When you are running an event, you can adopt variety of content strategies to create awareness, share information and increase participation - eventually, subscription. With ObjectiveMarketer, you can get all the above accomplished.
Appweevr measures the participation that happens in your sites.
We collect key metadata from pages that create discussions
and we combine them with the behavior of the users participated.
Unlike social analytics solutions, we focus on the participation that happens on your sites.
NOT on social media. And provide data-driven content publishers and brands that need to understand who is engaging with their website content, with insights as to theis users are saying and how to target them.
How-to Increase User Engagement by 25% with User Segmented Push NotificationsBackand Cohen
Push notifications are carried out through the internet in the form of message pop-ups and news alerts, and have become a mandatory tool for mobile app developers over the past few years. Providing direct access to mobile apps, regardless of when the app is actually in use, these notifications provide a number of benefits to mobile app developers. Among the more common reasons are ‘waking up’ dormant users, incentivizing active devices and greeting new users to the app. While push notifications have been compared to email marketing, the open rates speak for themselves, with emails averaging out at less than 10% and push notifications reaching over 30%, when sent in the correct manner and pace.
Nuke Suite, one unique tool to activate and supervise all your Social Marketing operations.
1 platform, 5 modules.
Engage
Create, validate, schedule and publish content across all social accounts.
Answer
Moderate all Fan Content, assign and manage tasks with team members.
Analyse
Analyse communities, engagement, content perf ‘& competitors.
Enrich
Create web and mobile-compatible social-optimised applications.
Convert
Score and segment fan profiles as well as export to CRM tools.
Appweevr measures the participation that happens in your sites.
We collect key metadata from pages that create discussions
and we combine them with the behavior of the users participated.
Unlike social analytics solutions, we focus on the participation that happens on your sites.
NOT on social media. And provide data-driven content publishers and brands that need to understand who is engaging with their website content, with insights as to theis users are saying and how to target them.
How-to Increase User Engagement by 25% with User Segmented Push NotificationsBackand Cohen
Push notifications are carried out through the internet in the form of message pop-ups and news alerts, and have become a mandatory tool for mobile app developers over the past few years. Providing direct access to mobile apps, regardless of when the app is actually in use, these notifications provide a number of benefits to mobile app developers. Among the more common reasons are ‘waking up’ dormant users, incentivizing active devices and greeting new users to the app. While push notifications have been compared to email marketing, the open rates speak for themselves, with emails averaging out at less than 10% and push notifications reaching over 30%, when sent in the correct manner and pace.
Nuke Suite, one unique tool to activate and supervise all your Social Marketing operations.
1 platform, 5 modules.
Engage
Create, validate, schedule and publish content across all social accounts.
Answer
Moderate all Fan Content, assign and manage tasks with team members.
Analyse
Analyse communities, engagement, content perf ‘& competitors.
Enrich
Create web and mobile-compatible social-optimised applications.
Convert
Score and segment fan profiles as well as export to CRM tools.
Best Practices: Mobile App Attribution, Engagement and MonetizationDrew Thachuk
In order to reduce churn, best practice is to implement an “AIR” Model. Mobile attribution, in combination with the “AIR” Model approach allows mobile marketers to establish metrics that are much more granular than a simple “install tracking”.
Achieve your objectives with the ONEcount solution.
Explore tactical marketing strategies based on key components of the platform including: Audience
Identification, Dashboard Reporting, Advanced Targeting, and Customer Journey Tracking.
This playbook contains best practices for each component to data into revenue.
Social Media Listening also known as Social Media Monitoring, is the process of identifying and assessing what is being said about a company, individual, product or brand on the Internet.
Tagkast - Social Activation Technology for Event MarketersTagkast
Tagkast is an enterprise social marketing platform that event marketers use to engage with event guests, capture leads, and spread brand content on social media.
Tagkast's proprietary software is built around key motivators of consumer engagement and leads the event technology industry with unmatched rates of crowd participation, social sharing, and digital engagement.
Up to 95% of event guests engage with the portable tablet platform and on average 65% will share branded content to their personal social networks. The content that is shared – branded photos, videos, links – generates millions of additional brand impressions in an authentic, native way.
Learn more at www.tagkast.com.
A journalism reporting E-tool to speed up and simplify new sharing and digital storytelling. This single platform connects mainstream media with citizen journalism.
11 Social Media Scheduling Tools That Will Turn You into a Superhero [Infogra...Post Planner
It's Wednesday afternoon. You know from your Facebook Insights that your audience is online now.
It's the perfect time to post, but you don't have anything prepared.
You stop what your doing and go into panic mode. You want to find the right piece of content to post, and fast.
You jump over to Twitter and check out the influencers on your Twitter lists. What are they posting about? You check the trending topics.
15 minutes later you decide on the perfect piece of content for your Facebook audience -- and you post it. Whew!
Sound familiar? We've all been there.
It's that "fire fire!!" feeling that comes from not preparing your social media content in advance.
Warning: Manually posting all your social media content has been known to cause stress and anxiety. Possible side effects... you'll get burned out and social media won't be fun anymore.
All joking aside, it doesn't have to be that way!
All you need is a scheduling tool and your struggle will be over.
Imagine what it would be like to pop onto social media for 15 minutes in the morning and 15 minutes in the afternoon to engage with your audience.
You can use that time to answer questions, make new connections and get into those important conversations.
You can do all that rest assured that your hand-selected content is being published at strategic times.
Is it starting to make sense?
That's what happens when you schedule your social media posts. It takes a huge weight off your shoulders!
In our most recent infographic -- we compare 11 popular social media scheduling tools. Enjoy!
The News Media Alliance has produced a White Paper, “How Google Abuses Its Position as a Market Dominant Platform to Strong-Arm News Publishers and Hurt Journalism.” The White Paper outlines several of the ways in which Google uses news content to its advantage across its products and services. This presentation provides each of the visually engaging graphics that help explain some of the concepts in the White Paper on its own slide.
Search to Sale: Marketing in a 2.0 WorldScott Abel
Presented by Rob Lamb, Clickability at Web Content 2008 Chicago, June 17-18, 2008.
Marketing professionals have access to a variety of new tools and techniques to leverage a complete online sales process from web search to sale. Learn how marketers are generating more visitors, leads and revenue and most importantly tracking the metrics and constantly refining the process.
ITWORX HUB is an Office365 Digital Workplace product by ITWORX, An employee personalized digital experience platform fostering employee engagement and productivity. Enabling socially infused web experiences for employees of medium and large enterprises, driving innovation and collaboration by empowering employees with the ability to easily find and share relevant information across multiple platforms and diverse geographies and within the context of integrated business applications.
From PC to Mobile: Marketing Tactics that Mimic the ConsumerAffiliate Summit
This presentation is from Affiliate Summit West 2015 (January 18-20, 2015 in Las Vegas, NV). Session description: Consumers are moving from PC to mobile in droves. Don't get left in the dust! Hear how to retarget consumers across screens, maximize conversions and attribution, and avoid common missteps.
Monitoring real time engagement of social media influencers (especially 2nd and 3rd level) and measuring ROI on 'AD spend' is imperative for a successful social media campaign.
That's why we created the People Powered Marketing Platform, a marketing tool that can do the aforementioned for your various campaigns and so much more.
This pitch deck encapsulates how you can use this platform to add more value to your brand. .
Lets Get Started.
WiseEnterprise is a customized enterprise solution delivers relevant, timely and comprehensive media news and market information to help corporate communication specialists, PR and media agencies, marketers, business analysts and decision makers stay ahead of today's competitive market.
Event app is an extremely beneficial event tech-tool with benefits ranging from audience engagement to maximized #EventROI.
However, in order to create the perfect event app that can help you avail these benefits, organizers must first decide upon the features that they wish to include in their app. From mobile platforms to networking features, it can get a little confusing.
Worry not, for we’re here to help you out. Here’s a comprehensive event app features checklist, a breakdown of all the event app essentials you shall need.
Best Practices: Mobile App Attribution, Engagement and MonetizationDrew Thachuk
In order to reduce churn, best practice is to implement an “AIR” Model. Mobile attribution, in combination with the “AIR” Model approach allows mobile marketers to establish metrics that are much more granular than a simple “install tracking”.
Achieve your objectives with the ONEcount solution.
Explore tactical marketing strategies based on key components of the platform including: Audience
Identification, Dashboard Reporting, Advanced Targeting, and Customer Journey Tracking.
This playbook contains best practices for each component to data into revenue.
Social Media Listening also known as Social Media Monitoring, is the process of identifying and assessing what is being said about a company, individual, product or brand on the Internet.
Tagkast - Social Activation Technology for Event MarketersTagkast
Tagkast is an enterprise social marketing platform that event marketers use to engage with event guests, capture leads, and spread brand content on social media.
Tagkast's proprietary software is built around key motivators of consumer engagement and leads the event technology industry with unmatched rates of crowd participation, social sharing, and digital engagement.
Up to 95% of event guests engage with the portable tablet platform and on average 65% will share branded content to their personal social networks. The content that is shared – branded photos, videos, links – generates millions of additional brand impressions in an authentic, native way.
Learn more at www.tagkast.com.
A journalism reporting E-tool to speed up and simplify new sharing and digital storytelling. This single platform connects mainstream media with citizen journalism.
11 Social Media Scheduling Tools That Will Turn You into a Superhero [Infogra...Post Planner
It's Wednesday afternoon. You know from your Facebook Insights that your audience is online now.
It's the perfect time to post, but you don't have anything prepared.
You stop what your doing and go into panic mode. You want to find the right piece of content to post, and fast.
You jump over to Twitter and check out the influencers on your Twitter lists. What are they posting about? You check the trending topics.
15 minutes later you decide on the perfect piece of content for your Facebook audience -- and you post it. Whew!
Sound familiar? We've all been there.
It's that "fire fire!!" feeling that comes from not preparing your social media content in advance.
Warning: Manually posting all your social media content has been known to cause stress and anxiety. Possible side effects... you'll get burned out and social media won't be fun anymore.
All joking aside, it doesn't have to be that way!
All you need is a scheduling tool and your struggle will be over.
Imagine what it would be like to pop onto social media for 15 minutes in the morning and 15 minutes in the afternoon to engage with your audience.
You can use that time to answer questions, make new connections and get into those important conversations.
You can do all that rest assured that your hand-selected content is being published at strategic times.
Is it starting to make sense?
That's what happens when you schedule your social media posts. It takes a huge weight off your shoulders!
In our most recent infographic -- we compare 11 popular social media scheduling tools. Enjoy!
The News Media Alliance has produced a White Paper, “How Google Abuses Its Position as a Market Dominant Platform to Strong-Arm News Publishers and Hurt Journalism.” The White Paper outlines several of the ways in which Google uses news content to its advantage across its products and services. This presentation provides each of the visually engaging graphics that help explain some of the concepts in the White Paper on its own slide.
Search to Sale: Marketing in a 2.0 WorldScott Abel
Presented by Rob Lamb, Clickability at Web Content 2008 Chicago, June 17-18, 2008.
Marketing professionals have access to a variety of new tools and techniques to leverage a complete online sales process from web search to sale. Learn how marketers are generating more visitors, leads and revenue and most importantly tracking the metrics and constantly refining the process.
ITWORX HUB is an Office365 Digital Workplace product by ITWORX, An employee personalized digital experience platform fostering employee engagement and productivity. Enabling socially infused web experiences for employees of medium and large enterprises, driving innovation and collaboration by empowering employees with the ability to easily find and share relevant information across multiple platforms and diverse geographies and within the context of integrated business applications.
From PC to Mobile: Marketing Tactics that Mimic the ConsumerAffiliate Summit
This presentation is from Affiliate Summit West 2015 (January 18-20, 2015 in Las Vegas, NV). Session description: Consumers are moving from PC to mobile in droves. Don't get left in the dust! Hear how to retarget consumers across screens, maximize conversions and attribution, and avoid common missteps.
Monitoring real time engagement of social media influencers (especially 2nd and 3rd level) and measuring ROI on 'AD spend' is imperative for a successful social media campaign.
That's why we created the People Powered Marketing Platform, a marketing tool that can do the aforementioned for your various campaigns and so much more.
This pitch deck encapsulates how you can use this platform to add more value to your brand. .
Lets Get Started.
WiseEnterprise is a customized enterprise solution delivers relevant, timely and comprehensive media news and market information to help corporate communication specialists, PR and media agencies, marketers, business analysts and decision makers stay ahead of today's competitive market.
Event app is an extremely beneficial event tech-tool with benefits ranging from audience engagement to maximized #EventROI.
However, in order to create the perfect event app that can help you avail these benefits, organizers must first decide upon the features that they wish to include in their app. From mobile platforms to networking features, it can get a little confusing.
Worry not, for we’re here to help you out. Here’s a comprehensive event app features checklist, a breakdown of all the event app essentials you shall need.
Gaming marketing automation and multiplayer game developmentShepHertz
Develop rich & engaging games with AppWarp multiplayer engine and boost user acquisition, engagement, retention & conversion with App42 Marketing Automation.
This presentation goes through brief case studies of the Facebook applications Majestic Media has implemented for agencies and their big brands. This is a snap shot of our Facebook App portfolio.
How to Get Started with the Google Marketing Platform & All New Acquia LiftAcquia
Empowered by access to more information than ever before, consumers are driving the personalization phenomenon. They’ve come to expect brands to understand their tastes and preferences - and marketing teams must respond! With customer expectations higher than ever, implementing a personalization strategy is a critical way for marketers to build and maintain meaningful relationships with their audiences.
Hear from Bounteous & Acquia on how Acquia Lift has been instrumental in eliminating one-size-fits all solutions and enabling their team of marketers to speak directly to the individuals visiting their website and address their unique needs. Included in the webinar, they’ll cover industry best practices and Acquia Lift product tips.
In this webinar, we’ll cover steps to:
- Analyze basic visitor information to help inform your personalization strategy
- Personalize content based on marketing channel
- Launch a personalization marketing campaign
- Prioritize personalization and testing initiatives
Join Bounteous & Acquia on August 7, 2019 at 10 a.m. EST / 3 p.m. BST as they dive into their analytics-driven approach to personalization and see how they’ve improved engagement metrics and increased conversion rates, ultimately driving ROI.
StepChange: Put Your Content Where It CountsKevin Tate
These slides are from an 8/12/08 webinar by StepChange - a Portland design and development firm focused on Social Media and Marketing applications (www.stepchangegroup.com)
As companies' social media footprints have expanded, publishing content to global social media accounts has grown from a relatively simple process to a bona fide discipline that requires detailed planning to succeed.
What does it mean to find the "sweet spot"? This paper explores this, plus:
- The pros and cons of pre-scheduling content and using automation tools
- How modern technology can boost the impact of that content
- An example of how one company balances scheduled content and real-time interaction
- Tips for mastering the art of sophisticated social media publishing
Social Media Marketing: A quick guide for amateurs and professionalsDot Thinkers
Originally presented to E-Marketing ’13 class students of Marketing & Communication Department @ Athens University of Economics and Business, the presentation aims to demonstrate that Social Media Marketing services are not free neither simple. They go beyond running a plain Facebook page and require deep knowhow and integrated skills.
Campaign reporting as an essential tool for measuring marketing ROIGetting started with campaign reporting
Beyond the basics:
Improving usability with lookup tables
Trending
Adding cost information for real ROI
Addressing campaign attribution issues
Webinar I gave on how to use social networking with membership data to produce a better member experience. Written and conducted while working at Higher Logic
Presentation given by panelists at the recent DigitalNow Conference in Orlando.
Contact George Dearing for questions about Telligent's work with the National Breast Cancer Foundation.
Reimagine Growth: Define your mobile acquisition strategy for todayCleverTap
Can your mobile brand thrive in this current climate?
Join top marketing professionals from thriving businesses as they address the challenges and share strategies they’re using to reimagine mobile growth.
Session 01: Define your mobile acquisition strategy for today
Key Learnings:
-Grow faster and scale smarter by leveraging data to execute multiple campaigns
-Use deep linking technology to enable a smooth user experience and supercharge acquisition
-Understand the role of data in eliminating mobile AdFraud and increasing user acquisition in real time
Insurance marketing automation and omni channel insurance.
Maximize your Event Management with ObjectiveMarketer
1. Social Media Management System “ Higher level tools and systems from companies like ObjectiveMarketer can help push the entire industry forward” (Mashable)
5. Account Set-up OM Path -> Go to http://app.objectivemarketer.com Click Admin -> Accounts Preparation / Action Benefits Add Event Specific Auto DM for your Twitter Accounts All new followers will know about the event, and have the link in their inbox Add Event Specific Action Link for your Facebook Pages Facebook Feeds are visible to your fans, but also to a larger network, should some one comment on a message. This will increase awareness about the event and further action Add Google Analytics Profile for your website So, that Registration can be attributed back to your social initiatives
6. Campaigns Preparation / Action Benefits Identify the Target Audience, Objective and Strategy A plan helps you to implement your strategy and measure the success Identify your Content Strategy Mix of different contents help in maximizing outreach, and generates user interest / interactivity Create Multiple Campaigns To Group your messages, by strategy Add GA (or Web Analytics Tags) To record conversion (Registration) Set Goals for each campaign Helps you understand the traffic to your website and change plans if needed. Identify Influencers They can bring greater exposure to your messages Identify the “After the Event” Campaign Helps you keep engaged, and gives another reason for user interaction
7. Campaign Examples for an Event Messages to all these campaigns can be pre-fed before the event and scheduled for before and during the event. To Create a New Campaign – go to http://app.objectivemarketer.com Click Campaign -> New Campaign Event Campaigns in OM CiscoLive (Cisco) KeyNote Announcements Speakers Sponsors Event Information Give-aways ProductSpecific DigitalSummer (Ubergizmo) Media Library - 09 Event Registration Info Event Date and Venue Info Sponsors Info About DigitalSummer Media Library – 10