This document shows the important highlights from Mobile World Congress 2016 (MWC 2016). The show hosted the new flagship mobile phones like Samsung Galaxy S7 or LG G5 as well as new tablets like Huawei Matebook… In this document, I wanted to show you some interesting highlights from the show rather than taking you through these new devices.

1. The show hosted the new flagship mobile phones like Samsung
Galaxy S7 or LG G5 as well as new tablets like Huawei Matebook…
In this document, I wanted to show you some interesting highlights
from the show rather than taking you through these new devices.

2. The header above explains our current situation related to latest
technology and implementing it to our business.MWC made this
statement more meaningful this year by showcasing many known
technologies within various new products!
Biggest highlights from this year’s show:
• Virtual Reality was everywhere!
• 5G is the next big thing for Telco’s
• Many new handsets and devices has been introduced
• Wearables were not taking the show as they did last year
• Robots and iOT areplaying more part in our daily life!

3. “VR is the next platform,where anyone can
create and experience anything they want”–
Mark Zuckerberg
Last year, wearables were the hot new category making
waves.This year, it’s virtual reality. At the end of 2015,
Samsung put VR on the map with Gear VR – a product that
is leaps and bounds ahead of any other phone-based VR
headset. It gave Galaxy phone owners high-quality
virtual reality for 100 bucks. At CES,Facebook showed its
final Oculus Rift headset, and at MWC we got final launch
details for our favorite VR system, the HTC Vive,which
actually lets you walk around and interact with virtual
worlds.
“THE YEAR OF VR!

4. “There wasn’t a whole lot of discussion
on wearables at the show,no one
should confuse that with a reduction in
consumer interest,though.” –
Patrick Moorhead,
Moor Insight & Strategy The most interesting gadget of the show was Sony Xperia
Ear in terms of wearables.Itis promising you to look less
to your phones screen if you don’t need to do so!
Other than that, some watch makers are finally adding
basic smart features to their watches, and fitness bands
are still creeping along, but it looks like we’ll haveto wait
until the second half of 2016 before we get to see the next
generation of smart watches, or any other wearable
products that try something fresh.

5. Sometimes tech revolutions are about a single product. Other times, technology takes
years to bubble up, but has a big impact when it does. Drones, 3D printing, and
hoverboards are all in the news a lot, but in the decade to come, prepare to read about 5G
mobile networks, which could be faster than any Internet you’ve probably ever used, and
Li-Fi, which is like Wi-Fi but uses light instead of radio waves to transmit data.And
graphene may be the material that holds the next generation of super-flexible tech
products and gadgets together. It will be several years before you’ll see any of these
technologies in the wild, but all three of them could herald huge changes.
As the mobile industry strives to maintain its pace of innovation, graphene has much to offer -
helping to solve many problems including flexibility, smart batteries and sensors. Graphene can
help to facilitate the next generation of mobile technology from chips and interconnects for data
communication to screens and casings. For example, the strong and flexible nature of graphene
makes flexible displays and bendable batteries possible and its excellent sensing ability can be
used in the next generation of wearableelectronics and will help to provide the building blocks for
the internet of things.

6. In many of the stands, there were no ”device specs sheets” near by
the new devices. That’s the reality as all the devices are getting more
homogenous in terms look and feel and technical capabilities, no
one is looking to these technical features anymore.
Consumers want companies to listen their needs and give them
more useful functionalities which they can benefit more! Samsung
did it perfectly well with the new Galaxy Edge 7, by providing a
better handling on the edges, with an increased battery life, better
camera performance on low light, water-proof body and bringing
back micro SD slot back.
This is showing an important trend. There are certain times, where
companies should pause focusing non-sense innovations and focus
on what their customers really ask from them!
USER EXPERIENCE AND USEFUL FEATURES,
THAT’S ALL MATTERS IN NEW DEVICES!

7. “We are a Mobility Company!”
FordMotor Company
MOBILITY IS HAPPENING THROUGH
CONNECTIVITY VIA MOBILE!
Ford showed may new apps to connect in car systems while
Samsung unveiled its Auto Connect system, and Volvo, Summit,
and Qualcomm also made announcements.
Many of the cars havealready digital screens with integrated
infotainment systems and 3rd party app but with Qualcomm
processors, it is also possible to link many sensors on wheel to
monitor the health of the driver or measure their attention. Also it
is possible to unlock the car and start the engine with fingerprint!

8. Robots are getting an image makeover, and they’re
becoming a lot cuter, funnier, and more helpful. At
MWC alone, there were several robots designed to
help out.
Sony’s Xperia Agent is a helper robot that sits in
your living room or kitchen, like an Amazon Echo.
But it makes cute noises, looks at you, and generally
wants to make you smile every time you see it.
Pepper the robot can speak in emotional tones and
even appears to wear eye liner to soften its face. In
the back of our heads, we know the robotic
revolution may not end well for humanity, but how
can we say no to those eyes?

9. I was very excited when it was released for the first
time, believing that it will be the real competitor for
Apple’s iOS for the future of mobile.Things didn’t go
as expected and I believe Microsoft itself is the
biggest reason behind it…
We can count the number of new Windows Phones
we’ve seen this year on one hand. The death of
Nokia as a phone maker stole the last breath of life
in Microsoft’s long-troubled OS, and Windows 10 has
done nothing to turn the tide. Like BlackBerry 10
and FireFox OS, it’s sad to see alternatives to the
Android-iOS duopoly perish.

10. TELCO business is changing, their main business from SMS
and voice is turning into data. GSMA,as an organization is
working hard to keep the business moving by creating new
programs with tech giants.
RCS (Rich Communication Services) is an ongoing GSMA
program designed to create cross-operator communications
similar to SMS that bring additional features, such as group
messaging, IP voice calls, and file-sharing — features you no
doubt recognize from proprietary messaging platforms such
as WhatsApp, Telegram, and Facebook Messenger. But while
SMS works across operators, the aforementioned Internet
messaging services don’t — and Google is partnering with a
myriad of mobile operators in a move to expedite the rollout of
Rich RCS on Android.
GOOGLE IS MAKING THE LAST FAVOR TO
TELCOS IN TERMS OF SMS COMMUNICATION

12. I am sure many of us thought that idea before, ”what if we our phones become modular to give us a chance
customize it and use add-ons to improve functionality”
The LG G5's modular design lets you swap in a freshly charged battery with the press of a button as well as various
modules that add capabilities. LG's Cam Plus, for example, adds dedicated camera buttons and additional battery
life to the G5. Another module adds hi-fi audio capability. And with LG opening up modules to third parties, we
expect to see many more interesting add-ons for the G5 later this year.

13. If VR is the next big thing, than consumers should start being a part of it by creating the content!
Samsung Gear 360 is the product to do this…
The Samsung Gear 360 is a twin-lens ball of a camera that captures spherical 30-megapixel photos and not-quite-
4K resolution video (3,840x1,920 pixels). Each of the Gear 360's f/2.0 fisheye lenses covers a 195-degree angle of
view that, when stitched together using a Samsung Galaxy S7 (or other select Galaxy phones to be named later),
gives you a full 360x180-degree view to explore with a VR headset or by dragging around your fingertips on a
touchscreen or your cursor on a computer.

14. What's better than a hot new phone? How about a
six-wheeled robot that delivers groceries to your
door? This robot, by Starship Technologies, can
carry up to three bags of groceries. It's covered in
cameras (nine of them) to help it avoid obstacles,
and can summon a remote operator to help
navigate if it gets into trouble.

15. So maybe a built-in projector isn't for you. But who
hasn't ever wondered if the monsters under your
bed or in your closet had returned? Wonder no
more, for the rugged Cat S60 has a built-in thermal
imaging camera.
Cat's devices are directed towards folks who work
in extreme environments, including construction
and emergency first response. A thermal imaging
camera that can detect heat signatures through
walls would likely come in handy for that market
segment.

16. The ZTE Spro Plus is a 500 lumen laser projector
that doesn't need a single wire.You can fire up the
streaming media app of your choice, because it's
got a built-in LTE internet connection and runs
Android on its high-res touchscreen.
A 12,000mAhbattery provides gives you up to a
six-hour movie marathon,while built-in JBL
speakers provide sound.

17. Barcelona is installing 200 trash cans that use the
low-power Sigfox wireless network to report when
they're getting full so the city can empty them
sooner -- and not have to send collectors out to
trash cans that aren't full.

18. The latest connected toothbrush has a built-in
accelerometer and gyroscope, and it uses the
smartphone to help you brush your teeth better.
It's called the Oral-B Genius. Stick your phone
to the bathroom mirror (it comes with a suction
mount) and line your face with the front-facing
camera.Oral-B's app merges data from the
camera and the brush to track the position and
movement of the toothbrush. It then highlights
the zones where you've spent an inadequate
amount of time. An API and SDK will allow
developers to build a real ecosystem of
connected apps.

19. 2016 AWARD WINNERS

25. https://ae.linkedin.com/in/tuncaytuncer
@ttuncer
Thank you!