Gender sensitization

GENDER SENSITIZATION
8/16/20191 Presented by Vivek Kr. Singh

What is Gender Sensitization
Gender sensitization presides over gender sensitivity, the
modification of behavior by raising awareness of gender equality
concerns. This can be achieved by conducting various sensitization
campaigns, training , workshop, programs etc.
Gender sensitization may be seen as "the awareness informed
propensity to behave in a manner which is sensitive to gender
justice and gender equality issues.
Gender sensitizing "is about changing behavior and instilling
empathy into the views that we hold about our own and the other
genders. It helps people in "examining their personal attitudes and
beliefs and questioning the 'realities' they thought they know.

What is the AIM
The aim of gender sensitization to make people aware of the power
relations between men and women in society and to understand
the importance of affording women and men equally
opportunities and treatment.

Gender
What is your Gender ?
Gender is a social construct specifying
the socially and culturally prescribed roles that
“Men” and “Women” are to follow.
Gender is Socially Learned behavior, based on Social Expectation
from “Men &Women”, It varies across the world.
I am male because
I have short hair
I am female because
I have long hair

How does this gender develop ?
 Did your parents told you to play guns or dolls ?
 Did your father asked to do his work ?
 Did your mother asked to do her work ?
 Did your parents used words like ……?
 You should not react like a Girl / Boy !
 You should not fight, you are not a Boy !
 Don’t play Girl’s game, you are not a Girl !
 Don’t cry like a Girl,You are not a Girl..are U !
If Yes, that is supported by Social LearningTheory
“Male or Female models, especially parents, as the distributors of
reinforcement, reinforce appropriate gender role behavior.” – social
learning theory

Did you acquire gender appropriate behavior when you were
two/three years old because of symbolic thinking ?
If Yes, this can be explained by cognitive development theory.
“Using symbolic thinking, children acquire their gender identity,
and then begin the process of acquiring gender appropriate
behavior.” – cognitive development
But if your gender was developed through schema, this is under the
concept of “gender schema theory”
Gender Development

Now, Let’s compare male and female
in any aspect

Gender Stereotyping
Gender stereotyping are beliefs humans hold about the
characteristics associated with males and females.
 “Boys are better in Mathematics than Girls.”
 “Girls speak or pronounce words better than boys.”
 “Women should do household chores.”
 “Females are bad driver”
 “Women go with feeling, while men use logic”
 “Males are rough, noisy persons while Females are gentle, soft spoken.”
This gender stereotyping contributes much to the two concepts that greatly
affect the development of a society, the gender equality and inequality.

EXPECTED ROLE
MAN WOMAN

Gender Equality
Gender equality gives men and women the same entitlements
to all aspects of human development.

Why it is important
Strong evidence from around the world confirms that gender
equality accelerates overall economic growth, strengthen
democratic governance and reduces poverty & insecurity,
therefore promotes development.

 On the contrary, gender inequality refers to unequal treatment or
perceptions of individuals based on their gender. It arises from differences in
socially constructed gender roles as well as biologically.
 Gender inequality tends to slow economic growth and make the rise from
poverty more difficult. It promotes discrimination rather than development.
 The most significant factor affecting gender equality and inequality is power,
Power is a basic fabric of society and is possessed in varying degrees by social
factors in diverse social categories.
 Who are more powerful, Men orWomen ?
Both men and women have the possibility of being more
powerful in their own society and in their own way. It depends on the
amount of the determinants of power they have.
These determinants are status resources, experience and
confidence
But, by virtue of male’s greater ascribed status in society, men have
more legitimate power than women.
Importance of Gender Equality

What we can do to combat
“Stereotypes and Bias”
 Identify the biases based on gender, sexuality, age and race you hold.
 Admit that you have those biases.
 Keep those biases in mind and take steps to correct them.
 Raise awareness of biases,Address it when reflected in others.
 Our attitudes are malleable, if we care enough to change them
 Know your facts accept the challenge of your own bias
 Women be prepared for a backlash from men every day is a test
 Do not play yourWomenhood card, demand respect / be Confident &proud of women hood
 Womenhood be your strength not weakness
 Men still benefit from it, women are still hindered by it
 Most women in music videos are required to wear next to nothing, while men have the
privilege of keeping their clothes on and earning the same degree of attention, or more
 It’s not anything new, it’s just more of the same old sexist garbage.

FEMALE DISCRIMINATION AT WORK
 In this male dominated world, work places are not any stranger
to male preference, or rather discrimination and exploitation of
women at work.
 Female employees are paid lesser than their male counterparts.
 In the rural areas, despite more physical being carried out by
females, they are paid less.
 Some jobs are stereotyped as – Male oriented. E.g: marketing
sector is considered to be‘too straining for females.
 Male / Female working together in same organization at same
position but due to discrimination Male gets promotion and
Female doesn’t. sometime it happens vice versa based on various
conditions / criticalities.

Gender Issues in Tourism and Hospitality Sector -
Challenges of Women Empowerment
 Indian tourism Industry is the largest service sector in India. It has emerged as one of the
key drivers of growth it is an employment generator.The global report on women in
tourism confirms that theTIs can act as a vehicle for empowerment of women & India
being a culturally plural country can grow even faster withTI if the gender barriers are
overcome. ( Report on the UNWomen Mobilizing women empowerment through
tourism 2011). Even though UNWTO ear marked 2007 asTourism opening doors for
womenYear .Women have fewer opportunities than men inTourism related Industries.
The number of careers for women as
 1.Adventure tourism expert, 2.Airlines offices 3. Cruises handling manger , 4. Customer
service at international or domestic airports, 5. Event manager, 6. Flight attendants , 7.
Holiday consultant, 8. Hotels and tourism departments in government and private sectors
etc , 9.Ticketing officer, 10.Tour guides etc 12.Tour operator, 13.Transport officer, 14.
Travel agents,Are very compared to other developing countries.
 The Report of the Research division, ministry of tourism, government of India New Delhi
2012 reported that women can be employed in all tourism and travel hospitality sector.
6.5 trillion US dollar earnings
7.6 million Foreign travellers
7.1 % Foreign exchange earnings

Women Mobilizing women
empowerment through tourism
Women can help the industry through their creativity & inventiveness but they should be
given awareness about the multi dimensional opportunities available throughTRIs.This
also helps women who have been marginalized in cultural life are to be streamlined in
order to make tourism sector more sustainable.
They are facing numerous barriers to equal access inTRIs which needs to be cleared with
the support of all stake holders ofTIs. Hindrances to develop their full potential have to
be addressed in the light of impending global sustainable & inclusive social development .
India needs renewed focus on skill development in all types ofTRIs.
The programs such as atithi deva bhava & Incredible India should be strengthened to
make social inclusion of women.These Positive Initiates will amplify retention &
recruitment of women inTIs &TRIs .TRIs need to support women involvement through
implementation of all Inter National conventions & declarations on gender equality.
Besides strengthening of regular & systematic collection & dissemination by national
statistical office across India applying gender responsive policies strategies reinforcing
national Institutional capacities to promote equal access in decision making process
financial resource sharing education opportunities etc supporting awareness creation &
advocacy campaign encouraging & involving all members of community in promotion of
gender equality . Inter disciplinary research on gender equality needs a more didactic
attention.

Let’s take initiative for awareness of
Gender Sensitization
 Education plays a vital role in
promoting gender equality
regardless of the power and
status an individual has.
 Being future educators, let us
promote gender sensitive
education. It is a way to reduce
barriers to personal and
economic development.
 To make big change among
mass, we have to individually
act upon it by starting this
from myself, yourself,
ourselves from the ground to
achieve peak .

Gender sensitization

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