The document summarizes 8 major mobile trends for 2014 according to Brightstar Intelligence. The trends include: 1) Device lifecycles shrinking further due to faster product development, 2) No-contract mobile plans dominating over 50% of the market, 3) Buy-back and trade-in programs becoming essential services for consumers, carriers, and retailers, 4) Increased adoption of device financing options to offset unsubsidized phone costs, and 5) Accessories and services becoming more important to boost profit margins amid industry pricing pressures. The trends are impacting players across the mobile industry as consumer preferences and the market evolve rapidly.
The year 2013 brought us the joys of wearable tech, 3D printing, the disappointment of Blackberry 10, and drones for everything. Now that you’ve got your Batman watch being delivered from a mini airplane from Amazon, take a look at some predictions for the future of technology in 2014.
We asked our Experts to give some insight on what they think will be the biggest newsmakers of the year. Click through the slides below to see what our favorite techies foresee in the future of Microsoft, gadgets, home tech, and more.
Hidden in plain sight: How mobile is quietly revolutionizing the B2B worldOgilvy
Mobile@Ogilvy has published a new report into how business-to-business (B2B) brands can leverage “smart mobility” to gain significant competitive advantage. Entitled “Hidden in plain sight: How mobile is quietly revolutionizing the B2B world,” the report outlines key mobile opportunities for B2B marketers and describes how to develop mobile strategies for B2B brands.
Mobile World Congress 2013: A report from the floorDMI
Insights from MWC 2013, the worlds biggest mobile event – coverage of the latest mobile devices and operating systems as well as trends in mobile retail,mobile payments and enterprise mobility.
Frontier(less) Retail—an Innovation Group report created in partnership with WWD, the leading fashion, beauty and retail authority—reveals a retail landscape that has become borderless, blurred and amorphous.
Consumer expectations are becoming limitless—whether it’s instant delivery, intuitive commerce or compelling store experiences. Interfaces for retail are moving beyond the smartphone into our home environments, and the digital and physical worlds are blurring in new ways.
Will 2015 be the year of wearables? Will Apple Pay succeed? Why are enterprise apps getting more expensive and complex? What's happening with Big data? How should developers treat phablets?
Every year we analyse and summarise the key mobile trends for the following year and share with customers and partners. The main objective is to keep you up to date on what’s going on and give you insights into what these trends may mean for you. Last year our mobility predictions and UX/UI trend presentations were used in hundreds of workshops, lectures and jointly got more than 100,000 views on Slideshare.
The Top 10 Mobile Trends for 2015 are more exciting than ever as we are experiencing explosive growth in almost every area including mobile usage (apps and web), mobile commerce, payments, enterprise apps, Internet of Things, wearables, nearables (sensors) and invincibles, data driven mobile services (big data), mobility in healthcare, omni-channel retail and innovations in mobile application development.
360i's 2015 International CES Hot List provides a comprehensive recap and essential takeaways from 2015 International CES. On the showroom floor this year marketers saw first-hand the dawn of the Connected Age, a new era of marketing powered by more accessible, affordable and applicable consumer technology
innovations that are changing consumer behavior and transforming brand marketing.
From connected homes to virtual reality, the following report provides an overview of the top trends and technologies from this year’s CES to help marketers position their brands for the future.
The year 2013 brought us the joys of wearable tech, 3D printing, the disappointment of Blackberry 10, and drones for everything. Now that you’ve got your Batman watch being delivered from a mini airplane from Amazon, take a look at some predictions for the future of technology in 2014.
We asked our Experts to give some insight on what they think will be the biggest newsmakers of the year. Click through the slides below to see what our favorite techies foresee in the future of Microsoft, gadgets, home tech, and more.
Hidden in plain sight: How mobile is quietly revolutionizing the B2B worldOgilvy
Mobile@Ogilvy has published a new report into how business-to-business (B2B) brands can leverage “smart mobility” to gain significant competitive advantage. Entitled “Hidden in plain sight: How mobile is quietly revolutionizing the B2B world,” the report outlines key mobile opportunities for B2B marketers and describes how to develop mobile strategies for B2B brands.
Mobile World Congress 2013: A report from the floorDMI
Insights from MWC 2013, the worlds biggest mobile event – coverage of the latest mobile devices and operating systems as well as trends in mobile retail,mobile payments and enterprise mobility.
Frontier(less) Retail—an Innovation Group report created in partnership with WWD, the leading fashion, beauty and retail authority—reveals a retail landscape that has become borderless, blurred and amorphous.
Consumer expectations are becoming limitless—whether it’s instant delivery, intuitive commerce or compelling store experiences. Interfaces for retail are moving beyond the smartphone into our home environments, and the digital and physical worlds are blurring in new ways.
Will 2015 be the year of wearables? Will Apple Pay succeed? Why are enterprise apps getting more expensive and complex? What's happening with Big data? How should developers treat phablets?
Every year we analyse and summarise the key mobile trends for the following year and share with customers and partners. The main objective is to keep you up to date on what’s going on and give you insights into what these trends may mean for you. Last year our mobility predictions and UX/UI trend presentations were used in hundreds of workshops, lectures and jointly got more than 100,000 views on Slideshare.
The Top 10 Mobile Trends for 2015 are more exciting than ever as we are experiencing explosive growth in almost every area including mobile usage (apps and web), mobile commerce, payments, enterprise apps, Internet of Things, wearables, nearables (sensors) and invincibles, data driven mobile services (big data), mobility in healthcare, omni-channel retail and innovations in mobile application development.
360i's 2015 International CES Hot List provides a comprehensive recap and essential takeaways from 2015 International CES. On the showroom floor this year marketers saw first-hand the dawn of the Connected Age, a new era of marketing powered by more accessible, affordable and applicable consumer technology
innovations that are changing consumer behavior and transforming brand marketing.
From connected homes to virtual reality, the following report provides an overview of the top trends and technologies from this year’s CES to help marketers position their brands for the future.
This is an abridged version of the 124-page report. Go to JWTIntelligence.com/trendletters to see the full report, including recommendations for brands
JWT’s third annual report on trends in the mobile sphere spotlights key themes that came out of this year’s Mobile World Congress, Consumer Electronics Show and South by Southwest Interactive, and builds on trends spotlighted in previous reports. The report covers significant drivers and manifestations of these developments, and their implications for brands. “10 Mobile Trends for 2014 and Beyond” is based around on-the-ground research at the MWC in Barcelona and SXSW in Austin, as well as desk research and insights gleaned from interviews with several mobile experts and influencers.
One of the world’s largest mobile events, Mobile World Congress typically serves as a platform for unveiling new innovation and disruption in the space, and setting trends for the year. This year's congress was no exception
Mobile World Congress 2015 was bigger than ever with 93,000 attendees. In this presentation we've collated the top five trends we saw at the event and have provided insight into the implications of each for brands and the future of the industry.
The 2016 CES Report: The Trend Behind the Trend360i
Hot off the press, we’re bringing you our annual CES recap report. Our team scoured the showroom floor, and explored the week's hottest topics in social media, to bring you the best of the 2016 International Consumer Electronics & Technology Show.
2014 top mobile trends. Discover which trends are shaping what marketers will need to know in the coming months and years to take advantage of the mobile opportunity.
A must-read before finalizing your marketing plans
Brands are building up their mobile presence - comprised of apps, websites, and app stores - with the goal of interacting and engaging with consumers across every touch point. But why have relatively few brands effectively mastered the mobile channel? Find out in a report detailing survey findings of 1,000+ mobility influencers across the US and UK. We uncovered how much brands are investing in mobile projects, what their mobile priorities are and what frustrates them about mobilizing their businesses.
Carat Global has been producing trend reports for over 5 years, looking at new technologies that will become more important and relevant to clients.
The trends for 2017 are all growing in importance, and will all have implications for clients.
The trends for 2017 involve two big themes:
The evolution of content, including live video, sports rights, and augmented reality
The growing links between digital and physical worlds, including identity, the expectation of speed, and controlling the IoT ecosystem
Driven by the dual forces of globalization and convergence, the exponential explosion of technology in the last 10 years has created a pace of change we’ve never seen before. With many technologies’ “15 minutes” burning bright but fizzling quickly, it can be challenging for brands to determine where to place their bets to drive their businesses forward.To h e l p m a r k e t e r s m a k e s m a r t e r, better bets, we’ve distilled the complexity and general chaos of the CES show floors into 11 key categories that have broken through this year. We’ve then plotted these on a matrix to lay out each technology’s potential to move your business. Our proprietary methodology takes into account the tech’s inherent riskiness, readiness to go to market, potential business impact, and other considerations. The resulting DentsuAegis Tech Matrix is a helicopter view of where we advise marketers to make their technology and innovation investments over the next 12 months.From VR, to AI, to Drones and more, we’re excited about the potential for brands to find meaningful transformation through the groundbreaking technology first seen each year at CES.
Marketers are starting to use the second screen (smartphones, tablets, PCs) to complement the first screen (TV). While it’s still early days—with tactics so far ranging from basic to innovative—this report highlights the potential here for brands, with examples to illustrate.
Last week, nearly 200,000 people gathered in Las Vegas at the 50th annual Consumer Electronics Show (CES) to discover revolutionary products and transformational technologies that will have a significant impact on the evolving customer experience.
In a great collaboration between Havas Creative Group and Havas Media Group, we've put together a CES 2017 takeaways deck covering the most groundbreaking inventions, the most influential trends, and what they all mean for brands, marketers, and consumers.
Our lives have been indisputably influenced by mobile technology over the past 10 years and have created many fast-growing industries along with it. We use these devices everywhere at any point in time. Gaining critical mass doesn't mean though that we use these devices in a same way around the world. Albeit standardised to a large extent, user behaviour still significantly depends on who and where you are.
Discussed Usage Trends 2015 cover:
- Race for Engagement
- Seamless FinTech Solutions
- Uber: Uberization of Everything
- Smart Commerce
- Swiss Army Knife: Functional Integration of Extension Hardware
- Anyscreen Anywhere
This presentation was held at Global Mobile App Summit & Awards in Chennai, India. Feel free to comment and discuss this topic with me on twitter @ricowyder.
Mobile is NOT a Channel - Rob Griffin at IMMAP Summit, 2012Havas Media
Rob Griffin, EVP Product Development at Havas Digital, spoke recently at the IMMAP Summit & emphasised 3 clear takeaways-
1. Mobile is Now, and you must know that. Embrace a Mobile First approach to all marketing and communications efforts.
2. Accept the multiplicity of the device. Mobile devices are consumers' constant companions and central to their daily lives.
3. Activate and Engage! Take full advantage of mobile's greater capabilities to engage in real time.
Instead of thinking about mobile as an advertising channel, it is more important to view it as an access point for consumers- hence the urgent need for everything to be mobile enabled from the start. Mobile Internet user growth is projected to hit 3.5billion in 2015- how are you positioning your brand to take advantage of this revolution?
This is an abridged version of the 124-page report. Go to JWTIntelligence.com/trendletters to see the full report, including recommendations for brands
JWT’s third annual report on trends in the mobile sphere spotlights key themes that came out of this year’s Mobile World Congress, Consumer Electronics Show and South by Southwest Interactive, and builds on trends spotlighted in previous reports. The report covers significant drivers and manifestations of these developments, and their implications for brands. “10 Mobile Trends for 2014 and Beyond” is based around on-the-ground research at the MWC in Barcelona and SXSW in Austin, as well as desk research and insights gleaned from interviews with several mobile experts and influencers.
One of the world’s largest mobile events, Mobile World Congress typically serves as a platform for unveiling new innovation and disruption in the space, and setting trends for the year. This year's congress was no exception
Mobile World Congress 2015 was bigger than ever with 93,000 attendees. In this presentation we've collated the top five trends we saw at the event and have provided insight into the implications of each for brands and the future of the industry.
The 2016 CES Report: The Trend Behind the Trend360i
Hot off the press, we’re bringing you our annual CES recap report. Our team scoured the showroom floor, and explored the week's hottest topics in social media, to bring you the best of the 2016 International Consumer Electronics & Technology Show.
2014 top mobile trends. Discover which trends are shaping what marketers will need to know in the coming months and years to take advantage of the mobile opportunity.
A must-read before finalizing your marketing plans
Brands are building up their mobile presence - comprised of apps, websites, and app stores - with the goal of interacting and engaging with consumers across every touch point. But why have relatively few brands effectively mastered the mobile channel? Find out in a report detailing survey findings of 1,000+ mobility influencers across the US and UK. We uncovered how much brands are investing in mobile projects, what their mobile priorities are and what frustrates them about mobilizing their businesses.
Carat Global has been producing trend reports for over 5 years, looking at new technologies that will become more important and relevant to clients.
The trends for 2017 are all growing in importance, and will all have implications for clients.
The trends for 2017 involve two big themes:
The evolution of content, including live video, sports rights, and augmented reality
The growing links between digital and physical worlds, including identity, the expectation of speed, and controlling the IoT ecosystem
Driven by the dual forces of globalization and convergence, the exponential explosion of technology in the last 10 years has created a pace of change we’ve never seen before. With many technologies’ “15 minutes” burning bright but fizzling quickly, it can be challenging for brands to determine where to place their bets to drive their businesses forward.To h e l p m a r k e t e r s m a k e s m a r t e r, better bets, we’ve distilled the complexity and general chaos of the CES show floors into 11 key categories that have broken through this year. We’ve then plotted these on a matrix to lay out each technology’s potential to move your business. Our proprietary methodology takes into account the tech’s inherent riskiness, readiness to go to market, potential business impact, and other considerations. The resulting DentsuAegis Tech Matrix is a helicopter view of where we advise marketers to make their technology and innovation investments over the next 12 months.From VR, to AI, to Drones and more, we’re excited about the potential for brands to find meaningful transformation through the groundbreaking technology first seen each year at CES.
Marketers are starting to use the second screen (smartphones, tablets, PCs) to complement the first screen (TV). While it’s still early days—with tactics so far ranging from basic to innovative—this report highlights the potential here for brands, with examples to illustrate.
Last week, nearly 200,000 people gathered in Las Vegas at the 50th annual Consumer Electronics Show (CES) to discover revolutionary products and transformational technologies that will have a significant impact on the evolving customer experience.
In a great collaboration between Havas Creative Group and Havas Media Group, we've put together a CES 2017 takeaways deck covering the most groundbreaking inventions, the most influential trends, and what they all mean for brands, marketers, and consumers.
Our lives have been indisputably influenced by mobile technology over the past 10 years and have created many fast-growing industries along with it. We use these devices everywhere at any point in time. Gaining critical mass doesn't mean though that we use these devices in a same way around the world. Albeit standardised to a large extent, user behaviour still significantly depends on who and where you are.
Discussed Usage Trends 2015 cover:
- Race for Engagement
- Seamless FinTech Solutions
- Uber: Uberization of Everything
- Smart Commerce
- Swiss Army Knife: Functional Integration of Extension Hardware
- Anyscreen Anywhere
This presentation was held at Global Mobile App Summit & Awards in Chennai, India. Feel free to comment and discuss this topic with me on twitter @ricowyder.
Mobile is NOT a Channel - Rob Griffin at IMMAP Summit, 2012Havas Media
Rob Griffin, EVP Product Development at Havas Digital, spoke recently at the IMMAP Summit & emphasised 3 clear takeaways-
1. Mobile is Now, and you must know that. Embrace a Mobile First approach to all marketing and communications efforts.
2. Accept the multiplicity of the device. Mobile devices are consumers' constant companions and central to their daily lives.
3. Activate and Engage! Take full advantage of mobile's greater capabilities to engage in real time.
Instead of thinking about mobile as an advertising channel, it is more important to view it as an access point for consumers- hence the urgent need for everything to be mobile enabled from the start. Mobile Internet user growth is projected to hit 3.5billion in 2015- how are you positioning your brand to take advantage of this revolution?
Telecommunications is at the heart of the digital economy, driving and enabling the changing consumer behaviors and demands that have transformed how people consume products and services across many sectors. However, digitization is as much a struggle for Telcos as it is for traditional organizations in many industries.
Our latest survey of over 5700 mobile consumers in the US and Europe has found, for example, that consumers are discontented with their operators.
Opera Mediaworks is the largest mobile advertising and marketing platform in the world, reaching an audience of 1.2 billion consumers globally. We help clients deliver innovative brand experiences that evoke emotion and deliver real outcomes fueled by data, technology and creativity. Trusted by Fortune 500 brands and more than 85% of the world’s top grossing mobile publishers, we are an essential advertising and monetization platform to drive meaningful results on mobile. Known for our exclusive Instant-Play™ HD video technology, our global performance advertising business and our extensive ad SDK footprint in the Top 1000 apps worldwide, we are passionate about helping brands connect with consumers at scale on the most important screen in their lives. A fully-owned subsidiary of Opera ASA, Opera Mediaworks is a global organization with 24 offices worldwide.
Opera Mediaworks is the largest mobile advertising and marketing platform in the world, reaching an audience of 1.2 billion consumers globally. We help clients deliver innovative brand experiences that evoke emotion and deliver real outcomes fueled by data, technology and creativity. Trusted by Fortune 500 brands and more than 85% of the world’s top grossing mobile publishers, we are an essential advertising and monetization platform to drive meaningful results on mobile. Known for our exclusive Instant-Play™ HD video technology, our global performance advertising business and our extensive ad SDK footprint in the Top 1000 apps worldwide, we are passionate about helping brands connect with consumers at scale on the most important screen in their lives. A fully-owned subsidiary of Opera ASA, Opera Mediaworks is a global organization with 24 offices worldwide.
comScore Inc. - 2013 Mobile Future in FocusSunny Kr
2012 was another milestone year in the life of mobile as continued innovation in hardware, software and device functionality lays the groundwork for the future of the industry. Smartphones and tablets are ushering in a new era of multi-platform media, with consumers becoming increasingly agnostic about how, when and where they engage with content. This report will examine how these rapidly changing market dynamics have shaped the current U.S. and international mobile marketplaces, and what these changes mean for the coming year as comScore helps bring the mobile future into focus.
Key insights from the 2013 Mobile Future in Focus include:
The U.S. smartphone market finally surpassed 50 percent market penetration and now enters the “late majority” stage of the technology adoption curve. The number of smartphone subscribers has increased 29 percent from a year ago and 99 percent from two years ago.
Google’s Android OS, which has been adopted by multiple OEMs, and Apple’s iOS, which is carried exclusively on iPhones, have come to dominate the U.S. smartphone landscape with nearly 90 percent of the market today.
Apple continues to gain ground as the leading U.S. smartphone OEM, but Samsung has seen the most explosive growth in this market over the past couple of years with a year-over-year increase of more than 100 percent and a two-year increase of more than 400 percent.
The improved availability of high-speed Internet access has significantly enhanced the average user’s media consumption experience, contributing to a rapid uptick in mobile media consumption. Default Wi-Fi accessibility for smartphones and tablets has not only off-loaded bandwidth from networks, but has also contributed to a better on-premise (e.g. in-home) browsing experience for users.
Smartphones have surpassed 125 million U.S. consumers and tablets are now owned by more than 50 million. We have now crossed into the Brave New Digital World – a new paradigm of digital media fragmentation in which consumers are always connected.
2012 was another milestone year in the life of mobile as
continued innovation in hardware, software and device
functionality lays the groundwork for the future of the
industry. Smartphones and tablets are ushering in a new
era of multi-platform media, with consumers becoming
increasingly agnostic about how, when and where they
engage with content. This report will examine how these
rapidly changing market dynamics have shaped the current
U.S. and international mobile marketplaces and what these
changes mean for the coming year as comScore helps
bring the mobile future into focus.
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The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/
Unveiling the Secrets How Does Generative AI Work.pdfSam H
At its core, generative artificial intelligence relies on the concept of generative models, which serve as engines that churn out entirely new data resembling their training data. It is like a sculptor who has studied so many forms found in nature and then uses this knowledge to create sculptures from his imagination that have never been seen before anywhere else. If taken to cyberspace, gans work almost the same way.
India Orthopedic Devices Market: Unlocking Growth Secrets, Trends and Develop...Kumar Satyam
According to TechSci Research report, “India Orthopedic Devices Market -Industry Size, Share, Trends, Competition Forecast & Opportunities, 2030”, the India Orthopedic Devices Market stood at USD 1,280.54 Million in 2024 and is anticipated to grow with a CAGR of 7.84% in the forecast period, 2026-2030F. The India Orthopedic Devices Market is being driven by several factors. The most prominent ones include an increase in the elderly population, who are more prone to orthopedic conditions such as osteoporosis and arthritis. Moreover, the rise in sports injuries and road accidents are also contributing to the demand for orthopedic devices. Advances in technology and the introduction of innovative implants and prosthetics have further propelled the market growth. Additionally, government initiatives aimed at improving healthcare infrastructure and the increasing prevalence of lifestyle diseases have led to an upward trend in orthopedic surgeries, thereby fueling the market demand for these devices.
Enterprise Excellence is Inclusive Excellence.pdfKaiNexus
Enterprise excellence and inclusive excellence are closely linked, and real-world challenges have shown that both are essential to the success of any organization. To achieve enterprise excellence, organizations must focus on improving their operations and processes while creating an inclusive environment that engages everyone. In this interactive session, the facilitator will highlight commonly established business practices and how they limit our ability to engage everyone every day. More importantly, though, participants will likely gain increased awareness of what we can do differently to maximize enterprise excellence through deliberate inclusion.
What is Enterprise Excellence?
Enterprise Excellence is a holistic approach that's aimed at achieving world-class performance across all aspects of the organization.
What might I learn?
A way to engage all in creating Inclusive Excellence. Lessons from the US military and their parallels to the story of Harry Potter. How belt systems and CI teams can destroy inclusive practices. How leadership language invites people to the party. There are three things leaders can do to engage everyone every day: maximizing psychological safety to create environments where folks learn, contribute, and challenge the status quo.
Who might benefit? Anyone and everyone leading folks from the shop floor to top floor.
Dr. William Harvey is a seasoned Operations Leader with extensive experience in chemical processing, manufacturing, and operations management. At Michelman, he currently oversees multiple sites, leading teams in strategic planning and coaching/practicing continuous improvement. William is set to start his eighth year of teaching at the University of Cincinnati where he teaches marketing, finance, and management. William holds various certifications in change management, quality, leadership, operational excellence, team building, and DiSC, among others.
Affordable Stationery Printing Services in Jaipur | Navpack n PrintNavpack & Print
Looking for professional printing services in Jaipur? Navpack n Print offers high-quality and affordable stationery printing for all your business needs. Stand out with custom stationery designs and fast turnaround times. Contact us today for a quote!
Attending a job Interview for B1 and B2 Englsih learnersErika906060
It is a sample of an interview for a business english class for pre-intermediate and intermediate english students with emphasis on the speking ability.
Business Valuation Principles for EntrepreneursBen Wann
This insightful presentation is designed to equip entrepreneurs with the essential knowledge and tools needed to accurately value their businesses. Understanding business valuation is crucial for making informed decisions, whether you're seeking investment, planning to sell, or simply want to gauge your company's worth.
"𝑩𝑬𝑮𝑼𝑵 𝑾𝑰𝑻𝑯 𝑻𝑱 𝑰𝑺 𝑯𝑨𝑳𝑭 𝑫𝑶𝑵𝑬"
𝐓𝐉 𝐂𝐨𝐦𝐬 (𝐓𝐉 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬) is a professional event agency that includes experts in the event-organizing market in Vietnam, Korea, and ASEAN countries. We provide unlimited types of events from Music concerts, Fan meetings, and Culture festivals to Corporate events, Internal company events, Golf tournaments, MICE events, and Exhibitions.
𝐓𝐉 𝐂𝐨𝐦𝐬 provides unlimited package services including such as Event organizing, Event planning, Event production, Manpower, PR marketing, Design 2D/3D, VIP protocols, Interpreter agency, etc.
Sports events - Golf competitions/billiards competitions/company sports events: dynamic and challenging
⭐ 𝐅𝐞𝐚𝐭𝐮𝐫𝐞𝐝 𝐩𝐫𝐨𝐣𝐞𝐜𝐭𝐬:
➢ 2024 BAEKHYUN [Lonsdaleite] IN HO CHI MINH
➢ SUPER JUNIOR-L.S.S. THE SHOW : Th3ee Guys in HO CHI MINH
➢FreenBecky 1st Fan Meeting in Vietnam
➢CHILDREN ART EXHIBITION 2024: BEYOND BARRIERS
➢ WOW K-Music Festival 2023
➢ Winner [CROSS] Tour in HCM
➢ Super Show 9 in HCM with Super Junior
➢ HCMC - Gyeongsangbuk-do Culture and Tourism Festival
➢ Korean Vietnam Partnership - Fair with LG
➢ Korean President visits Samsung Electronics R&D Center
➢ Vietnam Food Expo with Lotte Wellfood
"𝐄𝐯𝐞𝐫𝐲 𝐞𝐯𝐞𝐧𝐭 𝐢𝐬 𝐚 𝐬𝐭𝐨𝐫𝐲, 𝐚 𝐬𝐩𝐞𝐜𝐢𝐚𝐥 𝐣𝐨𝐮𝐫𝐧𝐞𝐲. 𝐖𝐞 𝐚𝐥𝐰𝐚𝐲𝐬 𝐛𝐞𝐥𝐢𝐞𝐯𝐞 𝐭𝐡𝐚𝐭 𝐬𝐡𝐨𝐫𝐭𝐥𝐲 𝐲𝐨𝐮 𝐰𝐢𝐥𝐥 𝐛𝐞 𝐚 𝐩𝐚𝐫𝐭 𝐨𝐟 𝐨𝐮𝐫 𝐬𝐭𝐨𝐫𝐢𝐞𝐬."
Improving profitability for small businessBen Wann
In this comprehensive presentation, we will explore strategies and practical tips for enhancing profitability in small businesses. Tailored to meet the unique challenges faced by small enterprises, this session covers various aspects that directly impact the bottom line. Attendees will learn how to optimize operational efficiency, manage expenses, and increase revenue through innovative marketing and customer engagement techniques.
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Brightstar 2014 Mobile Trends Report
1. 2014 Mobile Trends Report
JANUARY 2014
CES LAS VEGAS, NV
B R I G H T S TA R
I N T E L L I GE NC E
2. 2014 MOBILE TRENDS REPORT
Because things are
the way they are,
things will not stay
the way they are
Bertolt Brecht
2014 MOBILE TRENDS REPORT
JANUARY 2014
CES LAS VEGAS, NV
B R I G H T S TA R
INT E L L I GE NC E
3. 2014 MOBILE TRENDS REPORT
About the Trend Report
Nothing moves like the speed of mobile. And this year, we will see rapid-fire
changes as market dynamics collide with technology, creating a new world for
manufacturers, carriers and retailers to compete in.
From Brightstar’s vantage point as a global leader in wireless products and services,
we see changes emerging that are poised to transform the way we all conduct
business. Our trends were identified and commented on by Brightstar’s global
network of experts, validated by third party research and explored for the impact
they will make on OEMs, carriers, retailers and even consumers in the future.
In all, we see eight major trends that are critical to understand and be ready for
in 2014 and beyond. From product prices, to device lifecycles, to consumer
shopping behaviors and preferences, the impacts will be wide reaching.
Our industry doesn’t change slowly – it leapfrogs. And we’re about to take the
next, major jump.
2014 MOBILE TRENDS REPORT
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4. 2014 MOBILE TRENDS REPORT
8 DRIVING TRENDS FOR 2014
1 Device Lifecycle is Shrinking
2 No-Contract Will Dominate
3 Buy-Back and Trade-In is a Must
4 Device Financing Catches On
5 Attachments Become Critical to Profitability
6 Connected Devices Flood the Marketplace
7 Consumers Blur the Line
8 The End of Subsidization is Coming
2014 MOBILE TRENDS REPORT
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6. 1 DEVICE LIFECYCLE IS SHRINKING
Trend Overview
Smartphones have the shortest product lifecycle
of any product in consumer electronics:
Shelf life has
declined by
almost 50%
since 2005
Average
shelf-life for
some mobile
phones is
currently 8-10
months
Mobile phones
can last as
few as 4 short
months on a
retailers’ shelf
2014 MOBILE TRENDS REPORT
Trend Driver
OEMs are developing and cycling devices
at a faster pace than ever with each
generation adopting the latest carrier
driven technologies, market-driven
software developments and consumer
driven features/enhancements. Additionally,
in an attempt to capture niche driven
market share, the development of multiple
models within the same price point is also
trending among OEMs. With the Apple
and Samsung iconic devices representing
the top 10 postpaid smartphone spots
which account for 60+% of total market
share, the ability for all others to move
any sizeable volume of product in the
market is finite and ultra-competitive.
All of these conditions result in a glut of
inventory in the market that creates a
race to the bottom for OEMs and retailers
to capture the attention of price sensitive
consumers and ultimately driving the
shrinking device lifecycle trend.
JANUARY 2014
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7. 1 DEVICE LIFECYCLE IS SHRINKING
Industry Perspective
While the mobile phone is in the mature stage of
the product lifecycle, its revenues and ASP continue
to increase. This can be attributed in part to two
main factors:
1
2
Q4 2012 – Q3 2013
Prepaid/Postpaid
Smartphones Only
APPLE
GOOGLE 0.7%
MOTOROLA 5%
HTC
6%
12%
OTHER
LG
SAMSUNG
As smartphones
cannibalize other
product lines
(cameras, portable
gaming, navigation,
media players),
they’re able to
command a greater
share of the
consumers’ wallet.
44%
7%
Market power
of Apple and
Samsung allows
them to maintain
high ASPs in an
environment of
low competition.
26%
2014 MOBILE TRENDS REPORT
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8. 1 DEVICE LIFECYCLE IS SHRINKING
CARRIER
DRIVE CONSUMER BEHAVIOR
Tier 1 carriers are trying to break
consumers habit of upgrading to a new
phone every 18 months to 2 years.
CONSUMER
OEM
FEWER OPTIONS
MAINTAIN PROFITS
There is a major impact
for non-Apple and
Samsung manufacturers
who are struggling to
stay relevant. Without
consumer demand,
product pricing can
tumble quickly.
TREND
IMPACT
RETAILER
If retailers and
operators continue
to lose money on
offering a larger
product selection,
they may reduce
choice for
consumers.
HIGH RISK
The big question for retailers and carriers is how do you pick the
next winner. While going with Apple and Samsung is the safe
bet today, consumers want to see more choices on the shelf…but
that can be a costly endeavor if costs are high and product
doesn’t turn quickly.
2014 MOBILE TRENDS REPORT
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9. 1 DEVICE LIFECYCLE IS SHRINKING
Brightstar Perspective
The shrinking life cycle creates a variety of pressures on overall profitability for
Tier 2 and Tier 3 OEMs due to supply chain inefficiencies, promotional inequities,
and brand awareness.
The ability to drive analysis and make decisions throughout the product lifecycle is
critical. Brightstar has developed tools that use key indicators to identify product
value at all points – allowing operators and retailers to make decisions earlier to
move through declining product faster, ultimately reducing profit erosion.
Solutions like Virtual Inventory (VIP) or “endless aisle” combine technology with
product selection and have proven to be very successful at retail. Brightstar’s VIP
solution enables national retailers to offer product without having to range or own
inventory in store.
2014 MOBILE TRENDS REPORT
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11. 2 NO-CONTRACT WILL DOMINATE
Trend Overview
No-contract is estimated to be 50% of market
by the end of 2015.
• No-contract plans have seen 19% growth
from 2011-2013.
• No-contract plans now have a 37% share.
NO-CONTRACT PLAN GROWTH
Trend Drivers
1) Better no-contract phone offerings
2013
2) Better no-contract plans
2012
3) Carrier interest in getting out of
the postpaid subsidization game
2011
60
70
80
90
IN MILLIONS
2014 MOBILE TRENDS REPORT
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12. 2 NO-CONTRACT WILL DOMINATE
Industry Perspective
No-contract is driving the unit volume growth in
mobile phones. With only a 37% category share
in mobile, no contract is driving the entire 7%
projected unit volume growth for mobile phones
in 2013.
UNIT VOLUME (YEAR OVER YEAR)
POSTPAID
PREPAID
27.3
30.7
33.4
36.6
72.7
69.3
66.6
63.4
2010
2011
2012
2013 (ESTIMATED)
In 2013, T-Mobile made a game-changing play
with their “Un-Carrier” strategy of replacing
service contracts with phone leasing contracts,
leading the industry toward a tipping point.
2014 MOBILE TRENDS REPORT
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13. 2 NO-CONTRACT WILL DOMINATE
CARRIER
COMPETITIVE PRICING
Carriers are plentiful in this category so there are
lots of plan options for consumers. Carriers need to offer
competitive plans that are focused on pricing, not just
services and they need to offer a range of phone options
that appeal to this changing consumer. Tier 1 operators
are now competing heavily with traditional no-contract
carriers which may reduce options in the future.
OEM
DEVICE VALUE
CONSUMER
DEVICE AFFORDABILITY
Product that used to be
contract only is now being
offered without one. While
traditionally no-contract or
prepaid product has been
devices later in the
lifecycle, now consumers
demand the latest and
greatest regardless of plan.
This could have a negative
impact on device value and
end up reducing the
number of devices offered
going forward.
TREND
IMPACT
RETAILER
This could change the game.
Having popular phone
models appear in prepaid
faster is a great benefit to the
consumer but that means
that the price for these still
popular phones will be high.
Many consumers want to
consider no-contract as an
option but they will need
financing to be able to afford
the phone along with the
more affordable plan.
CATEGORY MANAGEMENT
The category and the consumer are changing and retail needs to
adapt no-contract merchandising to these changes and maximize
the potential of this new opportunity. Also, while the price for
no-contract phones are increasing they are still not to the level of
postpaid’s which could affect the categories dollar growth as
no-contract begins to overtake postpaid’s share.
2014 MOBILE TRENDS REPORT
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15. 3 BUY-BACK & TRADE-IN IS A MUST
Trend Overview
Mobile Buy-Back & Trade-In solutions have grown to
the point where consumers are expecting it as part
of the activation/upgrade process.
• Most devices are graded as C stock (61%) at time
of trade-in, which typically nets a consumer $50.
• Trade-In is now a promotional strategy as well as
a profit driver.
Trend Drivers
Certain devices are retaining their
value much longer. Phones are not
disposable anymore and people in
secondary markets can own a popular
phone, like the iPhone, at a much
reduced price when it is used /
refurbished.
TRADE IN YOUR SMARTPHONE OR TABLET
GET UP TO A
$300
Buy-Back & Trade-In programs create
opportunities for consumers to
replace and recycle old devices while
helping to finance their next device.
IN STORE CREDIT
Another driver for the trend is
insurance replacements, which is
becoming a popular service for mobile
phones. Using recycled devices to
meet consumer claims is critical for
service profitability.
2014 MOBILE TRENDS REPORT
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16. 3 BUY-BACK & TRADE-IN IS A MUST
Industry Perspective
While Buy-Back & Trade-In is a critical service
offering, it has some concerning potential
downsides. Some industry experts believe the
influx of used and refurbished product could
significantly drive down prices and profits,
further shortening the product life-cycle, and
slow down product innovation.
D
10
S1
9
8
PRICE
7
6
S2
P5
4
SURPLUS
3
P2
1
0
10
20
30
40
50
60
70
80
90
As supply increases, a
surplus of the good is
created. In order to
combat this, prices must
drop to drive demand to
clear the surplus, driving
down profitability.
1 00
QUANTITY BOUGHT & SOLD
2014 MOBILE TRENDS REPORT
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17. 3 BUY-BACK & TRADE-IN IS A MUST
CARRIER
DRIVE LOYALTY
Carriers are using trade-in programs to help retain
customer loyalty, to drive promotional activities and to
demonstrate corporate social responsibility by
recycling or reusing devices.
OEM
INCREASE DEMAND
OEMs will experience
increased demand as the
consumer upgrade cycle
shortens however if the
market becomes saturated
with refurbished products
and prices/profit fall, new
production innovations
could decline as well.
CONSUMER
TREND
IMPACT
SELF-SUBSIDY
Consumers receive cash or
credit in exchange for their
used devices, which can
offset the cost of their new
phones.
RETAILER
MUST PLAY TO COMPETE
Retailers must offer a trade-in program to
compete with other retailers and the carriers.
2014 MOBILE TRENDS REPORT
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19. 4 DEVICE FINANCING CATCHES ON
Trend Overview
As more consumers move to a no-contract model,
they are realizing the true unsubsidized cost of their
phones. With average prices for top tier smartphones
at $550, they are looking for financing options.
• OEMs are offering financing programs:
HTC & Motorola launched programs in 2013.
• Retailers have programs: Amazon, Best Buy
and Walmart all introduced financing options
on select phones.
• Movement to No-Contract is impacting the
necessity of this model.
Industry Perspective
Financing is going to become a key
service offering with the other
changes in the market. Savvy consumers
will compare various financing offers
against each other to make decisions
about their carrier, phone, and store.
• There are opportunities to expand
financing solutions beyond
handsets to include supplemental
accessories and services resulting
in incremental growth in basket
and profit.
2014 MOBILE TRENDS REPORT
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20. 4 DEVICE FINANCING CATCHES ON
CARRIER
TRANSFORMATIONAL
Tier 1 carriers are following T-Mobile and offering
consumers a device finance plan. Some believe
that a focus on financing rather than providing
a subsidy would be “transformative” for the industry.
CONSUMER
OEM
PRODUCT DIFFERENTIATOR
OEMs can use financing as a
differentiator to try and gain
additional market share in an
hyper competitive space.
FINANCING A MUST
TREND
IMPACT
Financing will become an
integral part of the purchase
decision process. More
expensive devices, more
accessories to buy and less
subsidization means
consumers will need
financing in order to afford
the products they desire.
RETAILER
GRAB YOUR SHARE
All channels will need to offer this as an option
for consumers if they want to remain a viable
part of the mobile retail market. Retailers can set
themselves apart with unique product bundles
and complementary financing solutions.
2014 MOBILE TRENDS REPORT
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21. 4 DEVICE FINANCING CATCHES ON
Brightstar Perspective
A variety of financial services products are beginning to penetrate the category
offering attractive consumer solutions that focus on increased ASPs & basket lift to
supplement the profit squeezed device sale and drive incremental margin growth.
Financing will not be limited to handsets, but also can be used to drive increased
accessory sales and services that will become critical to the profitability of the industry.
2014 MOBILE TRENDS REPORT
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23. 5 ATTACHMENTS BECOME CRITICAL TO PROFITABILITY
Trend Overview
The industry continues to be squeezed as a result
of micro and macro issues at work including a
demanding consumer population for price, function,
and availability. Aggressive OEMs and retailers are
learning how the puzzle pieces are coming together
to optimize revenues and profitability through
integrated strategic partnerships throughout the
value chain.
•
400% basket lift can be achieved with the
right mix of accessories, attached services, and
financing solutions.
• Over 25% of consumers are adding handset
protection to their devices.
• Mobile wireless accessory shipments to approach
170 million by 2018.
• Accessories are hot - Sales on wireless
speakers jumped 175% in the US last year.
2014 MOBILE TRENDS REPORT
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24. 5 ATTACHMENTS BECOME CRITICAL TO PROFITABILITY
Industry Perspective
As these varying trends begin to merge
(no-contract, buy-back & trade-in, financing)
onto each other, consumers are learning that
smartphones are expensive investments that
need to be protected and optimized for maximum
benefit. As a result, industry players are seizing
the opportunity to infuse profit solutions through
comprehensive and integrated models that meet
and exceed the savvy consumer needs.
But there is risk in putting everything in this basket.
Lack of new phone releases, sudden discontinuance
of popular models as well as less consumers
upgrading their handsets, all lead to a drop in
the number of opportunity for attached sales.
2014 MOBILE TRENDS REPORT
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25. 5 ATTACHMENTS BECOME CRITICAL TO PROFITABILITY
CARRIER
CUSTOMER LOYALTY
A new 2013 mobile loyalty audit revealed that only 13% of
customers show the level of loyalty required to protect them
from competitive offers and service disruptions.
CONSUMER
OEM
DEVICE PROTECTION
VALUE IN ATTACHMENTS
Device OEMs need to
develop innovative branded
accessories to ensure their
share of the expanding
accessory market.
TREND
IMPACT
As the smartphone becomes
integral to many consumers’
lives, they are increasingly
willing to pay for services
and accessories that enhance
their overall experience and
satisfaction.
RETAILER
REVENUE GROWTH
Retailers must ensure they are offering the
right accessories for their device portfolio and
should consider offering a full range of
value-added services (i.e.; insurance, handset
protection, buy-back & trade-in).
2014 MOBILE TRENDS REPORT
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26. 5 ATTACHMENTS BECOME CRITICAL TO PROFITABILITY
Brightstar Perspective
Retailers, carriers and OEMs all have the opportunity to capitalize on the expanding
profit pools created by demand for new accessory and service attachments.
The overall basket must get larger because of shrinking profit margins. Accessories,
smart apps/accessories, insurance and subscription based services are a vital part
of basket and margin enhancements.
2014 MOBILE TRENDS REPORT
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28. 6 CONNECTED DEVICES FLOOD THE MARKETPLACE
Trend Overview
Most of the focus in connected devices for
smartphones has been wearables in the physical
health space. Consumers will increasingly see their
smartphones as tools for total lifestyle well-being.
From improving techniques for self-treatment,
developments in stress-detecting technologies and
near-total smartphone penetration in many markets,
consumers will lap up innovations that help track
and improve overall well-being and lifestyle.
• Consumer interest in wearable fitness quadrupled
in the last year.
• 75 Billion devices will be connected to the internet
of things by 2020.
• The wearable tech market will reach $4.5B
globally this coming year.
In addition, a vast number of up-and-coming
innovative solutions both from a horizontal and
vertically integrated perspective are making their
way onto the scene; most leveraging smartphone
technology via the iOS and Android platforms.
2014 MOBILE TRENDS REPORT
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29. 6 CONNECTED DEVICES FLOOD THE MARKETPLACE
Industry Perspective
“There's no reason to doubt that connected devices
will soon be flooding the mass market. Technology
with compact, connected sensors and actuators
make their way onto everyday consumer electronics,
household appliances, and on general infrastructure.”
Tony Darova (Morgan Stanley, Business Insider)
2014 MOBILE TRENDS REPORT
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30. 6 CONNECTED DEVICES FLOOD THE MARKETPLACE
CARRIER
COMPETITIVE ADVANTAGE
OEM
DEMONSTRATE
LEADERSHIP
Need to determine what is a fad
for early adopters and what has
mainstream staying power. They
need to set the stage for how to
market these products as well as
if and how they can reach and
educate the consumer. This may
also lead to new OEMs being able
to enter this space and become a
factor in mobile that may begin to
challenge Apple and Samsung
with possible exclusive/strategic
partnerships.
Carriers are currently providing the best spaces for
displaying and educating consumers on these new devices
with their interactive store formats. Big data operators
have a lot to gain in this space, with any and all things
connected to the Internet, that opens up more real-time
data inventory to sell.
CONSUMER
REQUIRE EXPERT ADVICE
TREND
IMPACT
Based on all of the emerging
devices and connected
devices, consumers will need a
retail environment where they
can ask questions and
“play/interact” with devices
before they purchase them.
They will need to find a way to
feel comfortable with the new
technology and understand it
before they adopt.
RETAILER
SMART PRODUCT RANGE
While ideas are limitless, consumer interest is finite. Obviously they
can't all be a hit. The big challenge for this industry is trying to gauge
consumer interest and understand how the consumer will learn about
and shop the product. A big question is how can retailers effectively
play in this space without losing their shirt on inventory. What will be
considered valuable and what will supply chain and retail distribution
look like for this new category?
2014 MOBILE TRENDS REPORT
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31. 6 CONNECTED DEVICES FLOOD THE MARKETPLACE
Brightstar Perspective
Initially, operators will be better positioned to support connected devices. They
have already started marketing connected and mhealth devices horizontally as
add-ons to existing vertical services.
With platform-based APP development (iOS, Android) being the gateway to the
development of so many devices, OEMs should look at driving innovation with
start-up device manufactures to help them bring the next big thing to market.
2014 MOBILE TRENDS REPORT
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33. 7 CONSUMERS BLUR THE LINE
Trend Overview
70% of consumers said that they have a better
customer experience when they can choose how
they purchase.
72% of respondents expect to be able to research,
shop and receive goods and customer services
through whichever channel they choose. This figure
rises to 83% amongst omni-enthusiasts.
15% of customers feel extremely satisfied that
retailers provide a consistent experience across
different channels.
In 2016 e-retail will account for 9% of total retail
sales, up from 7% in 2011 & 2012.
Nearly half of shoppers (44%) said that they
expect to purchase through more than one channel
within five years’ time.
3/4 of participants surveyed claimed that being
able to use different channels cohesively (in store,
online, mobile) is important.
2014 MOBILE TRENDS REPORT
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34. 7 CONSUMERS BLUR THE LINE
Industry Perspective
Retailers are moving towards creating a seamless
shopping experience whether in-store, online, or
through mobile devices. Site-to-store delivery,
online price match, and an interactive experience
at retail are all driving omni-channel evolution.
Ensuring that customers can cost-effectively shop
across multiple channels and still enjoy a consistent
and cohesive experience must be a top consideration
for retailers today.
2014 MOBILE TRENDS REPORT
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35. 7 CONSUMERS BLUR THE LINE
CARRIER
DIFFERENTIATION
Carriers will need to evaluate the devices they
choose to adopt into their networks as well as
cultivate new service solutions to create
differentiators that appeal to next gen shoppers.
OEM
CONSUMER
INCREASED PRODUCT
PORTFOLIO
OEMS will benefit if retailers
and carriers begin to offer a
wider device portfolio as
virtual inventory and extended
aisle options become available.
EXPECTATION IS NOW
As consumers experience
consistent and memorable
engagements across platforms,
they will begin to seek out and
reward those companies that
deliver on these unique
solutions and eventually
come to demand it.
TREND
IMPACT
RETAILER
SEAMLESS EXPERIENCE
While ideas are limitless, consumer interest is finite.
Retailers can no longer operate their brick and mortar
and .com businesses in silos, even in mobility. Retailers
must move faster to offer a seamless experience.
2014 MOBILE TRENDS REPORT
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36. 7 CONSUMERS BLUR THE LINE
Brightstar Perspective
Full integration of online shopping solutions were inevitable and adopted
successfully by many. The mobile experience continues to challenge many
however large screen devices and better software solutions are starting to
turn the tide with consumers as evidenced by 2013 mobile shopping.
• In 2013, over 23% of Black Friday and 17% of Cyber Monday online shoppers
placed their orders from mobile phones (up 43% and 55% respectively
from 2012), reinforcing the growing importance of mobile phones as a
valid shopping platform.
The importance of executing a seamless omni-channel merchandising
strategy within the retail market is of paramount importance.
Retailers will need to ensure that customer online, in-store and mobile
experiences are consistent across platforms.
2014 MOBILE TRENDS REPORT
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38. 8 THE END OF SUBSIDIZATION IS COMING
Trend Overview
Subsidies were used to kick-start and grow the
market for mobile devices. Now that we’re nearing
100% mobile penetration in the US, subsidies don’t
make sense for the carriers any more.
• Subsidies are common in the US. 63% of all sold
devices are via a subsidized carrier contract.
Globally however, unsubsidized phone plans are
the global standard. Several carriers such as
Telefonica and Vodaphone have stopping offering
subsidies to new customers or have stopped
offering subsidies altogether.
Mobile phone
penetration in
the US is
nearing 100%
Operators’
subsidized
subscriber base
is predicted to
decline by 16% in
the next 2 years
• While subsidies have helped carriers to lure in
customers and lock them into long-term deals,
they are also bottom-line killers that carriers have
long said they would like to do away with.
2014 MOBILE TRENDS REPORT
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39. 8 THE END OF SUBSIDIZATION IS COMING
Industry Perspective
"Is the subsidy-model definitely going away?"
asked Pierre Alain Sur, leader of Price Waterhouse
Coopers' global communications business.
It's hard to say at this point,
but the trend is pointing in that
direction.
Smartphones are becoming more durable, and
innovation is slowing. Apple is still selling large
amounts of the iPhone 4, a device that was
launched two years ago.
All that's left is to change customers' mindset.
Interestingly, consumers have no issue paying full
price for tablets, which are essentially large
smartphones with all of the same features outside
of the functionality to place calls, but carriers have
been using the subsidy model for phones since
the beginning.
2014 MOBILE TRENDS REPORT
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40. 8 THE END OF SUBSIDIZATION IS COMING
CARRIER
LOYALTY GROWTH
Carriers can stand alone on the quality of their
networks and the services they provide. Expect
financing solutions to become more comprehensive
and more complex as carriers look to further secure
their subscriber bases. Carriers will focus on program
specific enhancements to network services in order to
build customer loyalty in new and innovative ways.
CONSUMER
OEM
BRAND AWARENESS
AND LOYALTY
Tier 2/3 OEMs are generally
less expensive and have a
price advantage with no
subsidy, assuming they can
compete technically.
ABUNDANCE OF CHOICES
TREND
IMPACT
As contracts come up for
renewal and new programs
hit the market, consumers
will have an abundance of
choices to develop a plan that
works best for them. Look for
consumers to express their
wants and needs via social
networks. All parties should
be monitoring this closely to
stay on top of consumer
demand.
RETAILER
DIFFERENTIATION
Expect retail to come to the table with accessory and
device upgrade/financing programs. Retailers will
look to create unique programs that differentiate
themselves both in the category and in the market.
2014 MOBILE TRENDS REPORT
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41. 8 THE END OF SUBSIDIZATION IS COMING
Brightstar Perspective
The removal of subsidies could be a game changer. It removes a significant differentiator
and forces each carrier to stand on its own merits.
OEMs will need to spend even more money to merchandise their products in store, in
advertising and at POS as carriers will no longer participate in reducing the consumers
purchase price.
Customers may look to financing solutions as phone costs continue to rise. They may
also hold their phones for longer periods of time, potentially impacting the buy-back &
trade-in market.
2014 MOBILE TRENDS REPORT
JANUARY 2014
CES LAS VEGAS, NV
B R I G H T S TA R
INT E L L I GE NC E
42. 2014 MOBILE TRENDS REPORT
About Brightstar
Retail Doors
2014 MOBILE TRENDS REPORT
JANUARY 2014
CES LAS VEGAS, NV
B R I G H T S TA R
I N T E L L I GE NC E