3. PLAN OF PRESENTATION
• Company’s Profile and current business plans
• Company’s Standing in the Marketplace
• SWOT Analysis
• STEEP Analysis
• Conclusions
• Recommendations
• Q & A session
4. Company’s Profile
• A multinational soft drink company have a wide product lines serving the
consumer industry for years
• It engages in bottled water, carbonates, concentrates, fruits/vegetable
juices, RTD coffee/Tea, Sports and energy drinks and etc.
• The company is growing its business via both organic growth and
acquisitions and able to acquire highest market share in soft drinks
industry
• Profitability and financial position is fairly strong to be operated in a
dynamic changing environment
• The company reported strong global volume shipment growth of 4% as
well as in revenue in 2012
• It has a strong organization culture such that finding jobs in Coca Cola has
been challenging for professionals
• Corporate strategies are very flexible and social responsive that it allows
company to take care of the environment in which it operates.
5. • The company is striving to sustain sales in the
developing markets with a focus on diet carbonates
• The company has stated its financial objective to
double its revenue till 2020
• One of the company’s most significant corporate
development is the establishment of nutritionCo,
which is designed to coordinate and oversee the
development of its health and wellness business,
comprising healthy snacks and wellness bereverages
• Soft drinks is the company’s focused business area and
the company has a better category presence than the
competitors
• The company has got various strategic objectives like,
increasing sales double by 2020, product
diversification, healthy and wealthy drinks, acquisition
targets in developing markets and so on.
6. Standpoint
• Slightly underperform in global volume market
• Grows broadly in line with market value
• It is among the top 10 soft drinks companies and
having a retail value of $8.7 bn in 2012
• Having a competitive advantage over other related
firms in Domestic market
• This is why the company is distinguished by households
in United States, Europe and Asia
• The only growing and expanding soft drink business
across the world which have relatively higher market
capitalization
8. Strengths
• Considerable financial muscle with strong acquisition
capability and funds for marketing, which are crucial
for expansion and retaining customer loyalty during
time of difficult market conditions
• Globally operated group dealing with a gigantic
product lines
• High human resource development
• Strong organizational culture
• Social responsive and environmental friendly and so on.
9. Weaknesses
• Heavy reliance on carbonates
• Sugar content regular coca cola could hinder
consumers decision as consumers are more
aware about the risk of high sugar diet
• Strong allegations in nurturing terrorism
across Muslim community, as recently few
Leaders among Muslim region had recorded
protest against such favor through boycotting
Coca Cola’s products
10. Opportunities
• Health and wellness to the users
• Emerging markets like south Asian countries have
got a remarkable need of such products
• Excess funds could allow them to expand
irrevocably
• The need for drinks can never be obsolete unlike
other products so the revenue expectations could
hit higher
• Business combination and integration could help in reducing
cost of supply chain to improve the pricing for end users
11. Threats
• The company operates in a highly competitive
environment that results in risk of losing market
share
• Some products of Coca Cola are in direct
competition with other in the market place
• Uncertainties could adversely effect the financial
health at any time
• Political and cultural threats
• Religious and colonial threats of losing sales in
the countries having Muslims majorities
12. STEEP Analysis
• Socially the company is operated in a wider hub of global societies such
that the products are equally got fame in the consumer industry
• The company is technologically equipped in such a way that the products
are highly hygienic ensuring its users to provide highly quality drinks with
low side effects
• All products are made economically affordable for consumers so that
maximum market share is to be achieved
• As the company is not only focusing on making profits but also have an
environmental concerns
• The political environment of company is unfortunately not so good, as
there are some recent allegations in the Muslim community that they
have agreed not to buy Coca Cola’s products just because it is owned by
Israel and Israel is on the other hand responsible for Muslim massacre all
over the world. This has had a negative political impact on Coca Cola and
have reduced its sales tremendously after this protest by Muslim world
13. Conclusions
• Dreams are only good when they are subject
to continuous efforts. Struggling for
improvements is quite good but strive for
existence is only good.
• Only profits are not the ultimate goals of
investments but the society and the core
human values
14. Recommendations
• The only Recommendation I would give to the
Coca Cola is either to give justifications to the
allegations or to venture it with some other
groups who have not been alleged by such
things.
• Corporate social responsibility should be given
a full role in operating business so that the
trust can be restored
