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AN ORGANISATIONAL STUDY AT PEPSICO INDIA LTD,
COCHIN
JINITFRANCIS
15MG20219
INTRODUCTION AND SCOPE OF THE STUDY
• PepsiCo is one of the oldest, largest and most successful beverage
and snack food companies in the world. PepsiCo was founded by
Caleb Braham in 1902 in USA. Today PepsiCo and its affiliates operate
in more than 140 countries in the world and generate revenues in
excess of $ 40 billion.
• The study mainly focuses on the detailed analysis of the organization
structure. In this study, the overall functioning of the firm was
analyzed as well as the financial performance of the enterprise. A
moderate attempt was made to have the SWOT analysis of the
company.
INDUSTRY PROFILE
• Competitive landscape
• Dominant economic factors
• Financial Analysis
COMPANY PROFILE
• Origins
• Rise
• Acquisitions and divestments
PROFILE OF PRODUCTS
• Soft drinks
• Energy drinks
• Cereal
• Rice snacks
• Snacks
• Side dishes
• Breakfast bars
• Sports nutrition
• Bottled water
• Other merchandise
DEPARTMENT PROFILE
• Global Categories and Operations
• Global Research and Development
• Human Resources
• Finance
• Government Affairs and Legal
• Talent Management, Training and Development
• Communications
ORGANISATIONAL STRUCTURE AND DESIGN
• PepsiCo’s organizational structure emphasizes market divisions.
• PepsiCo’s organizational structure has been reformed several times to
address changing global market conditions.
• The company’s current organizational structure reflects the business
aims of global expansion and leadership.
• These aims high light PepsiCo’s mission and vision statements.
SWOC ANALYSIS
PepsiCo’s Strengths
• Strong brand image
• Broad product mix
• People’s demand for product like 7up
revive.
• Retailer’s trust in the company.
• Availability of products.
• Market leader
• Price maker
PepsiCo’s Weaknesses
• Low penetration in the rural market
• Limited number of suppliers
• Unawareness among the retailers
about the new products and the
product portfolio
• Inefficient replacement policy
• Lake of coordination between the
company and the retailers.
• Not able to meet the retailer’s
demand during the session
Opportunities for PepsiCo
• Market penetration in developing and
rural markets
• Efficient utilization of the retailer’s to
push the products
• Increasing the demand for the new
products
Threats Facing PepsiCo
• Aggressive competition
• Healthy lifestyles trend
• High margin and other offers given by
the competitors
• Introduction of the local beverage
products
FINDINGS
• Well experienced employees
• The company is maintaining consistency in quality
• The company's goodwill is high among customers
• Dedicated employees are seen in all departments
• There exists a good relation between management and workers
• There are no trade unions in the company
CONCLUSION
• At PepsiCo they are always on a look out for newer opportunities. If it
does not come in their way, they go ahead and create some
opportunities.
• Over the years, they have created opportunities for growth,
opportunities for success and also opportunities for a brighter future.
SUGGESTIONS
• Employee welfare activities can be improved
• The focus on the sale of the basic product and company vision
• Promotional techniques can be improved
• Better use of the facilities

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pepsico

  • 1. AN ORGANISATIONAL STUDY AT PEPSICO INDIA LTD, COCHIN JINITFRANCIS 15MG20219
  • 2. INTRODUCTION AND SCOPE OF THE STUDY • PepsiCo is one of the oldest, largest and most successful beverage and snack food companies in the world. PepsiCo was founded by Caleb Braham in 1902 in USA. Today PepsiCo and its affiliates operate in more than 140 countries in the world and generate revenues in excess of $ 40 billion. • The study mainly focuses on the detailed analysis of the organization structure. In this study, the overall functioning of the firm was analyzed as well as the financial performance of the enterprise. A moderate attempt was made to have the SWOT analysis of the company.
  • 3. INDUSTRY PROFILE • Competitive landscape • Dominant economic factors • Financial Analysis
  • 4. COMPANY PROFILE • Origins • Rise • Acquisitions and divestments
  • 5. PROFILE OF PRODUCTS • Soft drinks • Energy drinks • Cereal • Rice snacks • Snacks • Side dishes • Breakfast bars • Sports nutrition • Bottled water • Other merchandise
  • 6. DEPARTMENT PROFILE • Global Categories and Operations • Global Research and Development • Human Resources • Finance • Government Affairs and Legal • Talent Management, Training and Development • Communications
  • 7. ORGANISATIONAL STRUCTURE AND DESIGN • PepsiCo’s organizational structure emphasizes market divisions. • PepsiCo’s organizational structure has been reformed several times to address changing global market conditions. • The company’s current organizational structure reflects the business aims of global expansion and leadership. • These aims high light PepsiCo’s mission and vision statements.
  • 8. SWOC ANALYSIS PepsiCo’s Strengths • Strong brand image • Broad product mix • People’s demand for product like 7up revive. • Retailer’s trust in the company. • Availability of products. • Market leader • Price maker PepsiCo’s Weaknesses • Low penetration in the rural market • Limited number of suppliers • Unawareness among the retailers about the new products and the product portfolio • Inefficient replacement policy • Lake of coordination between the company and the retailers. • Not able to meet the retailer’s demand during the session
  • 9. Opportunities for PepsiCo • Market penetration in developing and rural markets • Efficient utilization of the retailer’s to push the products • Increasing the demand for the new products Threats Facing PepsiCo • Aggressive competition • Healthy lifestyles trend • High margin and other offers given by the competitors • Introduction of the local beverage products
  • 10. FINDINGS • Well experienced employees • The company is maintaining consistency in quality • The company's goodwill is high among customers • Dedicated employees are seen in all departments • There exists a good relation between management and workers • There are no trade unions in the company
  • 11. CONCLUSION • At PepsiCo they are always on a look out for newer opportunities. If it does not come in their way, they go ahead and create some opportunities. • Over the years, they have created opportunities for growth, opportunities for success and also opportunities for a brighter future.
  • 12. SUGGESTIONS • Employee welfare activities can be improved • The focus on the sale of the basic product and company vision • Promotional techniques can be improved • Better use of the facilities