basics of communication. human being is social animal. human always communicates in different ways. it is very important for every organization to communicate in different way i.e. formally, informally, etc. for their organizational success. also effective communication is very important to motivate employees, attracts costumers, decision making etc. without effective communication, we can't approach the desire work. so we need to know basics of communication for organization.

1. basics of communication
College – A.G.D.Bendale Mahila
Mahavidyalaya, Jalgaon
class – S.Y.B.Com
subject- business skill
Chapter- No. 4 Basics of Communication
Presented by – Janhavi Ravindra Sali

2. Meaning of communication
The English word ‘communication’ is
derived from the Latin word ‘communis’
which means common.
Communication means the act of sharing
or exchanging information, ideas or
feelings.

3. Objectives of
communication
These are objectives of communication:
➢Building awareness
➢Providing information
➢Providing education
➢Motivating people
➢Promoting the brand, product, service
➢Offering better co-ordination
➢Increasing efficiency

4. ➢Creating interest
➢Organizing resources
➢Harmonious relationship between management
and worker
➢Job satisfaction of the employees

5. Process of communication

6. These are the important components
of communication and it work together
like chain .
➢Sender : this is the person that is
delivering a message to a recipient.
➢Message: this refers to the information
that the sender is relaying to the
receiver.
➢Channel: this is the transmission or
method of delivering the message.

7. ➢Encoding: this is means transferring
the message or idea into signals or
symbols.
➢Decoding: this is the interpretation of
the message.
➢Receiver: this is the person who is
getting or receiving the message.
➢Feedback: the receiver gives feedback
or a response for the sender. This
starts an interaction.

8. Importance of
communication
It is very necessary for human being to
communicate. Without communication
human being can’t express their feelings,
ideas or information. Communication is
also important for organization.
Effective communication is vital for
efficient management and to improve
industrial relation.

9. These are the importance of communication:
➢Base for action
➢Planning becomes easy
➢Means of co-ordination
➢Aids in decision making
➢Provides effective leadership
➢Boosts morale and motivation

11. grapevines
Informal communication is alternatively
called ‘grapevine’. Grapevines is
conversation between employees and
superiors that do not follow any
prescribed structure or rule based
system. For ex. Tea break, lunch-dinner
time, in the corners, etc. It operates
both in internal and external informal
channel. It helps in developing group
cohesiveness.

12. Features of grapevine
➢It is not official
➢Not recorded
➢Always in oral form
➢Not planned
➢May spread rumour.
➢Work at all level of organization
➢If use properly, to boost the morale and
motivate the employees

13. Merits of grapevine
➢Less expensive
➢Speed
➢Valuable feedback
➢Check on emotions
➢Morale booster
➢Supportive to formal communication

14. Demerits of grapevine
➢Spread rumour
➢Distort messages
➢Affects productivity
➢Lack control
➢Incorrect information
➢Not planned and organized
➢Leads misunderstanding

15. Steps of effective
communication
In commerce, effective communication is
important for the growth and development
of a business firm, company or an
organization. Effective communication
includes not just about what you say and
do, it includes being aware of what other
members contributes to the conversation.
mostly we say effective communication is
important for success of organization.

16. For effective communication we have to
use verbal and non verbal communication.
➢Eye contact
➢Use simple words
➢Proper language
➢Feedback
➢Appropriate tone and voice
➢Speak clear and confident
➢Body language
➢Good receiver
➢Organized and logical approach
➢Adapt communication techlonogy

17. Merits of effective
communication
➢Decision making and planning basis
➢Smooth, efficient working
➢Co-ordination
➢Better business relations
➢Provides clarity
➢Fewer mistakes
➢Motivation and morale
➢Effective control

18. Methods of
communication
Human communicate through verbal
and non verbal communication.
Written communication is also human
being use. Now , the modern
technology is enters in communication.
The factors like – kind of receiver,
barriers, time, distance, resources, etc.
determines the selection of
methods/modes of communication.

19. Verbal and non verbal
communication
verbal
• Thought or emotions or
information is exchanged
between individuals
through the use of speech
or in a written format.
Non verbal
• Signals transmitted through
facial expressions, postures,
eye contact, gestures, tone
of voice, body language and
other ways.

20. verbal Non verbal
➢It is Formal as well as informal
communication.
➢It is clear and concise.
➢Very impactful as it is
documented.
➢Prompt interchange of
information.
➢Less chance of confusion and
misunderstanding of message.
➢Does’t essentially require the
presence of both the parties at
the same place.
➢Through emails, letters, notes,
etc. it has two types- oral and
written communication.
➢It is informal communication.
➢It is complex.
➢Very comprehensive as it show
the actual emotions of the person.
➢It take more time and at a times
more information.
➢More chance of confusion and
misunderstanding of message.
➢Requires the presence of both
the parties at the same place.
➢Through body posture, gestures,
eye contact, facial expressions,
etc.
vs

21. Oral and written
communication
oral
• It is a communication with
the help of spoken words or
speech.
written
• It is a communication with
the help of alphabets,
words, signs, symbols,
codes in written, typed, or
printed form.

22. Oral written
➢It is spontaneous.
➢Immediately feedback.
➢It is formal or informal.
➢Time saving.
➢Free of cost.
➢Not recorded.
➢Use by all people.
➢Eliminates chances of
miscommunication.
➢It has no legal value.
➢Face to face communication.
➢It creates noise or disturbances.
➢Not useful for lengthy messages.
➢It is not so spontaneous.
➢Immediate feedback not possible.
➢It is more formal.
➢Time consuming.
➢Costly.
➢Recorded.
➢Mostly use by literate community.
➢Reduce miscommunication.
➢It has legal value.
➢Not face to face communication.
➢It is accurate, correct, authentic.
➢Useful for lengthy messages.
VS

23. Internal and external
communication
internal
• The sharing of information
within an organization for
business purposes.
• The function responsible for
effective communications
among participants within
an organization.
external
• It is the transmission of
information between a
business and another
person or entity in the
company’s external
environment .

24. internal external
➢Its coverage is limited within the
organization
➢It is both formal and informal
communication
➢Information transmit between
business units and departments
➢It has two types- vertical and
horizantal communication
➢Its coverage is broad with
external bodies
➢It is mostly formal
➢Information transmit in
customers, shareholders,
investors, clients, general public,
creditors, etc.
vs

25. Thank you