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What is Perception?
• The process of organizing and interpreting
information, enabling us to recognize
meaningful objects and events.
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• Did you see the objects move in a circular direction in
the previous 2 slides?
• In reality they are static images but due to optical
illusion caused by the spherical objects they appear to
be moving.
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Displaced pattern of lines makes a circle even
if there is no outline
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Displaced pattern of lines makes a triangle
even if there is no outline
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Wonder which line of dice overlaps the other?
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This picture is taken from above
or below?
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Where did the middle bar
come from?
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Which tower is leaning more towards the right?
The one on the right seems to incline more towards right
because it is positioned to right but infact both the pictures
are of the same size.
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What do you see?
an old man or a mouse?
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What do you see?
A woman’s face or a
man playing
saxophone?
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What do you see?
A vase
or
2 side faces of a man
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What do you see?
A side face of an old man
or
A man with a hat and a
girl?
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What do you see?
Rabbit or duck?
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What do you see?
Woman looking at the
mirror or a Skull?
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What do you see?
A face
Or
The word LIAR
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What do you see?
Did you guess the word Science?
Now see what it actually is
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Which is bigger?
AB or BC?
Both are the same
32
Are the diagonal lines parallel to each other?
Yes!
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Are the two red lines parallel to each other?
Yes!
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Step 1: Concentrate on the dot in the center.
Step 2: Move back and forth in front of the screen.
You will the circles move in opposite direction
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The red squares appear to be wavy
because of the circles
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Which vertical line is longer?
Both are the same!
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38Ritika Dhameja
What do you see?
A face or
a woman walking on
the street
39
The positioning of the blue circles make them
appear wavy but it is a static image
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We perceive things as per their surroundings
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What did you see first Good Or Evil?
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 A process by which individuals organize and interpret their
sensory impressions in order to give meaning to their
environment.
 It is a process of selecting, sorting, interpretating information
inputs to produce meaning.
 We choose what information we pay attention to, organize it &
then interpret it.
 People’s behavior is based on their perception of what reality is,
not on reality itself.
What is Perception?
Ritika Dhameja
There are 3 steps in perception process:
 Step 1: We select data from environment.
Selection inputs are the sensations received
through all 5 of our senses:
 Sight
 Smell
 Hearing
 Feeling
 Taste
 Step 2: We sort
 Step 3: We interpret data from our environment
using our experiences
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Perception Process
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Perception Process
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Optical Illusions
Ritika Dhameja
 Optical illusions are images or pictures that we perceive differently
than they really are.
 Optical illusions occur when our eyes send information to our brains
that tricks us into perceiving something that does not match reality.
 The word “illusion” comes from the Latin word illudere, which
means “to mock.”
 Some optical illusions are physiological. This means that they’re
caused by some sort of physical means in the eyes or the brain.
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Optical Illusions
Ritika Dhameja
 Optical illusions are often described as visual images that differ
from reality
 The eyes and brain 'see' something that doesn't quite match the
physical measurement of the image.
 Optical illusions can work in various ways, they can be images
that are different from the objects that make them, they can be
ones that come from the effects on the eyes and brain through
excessive stimulation, and others where the eye and brain make
unconscious inferences.
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 Our perception of the world around us is largely guided
by our structured knowledge about the world and the
things and people we encounter in it.
 These knowledge structures, typically called paradigms
(or schemas) and dominant metaphors, help us identify
things (categories) and determine what they mean and how
we should respond.
Knowledge Structures
Ritika Dhameja
Gestalt psychologists focused on how we GROUP objects
together.
We innately look at things in groups and not as isolated
elements.
1. Proximity (group objects that are close together as being
part of same group)
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Ritika Dhameja
Gestalt Psychology
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2. Similarity (objects similar in appearance are perceived as being part of
same group)
3. Continuity (objects that form a continuous form are perceived as same
group)
Gestalt Psychology
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3. Closure (like top-down processing…we fill gaps in if we can
recognize it)
4. Connectedness (objects that are connected are perceived as same
group)
5. Symmetry (objects that appear similar/identical are perceived as
same group)
Gestalt Psychology
Ritika Dhameja
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Factors in the perceiver
• Attitudes
• Motives
• Interests
• Experience
• Expectations
Perception
Factors in the Target
• Novelty
• Motion
• Sounds
• Size
• Background
• Proximity
• Similarity
Factors in the situation
• Time
• Work Setting
• Social Setting
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Factors influencing Perception
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Perception Pyramid
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When you change
the way you look at things, the
things you look at change.
Ritika Dhameja
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Perception

  • 1.
  • 2.
    What is Perception? •The process of organizing and interpreting information, enabling us to recognize meaningful objects and events. Ritika Dhameja 2
  • 3.
  • 4.
  • 5.
    • Did yousee the objects move in a circular direction in the previous 2 slides? • In reality they are static images but due to optical illusion caused by the spherical objects they appear to be moving. 5Ritika Dhameja
  • 6.
    Displaced pattern oflines makes a circle even if there is no outline 6Ritika Dhameja
  • 7.
  • 8.
  • 9.
  • 10.
  • 11.
  • 12.
  • 13.
    13 Displaced pattern oflines makes a triangle even if there is no outline Ritika Dhameja
  • 14.
    14Ritika Dhameja Wonder whichline of dice overlaps the other?
  • 15.
    15 This picture istaken from above or below? Ritika Dhameja
  • 16.
    16 Where did themiddle bar come from? Ritika Dhameja
  • 17.
    17 Which tower isleaning more towards the right? The one on the right seems to incline more towards right because it is positioned to right but infact both the pictures are of the same size. Ritika Dhameja
  • 18.
    18 What do yousee? an old man or a mouse? Ritika Dhameja
  • 19.
    19 What do yousee? A woman’s face or a man playing saxophone? Ritika Dhameja
  • 20.
    20Ritika Dhameja What doyou see? A vase or 2 side faces of a man Ritika Dhameja
  • 21.
    21Ritika Dhameja What doyou see? A side face of an old man or A man with a hat and a girl?
  • 22.
  • 23.
  • 24.
  • 25.
  • 26.
  • 27.
    27 What do yousee? Rabbit or duck? Ritika Dhameja
  • 28.
    28 What do yousee? Woman looking at the mirror or a Skull? Ritika Dhameja
  • 29.
    29 Ritika Dhameja What doyou see? A face Or The word LIAR
  • 30.
    30 What do yousee? Did you guess the word Science? Now see what it actually is Ritika Dhameja
  • 31.
    31 Ritika Dhameja Which isbigger? AB or BC? Both are the same
  • 32.
    32 Are the diagonallines parallel to each other? Yes! Ritika Dhameja
  • 33.
    33 Are the twored lines parallel to each other? Yes! Ritika Dhameja
  • 34.
    34 Step 1: Concentrateon the dot in the center. Step 2: Move back and forth in front of the screen. You will the circles move in opposite direction
  • 35.
    35 35 The red squaresappear to be wavy because of the circles Ritika Dhameja
  • 36.
  • 37.
    37 37Ritika Dhameja Which verticalline is longer? Both are the same!
  • 38.
    38 38Ritika Dhameja What doyou see? A face or a woman walking on the street
  • 39.
    39 The positioning ofthe blue circles make them appear wavy but it is a static image Ritika Dhameja
  • 40.
    40 Ritika Dhameja We perceivethings as per their surroundings
  • 41.
    41 What did yousee first Good Or Evil? Ritika Dhameja
  • 42.
  • 43.
    43 43  A processby which individuals organize and interpret their sensory impressions in order to give meaning to their environment.  It is a process of selecting, sorting, interpretating information inputs to produce meaning.  We choose what information we pay attention to, organize it & then interpret it.  People’s behavior is based on their perception of what reality is, not on reality itself. What is Perception? Ritika Dhameja
  • 44.
    There are 3steps in perception process:  Step 1: We select data from environment. Selection inputs are the sensations received through all 5 of our senses:  Sight  Smell  Hearing  Feeling  Taste  Step 2: We sort  Step 3: We interpret data from our environment using our experiences 44 Perception Process Ritika Dhameja
  • 45.
  • 46.
    46 46 Optical Illusions Ritika Dhameja Optical illusions are images or pictures that we perceive differently than they really are.  Optical illusions occur when our eyes send information to our brains that tricks us into perceiving something that does not match reality.  The word “illusion” comes from the Latin word illudere, which means “to mock.”  Some optical illusions are physiological. This means that they’re caused by some sort of physical means in the eyes or the brain.
  • 47.
    47 47 Optical Illusions Ritika Dhameja Optical illusions are often described as visual images that differ from reality  The eyes and brain 'see' something that doesn't quite match the physical measurement of the image.  Optical illusions can work in various ways, they can be images that are different from the objects that make them, they can be ones that come from the effects on the eyes and brain through excessive stimulation, and others where the eye and brain make unconscious inferences.
  • 48.
    48  Our perceptionof the world around us is largely guided by our structured knowledge about the world and the things and people we encounter in it.  These knowledge structures, typically called paradigms (or schemas) and dominant metaphors, help us identify things (categories) and determine what they mean and how we should respond. Knowledge Structures Ritika Dhameja
  • 49.
    Gestalt psychologists focusedon how we GROUP objects together. We innately look at things in groups and not as isolated elements. 1. Proximity (group objects that are close together as being part of same group) 49 Ritika Dhameja Gestalt Psychology
  • 50.
    50 2. Similarity (objectssimilar in appearance are perceived as being part of same group) 3. Continuity (objects that form a continuous form are perceived as same group) Gestalt Psychology Ritika Dhameja
  • 51.
    51 3. Closure (liketop-down processing…we fill gaps in if we can recognize it) 4. Connectedness (objects that are connected are perceived as same group) 5. Symmetry (objects that appear similar/identical are perceived as same group) Gestalt Psychology Ritika Dhameja
  • 52.
    52 Factors in theperceiver • Attitudes • Motives • Interests • Experience • Expectations Perception Factors in the Target • Novelty • Motion • Sounds • Size • Background • Proximity • Similarity Factors in the situation • Time • Work Setting • Social Setting Ritika Dhameja Factors influencing Perception
  • 53.
  • 54.
  • 55.
  • 56.
    When you change theway you look at things, the things you look at change. Ritika Dhameja
  • 57.