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PERSONAL BRAND EXPLORATION
Adam Bain
Project & Portfolio I: Week 3
August 21, 2020 | Update WK4
Adam is the youngest of four siblings. Growing
up on the little Bahama island Bimini, he was
always surrounded by art and culture which
opened his creativity. After pursuing a degree
in architecture, he noticed the love just wasn't
there. Although the love for art was, he
gathered 10 years of retail management
experience during his 12 year retail experience.
During his time learned the ins and outs of
running and managing stores ranging from 1
million to 21 million annually. He also worked
with a few local fashion designers and
creatives. Helping him make a clear focus for
his final direction. Adam then enrolled in the
Digital Marketing program at Full Sail
University where he’s focused on developing
digital marketing skills.
IDENTITY
PROFESSION
Potential Job Titles:
• Art Director
• Advertising and Promotional
Manager
• Marketing Manager
Creator Archetype - To realize
potential everywhere and
uncovering originality with
liberated imagination. Avoiding
being lost in inspiration.
Digital Marketing in Fashion
• DEMOGRAPHICS: 25-35 years of
age. 60% of male and 40% are
female. College educated. With
predominantly Asian, African
American, and White. Based in
California
• PSYCHOGRAPHICS: Enjoys
showcases, involved in
ComplexCon. 70% choose a healthy
lifestyle mixed with vegetarians
and plant based audiences. Follow
all fashion and urban current
events.
• IDEAL AUDIENCE MEMBERS: Leo
Shum, Senior HR and Recruitment
Executive (HYPEBEAST), Tyson
Cram, HR Manager (adidas), Nhad
D., Director of Human Resources
(LVMH LouisVuitton)
Recruiters & Hiring Managers LVMH, Adidas, and HYPEBEASTS
TARGET AUDIENCE
GOALS
Short Term: (Immediately After Graduation, 2022)
• Land an entry-level marketing position at Louis
Vuitton.
‣ Connect and introduce myself to 10
management members at LVMH store level, as
well as 15 LinkedIn members by September 30,
2021.
Mid Term: (2028)
• Achieve Marketing Manager Title.
‣ Gain a social media influence of 2Mill to help
bring in another audience by November 11,
2028. As well as put the brand on a path to to
hit 10 billion in annual revenue.
Long Term: (2040)
• Achieve Art Director Title. Create a long lasting
impression upon all fashion houses and following the
footsteps of Virgil Abloh and being the 2nd Artistic
Director as well as longevity.
‣ Create a non-profit that is able to generate 1.5
mill a year to help those from 3rd world
countries. Save 1 million personally and
become a share holder.
SKILLS ANALYSIS
Notable Skills & Current
Proficiencies:
Notable Skills REQUIRED in TRADE & Current
Proficiencies:
Social Media Marketing 87%
Adobe Creative Suite 70%
Strong Storytelling 80%
Computers&Electronics 60%
SOFTHARD
Writing and content creation 30%
Data Analysis 10%
Emotional Intelligence 50%
Flexibility 60%
SOFTHARD
I help LVMH increase revenue by
bringing new fresh and innovative
fashion and heartfelt connections via
store implements and digital media
storytelling across all platforms.
PROMISE
CREDENTIALS
Work Experience:
• 12 years retail
• 8 years of retail management
• Social Media Marketing
• Marketing for JamMonster
• Marketing for Milana Beauty Studio
Education:
• Digital Marketing, B.S., Full Sail University (Exp. 2022)
Awards:
• Presidents Cup, A.M. Retail Group
• Most Improved Operations Manager
SE District F21
COMPETITION
Kia Cuttino
Industry Experience:
• Marketing Representative
• Marketing Manager
• Affiliate Marketing Analyst FS
Education:
• Master, Entertainment Business and Sports
Management, Full Sail University Alum
• Management B.S, Penn State
Leadership Experience:
• Marketing Director at Mathnasium
• Affiliate Marketing Analyst Full Sail University
Skills and Proficiencies:
• Event Planning - 11 endorsements
• Advertising - 6 endorsements
• Data Analysis- 6 endorsements
• Social Media Marketing 36
Adam Bain
Overall Online Presence:
• 500+ connections. Url has been personalized,
polished headshot, 1 recommendation and 3
given. Grade: Above Great 95 out of 100
Industry Experience:
• 10 years retail management
• Social Media Marketing for Milana
Beauty Studio
Education:
• Current student enrolled in Digital marketing,
B.S. at Full Sail University
Leadership Experience:
• Co-manager role over seeing staff of 100+
Skills and Proficiencies:
• Retail - 21 endorsements
• Customer Service - 15 endorsements
• Visual Merchandising - 14 endorsements
• Marketing - 9 endorsements
Overall Online Presence:
• 500+ connections, banner image customized,
professional headshot, detailed summaries
throughout profile. Custom URL. Awards 1.
• Grade: Good, 89 out of 100
COMPETITION
Holly Picano
Industry Experience:
• 20 years Artist
• 4 years Internet Marketing
• 1 year marketing Director
Education:
• Marketing, B.A.
• Sports & Exercise Management, M.A.
Noteworthy Experience:
• Digital Marketing specialist
• Holly Picano Art, wine labels for “peachy canyon
winery” magazine advertisement for Menendez
Publishing.
Skills and Proficiencies:
• Social Media - 20 endorsements
• Marketing - 17 endorsements
• Advertising - 22 endorsements
Adam Bain
Overall Online Presence:
• 500+ connections, banner image customized,
polished headshot, detailed profile summaries,
seven recommendations, two volunteer work,
URL not yet customized. 3 awards and 3
publications.
• Grade: Good, 89 out of 100
Industry Experience:
• 10 years retail management
• Social Media Marketing for Milana
Beauty Studio
Education:
• Current student enrolled in Sports Marketing &
Media, B.S. at Full Sail University
Leadership Experience:
• Co-manager role over seeing staff of 100+
Skills and Proficiencies:
• Retail - 21 endorsements
• Customer Service - 15 endorsements
• Visual Merchandising - 14 endorsements
• Marketing - 9 endorsements
Overall Online Presence:
• 500+ connections, banner image customized,
professional headshot, detailed summaries
throughout profile. Custom URL. Awards 1.
• Grade: Good, 89 out of 100
BRAND POSITION
Creating memorable impressions and
creative images by touching not just
your heart but your mind
ADAM “OUTINGSWITHBAIN” BAIN
Adam gained this nickname
due to the impressions and
memories left behind by the
memories and impressions
made by the images that
have been captured during
all of his foodie marketing.
NETWORKING &
MARKETING
Industry Events & Organizations
• Small Business Expo (SBE)
‣ December 9, 2021 | Orlando, FL
• Vision Conference 2020
‣ Sep 18 - 20 2020 | Orlando, Fl
• Energy Marketing Conference 14
‣ November 17, 2020| Rosen Centre Orlando, Fl
Digital Marketing
• Primary Content: Create Outings With Bain site as
well as launch proper social media. To help showcase
not only creativity but individuality offered giving a
warm and memorable impression.
• Primary Tools: Instagram, Twitter, and Wordpress -
Using these platforms to showcase all concept
marketing videos and photography. To give an
unlimited amount of content.
• Website: Full Sail digital portfolio site to showcase
school work; Instagram and twitter to showcase
realtime marketing and creative process.
PROFESSIONAL
DEVELOPMENT
Mentor
• Seeking a seasoned fashion house marketer
with 10 years experienced. With but not limited
to a HBCU background
Formal Education
• Complete Digital Marketing, B.S. by expected
graduation date in 2022
Technical Skills
• Complete all CRM courses through LinkedIn
Learning Dec 31, 2021
• SEO Foundations - LinkedinLearning, Dec 31,
2020
• Learn Visual Techniques for Microstrategy,
Data Studio, and Tableau - LinkedInLearning,
December 31, 2020
Soft Skills
• Master In-Demand Professional Soft Skills -
LinkedIn learning, Nov. 2020
• Leadership: Practical Skills - LinkedIn Learning
Nov, 2020
Adam Bain
You know how Fashion Houses have been losing
the connection with consumers on an emotional
level? Well, what I do is take what the consumer wants
and turn it into a need. In fact over my time in retail I’ve came
across just about every consumer from every walk of life. Listening and not only
that but creating a relatable window. Previous employers as well as clients have
always helped with leaving great surveys and emails that has aligned with stores
I’ve over seen either land on target or push pass a 15% increase for the year. If you
are interested in someone that has fresh and innovated skills, and is not afraid to
take risks you’ve found the right person.
“
REFERENCES
Adidas Manager Digital Marketing https://
www.linkedin.com/jobs/view/1999328904/?
alternateChannel=search
Apply for Digital Channel Manager. (n.d.). Retrieved August
23, 2020, from https://jobs.nike.com/job/00498018
Cuttino. (n.d.) Kia Cuttino [LinkedIn Page. Retrieved August
23, 2020, from https://www.linkedin.com/in/shikiacuttino/
Kenion, C. (n.d.). Charisse Kenion (@charissek): Unsplash
Photo Community. Retrieved August 23, 2020, from
https://unsplash.com/@charissek
Details Report for: 11-2021.00 - Marketing Managers. (n.d.).
Retrieved August 23, 2020, from https://
www.onetonline.org/link/details/11-2021.00
Digital Project Manager
https://www.linkedin.com/jobs/view/1959924941/
Drye. (n.d.) Ingram Drye. [Linkedin page]. Retrieved August
23, 2020 https://www.linkedin.com/in/ingram-drye/
F. (n.d.). Flaunter (@flaunter): Unsplash Photo Community.
Retrieved August 23, 2020, from https://
unsplash.com/@flaunter
Louis Vuitton Salary https://www.glassdoor.com/Salary/
Louis-Vuitton-Salaries-E667150.htm
Manager Digital Marketing Analytics. (n.d.). Retrieved
August 23, 2020, from https://jobs.adidas-group.com/
adidas/job/Manager-Digital-Marketing-Analytics/
605494901/?feedId=301201
Naglestad, A. (n.d.). Alexander Naglestad
(@alexandernaglestad): Unsplash Photo Community.
Retrieved August 23, 2020, from https://
unsplash.com/@alexandernaglestad
Picano. (n.d.) Holly Picano. [LinkedIn Page]. Retrieved
August 23, 2020 https://www.linkedin.com/in/holly-picano-
ms-internet-marketing-481a872/
Summary Report for: 11-2011.00 - Advertising and
Promotions Managers. (n.d.). Retrieved August 23,
2020, from https://www.onetonline.org/link/summary/
11-2011.00
Summary Report for: 27-1011.00 - Art Directors. (n.d.).
Retrieved August 23, 2020, from https://
www.onetonline.org/link/summary/27-1011.00

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Personal Brand Exploration - Adam Bain

  • 1. PERSONAL BRAND EXPLORATION Adam Bain Project & Portfolio I: Week 3 August 21, 2020 | Update WK4
  • 2. Adam is the youngest of four siblings. Growing up on the little Bahama island Bimini, he was always surrounded by art and culture which opened his creativity. After pursuing a degree in architecture, he noticed the love just wasn't there. Although the love for art was, he gathered 10 years of retail management experience during his 12 year retail experience. During his time learned the ins and outs of running and managing stores ranging from 1 million to 21 million annually. He also worked with a few local fashion designers and creatives. Helping him make a clear focus for his final direction. Adam then enrolled in the Digital Marketing program at Full Sail University where he’s focused on developing digital marketing skills. IDENTITY
  • 3. PROFESSION Potential Job Titles: • Art Director • Advertising and Promotional Manager • Marketing Manager Creator Archetype - To realize potential everywhere and uncovering originality with liberated imagination. Avoiding being lost in inspiration. Digital Marketing in Fashion
  • 4. • DEMOGRAPHICS: 25-35 years of age. 60% of male and 40% are female. College educated. With predominantly Asian, African American, and White. Based in California • PSYCHOGRAPHICS: Enjoys showcases, involved in ComplexCon. 70% choose a healthy lifestyle mixed with vegetarians and plant based audiences. Follow all fashion and urban current events. • IDEAL AUDIENCE MEMBERS: Leo Shum, Senior HR and Recruitment Executive (HYPEBEAST), Tyson Cram, HR Manager (adidas), Nhad D., Director of Human Resources (LVMH LouisVuitton) Recruiters & Hiring Managers LVMH, Adidas, and HYPEBEASTS TARGET AUDIENCE
  • 5. GOALS Short Term: (Immediately After Graduation, 2022) • Land an entry-level marketing position at Louis Vuitton. ‣ Connect and introduce myself to 10 management members at LVMH store level, as well as 15 LinkedIn members by September 30, 2021. Mid Term: (2028) • Achieve Marketing Manager Title. ‣ Gain a social media influence of 2Mill to help bring in another audience by November 11, 2028. As well as put the brand on a path to to hit 10 billion in annual revenue. Long Term: (2040) • Achieve Art Director Title. Create a long lasting impression upon all fashion houses and following the footsteps of Virgil Abloh and being the 2nd Artistic Director as well as longevity. ‣ Create a non-profit that is able to generate 1.5 mill a year to help those from 3rd world countries. Save 1 million personally and become a share holder.
  • 6. SKILLS ANALYSIS Notable Skills & Current Proficiencies: Notable Skills REQUIRED in TRADE & Current Proficiencies: Social Media Marketing 87% Adobe Creative Suite 70% Strong Storytelling 80% Computers&Electronics 60% SOFTHARD Writing and content creation 30% Data Analysis 10% Emotional Intelligence 50% Flexibility 60% SOFTHARD
  • 7. I help LVMH increase revenue by bringing new fresh and innovative fashion and heartfelt connections via store implements and digital media storytelling across all platforms. PROMISE
  • 8. CREDENTIALS Work Experience: • 12 years retail • 8 years of retail management • Social Media Marketing • Marketing for JamMonster • Marketing for Milana Beauty Studio Education: • Digital Marketing, B.S., Full Sail University (Exp. 2022) Awards: • Presidents Cup, A.M. Retail Group • Most Improved Operations Manager SE District F21
  • 9. COMPETITION Kia Cuttino Industry Experience: • Marketing Representative • Marketing Manager • Affiliate Marketing Analyst FS Education: • Master, Entertainment Business and Sports Management, Full Sail University Alum • Management B.S, Penn State Leadership Experience: • Marketing Director at Mathnasium • Affiliate Marketing Analyst Full Sail University Skills and Proficiencies: • Event Planning - 11 endorsements • Advertising - 6 endorsements • Data Analysis- 6 endorsements • Social Media Marketing 36 Adam Bain Overall Online Presence: • 500+ connections. Url has been personalized, polished headshot, 1 recommendation and 3 given. Grade: Above Great 95 out of 100 Industry Experience: • 10 years retail management • Social Media Marketing for Milana Beauty Studio Education: • Current student enrolled in Digital marketing, B.S. at Full Sail University Leadership Experience: • Co-manager role over seeing staff of 100+ Skills and Proficiencies: • Retail - 21 endorsements • Customer Service - 15 endorsements • Visual Merchandising - 14 endorsements • Marketing - 9 endorsements Overall Online Presence: • 500+ connections, banner image customized, professional headshot, detailed summaries throughout profile. Custom URL. Awards 1. • Grade: Good, 89 out of 100
  • 10. COMPETITION Holly Picano Industry Experience: • 20 years Artist • 4 years Internet Marketing • 1 year marketing Director Education: • Marketing, B.A. • Sports & Exercise Management, M.A. Noteworthy Experience: • Digital Marketing specialist • Holly Picano Art, wine labels for “peachy canyon winery” magazine advertisement for Menendez Publishing. Skills and Proficiencies: • Social Media - 20 endorsements • Marketing - 17 endorsements • Advertising - 22 endorsements Adam Bain Overall Online Presence: • 500+ connections, banner image customized, polished headshot, detailed profile summaries, seven recommendations, two volunteer work, URL not yet customized. 3 awards and 3 publications. • Grade: Good, 89 out of 100 Industry Experience: • 10 years retail management • Social Media Marketing for Milana Beauty Studio Education: • Current student enrolled in Sports Marketing & Media, B.S. at Full Sail University Leadership Experience: • Co-manager role over seeing staff of 100+ Skills and Proficiencies: • Retail - 21 endorsements • Customer Service - 15 endorsements • Visual Merchandising - 14 endorsements • Marketing - 9 endorsements Overall Online Presence: • 500+ connections, banner image customized, professional headshot, detailed summaries throughout profile. Custom URL. Awards 1. • Grade: Good, 89 out of 100
  • 11. BRAND POSITION Creating memorable impressions and creative images by touching not just your heart but your mind ADAM “OUTINGSWITHBAIN” BAIN Adam gained this nickname due to the impressions and memories left behind by the memories and impressions made by the images that have been captured during all of his foodie marketing.
  • 12. NETWORKING & MARKETING Industry Events & Organizations • Small Business Expo (SBE) ‣ December 9, 2021 | Orlando, FL • Vision Conference 2020 ‣ Sep 18 - 20 2020 | Orlando, Fl • Energy Marketing Conference 14 ‣ November 17, 2020| Rosen Centre Orlando, Fl Digital Marketing • Primary Content: Create Outings With Bain site as well as launch proper social media. To help showcase not only creativity but individuality offered giving a warm and memorable impression. • Primary Tools: Instagram, Twitter, and Wordpress - Using these platforms to showcase all concept marketing videos and photography. To give an unlimited amount of content. • Website: Full Sail digital portfolio site to showcase school work; Instagram and twitter to showcase realtime marketing and creative process.
  • 13. PROFESSIONAL DEVELOPMENT Mentor • Seeking a seasoned fashion house marketer with 10 years experienced. With but not limited to a HBCU background Formal Education • Complete Digital Marketing, B.S. by expected graduation date in 2022 Technical Skills • Complete all CRM courses through LinkedIn Learning Dec 31, 2021 • SEO Foundations - LinkedinLearning, Dec 31, 2020 • Learn Visual Techniques for Microstrategy, Data Studio, and Tableau - LinkedInLearning, December 31, 2020 Soft Skills • Master In-Demand Professional Soft Skills - LinkedIn learning, Nov. 2020 • Leadership: Practical Skills - LinkedIn Learning Nov, 2020
  • 14. Adam Bain You know how Fashion Houses have been losing the connection with consumers on an emotional level? Well, what I do is take what the consumer wants and turn it into a need. In fact over my time in retail I’ve came across just about every consumer from every walk of life. Listening and not only that but creating a relatable window. Previous employers as well as clients have always helped with leaving great surveys and emails that has aligned with stores I’ve over seen either land on target or push pass a 15% increase for the year. If you are interested in someone that has fresh and innovated skills, and is not afraid to take risks you’ve found the right person. “
  • 15. REFERENCES Adidas Manager Digital Marketing https:// www.linkedin.com/jobs/view/1999328904/? alternateChannel=search Apply for Digital Channel Manager. (n.d.). Retrieved August 23, 2020, from https://jobs.nike.com/job/00498018 Cuttino. (n.d.) Kia Cuttino [LinkedIn Page. Retrieved August 23, 2020, from https://www.linkedin.com/in/shikiacuttino/ Kenion, C. (n.d.). Charisse Kenion (@charissek): Unsplash Photo Community. Retrieved August 23, 2020, from https://unsplash.com/@charissek Details Report for: 11-2021.00 - Marketing Managers. (n.d.). Retrieved August 23, 2020, from https:// www.onetonline.org/link/details/11-2021.00 Digital Project Manager https://www.linkedin.com/jobs/view/1959924941/ Drye. (n.d.) Ingram Drye. [Linkedin page]. Retrieved August 23, 2020 https://www.linkedin.com/in/ingram-drye/ F. (n.d.). Flaunter (@flaunter): Unsplash Photo Community. Retrieved August 23, 2020, from https:// unsplash.com/@flaunter Louis Vuitton Salary https://www.glassdoor.com/Salary/ Louis-Vuitton-Salaries-E667150.htm Manager Digital Marketing Analytics. (n.d.). Retrieved August 23, 2020, from https://jobs.adidas-group.com/ adidas/job/Manager-Digital-Marketing-Analytics/ 605494901/?feedId=301201 Naglestad, A. (n.d.). Alexander Naglestad (@alexandernaglestad): Unsplash Photo Community. Retrieved August 23, 2020, from https:// unsplash.com/@alexandernaglestad Picano. (n.d.) Holly Picano. [LinkedIn Page]. Retrieved August 23, 2020 https://www.linkedin.com/in/holly-picano- ms-internet-marketing-481a872/ Summary Report for: 11-2011.00 - Advertising and Promotions Managers. (n.d.). Retrieved August 23, 2020, from https://www.onetonline.org/link/summary/ 11-2011.00 Summary Report for: 27-1011.00 - Art Directors. (n.d.). Retrieved August 23, 2020, from https:// www.onetonline.org/link/summary/27-1011.00