This document provides a history and overview of Colgate-Palmolive Company. It discusses that the company was founded in 1806 and introduced its first toothpaste in 1873. Key events in the company's history include introducing toothpaste in a tube in 1896 and being purchased to form Colgate-Palmolive-Peet Company in 1928. Today Colgate has operations in over 200 countries and remains a top brand, though it faces competition from other oral care companies.

1. Presentedby……
 Shivam nigam
 Manoj shelke
 Ganesh gaikwad
 Dhruvinshah
 Krishna lokhande

2.  In 1806, William Colgate introduced starch, soap and
candle factory on Dutch Street in New York City under the
name of "William Colgate & Company".
 In 1857, William Colgate died and the company was
reorganized as "Colgate & Company" under the management
of Samuel Colgate, his son.
 In 1873, the firm introduced its first toothpaste, an
aromatic toothpaste sold in jars.
 His company sold the first toothpaste in a tube, Colgate
Ribbon Dental Cream, in 1896.
 In 1928, Palmolive-Peet bought the Colgate Company to
create the Colgate-Palmolive-Peet Company.
History

3.  In 1953 "Peet" was dropped from the title, leaving only
"Colgate-Palmolive Company", the current name.
 Today Colgate has numerous subsidiary organisations
spanning 200 countries, but it is publicly listed in only two,
the United States and India.

4. Awards & Achievements
 Colgate slim soft charcoal Toothbrush was honored
with Award for Outstanding Innovation 2015.
 Colgate was conferred with the Award for
Excellence in Quality-FMCG for its brilliant
customer service 2015.
 Colgate Brush-up Challenge by the Guiness
World Records in 2007.
 Public Dental Check-ups by the Guiness World
Records in 2010.
 Presently it is facing competition from no. 2 player
HUL. E.g. Pepsodant
 Colgate-Palmolive signed Priyanka Chopra as its
Brand ambassador in 2015.

5. COMPETITORS
 Pepsodent
 Vicco
 Close – up
 Himalaya
 Meswak
 Babool
 Oral – B
 Sensodyne

6. 4P’s of Colgate
 product
 Price
 Place
 Promotion

7. 1. Product:

8. 2. Price:
Penetrations Pricing
Bundled Pricing
Competitive pricing
Promotional Pricing
Cost plus Profit

9. 3. Place:

10. 4. Promotion:
 Hoardings
 Television Advertisements
 Print Media
 Newspaper Ads
 Events.
 CSR Activities.

11. SWOT Analysis for Colgate

12. STRENGTH
 Geographically diversified Industry.
 Its great mint taste freshens breath.
 Strong brand image.
 Huge sales growth.
 It cleans & makes teeth whiter and
repairs early decay spots.
WEAKNESS
 Saturated market.
 Fake Brands are supplied under their
brand name.
 Market share is limited due to the
presence of other strong FMCG Brand.
OPPORTUNITIES
 Tap rural market and increase penetration
in same.
 Emerging market may attract business.
 Differentiation strategy is required.
 Growth in emerging markets – rural and
semi- urban.
THREATS
 High competition from competitive brands
like Pepsodent from HUL.
 New entrants in the market can be a threat
to colgate.
 Increasing commodity prices for
manufacturing.

13. ADVERTISEMENT
 In 1940,the Colgate Company used Slogan was "It cleans your
breath while it cleans your teeth " .
 The 1960s onwards, the slogan was "The Colgate ring of
confidence" .
 In the late 1950's and early 1960's, Colgate stressed the fact their
"Dental Cream" contained Gardol, a formula that helped protect
teeth from cavities and tooth decay .

14.  "Gardol" was actually their trademark for the ingredient Sodium
lauroyl sarcosinate .
 Now they used various Slogan for different different products
like For MAX FRESH is “A Whole new Dimension of
Freshness” & For WHITE TOOTHPASTE is “All Around
Decay Protection”.

15.  Pain out this is the new product of
colgate which came in India