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Social Snapshot: Airlines

Today, brands must incorporate social media strategies into their greater marketing efforts to outperform competition and build a loyal follower base. Performics Social Snapshot is a monthly publication comparing vertical category leader social presence.

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Social Snapshot: Airlines

  1. 1. SOCIAL SNAPSHOT: airlines N O V E M B E R 2 0 1 4 southwest american* delta jetblue united virgin america alaska frontier facebook # Fans 4,489,280 1,789,690 1,375,960 989,560 770,660 596,640 534,900 162,830 HIGHEST ACTIVATION RATE American Airlines Post: Mirror, mirror on the ramp – who is the fairest bird of all? [Photo: @dfwavgeek] ACTIVATION RATE: 2.28% jetblue southwest american delta virgin america united US AIRWAYS alaska frontier # Followers 1,872,380 1,757,610 974,490 826,300 605,850 556,130 536,090 128,500 54,180 twitter most retweets American Airlines Tweet: Guess who just got her red, white and blue? Hint: She’s a dream. #GoingForGreat RETWEETS: 286 YYOOUUTTUUBBEE delta american* virgin america southwest united jetblue ALASKA FRONTIER # Subscribers 28,910 27,690 20,050 11,900 8,640 6,840 2,100 830 P A R T I C I P A N T E N G A G E M E N T american* united virgin america M E T H O D O L O G Y Socialtools is a global proprietary Publicis Groupe app that tracks competitive performance of brands' Facebook, Twitter, YouTube and Instagram accounts. Performics leverages Socialtools to extract insights and create benchmarks to build client presence in the social space and drive successful brand experiences for participants focused on performance. Average views/video Average number of views per video posted by brand TALKING ABOUT Number of unique users sharing "stories" about the brand page over the last 7 days (e.g. liking, sharing, checking in, etc.) Activation Rate/Post [(likes+comments+shares) / (fans x CM posts)] x 100 CONNECT WITH US performics.com facebook.com/performics twitter.com/performics most viewed JetBlue Video: Flying It Forward - The First Stories views: 1,165,510 *Represents American Airlines and US Airways *Represents American Airlines and US Airways Data from 10/18- 11/18 *Represents American Airlines and US Airways Talking About Retweets, Mentions and Hashtags Avg. Views Per Video Airline Average Leading Brand 12,700 26,245 19,262 65,139 139,796 118,544

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