Everyone says to be a connector but you need to be proactive, persuasive & professional... find the value proposition for helping your stakeholders... Here is what I've learned!

1. How to Be Your Ecosystem’s
Liaison-Animateur
Norris Krueger
Norris.Krueger@@gmail.com
@entrep_thinking
Tweet us! #NACCE2013

2. How to Be Your Ecosystem’s
Liaison-Animateur
Norris Krueger, PhD, RTE
Norris.Krueger@@gmail.com
@entrep_thinking
develop.idaho /Tech Cocktail Boise 2014!

3. Stakeholder Value Propositions
• You have more stakeholders than you know!
[http://goo.gl/EJWwGE ]
• Start with highest leverage stakeholders
– Helping liaison-animateurs makes YOU….
• Distinctive Competence (not Core Comp)
• Want >>> Need
• Understand their “job”
• Understand their pain
• Understand their gain
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4. Value Proposition Canvas
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5. Customer Jobs
• What functional jobs is your customer trying
get done?
• What social jobs is your customer trying to get
done?
• What emotional jobs is your customer trying
get done?
• What basic needs is your customer trying to
satisfy?
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6. Customer Pains
• What does your customer find too costly?
• What makes your customer feel bad?
• How are current solutions underperforming for your customer
• What are the main difficulties and challenges your customer
encounters?
• What negative social consequences does your customer
encounter or fear
• What risks does your customer fear?
• What’s keeping your customer awake at night?
• What common mistakes does your customer make?
• What barriers are keeping your customer from adopting
solutions?
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7. Customer Gains
• Which savings would make your customer happy?
• What outcomes does your customer expect and what
would go beyond his/her expectations?
• How do current solutions delight your customer?
• What would make your customer’s job or life easier
• What positive social consequences does your customer
desire?
• What are customers looking for?
• What do customers dream about?
• How does your customer measure success and failure?
• What would increase the likelihood of adopting a solution?
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8. • Identify stakeholders; identify what they
want (then see what you can help with)
• Deliver it.
• Have fun! And…
• Entrepreneur Up!
• Norris.Krueger@gmail.com 208.440.3747
@entrep_thinking (& Facebook, G+, LinkedIn).
Tweet us! #NACCE2013