Current Proficiencies: Notable Skills REQUIRED in TRADE & Current Proficiencies: Event Planning SOFT HARD Novice / Adept / Expert Food & Beverage Novice / Adept / Expert Customer Service / Hospitality Novice / Adept / Expert Management / Leadership Novice / Adept / Expert Customer Relationship Management Software SOFT HARD Novice / Adept / Expert Project Management Software Novice / Adept / Expert Accounting Novice / Adept / Expert Business Administration Novice / Adept / Expert
  • 7.
    I help acclaimedprofessionals connect and enjoy like minded individuals through exciting events by creating unforgettable experiences.
  • 8.
    Work Experience: • 5Years of Supervisor/Management position in Food and Beverage • 3 Years as Coordinator of Fashion Shows, Pop-up Shops, & Special Events Education: • MEMBER OF National Society of Collegiate Scholars • Entertainment Business, B.S., Full Sail University (Exp. 2024) Awards: • Certificate of Completion in Management & Supervision • City of the Year 2019; 2022 (Hornblower City Experiences) Baltimore, Maryland; Washington, DC
  • 9.
    Gregory James Industry Experience: •Experiences Coordinator Education: • Bachelor of Communication Morgan State University 2017 Leadership Experience: • Runs MusicPlugIntl (32.1k followers on Instagram) https://www.jaedidmusicplug.com/blog • Management of XtraSelfies Experiences Skills and Proficiencies: • Business finance knowledge (Business Accounting) • Business Management • Social Media Content Creating and Marketing Alexis Smoot Overall Online Presence: • Connected to notable companies such as Live Nation, worked with industry professionals such as @Wallo267 owner of podcast Millions Worth of Game, recording artist Tmcthedon, and hosted insider events at popular festivals like Broccoli City. Gregory was featured in a published article named Baltimore Voyager. Although he is very active on social media, mostly Instagram, he does not have an available professional headshot, LinkedIn account, customized URL or personal website. • Grade: Above Average, 85/100 Industry Experience: • Food and Beverage supervisor/coordinator of Events/Experiences Education: • Entertainment Business Bachelor Degree (2024) • Entrepreneurship and Business Management (2016) Leadership Experience: • Liaison and Lead Bar Supervisor (City Experiences) • City Trainer Food and Beverage (Baltimore, Maryland; Washington, DC) Skills and Proficiencies: • Proficient in programs such as Excel, QuickBooks and Adobe • Advanced customer service and problem solving skills • Creative direction of multiple platforms of project management Overall Online Presence: • Active LinkedIn profile, professional headshot, professional connections to Grammy nominated artist Cordae, professional model/influencers, and credible event planners and promoters in urbanized high traffic locations such as Washington DC, Los Angeles, and Atlanta. No published articles or active business social media with relative content has been used so far. • Grade: Average, 60 out of 100
  • 10.
    Turquoise Martin Noteworthy Experience: •Creative Director in Martin&Martin (Brand Development) • Director of First Impressions at Keller Williams Realty Alexis Smoot Industry Experience: • Exclusive Event Coordinator in Atlanta Education: • Associate Degree - Aesthetician/Esthetician Skills and Proficiencies: • Branding and Development for projects • Coordination for high profile clients • Maintenance of inventory and professional space Overall Online Presence: • Several professional connections, custom banner image, professional headshot, published articles in magazines?, active on other social media, LinkedIn URL customized • Grade: Superior, 90 out of 100 Industry Experience: • Food and Beverage supervisor/coordinator of Events/Experiences Education: • Entertainment Business Bachelor Degree (2024) • Entrepreneurship and Business Management (2016) Leadership Experience: • Liaison and Lead Bar Supervisor (City Experiences) • City Trainer Food and Beverage (Baltimore, Maryland; Washington, DC) Skills and Proficiencies: • Proficient in programs such as Excel, QuickBooks and Adobe • Advanced customer service and problem solving skills • Creative direction of multiple platforms of project management Overall Online Presence: • Active LinkedIn profile, professional headshot, professional connections to Grammy nominated artist Cordae, professional model/influencers, and credible event planners and promoters in urbanized high traffic locations such as Washington DC, Los Angeles, and Atlanta. No published articles or active business social media with relative content has been used so far. • Grade: Average, 60 out of 100
  • 11.
    For the loyalpatrons of the fashion, music and entertainment industry who appreciate and enjoy private and exclusive experiences, I provide events that will create unforgettable memories no matter the occasion because I always produce a special moment with the opportunity to come together and celebrate our dreams come true.
  • 12.
    Industry Events &Organizations • Join Association of Collegiate Conference and Event Directors ‣ April 2024 | Online • New York Fashion Week Networking Event • Haute Couture Fall/Winter | June 2025 • Join the Events Industry Council ‣ March 2025 | Online Digital Marketing • Primary Content: I will create and produce fun and exciting yet sophisticated content online. This media will include pictures and videos from previous experiences, testimonials from clients and influencers as well as many chances at exclusive offers for active followers. • Primary Tools: I will primarily use the social network Instagram to promote my content because of the versatility in media produced for so summers. I will not only use unique formats for videos and images, but I will also utilize sponsored advertising on a daily basis to ensure customer retention and engagement. • Website: I will you use my digital portfolio site moving forward to help drive more traffic to my businesses as well as gaining a solidified place to view and inquire about my talents and work
  • 13.
    Mentor • Professionally Iam seeking an industry professional with experience in entertainment, fashion and lifestyle that is also passionate about creating new and exciting journeys for others while actively being able to teach and direct through this ever changing environment. Establish Date: DECEMBER 2023 Formal Education • Bachelor Degree in Entertainment Business 2024 Technical Skills • Complete Account Management Course, March 2025 • Create Hubspot account to access unlimited users and contacts. (Free CRM Software), February 2025 • Become a Certified Special Events Professional, May 2025 Transferable Skills • Complete Business Accounting Course, December 2024 • Complete Business Administration Certification online, June 2025 • Renew Hospitality and Management Certification, April 2025
  • 14.
    Alexis Smoot You knowwhy you can’t remember your best night ever? Well, what I do is provide an experience you could never forget. In fact, I have produced multiple levels of expertise for birthdays, anniversaries, weddings, corporate events, pop-up shops, private events,fashion shows, community service, promotion ceremonies and more with many credible testimonials from satisfied clients.
  • 15.
    Gordon-Bennett, C. (2023,May 21). Top 12 event planning certifications you need to propel your career. Bizzabo. https://www.bizzabo.com/blog/event-planning-certifications Bassey Coco. (2023). Press " coco bassey. coco bassey. (n.d.). https://cocobassey.com/press/ Keep learning in the moments that matter. LinkedIn Learning with Lynda: Online Training Courses for Creative, Technology, Business Skills. (n.d.). https://www.linkedin.com/learning/ Turquoise Martin - event coordinator - martin&martin ... - linkedin. (n.d.). https://www.linkedin.com/in/turquoise-martin- 607b3578 LinkedIn learning. Online Learning Platform for Businesses | LinkedIn Learning. (n.d.). https://learning.linkedin.com/?src=go- pa&trk=sem- ga_campid.12612599681_asid.123631660727_crid.60729835 7714_kw.linkedin+learning+for+company_d.c_tid.kwd- 1646634661438_n.g_mt.p_geo.9011792&mcid=6841846 450872315944&cid=&gclid=Cj0KCQjw7PCjBhDwAR IsANo7Cgkp5CIhqaDqy5HJgiJ6u0vhlHdlTgVUw1eD_oNUrplA vyZQF4r1hPoaAprsEALw_wcB&gclsrc=aw.ds O*Net online. O*NET OnLine. (n.d.). https://www.onetonline.org/

Editor's Notes

  • #4 Forbes Most Valuable Brands List (2017): https://www.forbes.com/powerful-brands/list/ Apple 2. Google 3. Microsoft 4. Facebook 5. Coca-Cola 6. Amazon 7. Disney 8. Toyota 9. McDonald’s 10. Samsung Methodology: Forbes valued more than 200 global brands by looking at three years of earnings and allocating a percentage of those earnings based on the role brands play in each industry (e.g., high for luxury goods and beverages, low for airlines and oil companies). We applied the average price-to-earnings multiple over the past three years to these earnings to arrive at the final brand value.