america reacts to
USING SEARCH & SOCIAL
PRESENTED BY PERFORMICS
The recent Ebola outbreak has been declared a Public Health
Emergency of International Concern. This outbreak is the largest since
discovered in 1976. With 84% of searchers looking for healthcare
related topics online, it is no wonder 40% of consumers claim
information found on social media impacts health-related decisions.
Find out how consumers are using search and social to better
understand the Ebola outbreak and make purchasing decisions.
EBOLA RELATED TERMS
ARE NOW SEARCHED OVER
8 MILLION TIMES per MONTH
a 700% increase
since august 2014
9%
trending ebola-related keywords
EBOLA
EBOLA VIRUS
EBOLA SYMPTOMS
ebola outbreak
what is ebola
ebola news
ebola dallas
ebola in the us
ebola in ohio
ebola in boston
17.74%
7.03%
2.66%
1.94%
1.44%
0.99%
0.53%
0.53%
0.48%
0.33%
ebola is buzzing
on twitter
Consumers
leverage
both search
and social to
research
symptoms
and facts
100K
75K
50K
25K
CONNECT WITH US performics.com facebook.com/performics twitter.com/performics
Ebola
searches are
centered
around
information
seekers (i.e.
symptoms)
and specic
locations
(i.e. Dallas)
blog
NEWS
FORUM
GENERAL
TWITTER
FACEBOOK
0
Over 207,000
conversations
mentioning
Ebola symptoms
in one week
ebola
ebola virus
ebola symptoms
what is ebola
August 2014 September 2014 October 2014
WHO declares
Ebola epidemic
an international
health
emergency
Namibia deploys
infrared scanners
to airports to
detect Ebola
symptoms
News releases on
“How to stop
Ebola”
Man with Ebola
virus ew
roundabout trip
to US
ebola virus
Sources: AdAge, Brandwatch, Chicago Tribune, Experian Hitwise, Google Survey, Google Trends, Mediabistro, Times
EBOLA SEARCHES
ARE SKYROCKETING
TURNING TO SOCIAL SEARCH
Wikipedia
WHO
CNN
NY Times
USA TODAY
42%
23%
18%
8%
While Twitter
drives the
conversations,
many users link
back to media
sources like
news, blogs and
forums
100K
50K
0
August 2014 September 2014 October 2014
40% lift in face mask sales
25% lift in fluid-resistant gowns
13% lift in DISINFECTANT sales
8% lift in hand sanitizer sales
TRENDING
Washington
hospital admits
patient with
possible Ebola
symptoms
US Ebola patient
admitted to
Texas hospital
EBOLA CHATTER