Jason's brand presentation outlining who he is, how his brand will impact the world, and where he intends to go from here.

1. PERSONAL BRAND EXPLORATION
Jason Shuler
Project & Portfolio I: Week 3 September 22, 2019

2. Jason Shuler was born and raised in Long
Branch, NJ, and moved to Maryland in his early
adulthood, where his artistic abilities began to
flourish. As a published author of an epic fantasy
novel, Jason manifested his love for writing in
developing scenes, characters, and story ideas.
Experienced in copywriting, Jason is also scaling
his work into various mediums, including a
premier video game and a movie. Jason’s goal is
to unite individuals with their inherent gifts and
spread a message of love and truth through his
work. He is currently developing his second
book.
IDENTITY

3. PROFESSION
Potential Job Titles:
• Copywriter
• Marketing Coordinator
• Brand Manager
Magician Archetype - producing
brand stories that transform lives by
highlighting manifested dreams.
Using industry trends and defining
new ones to fascinate audiences
and inspire them to invest in the
literature.
Digital Marketing for Creative Direction, Copywriter, Digital
Marketing Specialist

4. • DEMOGRAPHICS: 65%
Female, 23-35 years old,
Predominately White, Unmarried,
College Educated, Located in
Western and Eastern America.
• PSYCHOGRAPHICS: Enjoys fine
dining and bar-hopping, traveling and
attending events, subscribes to a
mixture of liberal and conservative
opinions, most are college graduates.
• IDEAL AUDIENCE MEMBERS:
Catherine Price, Senior Marketing
Manager Manager (Kobe Digital),
Michael McNeive, Partner / Design
(Drexler), Glen Fields, Digital
Marketing Manger (LIFT Digital
Media)
Hiring Managers at at Drexler, LIFT Digital Media, and Kobe
Digital
TARGET AUDIENCE

5. GOALS
Short Term: (Immediately After Graduation, 2021)
• Land an intermediate-level marketing position at
Drexler.
‣ Connect with, and send a follow up
promotional email to, 25 Drexler team
members on LinkedIn by December 31, 2020.
Mid Term: (2025)
• Lead a successful creative brand / digital marketing
campaign that will promote artistic design and
thought leadership nationwide.
‣ Develop a portfolio having assisted over one
hundred happy customers by 2025.
Long Term: (2040)
• Leverage my connections and skills to establish a
thought-leadership agency based upon unique,
unexpected mediums, such as fiction.
‣ Save a total of $85,000, publish ten books, and
scale the brand into several movies and video
games by December 31, 2040.

6. SKILLS ANALYSIS
Notable Skills & Current Proficiencies:
Notable Skills REQUIRED in TRADE & Current Proficiencies:
Microsoft Office Suite 93%
Adobe Creative Suite 55%
Creative Writing 90%
Storytelling 80%
SOFTHARD
SEO 5%
Project Management 15%
Public Speaking 30%
Copywriting 45%
SOFTHARD

7. I help creative brands become prolific and
well-known by communicating how brand
brings value to the world through
professional writing and digital media
storytelling that will inspire and uplift any
audience.
PROMISE

8. CREDENTIALS
Work Experience:
• 3+ years experience as a professional
writer
• 2 years experience in marketing and
design
Education:
• SEO Competency, Linda Certification
• Digital Marketing, B.S., Full Sail University (Exp. 2021)
Awards:
• Recognized as student who embodies
Storytelling by Full Sail University

9. COMPETITION
Thea Rauwald
Industry Experience:
• Does not include work experience on
profile; assumed to still be in school
Education:
• Alumni holding a Bachelor of Fine Arts in Creative
Writing for Entertainment from Full Sail University
Leadership Experience:
• Entrepenuership - Self employed copywriter
• Young Star Certified
• Professional Technical Communicator Certification (In
Progress)
Skills and Proficiencies:
• Creative Writing - 22 endorsements
• Editing - 17 endorsements
• Proofreading - 14 endorsements
Jason Shuler
Overall Online Presence:
• 200+ connections, banner image customized,
professional headshot, detailed summaries throughout
profile with two content pieces, no articles published,
sporadically active on personal social media accounts,
URL not yet customized
• Grade: Average, 59 out of 100
Industry Experience:
• 5+ years as professional writer
Education:
• Current student enrolled in Digital Marketing, B.S. at
Full Sail University
Leadership Experience:
• Less than one year experience with Toastmasters
Skills and Proficiencies:
• Public Speaking- 5 endorsements
• Microsoft Word - 5 endorsements
• Microsoft Office - 5 endorsements
Overall Online Presence:
• 200+ connections, banner image customized,
professional headshot, detailed summaries throughout
profile with one content piece, no articles published,
sporadically active on personal social media accounts,
URL customized, two recommendations
• Grade: Average, 48 out of 100

10. COMPETITION
Caroline Bledowski
Industry Experience:
• 9 years experience as a copywriter
Education:
• Journalism (News and Information), M.A.
• American/English Studies, Criminal Law
Noteworthy Experience:
• Entrepreneurship - CAB Copy (Owner)
• Lead a team of online writers from July 2011-Apr 2012
Skills and Proficiencies:
• Copywriting - 16 endorsements
• Journalism - 10 endorsements
• Social Media - 9 endorsements
Jason Shuler
Overall Online Presence:
• 300+ connections, banner image not yet customized,
polished headshot, detailed profile summaries, two
recommendations, URL not yet customized, no articles
published
• Grade: Average, 55 out of 100
Industry Experience:
• 5+ years as a professional writer
Education:
• Current student enrolled in Digital Marketing, B.S. at
Full Sail University
Leadership Experience:
• Less than one year of experience at Toastmasters
Skills and Proficiencies:
• Public Speaking- 5 endorsements
• Microsoft Word - 5 endorsements
• Microsoft Office - 5 endorsements
Overall Online Presence:
• 200+ connections, banner image customized,
professional headshot, detailed summaries throughout
profile with one content piece, no articles published,
sporadically active on personal social media accounts,
URL customized, two recommendations
• Grade: Average, 48 out of 100

11. BRAND POSITION
“Words are a paintbrush for creation. Each
symbol depicts a tale. What kind of story are
you painting?”
JASON SHULER

12. NETWORKING &
MARKETING
Industry Events & Organizations
• DisCon III
‣ Aug 25 - 29, 2021, Washington, DC
‣ Collegiate Membership | Orlando Chapter
• American Society of Journalists and Authors (ASJA)
‣ Apr 19 - 20, 2020, New York, New York
Toastmasters International 2020 Convention
Aug 5 - 8, 2020, Paris, France
Creative Writing and Copywriting
• Primary Content: Blog based upon story-derived elements of
my personal work and storytelling in general; videos and
trailers for the personal work; interview series with other
writers and content developers
• Primary Tools: FB and Youtube - promote book through 2-3
minute videos. LinkedIn - network with industry pros and
publish monthly articles highlighting important elements within
storytelling; Wordpress, where the blog will be hosted
• Website: Full Sail digital portfolio site to showcase school
work; use Wordpress blog to depict the fictional world of my
book and promote by aligning its value with the reader

13. PROFESSIONAL DEVELOPMENT
Mentor
• Seeking a senior-level creative manager / brand
manager with at least 25 yrs of experience in creative
services and/or marketing. Family man that upholds
Christian values, Sept. 2020
Formal Education
• Complete Digital Marketing, B.S. by expected
graduation date in 2021
Technical Skills
• Set up free HubSpot CRM; complete all CRM courses
through HubSpot Academy, Dec. 2020
• Project Management - lynda.com, July 2020
• WordPress Mastery Courses - lynda.com, April 2020
Soft Skills
• Become a Graphic Designer - Lynda.com, March 2020
• Become an SEO Expert - Lynda.com, June. 2020
• Join local Toastmasters Club and regularly attend
monthly events, starting March 2020
• Impromptu Speaking - Lynda.com, May 2020

14. Jason Shuler
As the digital age advances, we have grown
increasingly disconnected from the core values
of family, wellness, and mental health. That’s
where I come in - I produce personal and creative
brand stories that entertain and inspire American families to reflect on what
makes them unique and infinitely valuable. In fact, I’ve worked for more than
ten years on developing a fictional work designed to showcase a sense of
duality in people, in order to highlight the fact that we are deeper and
greater than we give ourselves credit for. Customers reference the book as
thought-provoking.
“

15. REFERENCES
(n.d.). toastmasters.com, Event Schedule. Retrieved from
https://www.toastmasters.org/events/2019-international-
convention
Bledowski, C. (2019). Caroline Bledowski LinkedIn Profile.
Retrieved September 19, 2019, from https://www.linkedin.com/
in/caroline-bledowski-38810435/
Worldcon. (n.d.). Retrieved from http://www.worldcon.org/
Drexler. (n.d.). Retrieved from https://drxlr.com/
(n.d.). Retrieved from https://www.toastmasters.org/events/
2019-international-convention
Rauwald T. (2019). Thea Rauwald LinkedIn Profile. Retrieved
September 22, 2019, from https://www.linkedin.com/in/thea-
rauwald-rauth-58a9a051/
Dedicated to REAL Results. (n.d.). Retrieved from https://
www.liftdigitalmedia.com/
A Premier Los Angles Digital Marketing Agency. (n.d.).
Retrieved from https://www.kobedigital.com/about/