PepsiCo is an American multinational beverage company founded in 1965 through the merger of Pepsi-Cola and Frito-Lay. It has interests in manufacturing, marketing, and distributing beverages and snacks across the globe. A survey was conducted among 36 individuals in India to analyze consumer preferences and purchase behavior regarding PepsiCo's beverage brands. The analysis found that among younger consumers (10-29 years), Coca-Cola was the most popular brand. Thums Up was preferred by those 30-49 years, and Maaza by older consumers (50-69 years). Most purchases were made at convenience stores. Taste was the primary factor influencing brand choice across all age groups.
Branding, marketing strategies and competetive analysis ofSaurabh Sharma
This presentation is all about the marketing strategies and competition level which is facing by PEPSI in INDIA.
this presentation has been made after a live project in jaipur city under the pepsi's biggest bottler VARUN BEVERAGES.
Branding, marketing strategies and competetive analysis ofSaurabh Sharma
This presentation is all about the marketing strategies and competition level which is facing by PEPSI in INDIA.
this presentation has been made after a live project in jaipur city under the pepsi's biggest bottler VARUN BEVERAGES.
The presentation is about the marketing analyzes of the brand PepsiCo. We have taken the beverage segment in particular and analyzed the segment .It also includes the customer review of the same.
The presentation is about the marketing analyzes of the brand PepsiCo. We have taken the beverage segment in particular and analyzed the segment .It also includes the customer review of the same.
PepsiCo Situation Analysis
Team: C10
Table of Contents
Executive Summary…………………………………………………………………………….1
Company Description…………………………………………………………………………..2
Mission and Goals…………………………………………………………………....2-3
PepsiCo SWOT Analysis………………………………………………………………………3
PepsiCo’s Strengths……………………………………………………………………4
PepsiCo’s Weaknesses………………………………………………………………..5
PepsiCo’s Opportunities……………………………………………………………….5
PepsiCo’s Threats……………………………………………………………………...6 Coca Cola SWOT Analysis…………………………………………………………………….
Coca Cola’s Strengths…………………………………………………………………..
Coca Cola’s Weakness………………………………………………………………...
Coca Cola’s Opportunities……………………………………………………………..
Coca Cola’s Threats……………………………………………………………………. Dr Pepper Snapple GroupSWOT Analysis……………………………………………………..
Competitor’s Strengths………………………………………………………………….
Competitor’s Weakness………………………………………………………………...
Competitor’s Opportunities…………………………………………………………….
Competitor’s Threats…………………………………………………………………...
Customer Analysis………………………………………………………………………………. Market & Product Objectives…………………………………………………………………...
New Product……………………………………………………………………………..
Perceptual Map…………………………………………………………………………..
Appendix…………………………………………………………………………………………..
Works Cited……………………………………………………………………………………….
EXECUTIVE SUMMARY
Company Description
PepsiCo has been around about 85 years. The merger of two companies, Pepsi-Cola and Frito-Lay, created PepsiCo. This allowed PepsiCo to expand outside of the beverage market and into snack brands with chips like the original Frito-lays and additions like the Cheetos brand in 1948. As well, as the creation of the Doritos brand in 1966 which was estimated to become the most popular snack chip in the United States (PepsiCo, Our History 2016). In later years PepsiCo continued expanding by acquiring different chip and snack manufacturers as well as merging or partnering with other beverage companies to help expand both nationally and globally. PepsiCo is now a multi-billion dollar company listed on the stock exchange.
Mission and Goals
PepsiCo mission statement :
“As one of the largest food and beverage companies in the world, our mission is to provide consumers around the world with delicious, affordable, convenient and complementary foods and beverages from wholesome breakfasts to healthy and fun daytime snacks and beverages to evening treats. We are committed to investing in our people, our company and the communities where we operate to help position the company for long-term, sustainable growth” (PepsiCo,Our Goals 2016).
PepsiCo has redefined their mission over the years as they expect to continue to grow and expand to different markets. They reinforce their mission statement with their goals. Their goals are to create a healthier relationship with food while conti.
Running head: STEELNUTRIDRINK 1
STEELNUTRIDRINK 2
SteelNutridrink Non-Alcoholic Beverage Company
Kizzie Griffin
Dr. Vanessa Graham
BUS 599
Strayer University
7/18/2017
Company and its significance
The company in question is Steel Nutri-drink Non-Alcoholic Beverage Company. The company will be manufacturing, processing and distributing the non-alcoholic beverage to the beverage markets. The rationale and foundation behind the creation, manufacturing and processing of the Steel Nutri-drinkis based on the motivation and need to provide a drink that gives the customer value for their money, instantaneous energy, is refreshing and still healthy. Other companies operating in the market have not managed to satisfy these needs of consumers. This is based on the fact that other drinks contain a lot of calories and sugars that may lead to obesity and other related health complications and are also costly at the same time. All areas that other competitors have not tapped into will be fully taken care of by Steel Nutri-drink.
Mission Statement
The mission statement for the company is “To be a global leader in the provision of efficient and timely energy drinks for all our customers, provide value for their money and achieve sustainability for the environment and all our workers.” The mission statement enables the company to remain focused and committed to achieving its goals and achieve consumer satisfaction. This will also enable it work towards maintaining the competitive edge in the highly competitive beverage markets. The provision of efficient and timely energy drinks gives the company direction. This reminds workers in the organization why the company is in existence. This is what will make the organization to be successful. Offering customers value will act as a “North Star,” which keeps each and every worker clear on the direction of Steel Nutri drink. Efficiency and value will help focus the future of the company. The mission will tell workers of the company what they are doing today as well as what they will do in the future.
The trends in the non-alcoholic beverage industry
There are some changes that are being experienced in the beverage market. Among the changes is the growth of energy, water, and sports drinks brands. Directing attention to only carbonated drinks is now a thing of the past. Much effort by organizations is directed towards producing and selling healthy beverages (Granato, Branco, Nazzaro, Cruz, & Faria, 2010). The other trend is reworking recipes. Most brands that have been in market for a long time now have to be reformulated. They have to be replaced with revamped version as well as have few calories. Also, there is a shift towards having smaller cans and bottles. Having smaller cans and bottles makes the players in the non-alcoholic be ...
Gourmet Foods Final Report - Marketing - 2017FaHaD .H. NooR
Gourmet Foods is Pakistan's largest retail chain of food products with headquarters in Lahore, Pakistan.[2] It has seven processing units across the country and over 100 stores in Lahore.[2] The company was founded by Muhammad Nawaz Chatha in 1987. It has outlets in Islamabad, Rawalpindi, Lahore, Multan, Faisalabad, Gujranwala, Gujrat, Jalalpur Jattan, Sheikhupura, Shahdara Bagh(A tehsil of Sheikhupura). It also has international outlets in London in the United Kingdom
Gourmet Foods have expanded their business operations and also produces its own branded soft drinks, beverages, mineral water as well as milk and dairy products (under the subsidiary Gourmet Dairies).
Gourmet produces traditional sweets, snacks, cakes, pastries, doughnuts, biscuits, general confectioneries, bread, several bakery goods, milk plus other dairy products, high quality certified drinking water and the largest range of beverages (17 flavors). Pizzas and fast food are other items prepared by Gourmet on regular basis.
Running head BUSSINESS PLAN DRAFT1BUSSINESS PLAN2Bu.docxsusanschei
Running head: BUSSINESS PLAN DRAFT
1
BUSSINESS PLAN
2
Business Plan Draft
BUS 599
Avery Clementin
Dr. Daniel Goldsmith
November 29, 2016
TABLE OF CONTENTS
COMPANY DESCRIPTION AND SWOT ANALYSIS 3
COMPANY NAME AND SIGNIFICANCE 3
WEFIT’S COMPANY MISSION STATEMENT 3
TRENDS IN THE NON-ALCOHOLIC BEVERAGE INDUSTRY 3
WEFIT’S STRATEGIC POSITION 4
OVERVIEW OF WEFIT’S DISTRIBUTION CHANNELS 5
RISK ANALYSIS OF WEFIT COMPANY 5
SWOT ANALYSIS 6
MARKETING PLAN AND SALES STRATEGY 6
SALES STRATEGY 7
COMPANY’S TARGET MARKET 8
ANALYZE THE TYPES OF CONSUMERS 8
COMPANY’S MARKET COMPETITION 10
COMPETITION FACTORS 11
JUSTIFICATION OF COMPANY STRATEGY 11
WEFIT DIET DRINK FIVE FS 12
ETHICS AND SOCIAL RESPONSIBILITY 13
COMMITMENT OF THE COMPANY 13
EFFECTS OF WEFIT ACTIVITIES ON THE ENVIRONMENT AND HOW TO MITIGATE THEM 13
CHOICE OF PACKAGING 13
DISPOSAL OF BOTTLES 14
HEALTH ISSUES 14
COMPANY’S PLAN TO REACH THE APPROPRIATE MARKET 15
BUSINESS PLAN FINANCIALS 15
STRATEGIC FINANCIAL PLANNING TECHNIQUES 15
BUDGETING 16
PRICING ANALYSIS 16
EVALUATING COSTS 16
CASH FLOW MANAGEMENT 17
PERFORMANCE ANALYSIS 17
REFERENCES 18
Company Description and SWOT Analysis
Company Name and Significance
The name of my Non- alcoholic beverage (NAB) company is WeFit Diet Drinks. This company deals with the production and the manufacturing of the non-alcoholic beverages that have zero calories content. The significance of this beverage is to provide soft drinks to the people who enjoy the various tastes of different sodas, but they are no longer willing to indulge in drinks that have the calories as a measure of ensuring a healthy lifestyle. This company will provide drinks with different flavors just like the other sodas. These drinks will aid in meeting the needs of the people who have decided to adopt healthy lifestyles such as avoiding the high-calorie content drinks.
WeFit’s Company Mission Statement
The mission statement of the WeFit Diet Drinks is to ensure the provision of sophisticated and inviting diet soft drinks that do not mislay the authenticity of the people health habits. As a company, we are committed to ensuring that we meet the various needs of our customers through the provision of high-quality products, to ensure that they are satisfied and also provide a high level of professionalism. In addition to this, we are also aiming at making a difference and ensuring the creation of value as a company.
Trends in the Non-Alcoholic Beverage Industry
One of the trends in the non-alcoholic beverage industry is that there is a revolution whereby the sugary drinks and juices sales are likely to slip. This is a result of the increasing need for the development of new and healthy beverages and other brands that are much healthier than the prevailing ones. In the developed countries, many people have become more sensitive to health ...
Running Head COMPANY DESCRIPTION AND SWOT ANALYSISCOMPANY DESCR.docxhealdkathaleen
Running Head: COMPANY DESCRIPTION AND SWOT ANALYSIS
COMPANY DESCRIPTION AND SWOT ANALYSIS
Company Description and SWOT Analysis
LaShondra Jackson
Dr. Andrea Banto
Strategic Management
July 21, 2019
Company Name and its Significance
A company name should be distinctive, extendable, and easy to identify and pronounce, and also provide an idea of the products offered by the company (Wheelen, Hunger, Hoffman & Bamford, 2017). The company name which I have chosen is KoolSprings Water Company. The significance of the name KoolSprings Water Company is that it gives an identity of the company and what it will do for business. The company will be focused on providing drinking water to the market and therefore choosing the name KoolSprings Water Company is ideal for the business. The name is also self explanatory of what the company activities are and therefore it is important because customers will be able to easily identify it.
Beverage to be produced
The company will be packaging non-alcoholic beverage which is bottled water for its customers. The product is ideal for the company to produce because it has a ready market as customers buy drinking water each and every time. The key ingredient for the product is simply water. Most people prefer pure bottled drinking water without any added ingredients and this is the main product to be packaged. Also there will be vitamin bottled water where the pure drinking water will be added some flavors to it. The flavors which will be added are lemonade and mixed berries which will include strawberries, blueberries and raspberries. Lemonade flavor is one of the most preferred water products during the summer period while mixed berries water is one of the well balanced water flavors which can be produced.
Company’s Mission Statement
A mission statement is a brief statement of why the company exists to do. It will define the values of the company, culture, plan, essential goals and also ethics (Wheelen, Hunger, Hoffman & Bamford, 2017). The mission statement of the company is “At KoolSprings Water Company, our mission is to refresh lives by providing efficient and reliable products which meet the customer standards as we strive to be the world leader in offering pure bottled drinking water”.
Trends in Non-alcoholic Industry
In 2019, consumer wellness and health has increased which has created a lot of impact in the beverage industry at large. Studies by UCL indicate that 36% of people aged between 16-24 years are now abstaining from alcohol ("More young people abstaining from alcohol, and others drinking less", 2019). Beverage companies therefore are now tasked with developing new products which are not only non-alcoholic but which are in match with the current trends of health and wellness of the consumers. The trends include:
Functionality
Non-alcoholic industry has recorded an increase in new products which come with functional benefits. Customers require products which will be of benefit to them i ...
Running head BUSINESS PLAN1BUSINESS PLAN2Operation .docxjoellemurphey
Running head: BUSINESS PLAN
1
BUSINESS PLAN
2
Operation Management
Vernette Nathan
Strayer University
Dr. Sandra R. Bryant
Bus 599
30 November 2015
Name and significance
Luxury Beverage Company is one of the many exclusive licensed distributors of energy drinks. The Upscale Beverage is one of its products, which has gained utmost significance and popularity among other non-alcoholic drinks (Bohm, 2010). The company’s head office is situated in Durban, South Africa. This is a privately held company founded in 2010 with a capacity of 100 employees in each of its branches. I have chosen an upscale beverage, putting into consideration three major reasons. These reasons make the company highly significant amongst the entire population it serves and more so, to stay ahead of its competitors first, being a new product; most consumers are eager to try it. Secondly, the organization is well known for its good public image and above all, its expertise in producing energy drinks over the years (Hartline, 2002). Finally, for the case of Upscale Beverage, the name itself suggests a completely elevated product, which attracts a majority of consumers. The major aim is to offer quality products for its customers and more so, ensure that market gaps are well filled for the sake of customer satisfaction.
Mission statement and future growth rate
Luxury Beverage Company has a profound mission statement, which stands by three major descriptions;
a) To refresh the entire world with the mind, body and spirit.
b) To be an inspiration especially in moments of optimism and more so, create happiness through the company’s brands and actions.
c) To create exquisite value and make a difference in the beverage industry.
Basing consideration on competitors in the beverage industry at large, Luxury Beverage Company has to come up with strategies that will in turn provide the organization a better position in the industry. There have been numerous market entrants into the beverage industry over the past two years. Competitive advantage is desired by al organizations. Therefore, the Upscale Beverage has to be considered one of the best in the industry, for Luxury Beverage Company to have a competitive advantage. With such a trend, it is evident that the organization may be successful only it sufficient strategies are formulated and more so, in the event that formulated policies are sufficiency implemented.
Strategic position
Strategic positioning entails the development of intended objectives and specific and applicable approaches to situations that are most likely to occur within the organization operations and other activities. The Luxury Beverage Company is specific in its goal alignment and formulation of policies within the consumer goods market. Considerable steps have been taken to ensure that communication to personnel is prioritized and more so, that the firm and personnel in general are operating towards the firm's stated goals and objectives. To distinguis ...
A STUDY ON INFLUENCE OF ADVERTISEMENTS IN CONSUMER BRAND PREFERENCE (With Spe...Abhinav Tyagi
The project has been undertaken with an objective, to understand the influences of advertisement, in consumer brand preference, towards soft drinks products. It also identifies the influence of communication, in the advertisement. The existing positioning of prominent brands and the perceptions among different segments were also covered under the study. The brand loyalty and switching were also studied. It also studies the essential for a marketer to find out the extent to which the advertisement creates positive change in preparing the brand of the company.
2. INTRODUCTION OF COMPANY
ABOUT PEPSICO :
It is an American multinational beverage company with interests in the
manufacturing, marketing and distribution of beverages across the globe.
PepsiCo was formed in 1965 with the merger of Pepsi-Cola company and
Frito-Lay, Inc.
PepsiCo has the second largest beverage business in the world.
Indra Krishnamurthy Nooyi has been the chief executive of PepsiCo since
2006.
Approximately 2,74,000 employees generated $66.415 billion in revenue
as of 2013.
PepsiCo’s main agenda is to find the innovative ways to reduce the cost
and also generating maximum outcome.
PepsiCo provides a safe and inclusive workplace for the PepsiCo's
employees globally.
Investment done to support local communities for the operation purpose.
3. INTRODUCTION OF THE PEPSICO
SECTOR
LARGE INVESTORS WITH STRONG BRANDS IN REGION :
Enhancing the company’s supply chain process by investing in the growth of
the economy.
Generation of more than 1000Crores from more than eight beverage brands as
they are the major source of the revenue generation process.
Effective channel formed for proper distribution of the products across the
sector.
CARE FOR THE ENVIRONMENT :
Reduction of the carbon footprints across all of its products in
beverages.
PepsiCo in partnership with the NGO and local municipalities have
engaged in unique waste collection and treatment program called
‘Waste-to-Wealth’.
EXEMPLARY EMPLOYMENT PRACTICES :
Encouraging diverse culture of buying process by increasing more
number of soft drinks and thereby increases the system policies.
Divergence increased across more than a particular area for the
company’s and employees personal growth.
Global approach is done for the proper increment in income by
generating positive outcome.
4. PERFORMANCE WITH PURPOSE
Providing a wide range of beverages that are tastier and available widely
throughout the market due to its quality.
Finding innovative ways to minimize the impact on the environment and reduce
the operating costs.
Providing a safe and inclusive workplace for the employees globally.
To maximize the long-term success by aligning what is good for the business with
what is good for the society and the planet.
PepsiCo’s are beverage brands are committed to the customers. The company is
focused mainly on expanding the health and wellness products while
strengthening its current beverage portfolio.
Gatorade sports drink was acquired by the Quaker oats company in 1983 and it
became part of PepsiCo with the merger in 2001, which is now the worlds largest
leading sport’s drink.
PepsiCo has 37 bottling plants in India, including 17 company-owned plants and
20 owned by the franchisee partners.
6. Strengths :
Competitive product line development.
They have an experienced management team.
They have a well developed research source in which continuous efforts are made to make the
beverages sustainable and suitable for the end-consumers.
The trend exploitation is done for making the product more creative and thereby developing a
feasible product.
Weaknesses :
The company is so large that it could lose its balance in the market due to offering of products
at lower price than that of the competitors.
Could possibly lose focus or have internal conflict problem.
If PepsiCo’s would lose Wal-Mart it would lose 13% of its revenue and competitive advantage.
Opportunities :
PepsiCo has an opportunity to further expand its product range with beverages that
have low amount of sugar and calories.
If PepsiCo is successful then it will increase its revenue and global market share
significantly and it will be able to rely less on US market.
Threats :
Water is becoming scarcer around the world and increases in both cost and criticism
for PepsiCo over the large amounts of water for production.
Consumers around the world become more health conscious and reduce their
consumption of carbonated drinks, drinks that have large amount of sugar, calories
and fats.
7. OBJECTIVES OF RESEARCH
To study the present status/role of the company in the Indian
Market.
To know about the consumer preferences while purchasing the
PepsiCo’s beverage products.
To study the factors which influence on consumers in making
the choice for a particular brand of drink and whether in future
they would like to change the product.
To analyze about the impact of pricing.
To make suggestions to PepsiCo’s beverage section to improve
their sales by doing more promotional activities and also
increase additional effectiveness in quality.
To understand the consumer behavior and effect of purchase
towards the products on what basis and on what factors do they
prefer the products more.
9. DATA COLLECTION METHODS
FRAMING OF THE QUESTIONNAIRE :
Based on the age the questionnaires are framed as different age group people would be
asked about the feedback of the soft drinks.
Based on the brand they prefer the questionnaires are framed.
The consumers liking or disliking for a particular brand are taken into consideration and
the ways of improving it are also suggested.
Based on the volume quantity the people consume the questionnaire is framed.
The Number of samples that has been collected is 36
BASED ON FACE TO FACE INTERVIEW :
Face to face interview played a major role in analyzing the consumer behavior.
Their needs and wants are identified and they have expressed the demand for the
product too.
Identification of thought process which determined the effectiveness in purchasing a
product.
Face to face interview had many consequences i.e. biases about the product and its
usage and the fact is respondents in a specialized area are more ethical and interactive
as compared to the other narrow areas.
30. ANALYSIS OF SURVEY USING LINE CHART
1-2 per month
3-4 per month
5-6 per month
7+ per month
0
1
2
3
4
5
6
7 7
2
3
6
3
0
5
2
0
7
0 0
1-2 per month
3-4 per month
5-6 per month
7+ per month
31. ANALYSIS OF SURVEY USING HISTOGRAM CHART
0
1
2
3
4
5
6
7
(10-29)yrs (30-49)yrs (50-69)yrs
7
2
3
6
3
0
5
2
0
7
0 0
1-2 per month
3-4 per month
5-6 per month
7+ per month
32. ANALYSIS OF SURVEY USING BAR CHART
0 2 4 6 8
(10-29)yrs
(30-49)yrs
(50-69)yrs
7
2
3
6
3
0
5
2
0
7
0
0
7+ per month
5-6 per month
3-4 per month
1-2 per month
34. PIE CHART FOR SCHOOL/COLLEGE STUDENTS
53%
0%
5%
11%
26%
5%
School/College Students
Coca-Cola
Pepsi
Limca
Thums-up
Maaza
Others
35. PIE CHART FOR SERVICEMEN
20%
10%
10%
20%
20%
20%
Service Persons
Coca-Cola
Pepsi
Limca
Thums-up
Maaza
Others
36. PIE CHART FOR SERVICEMEN
0%
0% 0%
40%
60%
0%
Business man
Coca-Cola
Pepsi
Limca
Thums-up
Maaza
Others
37. CONCLUSION
1. The analysis that has been done with respect to brand and age has been
seen in pie chart that age group of :
(10-29) yrs –
Coca cola – 42% by people is consumed more.
Overall consumption by 53% of school/college students consumes
coca-cola more as compared to other brands.
2. (30-49) yrs people consume thumps-up more as compared to other brand
products of about 43%.
3. 67% people of age group (50-69)yrs consumes mazza product more as
compared to any other brand, 60% businessman consumes more mazza as
compared to any other products.
4. 53% college/school students consumes more Coca-cola as compared to
any other brand products.
38. CONTINUE……
5. The people generally prefer to buy the products from the convenience stores
as it is readily available over there in a lot of quantity.
6. The people of all the age groups and different class according to the analysis
prefer the taste more as compared to the other factors.
7. The 500ml quantity is preferred by the age group of (10-29)yrs and the 1litre
quantity is preferred by the age group of both (30-49) yrs and (50-69)yrs.
8. Most of the people judge the product on the basis of brand preference and
attraction mechanism towards the product.
9. Most of the people according to the survey has been found out that they look
into the product due to the commercial advertisements as compared to the
other modes of the ads i.e. print media or the internet media.
10. The people prefer the products based on the availability of the product not
only in one stores but in many convenience stores.