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with Paul Ting Twitter: twitter.com/paulting_ Email:  [email_address] Web:  www.feedia.com.au
Feedia is a digital agency. Digital Product Development
The world of digital and the people who live in it.
March 9, 2000
March 10, 2000
What happened? Sell Clothes Online Budget $188M USD 18 months RIP
Why did it happen? The people in charge didn’t ask enough questions They thought ‘online’ was a magic bullet They dreamed global but built local Great ideas, built beautifully - no one cared
So what’s changed since 2000?
We have all become mobile, accessible, always available
Our workspace has become flexible 24/7, not rigid 9-5
We’ve become more impatient and demanding communicators
We’ve found confidence when expressing our opinion
We’ve became experts
We expect information
We want to share everything
And forgot about privacy
We’ve opened ourselves to build relationships (including bad ones)
We’ve developed analysis paralysis
and we now build tools to do them more
 
March 10, 2010 Established 2003 250M Users Established 2006 400M Users Established 2007 45M Units Established 1998 620M Users/day Established 2004 1B Views/day Established 2006 190M Users
How can we monetise our users/customers?
Don’t apply traditional models
But there is a way (and be Captain Planet, not those other wusses)
 
Build a community  and lead them well. Be a community manager. Be a community manager. Be a community manager. Be a community manager. Contact Me Twitter: twitter.com/paulting_ Email:  [email_address] Web:  www.feedia.com.au

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