A preconference workshop proposed for the 2013 Academy of Management: Applying the lean startup model to social and sustainable ventures. Hands-on workshop and intensive discussion, Terrific crew of organizers and more.
The Innovation Trap (and Antidote) from Lean StartupEnabled
The mantra nowadays: Move fast & break things. Is fast always good? To avoid the innovation trap, Lean Startup & Jobs To Be Done should go together.
Full blog post at: http://blog.enabled.com.au/innovation-trap-lean-startup
Innovation is the glue between invention and investment, and transforms ideas into businesses. The process of innovation shapes your idea into something people will value and ultimately purchase.
The innovation process cycles through 4 key steps:
1) Ideas and Solutions
2) Business propositions
3) Business feasibility
4) Business planning
The Innovation Trap (and Antidote) from Lean StartupEnabled
The mantra nowadays: Move fast & break things. Is fast always good? To avoid the innovation trap, Lean Startup & Jobs To Be Done should go together.
Full blog post at: http://blog.enabled.com.au/innovation-trap-lean-startup
Innovation is the glue between invention and investment, and transforms ideas into businesses. The process of innovation shapes your idea into something people will value and ultimately purchase.
The innovation process cycles through 4 key steps:
1) Ideas and Solutions
2) Business propositions
3) Business feasibility
4) Business planning
Innovation isn’t the job of R&D or Marketing anymore. Innovation is everyone’s job – but most aren’t trained/experienced in innovation.
Whether you start at "small i" innovation or "BIG I" Innovation - can you really afford NOT to improve your innovation capabilities?
A white paper from The Inovo Group - Opportunities are central to innovation. Read Inovo's latest white paper to learn more or visit theinovogroup.com.
Breeding environments for Open Innovation (2007) / paper for ICE ConferenceIlkka Kakko
This is an old (published 2007) but still a valid paper describing netWork Oasis project in terms of U-theory by Otto Scharmer. Co-writer Tatiana Glotova worked with me at that time in Joensuu Science Park.
SSBMInnovation Business Model Design Workshop-1Antony Upward
Presentation for first workshop (May 15, 2013) to design the business model for the crowd-funded collaborative project which will create the "book" / toolkit for Strongly Sustainable Business Model Innovation (http://www.SSMBG.com).
As usual, recommended downloading the presentation and viewing in slideshow mode with the speakers notes handy
Innovation Management - 2 - Types of InnovationJoseph Ho
4 Types of Innovation
- Sustaining Innovation
- Breakthrough Innovation
- Disruptive Innovation
- Basic Research
Dimensions of Innovation Space
- Product
- Process
- Position
- Paradigm
Without model foster open collab and resp business modelsWithoutModel
To face current challenges, new business models emerge. They are opened, collaborative and responsible. Without Model is an action tank dedicated to foster such models
Succesful innovation outposts - How Corporate HQ Can Get More from Innovation Outposts?
Setting up innovation outposts in global technology clusters, such as Silicon Valley, Boston, and Tel Aviv, is highly popular among Fortune 500 corporations
The geographic proximity to the innovation clusters facilitates the “absorptive capacity” to assimilate and use know-how
The logic is that if you are present where new trends, ideas, talents, and start-ups are generated you might be able to recognize and assimilate them into your firm’s innovation pipeline
Persuaded by such logic, companies agree to make the investment and set up their innovation centers. People are relocated or hired locally to staff the outpost
Unfortunately, even if there is a strong rationale behind the set-up of outposts, often the return on investment is perceived as unsatisfactory
Little “i” Innovation: Why Small Ideas Matter as much as Big OnesGuthrie Dolin
When it comes to design-led innovation, we love the big idea — those breakthrough inventions that signal a disruptive change. But these big ideas are rarely the result of a single moment of genius. Instead, it comes from the culmination of smaller ideas, developed over time, from the minds of many. The ideas that really stick in our fast-paced digital world are the ones that “live in beta” — embracing a culture of learning, adapting and improving everyday. In Little “i” Innovation, we will explore how the process of continual, incremental improvement has been used to develop some of the worlds most innovative and dominant consumer brands.
I presented this deck during the TW away day at Goa in 2011. Meant for a general audience interested in the topic of innovation, this deck breaks down the concept of innovation to key ingredients, key influencers etc and identified how companies can be more innovative.
Try to resume the 9 new ways of working, and pouring the article to a presentation slide.
You can see the article here:
https://corporate-rebels.com/the-9-new-ways/
And about Corporate Rebels:
Joost and Pim, known as The Corporate Rebels, are on a mission to make work more fun. They quit their frustrating, corporate jobs and set out to travel the world to visit the world’s most inspiring organizations. While checking off their Bucket List they share everything they learn.
Their blog is read in 100+ countries and they've been featured in NY Times, Forbes, HuffPost, Guardian, BBC. Listed as "Top 30 Emergent Management Thinkers" and nominated for Thinkers50 Breakthrough Idea Award.
---------------
THE 9 NEW WAYS OF WORKING
Work 2028: Trends, Dilemmas and OpportunitiesMarc Wagner
How will we work in 2028? What effects do digitization and AI have on our work and our lives? How will management take place in ten years and how will companies have changed? Detecon investigated these and other questions together with Deutsche Telekom and Henley Business School. The results were summarised in the comprehensive study "Work 2028 - Trends, Dilemmas and Opportunities". The survey included 50 influential leaders from a wide variety of industries and sectors in various countries.
"Chiefdoms and family firm regimes: Variations on the same anthropological themes?"
Family owned and managed firms exhibit remarkable parallels to pre-industrial chiefdoms because the typical economic environment in which they exist limits them to a size and scale equivalent to that of a chiefdom. Using anthropological research this study inventories all known procedures of accommodating multiple heirs to the paramountcy of pre-industrial chiefdoms. It uses this exhaustive inventory to characterize the succession process in modern family owned and managed firms.
pre-print version of: Rogers, E.D., Carsrud, A.L. & Krueger, N.F. Chiefdoms and family firm regimes: Variations on the same anthropological themes. Family Business Review, 9(1): 15-27.1996.
Possibly the most fun article ever.
Innovation isn’t the job of R&D or Marketing anymore. Innovation is everyone’s job – but most aren’t trained/experienced in innovation.
Whether you start at "small i" innovation or "BIG I" Innovation - can you really afford NOT to improve your innovation capabilities?
A white paper from The Inovo Group - Opportunities are central to innovation. Read Inovo's latest white paper to learn more or visit theinovogroup.com.
Breeding environments for Open Innovation (2007) / paper for ICE ConferenceIlkka Kakko
This is an old (published 2007) but still a valid paper describing netWork Oasis project in terms of U-theory by Otto Scharmer. Co-writer Tatiana Glotova worked with me at that time in Joensuu Science Park.
SSBMInnovation Business Model Design Workshop-1Antony Upward
Presentation for first workshop (May 15, 2013) to design the business model for the crowd-funded collaborative project which will create the "book" / toolkit for Strongly Sustainable Business Model Innovation (http://www.SSMBG.com).
As usual, recommended downloading the presentation and viewing in slideshow mode with the speakers notes handy
Innovation Management - 2 - Types of InnovationJoseph Ho
4 Types of Innovation
- Sustaining Innovation
- Breakthrough Innovation
- Disruptive Innovation
- Basic Research
Dimensions of Innovation Space
- Product
- Process
- Position
- Paradigm
Without model foster open collab and resp business modelsWithoutModel
To face current challenges, new business models emerge. They are opened, collaborative and responsible. Without Model is an action tank dedicated to foster such models
Succesful innovation outposts - How Corporate HQ Can Get More from Innovation Outposts?
Setting up innovation outposts in global technology clusters, such as Silicon Valley, Boston, and Tel Aviv, is highly popular among Fortune 500 corporations
The geographic proximity to the innovation clusters facilitates the “absorptive capacity” to assimilate and use know-how
The logic is that if you are present where new trends, ideas, talents, and start-ups are generated you might be able to recognize and assimilate them into your firm’s innovation pipeline
Persuaded by such logic, companies agree to make the investment and set up their innovation centers. People are relocated or hired locally to staff the outpost
Unfortunately, even if there is a strong rationale behind the set-up of outposts, often the return on investment is perceived as unsatisfactory
Little “i” Innovation: Why Small Ideas Matter as much as Big OnesGuthrie Dolin
When it comes to design-led innovation, we love the big idea — those breakthrough inventions that signal a disruptive change. But these big ideas are rarely the result of a single moment of genius. Instead, it comes from the culmination of smaller ideas, developed over time, from the minds of many. The ideas that really stick in our fast-paced digital world are the ones that “live in beta” — embracing a culture of learning, adapting and improving everyday. In Little “i” Innovation, we will explore how the process of continual, incremental improvement has been used to develop some of the worlds most innovative and dominant consumer brands.
I presented this deck during the TW away day at Goa in 2011. Meant for a general audience interested in the topic of innovation, this deck breaks down the concept of innovation to key ingredients, key influencers etc and identified how companies can be more innovative.
Try to resume the 9 new ways of working, and pouring the article to a presentation slide.
You can see the article here:
https://corporate-rebels.com/the-9-new-ways/
And about Corporate Rebels:
Joost and Pim, known as The Corporate Rebels, are on a mission to make work more fun. They quit their frustrating, corporate jobs and set out to travel the world to visit the world’s most inspiring organizations. While checking off their Bucket List they share everything they learn.
Their blog is read in 100+ countries and they've been featured in NY Times, Forbes, HuffPost, Guardian, BBC. Listed as "Top 30 Emergent Management Thinkers" and nominated for Thinkers50 Breakthrough Idea Award.
---------------
THE 9 NEW WAYS OF WORKING
Work 2028: Trends, Dilemmas and OpportunitiesMarc Wagner
How will we work in 2028? What effects do digitization and AI have on our work and our lives? How will management take place in ten years and how will companies have changed? Detecon investigated these and other questions together with Deutsche Telekom and Henley Business School. The results were summarised in the comprehensive study "Work 2028 - Trends, Dilemmas and Opportunities". The survey included 50 influential leaders from a wide variety of industries and sectors in various countries.
"Chiefdoms and family firm regimes: Variations on the same anthropological themes?"
Family owned and managed firms exhibit remarkable parallels to pre-industrial chiefdoms because the typical economic environment in which they exist limits them to a size and scale equivalent to that of a chiefdom. Using anthropological research this study inventories all known procedures of accommodating multiple heirs to the paramountcy of pre-industrial chiefdoms. It uses this exhaustive inventory to characterize the succession process in modern family owned and managed firms.
pre-print version of: Rogers, E.D., Carsrud, A.L. & Krueger, N.F. Chiefdoms and family firm regimes: Variations on the same anthropological themes. Family Business Review, 9(1): 15-27.1996.
Possibly the most fun article ever.
In Idaho... If you want to talk software with software folks, this is the place to be.
Until next year. :)
Seriously, this is THE event for anyone interested in software. I learned on FORTRAN for heaven's sake & I'm going... Oh, yes, and Tech Cocktail Boise afterwards.
p.s. as this is Boise... free parking!
The 2013 Energize conference hosted by the Energy Commercialization Center, a DOE-supported center at the U of Utah. I get to do another primer on lean!
Developing the seedbed (by David Narum of Arcata CA)Norris Krueger
A very cool battle plan to help Arcata, California to become an entrepreneurial powerhouse. MANY lessons for others, small and large... I can't take credit - this is by David Narum of Arcata - I would LOVE to hear your thoughts on how broadly applicable this is!
We are proud to announce our fifteenth Innovation Excellence Weekly for Slideshare. Inside you'll find ten of the best innovation-related articles from the past week on Innovation Excellence - the world's most popular innovation web site and home to 5,000+ innovation-related articles.
Iterating an Innovation Model: Challenges and Opportunities in Adapting Accel...juliahaines
Startup accelerators have expanded worldwide in recent years, fostering the development of technology startups and spreading Lean practices and Silicon Valley values to all corners of the globe. These accelerators clearly create value—for the teams whose development they foster, the products they create, and the larger ecosystems they build. But there are also a number of challenges arising from the model and how it is implemented in different contexts globally. Through fieldwork at accelerators in Singapore and Buenos Aires, I investigate the global expansion of this innovation model. In this paper, I discuss the most salient challenges and discuss potential opportunities emerging from these challenges, and how other methods and practices such as design thinking, intensive user research and flexible, bottom up-approaches can add value to the accelerator process. I also highlight mutually beneficial ways the EPIC community can become more involved in startups ecosystems.
This is a paper published in the proceedings of the 2014 Ethnographic Praxis in Industry Conference (EPIC).
Shaping the Future: Product Strategy in the Age of UncertaintyAggregage
In this webinar, we'll explore product strategy obstacles and present practices to overcome them while driving clarity and alignment across your executive team.
Design Management is about linking
" Good Design " &
" Excellence in Management "
So what are the challenges of successful management ? Look into the best thinkers in management pertinent for DM and share .Post 3 /7
If you missed the previous posts
send us an email bbm@designence.com
we shall send them to you with pleasure .
Ignite your strategic thinking mit innovation labAlan Scrase
IGNITE your…. strategic thinking
Presenter – Dr. Dave Richards, experienced and highly successful serial entrepreneur, innovator and master strategist, will be presenting on
“The MIT Innovation Lab: 5 key Learnings”
Dr Dave is an inspirational speaker, adviser, author and globally recognised thought leader.
He is honorary visiting Fellow with the Faculty of Management, Cass Business School, City University, London, co-founder and honorary lifetime member of the Massachusetts Institute of Technology Innovation Lab, Fellow of the Institute of Directors and the Royal Society for the Encouragement of the Arts, Manufactures & Commerce as well as adviser to a variety of business and government leaders.
What is Innovation?
Types of innovation
Bill Ford on Innovation
What is Creativity?
Portrait of a Creative Person
Six Tips To Help You Enhance Your Creativity
Important one: Find what you love to do
A Suggested Innovation Framework
Case Study: 3M – How do they manage innovation?
My recent keynote to Japan's great new consortium to promote entrepreneurship education, focusing here on how to assess its impact/outcomes. Fit nicely with my project with EU called "EPIC" (http://epic.ecorys.com) Great audience, great questions - when the video is published, i'll link to it!
great deck from Steve Radley of Network Kansas - OMG, maybe the best rural ecosystem I know. And while they took years to get there, they paved the way (and will help you!*)
* AFTER they help Idaho, of course... ;)
Idaho passed draconian legislation enabling excessive enforcement on noncompetes in 2017 - we got made fun of (see slide 12) but in 2018, Senate Bill S1287aa is moving things back but it could go farther --assuming we want to increase job creation. (Job mobility is essential to business dynamism; business dynamism is essential to job creation (& GDP, innovation, etc.)
Noncompete Covenants Idaho senate bill s1287Norris Krueger
My testimony on a bill to revise last year's bill that added potentially draconian restrictions on employee mobility via increasing enforceability of noncompetes, I will share the research evidence against but also make the case for where we should turn our attention instead!
My second invited keynote in March- this time to an amazing audience in Tokyo -- had great attendance by a wide range of academics, entrepreneurs/champions AND high-ranking government officials. (Content overlaps with Dubai talk.) Also presenting is Boo Edgar from Gothenburg, Dr. Noriko Tajo of Hosei, Dr. Shingo Igarashi of Kyushu/QREC and Dr, Yoshii Ishii, METI.
Entrepreneurship education: How would we know if we're moving the needle?Norris Krueger
Dubai Manipal talk: the real issues in growing the entrepreneurial mindset - research opportunities and what we really need to do the grow the mindset!
How entrepreneurial ecosystems and entrepreneur mindsets co-evolveNorris Krueger
Great case of how Aalto University's killer entrepreneurship programs were designed, developed and delivered by students (the Aalto Entrepreneur Society or AaltoES) in partnership with the entrep community. Fun to see how the entrepreneurial mindset grew and co-evolved as the entrepreneurial ecosystem grew. The REAL work was done by Tua Bjorklund, scholar in residence at the Aalto Design Factory. The final version of this draft is forthcoming in the Journal of Enterprising Communities!
Opening governance in social and sustainable entrepreneurshipNorris Krueger
Academy of Management plenary session, Entrepreneurship Division 2015 (August, Vancouver) What social and sustainable entrepreneurs are telling us... teaching us about how organizational governance is changing. Amazing array of other speakers too!
Outline for a workshop/master class on how to help grow your entrepreneurial community. Battle-tested in different formats and different settings and deeply hands-on.
Neuroentrepreneurship symposium 2015 Academy of ManagementNorris Krueger
Joint research symposium applying insights from neuroscience to understanding entrepreneurship. Builds on the 2014 symposium which was SRO. This is a great crew so feel free to contact any of them
Reading list / link feast for 1st annual global summit of thought leaders on entrepreneurial ecosystems led by US Sourcelink (www.ussourcelink.com) and hosted at the Ewing Marion Kauffman Foundation (www.kauffman.org)
How to Grow, er, DEFRAG Idaho's Entrepreneurial Ecosystem in 1, 2, 3, 4 "Easy...Norris Krueger
Energy Connected speed presentation March 4, 2015:
How to Grow, er, DEFRAG Idaho's Entrepreneurial Ecosystem in 1, 2, 3, 4 "Easy" Steps! :)
The latest, greatest Idaho Tech Council /Idaho National Lab confab, the Energy Connected' symposium is March 3-4, 2015 and features a series of Ignite/pecha kucha style speed presentations. These are my overly-cluttered draft slides for this presentation - lots of embedded links but not enough plugs for my great friends who want to grow great entrepreneurial communities! Like US SourceLink, the OECD entrep crew, Klaus Sailer's Coneeect, World Entrepreneurship Forum & Junior WEF, and of course the Kauffman Foundation!
Leuphana Conference on Entrepreneurship 2015Norris Krueger
Great newer conference that focuses on creativity & innovation at Leuphana University in Luneberg! Silke Tegtmeier and her team has done a great job again thus year:
http://www.leuphana.de/zentren/rce/konferenz.html
My keynote on the entrepreneurial mindset: We talk about it all the time but never really define it :) So... how do we better understand it? Define it? Measure it? Change it? Ping me if you want to join the discussion! (And ACTION!)
November 3-6 i Potsdam -- the OECD is hosting a seminar on how to assess the impact of entrepreneurship training. This is my white paper (draft!) on how to assess student outcomes: How can we rigorously assess change in the entrepreneurial mindset? Comments definitely welcome!
Phoenix Fellow presentation: Research opportunitiesNorris Krueger
July 18 presentation to the School of Advanced Studies (UoP) as part of the new Center for Global Business Research.
Opportunities for faculty, Fellows, Chair and doctoral students to do high-grade research in ebtrepreneurship.
How to be your ecosystem’s liaison animateurNorris Krueger
Everyone says to be a connector but you need to be proactive, persuasive & professional... find the value proposition for helping your stakeholders...
Here is what I've learned!
Digital Transformation and IT Strategy Toolkit and TemplatesAurelien Domont, MBA
This Digital Transformation and IT Strategy Toolkit was created by ex-McKinsey, Deloitte and BCG Management Consultants, after more than 5,000 hours of work. It is considered the world's best & most comprehensive Digital Transformation and IT Strategy Toolkit. It includes all the Frameworks, Best Practices & Templates required to successfully undertake the Digital Transformation of your organization and define a robust IT Strategy.
Editable Toolkit to help you reuse our content: 700 Powerpoint slides | 35 Excel sheets | 84 minutes of Video training
This PowerPoint presentation is only a small preview of our Toolkits. For more details, visit www.domontconsulting.com
B2B payments are rapidly changing. Find out the 5 key questions you need to be asking yourself to be sure you are mastering B2B payments today. Learn more at www.BlueSnap.com.
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
VAT Registration Outlined In UAE: Benefits and Requirementsuae taxgpt
Vat Registration is a legal obligation for businesses meeting the threshold requirement, helping companies avoid fines and ramifications. Contact now!
https://viralsocialtrends.com/vat-registration-outlined-in-uae/
Recruiting in the Digital Age: A Social Media MasterclassLuanWise
In this masterclass, presented at the Global HR Summit on 5th June 2024, Luan Wise explored the essential features of social media platforms that support talent acquisition, including LinkedIn, Facebook, Instagram, X (formerly Twitter) and TikTok.
LA HUG - Video Testimonials with Chynna Morgan - June 2024Lital Barkan
Have you ever heard that user-generated content or video testimonials can take your brand to the next level? We will explore how you can effectively use video testimonials to leverage and boost your sales, content strategy, and increase your CRM data.🤯
We will dig deeper into:
1. How to capture video testimonials that convert from your audience 🎥
2. How to leverage your testimonials to boost your sales 💲
3. How you can capture more CRM data to understand your audience better through video testimonials. 📊
Kseniya Leshchenko: Shared development support service model as the way to ma...Lviv Startup Club
Kseniya Leshchenko: Shared development support service model as the way to make small projects with small budgets profitable for the company (UA)
Kyiv PMDay 2024 Summer
Website – www.pmday.org
Youtube – https://www.youtube.com/startuplviv
FB – https://www.facebook.com/pmdayconference
Building Your Employer Brand with Social MediaLuanWise
Presented at The Global HR Summit, 6th June 2024
In this keynote, Luan Wise will provide invaluable insights to elevate your employer brand on social media platforms including LinkedIn, Facebook, Instagram, X (formerly Twitter) and TikTok. You'll learn how compelling content can authentically showcase your company culture, values, and employee experiences to support your talent acquisition and retention objectives. Additionally, you'll understand the power of employee advocacy to amplify reach and engagement – helping to position your organization as an employer of choice in today's competitive talent landscape.
1. Proposal for Professional Development Workshop #15297
Title: Sustaining the Sustainable: Business Modeling for Social Ventures
Primary Sponsors: Entrepreneurship (ENT); Other Co-sponsors: Organizations & Natural
Environment (ONE); Teaching Theme Committee (TTC); Practice Theme Committee (PTC);
Technology and Innovation Management (TIM), International Management Division (IM).
(Also: Academy of Management Strategic Doing Initiative)
Sustaining the Sustainable: Business Modeling for Social Ventures
Dr. Franziska Günzel, Aarhus University, Denmark Aarhus
Dr. Jill Kickul, NYU, New York,
Dr. Norris Krueger, Entrepreneurship Northwest,
Dr. Jacob Park, Green Mountain College, VT
Dr. Florian Forster, visiting scholar at Haas School of Business, UC Berkeley;
Prof. Jennifer Walske, UC Berkeley, Director of Social Entrepreneurship
Dr. Suresh Kumar, founder of an Inc. 500 sustainable venture (GreenEarth),
Special guest:
Mr. Trevor Owens, founder of the Lean Startup Machine (#1 lean startup bootcamp)
(also invited; may participate by video)
Dr Alex Osterwalder, author of the Business Model Canvas (invited)
Mr. Bill Drayton, founder and CEO of Ashoka (invited)
Mr. Tom Park, CTO of the United States, DC (invited)
Ms. Leah Nichols, AAAS/NSF project lean public policy development, DC (invited)
Mr. Franck Nouyrigat, co-founder of Startup Weekend, Seattle/France.(invited)
n.b.: we refer to “sustainable” as not just „green‟ but triple bottom line sustainable which many
call “social” ventures. Our intent with the language is to be inclusive.
Abstract
Despite the best efforts on both sides, there are still disconnects between social and sustainable
entrepreneurs and their academic counterparts. However, brilliant use of state of the art tools
such as design thinking and social media have led to great innovations. It was social and
sustainable entrepreneurs and academics who led the way for the revolution of crowdfunding.
Before there could be Kickstarter, Kiva blazed the trail.
1
2. Proposal for Professional Development Workshop #15297
The key to the lean startup model (and most business modeling tools) is vigorous, ruthless,
continuous questioning of the venture‟s most cherished assumptions. Absent very strong market
forces, it falls to the entrepreneur, for-profit or non-profit, to keep testing and re-testing what lies
beneath their value propositions – if they wish to continue identifying and delivering great value
to their stakeholders.
Social and sustainable entrepreneurship is at the leading edge for teaching, practice and research
in business modeling. These bleeding edge tools are almost essential for identifying and
validating triple bottom line opportunities. We expect that this is just the start of developing an
even more comprehensive “entrepreneurial” tool kit to promote sustainability.
However, social and sustainable entrepreneurship faculty members are thus far surprisingly
under-informed about these tools, despite fast-growing interest. (At the recent NYU social
entrepreneurship conference, out of ~50 scholars queried only 5 knew the lean startup model (or
even Startup Weekend.) Many are “winging it” but want to get better. They also recognize the
great research potential.
2
3. Proposal for Professional Development Workshop #15297
Sustaining the Sustainable: Business Modeling for Social Ventures
[a/k/a “Questioning Capitalism” with “Questioning” as an adjective, not gerund]
Rationale
The lean startup phenomenon has gone global and is at the heart of the revolution not only in
startups but also new product development and now… social entrepreneurship? And what better
way to help identify and deliver triple bottom line sustainable opportunities that are….
Sustainable!
The new focus on business models is not only popular, it seems to be a powerful tool. Steve
Blank‟s new (free) online Lean Launchpad course [Udacity] has already led to multiple
successful sustainable technology launches via NSF and entrepreneurs globally. In particular, the
obsessive focus with creating value for stakeholders seems apt for social ventures. As social and
sustainable entrepreneurs look toward this phenomenon, it is clear that there are equally powerful
implications for them. However, it remains to be seen how those implications may differ. Let us
give a quick overview of the key constructs and the initial implications we see.
What IS a Business Model?
Business models are the „recipes‟ for how a venture becomes sustainable economically. They
typically have three critical components:
Value Identification – identifying genuine value desired by customers and/or other
stakeholders (that is, in their eyes, not the entrepreneur‟s)
Value Delivery – figuring out how to deliver that value, once identified, to intend
recipients
Value Capture – if significant value is identified and delivered, rents accrue to the
venture (and other stakeholders) i.e., who gets paid and how? The venture‟s revenue model(s)
are usually at the heart of this.
A successful ventures needs to develop all three, almost always iteratively. The interplay of the
three also is most likely to evolve, making this a seemingly most complex process. Also note that
“sustainable” is easily extended to social and environmental sustainability. Makes the process
3
4. Proposal for Professional Development Workshop #15297
still more complex on the surface but actually offers increased opportunities to design a viable
venture.
It’s Not a Bug, It’s a Feature
The „lean startup‟ approach takes this complexity as an advantage (Ries 2011). The only way to
build a great business model is to ruthlessly identify every possible assumption that underpins
the model, drilling down as deeply as possible – then testing each assumption equally ruthlessly
and rigorously. If the assumption passes muster, then proceed; if not, „pivot‟ [adapt your
business model].
Two things of relevance for us: First, the business model will change dramatically (and swiftly),
hence the business model is far less important than its evolution (Gunzel & Krueger, 2012).
Second, the lean model appears to be closely associated with the expert entrepreneurial mindset
(hence it has big implications for entrepreneurial learning). Both are essential for moving
forward with social ventures and sustainability.
Existing business model research has tended to quite static, focusing on different characteristics
of business models and tends to come from a more organization theory and strategy perspective;
however, this is a supervenient process - dynamic, bottom-up, nonlinear. This suggests that
social entrepreneurship researchers have a certain advantage. More important, it means this
approach is all but necessary for practitioners.
Interesting Specifics for Research (and Practice)
“MVP”: A key concept of the lean startup is the “MVP” or “Minimum Viable Product”. It
builds on the reality that successful ventures launch “too early.” (If you are not embarrassed later
by your MVP, you waited too long.) Fail early, fail fast, learn even faster.
However, failing early can have very different implications to someone fighting disease or
hunger than to someone launching a cool web app. Paul Hudnut has been vocal about the need
for us to dig more deeply into what “MVP” needs to look like in high-risk, high-stakes settings.
This is a golden opportunity for researchers in social & sustainable entrepreneurship.
4
5. Proposal for Professional Development Workshop #15297
“Pivot”: Similarly, the notion of pivots is an arena where social entrepreneurship researchers can
contribute. In a social venture, pivots can be extremely difficult given institutional and
stakeholder pressures. It is rare that we can manage a true randomized field experiment in our
domain, despite the enormous advantages of using them (Kistruck 2011)
In sustainability, what we might focus on profitably are pivots at the system level, echoing Bill
Drayton‟s mantra of “re-inventing the whole fishing industry.” (Or why we invited Bill to join
us!)
Design Thinking: A cliché, we know but as entrepreneurs we know that creating a viable
venture is not an optimization problem, it is a design problem. With the complexity of a venture
amplified by the added complexity of triple bottom line sustainability, design thinking is
imperative. However, it needs to be tested rigorously. (The Stanford D-School is looking at this
right now, as is Andrew Hargadon at UC-Davis.)
In sum, we lack rigorous research into business model evolution. Entire tracks on business
models were featured at recent European entrepreneurship conferences and it is clear that –
because of their constraints - social entrepreneurs may well be the ideal venue to explore
business model evolution. Nor would it be excessively optimistic to argue that the practical
impact will be higher as well. But to do great research, great teaching and great outreach, our
scholars and educators need to really understand lean startup, etc. and internalize it – here‟s how
we will do that.
Focus
We focus here on the absolute cutting edge of business modeling tools, primarily the dominant
lean startup model. However, to truly “get it”, we need to experience it first-hand, hands-on and
guided by top experts.
5
6. Proposal for Professional Development Workshop #15297
The first “Sustaining the Sustainable” AoM workshop was in 1999 and it crystallized thinking
for many of us that this is important for teaching, important for outreach, important for research
and… .important for the future.
Sponsor Rationales
Why TTC?
Shouldn‟t perhaps the single best set of tools available to teach and train entrepreneurs be
available to Academy members, especially those working with social ventures and
sustainability? We already know that social entrepreneurship scholars are eager for these tools,
not just for the impact on entrepreneur and the implications for great research but also for its
power as a teaching tool. The result of this PDW will be Academy scholars and educators
leaving fully familiar with the key elements of a powerful tool kit for developing business
models that are triple bottom line sustainable.
Why PTC?
This PDW brings together perhaps the top minds in social and sustainable entrepreneurship
currently engaged deeply in working with social and sustainable entrepreneurs globally with
world class expertise at business modeling, especially the lean startup approach. The result of
this PDW will be Academy scholars and educators leaving fully familiar with the key elements
of a powerful tool kit for developing business models that are triple bottom line sustainable.
Why ENT?
Back in 1999, ENT and ONE co-sponsored a preconference workshop entitled “Sustaining the
Sustainable” – two of the presenters are co-organizers of this PDW. ENT has always been a
friendly, supportive home for social entrepreneurship and sustainability and has always
championed engaged scholarship. This PDW brings together practitioner-engaged scholars and
practical tools that we all need to learn more about. The result of this PDW will be Academy
scholars and educators leaving fully familiar with the key elements of a powerful tool kit for
developing business models that are triple bottom line sustainable.
Why ONE?
6
7. Proposal for Professional Development Workshop #15297
Back in 1999, ONE [and ENT] co-sponsored a preconference workshop entitled “Sustaining the
Sustainable” – two of the presenters are co-organizers of this PDW. ONE has always been a
friendly, supportive home for sustainable entrepreneurship and has always championed engaged
scholarship. This PDW brings together practitioner-engaged scholars and practical tools that we
all need to learn more about. The result of this PDW will be Academy scholars and educators
leaving fully familiar with the key elements of a powerful tool kit for developing business
models that are triple bottom line sustainable.
Why TIM?
TIM has long been a strong voice for sustainability and for engaged scholarship. The result of
this PDW will be Academy scholars and educators leaving fully familiar with the key elements
of a powerful tool kit for developing business models that are triple bottom line sustainable.
Why IM?
The IM Division has increasingly sought to promote sustainability as part of an increasingly
global world. The lean startup model has become a lingua franca for entrepreneurs and potential
entrepreneurs globally. Put those together and we realize the value of exposing sustainability
scholars and educators to the bleeding edge of business modeling. The result of this PDW will be
Academy scholars and educators leaving fully familiar with the key elements of a powerful tool
kit for developing business models that are triple bottom line sustainable.
Also: Why Strategic Doing Initiative?
The creation of this new AoM initiative tells us that we need to re-double our efforts toward
highly actionable projects where activities such as PDWs yield tangible, visible, productive
action. The result of this PDW will be Academy scholars and educators leaving fully familiar
with the key elements of a powerful tool kit for developing business models that are triple
bottom line sustainable.
7
8. Proposal for Professional Development Workshop #15297
Format
(15 minutes) Brief overview and introductions [slides, etc. will be sent out in advance]
(60 minutes) Hands-on experiential workshop led by one of the world‟s top consultants, Trevor
Owens whose Lean Startup Machine marries the lean startup tool kit to the
Startup Weekend immersion approach. Trevor will be supported by several
experienced, trained experts on business modeling (Forster, Günzel, Krueger,
Kumar)
(30 minutes) Implications for teaching and practice – facilitated discussion (Kickul, Kumar,
Walske)
(30 minutes) Implications for research – facilitated discussion (Forster, Günzel, Krueger, Park)
(15 minutes) Wrapup and Action Items [nobody leaves without a public commitment to action]
Suggests a 2.5 hour session (3 hours would give us more discussion time; 2 hours
is doable, of course)
Audience Takeaways
Pre-registrants (and others, as feasible) will get a bleeding-edge tool kit of resources that will
both prepare them for the PDW and also be directly applicable to their work back home. This
tool kit and training would normally be relatively costly (but it‟s important to sustainability that
we are making this effort.)
Audience members will take away a deeper insight in how and why to use these tools and we
anticipate that the experiential learning will provide specific insights for their own critical issues.
Audience members will also see the remarkable array of research issues that can be uniquely
addressed at the intersection of business modeling and social/sustainable entrepreneurship.
We also hope to build a community of practice around all this; this must not be a one-off event
(no matter how much fun we will be having).
8
9. Proposal for Professional Development Workshop #15297
Key Organizers
1. Dr. Franziska Günzel, Aarhus University, Denmark, rising scholar and educator in
entrepreneurship, leads Business Modeling group for Aarhus entrepreneurial community
2. Dr. Jill Kickul, NYU, New York, perhaps the leading program developer in social
entrepreneurship, also cutting edge educator and scholar of social entrepreneurship
3. Dr. Norris Krueger, Entrepreneurship Northwest, experienced researcher and global
expert on developing entrepreneurial mindsets and ecosystems, Startup Weekend
organizer and veteran lean startup consultant, ID.
4. Dr. Jacob Park, Green Mountain College, experienced sustainability researcher (both
theoretical & applied), social and environmental innovation & entrepreneurship with
special expertise/interest in emerging economies, chair of U.S. Sustainable &
Responsible Investment Forum‟s International Working Group Steering Committee, VT
5. Jennifer Walske, UC Berkeley, Director of Social Entrepreneurship, experienced in
venture finance and impact investment and rising star in social entrepreneurship
Key Participants
6. Mr. Trevor Owens, founder of the Lean Startup Machine (the #1 lean startup bootcamp)
7. Dr. Florian Forster, visiting scholar at Haas School of Business, UC Berkeley; certified
Lean LaunchPad trainer, co-founder of entrepreneurship centers at two universities,
social entrepreneurship dissertation, California/Germany
8. Dr. Suresh Kumar, founder of an Inc. 500 sustainable venture (GreenEarth), trained lean
startup trainer (and Startup Weekend mentor) and entrepreneurship policy scholar,
US/India.
Invited Participants/Discussants [potentially via video]
9. Dr Alex Osterwalder, Business Model Generation, author of the Business Model Canvas
[the guy who built the tool kit we will use], Switzerland
10. Mr. Bill Drayton, founder of Ashoka and still a top thought leader in social
entrepreneurship.
11. Mr. Tom Park, United States CTO (joint practitioner-academe-government projects), DC
12. Ms. Leah Nichols, AAAS/NSF project lean public policy development, DC
13. Mr. Franck Nouryigat, co-founder of Startup Weekend, director of Startup Weekend
Research, Seattle/France.
9