Donna H. Hartman took the stage at the 2019 USA Trade Tasting held in New York. The event was organized by Beverage Trade Network, the leading online platform dedicated to connecting the global beverage industry.
Donna H. Hartman, Attorney, OlenderFeldman LLP spoke about the legal side of things - specifically trademarks for your brand and if they are protected.
Hartman outlined the following topics in her talk :
1. Intellectual Property
2. What are trademarks
3. Different types of trademarks
4. Trademark filing basis and process
5. How to protect your trademark and when to do it
6. Choosing your trademark
7. What to do & not to do post registration
*About USA Trade tasting*
USATT is an annual wine and spirits trade show held in the New York City, for retailers, sommeliers, bartenders, importers and distributors to network, learn and find new opportunities to grow.
For more information, you can visit, https://usatradetasting.com/
*About Beverage Trade Network*
Beverage Trade Network (BTN) is a leading online marketing and B2B networking platform servicing suppliers, buyers and beverage professionals in the global beverage industry. BTN provides a selection of sourcing solutions for importers and distributors as well as an extensive range of marketing and distribution services for international suppliers.
For more information, you can visit, https://beveragetradenetwork.com/
Trademark Basics for Entrepreneurs | Howard Klein | Lunch & Learn UCICove
This document discusses trademarks and compares them to copyrights. It covers what a trademark is, how to choose one, how to acquire trademark rights through use or registration, and the registration process. Trademarks can consist of words, symbols, designs, colors, sounds, scents, or product shapes. Choosing a distinctive, unique trademark strengthens its protection. Trademark rights arise through use in commerce and can be registered for additional benefits. The registration process involves applying to the USPTO and demonstrating use of the mark. Copyright protects original creative works but not single words or logos. Trademarks and copyrights can both protect character names and artistic branding elements.
This document provides an overview of trademarks presented by Connie J. Mableson, Esq. It discusses why trademarks are important, considerations for selecting a trademark, and how to protect a trademark. The presentation covers trademark types, the trademark selection process, searching for trademarks, common law versus federal registration, and maintaining registered trademark rights. The goal is to inform about trademarks while clarifying that no legal advice is being given.
The document discusses trademarks, which identify the source of goods and services of one company from others. A trademark can be a word, phrase, symbol, design, sound or anything else. Registered trademarks are identified with an R symbol and provide additional legal protections. The purpose of trademarks is to quickly identify the company for customers in order to help that company market additional products and services through brand recognition.
The document outlines a 4 step online marketing plan: 1) Get your website in order with design, hosting, and basic SEO. 2) Create relevant content like writing, videos, audio, and images. 3) Promote your content by running targeted ads and building an email list. 4) Tell visitors what to do next with clear calls to action that offer related content and get them engaged with your business. The plan emphasizes creating relevant content, promoting it through targeted ads and email lists, and using calls to action to encourage further engagement.
Wordpress Ecommerce for Small Business AnalysisMahmudul Mithun
This document provides information and tips for setting up an ecommerce website using WordPress. It outlines factors to consider for small businesses with limited products such as counting inventory, payment methods, and shipping. WordPress is recommended for ecommerce as it has a friendly interface, is less costly than other content management systems, and has free and premium themes and plugins with many tutorials. Costs for a WordPress ecommerce site are estimated between $400-650 for the first year, including domain registration, hosting, themes, plugins, and development. Hiring an overseas developer can reduce costs significantly. Key advantages of WordPress for ecommerce include its ease of use, low costs, and support for SEO. Popular ecommerce plugins and
WordCamp St. Louis 2014 WordPress for beginners by christoph trappeChristoph Trappe
This document outlines the presentation "Getting Started with WordPress for Beginners" given by Christoph Trappe at WordCamp St. Louis 2014. The presentation introduces WordPress, discusses setting goals and objectives for sites, selecting a host, installing WordPress, and getting started with posts and pages. It encourages attendees to ask questions during the presentation.
Donna H. Hartman took the stage at the 2019 USA Trade Tasting held in New York. The event was organized by Beverage Trade Network, the leading online platform dedicated to connecting the global beverage industry.
Donna H. Hartman, Attorney, OlenderFeldman LLP spoke about the legal side of things - specifically trademarks for your brand and if they are protected.
Hartman outlined the following topics in her talk :
1. Intellectual Property
2. What are trademarks
3. Different types of trademarks
4. Trademark filing basis and process
5. How to protect your trademark and when to do it
6. Choosing your trademark
7. What to do & not to do post registration
*About USA Trade tasting*
USATT is an annual wine and spirits trade show held in the New York City, for retailers, sommeliers, bartenders, importers and distributors to network, learn and find new opportunities to grow.
For more information, you can visit, https://usatradetasting.com/
*About Beverage Trade Network*
Beverage Trade Network (BTN) is a leading online marketing and B2B networking platform servicing suppliers, buyers and beverage professionals in the global beverage industry. BTN provides a selection of sourcing solutions for importers and distributors as well as an extensive range of marketing and distribution services for international suppliers.
For more information, you can visit, https://beveragetradenetwork.com/
Trademark Basics for Entrepreneurs | Howard Klein | Lunch & Learn UCICove
This document discusses trademarks and compares them to copyrights. It covers what a trademark is, how to choose one, how to acquire trademark rights through use or registration, and the registration process. Trademarks can consist of words, symbols, designs, colors, sounds, scents, or product shapes. Choosing a distinctive, unique trademark strengthens its protection. Trademark rights arise through use in commerce and can be registered for additional benefits. The registration process involves applying to the USPTO and demonstrating use of the mark. Copyright protects original creative works but not single words or logos. Trademarks and copyrights can both protect character names and artistic branding elements.
This document provides an overview of trademarks presented by Connie J. Mableson, Esq. It discusses why trademarks are important, considerations for selecting a trademark, and how to protect a trademark. The presentation covers trademark types, the trademark selection process, searching for trademarks, common law versus federal registration, and maintaining registered trademark rights. The goal is to inform about trademarks while clarifying that no legal advice is being given.
The document discusses trademarks, which identify the source of goods and services of one company from others. A trademark can be a word, phrase, symbol, design, sound or anything else. Registered trademarks are identified with an R symbol and provide additional legal protections. The purpose of trademarks is to quickly identify the company for customers in order to help that company market additional products and services through brand recognition.
The document outlines a 4 step online marketing plan: 1) Get your website in order with design, hosting, and basic SEO. 2) Create relevant content like writing, videos, audio, and images. 3) Promote your content by running targeted ads and building an email list. 4) Tell visitors what to do next with clear calls to action that offer related content and get them engaged with your business. The plan emphasizes creating relevant content, promoting it through targeted ads and email lists, and using calls to action to encourage further engagement.
Wordpress Ecommerce for Small Business AnalysisMahmudul Mithun
This document provides information and tips for setting up an ecommerce website using WordPress. It outlines factors to consider for small businesses with limited products such as counting inventory, payment methods, and shipping. WordPress is recommended for ecommerce as it has a friendly interface, is less costly than other content management systems, and has free and premium themes and plugins with many tutorials. Costs for a WordPress ecommerce site are estimated between $400-650 for the first year, including domain registration, hosting, themes, plugins, and development. Hiring an overseas developer can reduce costs significantly. Key advantages of WordPress for ecommerce include its ease of use, low costs, and support for SEO. Popular ecommerce plugins and
WordCamp St. Louis 2014 WordPress for beginners by christoph trappeChristoph Trappe
This document outlines the presentation "Getting Started with WordPress for Beginners" given by Christoph Trappe at WordCamp St. Louis 2014. The presentation introduces WordPress, discusses setting goals and objectives for sites, selecting a host, installing WordPress, and getting started with posts and pages. It encourages attendees to ask questions during the presentation.
At this year’s CES, we saw a multitude of new tech, but a common thread was apparent: the sophisticated use of data to provide utility or entertainment for consumers. For brands, this is the foundation of a new super-connected consumer journey, offering new opportunities to create powerful, seamless experiences. Check out our top CES Trends:
WordPress und SEO (WordPress Meetup Hamburg)Phil v. Sassen
Folien zum Vortrag "WordPress SEO", welchen ich auf dem WordPress Meetup in Hamburg (Februar 2016) gehalten habe:
FOlgende Themen wurden behandelt
1.) Einführung in das Thema SEO
2.) Wichtige Aspekte, die für Suchmaschinen relevant sind
3.) Vorstellung von SEO-Tool zur Prüfung von WordPress
4.) Vorstellung wichtiger SEO-Plugins
5.) Optimierung eines exemplarischen Artikels im WordPress Backend (durchgeführt von Axel Jack Metayer)
Weiterführende Links:
https://www.wpmeetup-hamburg.de/
http://www.meetup.com/de-DE/Hamburg-WordPress-Meetup/
Tools:
https://de.onpage.org/
https://www.seobility.net/en/
Google’s 200 Ranking Factors: The Complete List:
http://backlinko.com/google-ranking-factors
WordPress como ferramenta essencial para as PMEPedro Fonseca
O documento discute as vantagens do WordPress para pequenas e médias empresas, argumentando que é uma ferramenta essencial devido à sua facilidade de instalação e manutenção, capacidades de SEO, integração e suporte, além de ser multi-idioma e ter um preço acessível. Ele também aborda temas e plugins úteis como o Jetpack, Contact Form 7 e W3 Total Cache.
An overview of both WordPress and non-WordPress eCommerce solutions. Outlines WooCommerce, easydigitaldownloads, and more. Hosted eCommerce solutions like ecwid and Shopify are also presented. An all-in-one solution, from Rainmaker Digital is also hilighted for it's popularity with bloggers, podcasters and other digital consultants.
SEO – Technik, Struktur und Inhalt im EinklangTANNER AG
Workshop von Matthias X. Handschuh, Salesfeeder GmbH, und Alexander Witzigmann, TANNER AG, im Rahmen des "INKA"-Forums 2016 am 13./14. April in Bregenz.
Protect Your WordPress Website - Setting Up IThemes SecurityRed8 Interactive
Want to protect your WordPress website, This is how Red8 does it. For better WordPress security, here's how to set up iThemes Security on your WordPress site.
O documento descreve um portal e centro de suporte criados para a ACES Sintra, a maior agrupamento de centros de saúde em Portugal, usando software livre e de código aberto. O portal fornece informações sobre a ACES Sintra e ferramentas como um fórum e alertas, enquanto o centro de suporte permite a gestão de tarefas e projetos para apoiar os 500 profissionais de saúde. Ambos foram criados com ferramentas WordPress de baixo custo para facilitar a comunicação entre os 400.000 utentes.
Microsoft Word es el procesador de textos más utilizado que forma parte del paquete Microsoft Office. Permite escribir, editar y dar formato a textos de manera fácil, y ha sufrido actualizaciones a lo largo de los años como Word 2003, 2007 y 2010 para mejorar la elaboración de documentos. Fue creado originalmente por Richard Brodie para IBM en 1983 y posteriormente lanzado para otras plataformas como Macintosh y Windows, siendo este último su versión más difundida actualmente.
The CES 2016 conference showed advances in technologies like drones, smart home appliances, and TV specs. Major tech companies like Google, Amazon, Apple, and Samsung announced strategic partnerships and investments signaling their visions for the future. Key areas seen as transforming communication, commerce, and industries over the next decade include the Internet of Things, smart homes, virtual reality, self-driving cars, and meaningful wearables. The conference also highlighted efforts to humanize technological interactions through more natural and anticipatory interfaces.
This document is a summary of an SEO workshop on basic SEO strategies for WordPress websites. It discusses key on-site and off-site optimization techniques, including optimizing titles, headings, images and internal links. It also covers the importance of external backlinks, social sharing and using tools like Google Keyword Planner, Google Search Console and WebsiteGrader to improve search visibility. The goal of these techniques is to optimize a website for relevant keywords in order to increase traffic from search engines.
The document discusses improving website performance for non-developers through themes. It covers measuring performance with tools like WebPageTest and Google PageSpeed, setting performance budgets, using semantic structure with Underscores and components, and installing Grunt.js to automate repetitive tasks like compressing assets, minifying code, and optimizing images. Installing Grunt.js helps reduce HTTP requests and allows working with small code fragments while compressing, preprocessing Sass, concatenating and uglifying JavaScript, and optimizing image files. The presenter takes questions at the end.
Embracing Payment Technology to Attract New International CustomerseCommerce Expo Ireland
Elavon talk how you can attract International customers through embracing payment technology at eCommerce Expo Ireland 2016 on April 19th in Dublin, Ireland.
(( Lucas lima )) Managing WordPress Projects - STL Meetup August 2015Lucas Lima
Lucas Lima presented on managing WordPress projects using a project management methodology of initiation, planning, execution and communication, and closure. WordPress projects have advantages like rapid development and standards already defined. Project management involves setting client expectations, creating a project plan with milestones and deliverables, executing the plan while monitoring for delays or scope changes, over-communicating with the client, and getting feedback at closure. The key is to take advantage of the WordPress community and have fun with the projects.
Optimizing Content Visibility (St. Louis WordCamp)Teresa Lane
If you enter content in a WordPress site and no one can find it, does it make an impact? Find out how to increase the visibility of the content in your WordPress site.
Trademarks 101 - How to Protect Your BrandClientSide
It is common for entrepreneurs to spend years of their lives, in addition to their blood, sweat and tears to grow a company and the name associated with it. That name can be not only dear to those who invest in it but it can also become a very valuable piece of property.
It is also not unheard of for entrepreneurs to invest in a name, only to be stopped in their tracks by a larger, established company who has been using a similar name previously. Additionally, it is possible for unscrupulous competitors to try and use the same name as the true innovators who did not properly reserve it.
To avoid such problems and unhappy surprises later, it makes sense for entrepreneurs to reserve and protect the name - the 'brand' - as early as possible, before significant resources are invested in it.
Branding and trademarks are keys to business success globally. Branding differentiates products/services from competitors by creating customer loyalty. Trademarks communicate an owner's identity through distinctive names/symbols and distinguish goods/services while building reputation. Registering trademarks provides exclusive rights that prevent copying and secures investments in marketing, promoting customer loyalty and image over time as valuable business assets.
At this year’s CES, we saw a multitude of new tech, but a common thread was apparent: the sophisticated use of data to provide utility or entertainment for consumers. For brands, this is the foundation of a new super-connected consumer journey, offering new opportunities to create powerful, seamless experiences. Check out our top CES Trends:
WordPress und SEO (WordPress Meetup Hamburg)Phil v. Sassen
Folien zum Vortrag "WordPress SEO", welchen ich auf dem WordPress Meetup in Hamburg (Februar 2016) gehalten habe:
FOlgende Themen wurden behandelt
1.) Einführung in das Thema SEO
2.) Wichtige Aspekte, die für Suchmaschinen relevant sind
3.) Vorstellung von SEO-Tool zur Prüfung von WordPress
4.) Vorstellung wichtiger SEO-Plugins
5.) Optimierung eines exemplarischen Artikels im WordPress Backend (durchgeführt von Axel Jack Metayer)
Weiterführende Links:
https://www.wpmeetup-hamburg.de/
http://www.meetup.com/de-DE/Hamburg-WordPress-Meetup/
Tools:
https://de.onpage.org/
https://www.seobility.net/en/
Google’s 200 Ranking Factors: The Complete List:
http://backlinko.com/google-ranking-factors
WordPress como ferramenta essencial para as PMEPedro Fonseca
O documento discute as vantagens do WordPress para pequenas e médias empresas, argumentando que é uma ferramenta essencial devido à sua facilidade de instalação e manutenção, capacidades de SEO, integração e suporte, além de ser multi-idioma e ter um preço acessível. Ele também aborda temas e plugins úteis como o Jetpack, Contact Form 7 e W3 Total Cache.
An overview of both WordPress and non-WordPress eCommerce solutions. Outlines WooCommerce, easydigitaldownloads, and more. Hosted eCommerce solutions like ecwid and Shopify are also presented. An all-in-one solution, from Rainmaker Digital is also hilighted for it's popularity with bloggers, podcasters and other digital consultants.
SEO – Technik, Struktur und Inhalt im EinklangTANNER AG
Workshop von Matthias X. Handschuh, Salesfeeder GmbH, und Alexander Witzigmann, TANNER AG, im Rahmen des "INKA"-Forums 2016 am 13./14. April in Bregenz.
Protect Your WordPress Website - Setting Up IThemes SecurityRed8 Interactive
Want to protect your WordPress website, This is how Red8 does it. For better WordPress security, here's how to set up iThemes Security on your WordPress site.
O documento descreve um portal e centro de suporte criados para a ACES Sintra, a maior agrupamento de centros de saúde em Portugal, usando software livre e de código aberto. O portal fornece informações sobre a ACES Sintra e ferramentas como um fórum e alertas, enquanto o centro de suporte permite a gestão de tarefas e projetos para apoiar os 500 profissionais de saúde. Ambos foram criados com ferramentas WordPress de baixo custo para facilitar a comunicação entre os 400.000 utentes.
Microsoft Word es el procesador de textos más utilizado que forma parte del paquete Microsoft Office. Permite escribir, editar y dar formato a textos de manera fácil, y ha sufrido actualizaciones a lo largo de los años como Word 2003, 2007 y 2010 para mejorar la elaboración de documentos. Fue creado originalmente por Richard Brodie para IBM en 1983 y posteriormente lanzado para otras plataformas como Macintosh y Windows, siendo este último su versión más difundida actualmente.
The CES 2016 conference showed advances in technologies like drones, smart home appliances, and TV specs. Major tech companies like Google, Amazon, Apple, and Samsung announced strategic partnerships and investments signaling their visions for the future. Key areas seen as transforming communication, commerce, and industries over the next decade include the Internet of Things, smart homes, virtual reality, self-driving cars, and meaningful wearables. The conference also highlighted efforts to humanize technological interactions through more natural and anticipatory interfaces.
This document is a summary of an SEO workshop on basic SEO strategies for WordPress websites. It discusses key on-site and off-site optimization techniques, including optimizing titles, headings, images and internal links. It also covers the importance of external backlinks, social sharing and using tools like Google Keyword Planner, Google Search Console and WebsiteGrader to improve search visibility. The goal of these techniques is to optimize a website for relevant keywords in order to increase traffic from search engines.
The document discusses improving website performance for non-developers through themes. It covers measuring performance with tools like WebPageTest and Google PageSpeed, setting performance budgets, using semantic structure with Underscores and components, and installing Grunt.js to automate repetitive tasks like compressing assets, minifying code, and optimizing images. Installing Grunt.js helps reduce HTTP requests and allows working with small code fragments while compressing, preprocessing Sass, concatenating and uglifying JavaScript, and optimizing image files. The presenter takes questions at the end.
Embracing Payment Technology to Attract New International CustomerseCommerce Expo Ireland
Elavon talk how you can attract International customers through embracing payment technology at eCommerce Expo Ireland 2016 on April 19th in Dublin, Ireland.
(( Lucas lima )) Managing WordPress Projects - STL Meetup August 2015Lucas Lima
Lucas Lima presented on managing WordPress projects using a project management methodology of initiation, planning, execution and communication, and closure. WordPress projects have advantages like rapid development and standards already defined. Project management involves setting client expectations, creating a project plan with milestones and deliverables, executing the plan while monitoring for delays or scope changes, over-communicating with the client, and getting feedback at closure. The key is to take advantage of the WordPress community and have fun with the projects.
Optimizing Content Visibility (St. Louis WordCamp)Teresa Lane
If you enter content in a WordPress site and no one can find it, does it make an impact? Find out how to increase the visibility of the content in your WordPress site.
Trademarks 101 - How to Protect Your BrandClientSide
It is common for entrepreneurs to spend years of their lives, in addition to their blood, sweat and tears to grow a company and the name associated with it. That name can be not only dear to those who invest in it but it can also become a very valuable piece of property.
It is also not unheard of for entrepreneurs to invest in a name, only to be stopped in their tracks by a larger, established company who has been using a similar name previously. Additionally, it is possible for unscrupulous competitors to try and use the same name as the true innovators who did not properly reserve it.
To avoid such problems and unhappy surprises later, it makes sense for entrepreneurs to reserve and protect the name - the 'brand' - as early as possible, before significant resources are invested in it.
Branding and trademarks are keys to business success globally. Branding differentiates products/services from competitors by creating customer loyalty. Trademarks communicate an owner's identity through distinctive names/symbols and distinguish goods/services while building reputation. Registering trademarks provides exclusive rights that prevent copying and secures investments in marketing, promoting customer loyalty and image over time as valuable business assets.
This document provides an overview of e-commerce and intellectual property law for a law seminar. It begins with introductions of the presenter and law firm. It then covers topics like intellectual property overview, securing IP rights through copyright and trademark registration, legal issues related to doing business online, and common mistakes businesses make online related to copyright infringement, trademark infringement, deceptive practices, privacy breaches, using competitors' trademarks in advertising, and spam laws. Case studies and examples are provided throughout to illustrate key legal concepts and potential risks for online businesses.
The registration provides the right to sue those who try to copy your trademark. And no one else can use a
trademark identical to another person's registered one. You will use an “R” symbol for it until you file a
trademark and it will be valid for up to 10 years from the date of registration. Within 3 days you can easily
obtain a TM. But, it takes up to 2 years to get ®
This document discusses intellectual property protections, specifically trademarks, patents, and copyrights. It focuses on trademarks, explaining that trademarks identify the source of goods and services and distinguish them from others. The document outlines the trademark registration process with the USPTO, including searching for conflicting trademarks, filling out the application providing required information, monitoring the application status, and publication. The goal is to help businesses and organizations protect their brands and logos through intellectual property law.
What is Trademark Registration | Documents Required For Trademark RegistrationdeAsra Foundation
In this PPT, you will learn what is trademark registration, benefits of trademark regsistration & the documents required for the same. For more details on how to register a trademark, read here: https://www.deasra.in/msme-checklist/trademark-registration-process-checklist/?utm_source=referral&utm_medium=slideshare
A trademark is a symbol, word or logo that identifies and distinguishes the source and quality of goods or services of one party from those of others. It can be a word, name, device, packaging label or combination of colors. Famous examples are Coca Cola and Pepsi. Any individual or company can apply for a trademark which is valid for 10 years and renewable. The key functions of a trademark are to identify the source and guarantee the quality of products. Common types include names, logos and images. In India, trademarks are registered by the Controller General of Patents, Designs and Trademarks under the Trademark Act of 1999. The registration process involves filing an application containing the logo, applicant details and
Legal Maxims Consultants Business PresentationLegalMaxims
This document summarizes the business incorporation and legal services provided by Legal Maxims Consultants, a multinational law firm. It offers business setup and company formation services in the UAE, India, and UK, including trade license assistance, LLC registration, and virtual offices. It also provides ongoing legal services like amendments, ownership changes, and liquidations. The firm aims to efficiently guide clients through the legal processes while complying with local laws. It works with an experienced team across its global offices to promptly assist clients.
A trademark is any word, name, symbol or design used to identify goods from one seller and distinguish them from goods of other sellers. To be registered as a trademark, a mark cannot be identical or similar to an existing registered trademark and cannot be generic, descriptive or misleading. The trademark registration process involves searching for conflicting marks, filing an application with details of the owner and mark, examination and publication for opposition, addressing any objections, and ultimately receiving a registration certificate providing legal protection for the registered mark. A registration is valid for 10 years and can be renewed indefinitely.
This document provides an overview of trademarks, including:
- The meaning and types of trademarks such as generic, descriptive, suggestive, arbitrary and fanciful.
- The categories of trademarks including product marks, service marks, collective marks, certification marks, shape marks, pattern marks, and sound marks.
- The procedure to register a trademark in India, which involves searching for availability, filing an application, responding to any objections, advertising in the trademark journal, and obtaining registration.
- An example of a trademark infringement case where Amul won against a cooperative union that sought to use the similar mark "Imul".
A trademark is a sign used to distinguish goods and services of one enterprise from another. It can be words, logos, shapes, colors, or combinations. Trademarks help companies differentiate themselves, build brand image and loyalty, and enhance goodwill. Registering a trademark provides exclusive rights and prevents others from using identical or similar marks. When selecting a trademark, companies should check for conflicting prior rights and ensure the mark is distinctive, memorable, and does not have undesirable meanings. Trademarks are a valuable business asset and their registration facilitates international protection.
A trademark is a distinctive sign used by a business to identify its products and distinguish them from competitors. To be registered in India, a trademark must be distinctive for the goods/services, not deceptive or unlawful, and dissimilar to existing marks. While an Indian registration only applies in India, it can form the basis for applications in other countries. The registration process involves filing an application, responding to any examination reports, and renewing the mark after 10 years to maintain protection. E-filing allows applicants to complete the application online for faster processing. PROGLOBAL CORP offers various trademark services including searches, filings, prosecution, portfolio management and analysis reports.
To register a trademark, logo, or name, there is a process that must be followed. This involves conducting searches to ensure the intellectual property is unique, filling out an application with information about ownership and intended use, and potentially working with a trademark attorney. For logos, the key steps are performing a design search for authenticity, hiring a trademark attorney to advise on registrability and filing procedures, and completing the registration application process. Registering trademarks protects the intellectual property of businesses and helps brands stand out in the marketplace.
Intellectual Property Slide Deck for Video ProjectBrouseMcDowell
This document provides an overview of intellectual property, including patents, trademarks, copyrights, and trade secrets. It discusses what these different types of intellectual property are, why they are important for businesses, and best practices for protecting intellectual property. The key topics covered include how to obtain patents and trademarks, important considerations around intellectual property for mergers and acquisitions, and potential intellectual property issues businesses may face.
The importance of ™ protection for new and established businessesenterprisenation
Allister McManus gave a presentation on the importance of trademark protection for new and established businesses. He discussed what trademarks are, how they can be registered, and their benefits. Registering trademarks helps protect a business's branding and ideas from infringement. It also adds value by creating an intangible asset that increases a company's worth. McManus emphasized doing thorough trademark searches and using professionals to register marks properly to avoid costly disputes down the road. He provided examples of issues Apple and Michael Jordan faced by not adequately protecting their brands in foreign markets like China.
A trademark is a sign capable of distinguishing the goods or services of one enterprise from those of other enterprises. Trademarks are protected by intellectual property rights.
The document discusses trademarks and the trademark registration process in India. It explains that a trademark protects a company's brand identity and must be registered with the Registrar of Trademarks by filing an application. The application fee is Rs. 3500 per class. Applicants can use the TM symbol before registration and the ® symbol after registration is granted. Reasons for rejection include trademarks being descriptive, not distinct, or too similar to an existing trademark. Common questions involve international protection, processing timelines, trademark classes, and registering names versus logos.
This document discusses various intellectual property concerns for wineries, including trademarks, copyrights, and trade secrets. It covers topics such as choosing a strong trademark, protecting trademarks through registration, special labeling issues for wine, performing trademark searches, protecting trade secrets, and intellectual property concerns with departing employees. The document provides an overview of different types of intellectual property and offers advice on effectively managing a company's intellectual property portfolio.
The document summarizes information about trademarks. It defines a trademark as a symbol, word, or words legally registered or established by use as representing a company or product. It provides examples of trademarks like Coca Cola and Pepsi. It describes the functions of a trademark as identifying the source and guaranteeing the quality of goods/services. Finally, it outlines the steps to register a trademark in India, which involves selecting an attorney, conducting a search, filing an application, addressing any objections, and ultimately obtaining registration.
How to Maximize Your Lead Flow with PPC - for Window Treatment & Awning Compa...Will Hanke
The latest changes in Google AdWords, Paid Search, and how PPC can be the key to almost unlimited scalability in terms of lead flow for your window treatment and/or awning business.
Originally presented at the International Window Coverings Expo 2022 in Fort Lauderdale FL. Optimizing Your Google Business Profile for Window Treatment companies
This document discusses strategies for leveraging email marketing lists to generate more leads. It covers why building an email list is important, how to build a list through things like lead magnets and webinars, how to segment a list into categories like new vs existing customers, and what types of content to send in emails like blog posts, deals, and industry news. It also discusses leveraging the list through retargeting website visitors, lookalike audiences, and re-engaging past customers to generate more leads. The overall goal is to maximize the potential of an email list through ongoing nurturing, segmentation, and retargeting strategies.
This document provides an overview of optimizing a Google Business listing. It discusses the importance of Google Maps listings, issues that could hurt rankings, and a proven formula for ranking in the top 3. The formula includes claiming and optimizing the Google Business listing with photos and information, obtaining consistent citations across the web, driving real reviews, and on-page optimization. The presenter is an expert in digital marketing for window treatment and awning businesses who provides training and resources on their website.
This document outlines a COVID-19 marketing plan for businesses. It suggests that with people isolated at home, they will have more time and motivation to do home projects and repairs. It identifies 5 main areas to focus on: generating leads, assuring customers, handling sales remotely, safely interacting with customers in-home, and getting paid. Specific tactics are provided for each area like updating online listings, offering no-contact services, and accepting contactless payments. The plan aims to help businesses position themselves for an expected rise in demand during this time.
E4E How I Generated 1000 Leads in 30 DaysWill Hanke
This document provides tips for starting a new marketing agency from scratch. It recommends building foundational assets like a website and lead magnet. It also suggests telling people about the agency by joining associations to access membership lists, cold emailing prospects, and providing value through books and webinars. The long-term strategy involves creating a "Dream 100" customer list, developing an outreach plan using direct mail and phone calls, and following up repeatedly until gaining clients or removing prospects. The goal is to appear as the niche expert and have customers see no other choice for their marketing needs.
Optimize Your Window Treatment & Awning Website for SEOWill Hanke
This document provides tips on optimizing a website for search engine optimization (SEO). It discusses modifying parts of a website like meta page titles, heading tags, and meta descriptions to boost organic traffic. It also recommends using free SEO tools like Google Search Console and Screaming Frog to evaluate a site. Additionally, it discusses using lead magnets like free resources to attract visitors and convert them into leads using marketing automation tools like email sequences. Defining customer personas is presented as the first step to building an effective marketing funnel and automation process.
Optimizing Your Window Treatment & Awning Google Business ListingWill Hanke
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Protect Your Brand
1. Trademarks for the Small Business Owner
What You Need to Know to Protect Your
Brands and Avoid Infringement Lawsuits
2. Every Business Has a Trademark!
• Embody Qualities and Characteristics of Products/Services
• Consumers Use Trademarks to Identify, Compare, and Distinguish
Products/Services
• Trademarks Offer Consumers Assurance of Quality and Consistency
(whether good or bad)
• MOST VALUABLE ASSETS – Embody Goodwill and Reputation of the
Business
3. Forming a Corporation or LLC Does Not
Protect the Name of the Business!
• Forming a Corporation or LLC Provides Limited Liability
• Some Companies Use Their Corporate Names as a Trademark (e.g.
McDonald’s and Dell).
• But Some Don’t (e.g. Doctor’s Associates, Inc.)
• Fictitious Name Registrations ≠ Trademark Protection
4. What is a Trademark?
• Names
• Logos
• Slogans
• Taglines
• Characters
• Symbols
• Colors
• Sounds
Used to Identify and Distinguish Products/Services and to Indicate the Source
of Products/Services
6. How Do You Acquire Trademark Rights?
• Just Use It!
• Acquire “Common Law” Rights Where Trademark is Used
• Trademark Rights Can Last Forever
• Federal Registration with the United States Patent and Trademark Office
Acknowledges and Enhances Prior-Acquired Rights
7. How Strong is Your Trademark?
• Trademarks are Categorized By Their Strength
• Stronger Trademarks = Broader Protection
• Categories of Trademarks:
Generic
Descriptive (BANK OF AMERICA, SPORTS ILLUSTRATED)
Suggestive (JAGUAR, GREYHOUND, COPPERTONE)
Coined and Arbitrary
8. Why Perform a Trademark Search?
• Because You Don’t Want to Be a Dirty Little Infringer
• Because You Don’t Want to Be Sued for Trademark Infringement
• Because You Don’t Want to Risk Losing the Goodwill and Reputation
Associated with Your Trademarks
• Because You Want to Know if Your Trademark is Eligible for Federal
Registration
9. Types of Trademark Searches
• Common Law Trademark Search
Reveals Trademarks Being Used But Not Registered
• State Trademark Search
Reveals Trademarks Registered at the State Level
• Federal Trademark Search
Reveals Trademarks Registered with the United States Patent and
Trademark Office
Recommended for ALL Businesses
10. The Federal Trademark Search
• Conduct “Knockout” Search Yourself at (www.uspto.gov)
This is NOT a Comprehensive Search!
Obvious Conflict = Use at Your Own Risk
No Obvious Conflicts = Hire a Trademark Attorney to Conduct a
Comprehensive Federal Search and Issue Legal Opinion
Positive Search Results = Seek Registration of Trademark
11. Why Should You Register Your Trademark?
• Obtain Exclusive Rights to Use Trademark Nationwide
• Prevents Registration of Confusingly Similar Trademarks
• Advantages in Trademark Infringement Litigation
• Puts World on Constructive Notice of Your Trademark Rights
• Can Prevent Importation of Infringing Products
• Easier to Obtain Trademark Protection in Foreign Countries
• Obtain Cancellation of Infringing Domain Names
• Ability to use the ®
12. Overview of Trademark Registration Process
• File Trademark Application (www.uspto.gov/trademarks/teas/index.jsp)
In Use or Intent-to-Use
• Trademark Examining Attorney Will Review Application in 3-4 Months
Approve for Publication
Refuse Registration and Issue an “Office Action” – Response Due Within 6 Months
• Trademark Application is Published for Opposition
No Opposition and In Use Trademark Application = Certificate of Registration (Rock On!!)
No Opposition and Intent-to-Use Trademark Application = Notice of Allowance
Opposition Filed = Need to Be Resolved Before Certificate of Registration or Notice of Allowance is Issued
• Prepare and File Statement of Use (Intent-to-Use Application Only)
Maximum of 36 Months (3 Years) from Notice of Allowance Date
Must File Extension of Time Every Six Months to Keep Application Alive
File Statement of Use = Obtain Certificate of Registration (Rock On!!)
• Renewal of Trademark Registration
Between the 5th and 6th Year of Registration
Between the 9th and 10th Year of Registration
Every Subsequent 10 Years
13. Protecting Your Brands Online
• Purchase Domain Names That Incorporate Your Primary Trademark(s)
(e.g. trademark.com, trademark.org, trademark.net, trademark.xxx)
• Conduct a Google Search Every Few Months
• Perform a Federal Trademark Search (www.uspto.gov) Every Few Months
• Reserve Usernames on Twitter, Facebook, and YouTube that Incorporate
Your Primary Trademark(s)
• Consider Hiring a Trademark Monitoring Company
14. What You Should NOT Do
• Purchase Domain Names That Incorporate Your Competitors’ Trademarks
• Adopt, Use, or Attempt to Register Your Competitors’ Trademarks
• Adopt Clipart as a Trademark
• Attempt to Create a False Association or Affiliation with Another Business
• Delay Protecting and Registering Your Most Valuable Trademarks
• Adopt a Trademark Without Clearing It First
• Send Cease and Desist Notices Without Knowing All the Facts
• Present False or Misleading Information in Your Trademark Application (purposely or
accidentally)
• Ignore or Take Lightly Allegations of Trademark Infringement