The document discusses effective communication strategies in the digital age, including how to start and manage a social media presence. It explores topics like the impact of new communication technologies on relationships and language, and provides tips for communicators on adapting their style to different audiences and platforms. The overall message is the importance of personal responsibility, discretion, and making meaningful connections despite the challenges of modern communication.

1. The very clever web company
www.feedia.com.au

2. Feedia - Brisbane
Our brand pillars – Collaboration, Character, Dedication
Our team of six explore ideas and design digital strategies that
generate income, ROI and rewarding experiences.
We listen, observe and understand people to help create clever
tools that your customers will love.

3. What are we talking about?
Effective communicators rule the world
1) The value of effective communication and relationships
2) The impact of new media on effective communication
3) Starting and managing your social media the easy way

4. Dunbar’s Number = 150
“Founded by British Anthropologist Robin Dunbar is a
theoretical cognitive limit to the number of people with
whom one can maintain stable social relationships.” -
Wikipedia

5. The responsibility of communicators
The Communicator – It is your responsibility to adapt
your language, delivery and medium to match the
listening and learning style of the recipient.
The Recipient – It is your responsibility to respond.

6. How do you communicate?
Talking
Listening
Physical Contact
Writing
Drawing
Film
Music
Body Language
Gestures

7. How do you find the time?
Has tech made your communication and relationships:
a) More or less valuable
b) More or less efficient
c) More or less maintenance
d) More or less intimate
e) More or less professional
f) More or less frequent
g) More or less organised
h) More or less physical

8. The impact of new media
1) Communication Simplification
2) Personal responsibility
3) Micro personalities
4) Entitlement
5) The loss of privacy
6) The lazy communicator

9. Communication Simplification
Pros Reach, speed, frequency and volume
Cons Communication breakdown, reduced
vocabulary and mis-interpretation

10. The impact of
communication simplification
The deterioration of language
Example
Could/Can’t (possibility)
Should/Don’t (obligation)
Would/Won’t (intention)

11. Personal Responsibility
Pros Ownership of opinion, responsible
practices and independent voice
Cons Consequences, commitment and effort

12. The impact of
personal responsibility
Celebration of the individual doesn’t mean
ignorance of the law or your environment.

13. Micro Personalities
Pros Personal branding, finding like minded
people and the freedom of speech
Cons Self importance, ego and pride

14. The impact of
micro personalities
The convergence of like minds and the
re-construction of the small town mentality

15. Entitlement
Pros Corporate responsibility, communication
monitoring and consumer direction
Cons Unrealistic expectations, safe marketing,
defensive communication

16. The impact of entitlement
It’s all about me and I couldn’t really care about
you.

17. The loss of privacy
Pros Better life tools, greater understanding,
contextual conversation, dishonesty is visible
Cons Intrusion to self, public intimacy,
discretion is not advised.

18. The impact of losing privacy
Bye bye to the white lie, hello to the closed
communicator.

19. The lazy communicator
Pros Contact is immediate, connectivity is
mobile and knowledge is accessible
Cons Impatience, relationships become cold,
resentment and judgment

20. The impact of the lazy communicator
You don’t have time for me. So why should I
bother?

21. How do you feel right now?
Does it make you cautious?
Do you feel defensive?
Are you feeling overwhelmed?
Are you skeptical?
Do you feel obligated to keep up?

22. What is social media?
A communication channel…to share stories…to forge
relationships and to have a relevant conversation.
Facebook, Twitter, YouTube, Digg, LinkedIn, MySpace
etc are just tools.
Tools are only as effective as the person holding them.

23. How to start your
social media message
Define what you want to say
Create an interesting and relevant story
Define who you want to talk with
Research the best social medium to share your story
Live, breathe and abide by your story

24. How to manage your
social media
Communication Simplification
Value the power of language
Personal responsibility
Take responsibility for your actions
Micro personalities
Be original and remarkable

25. How to manage your
social media
Entitlement
Be accepting – it’s not all about you all the time
The loss of privacy
Be discretionary but not closed
The lazy communicator
Make time for your relationships

26. Social Media Marketing
May the most effective communicator win.