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www.plos.org
“Re-engineering the scientific journal”
Mark Patterson, Director of Publishing
UHMLG Spring Forum: March 1st, 2009
Committed to making the world’s
scientific and medical literature
a public resource
www.plos.org
The functions of journals
• Registration
– Who’s done what and when?
• Certification
– Is the work sound? How important is it?
• Awareness
– The right information to the people who need it
• Archiving
– Preservation for future generations
Roosendaal and Geurts
www.plos.org
The life cycle of a research article
Journal name is
key
Publication
Research
Submission
Peer review
Rejects
2-3 Experts
Is it rigorous?
Good enough?
Right audience?
Takes months/years
www.plos.org
www.flickr.com/photos/sewpixie/2374778051/
Journals are a giant
sorting mechanism
www.plos.org
How can the functions of a
journal be re-engineered online?
• Awareness
– Open access
– Discoverability
• Certification
– What questions need to be asked before
publication?
– What is best left until after publication?
• Registration
– Promoting the rapid sharing of information
www.plos.org
Awareness
Part 1
Open Access
www.plos.org
PLoS Founding Board of Directors
Harold Varmus
PLoS Co-founder and Chairman of the Board
President and CEO of
Memorial Sloan-Kettering Cancer Center
Patrick O. Brown
PLoS Co-founder and Board Member
Howard Hughes Medical Institute
& Stanford University School of Medicine
Michael B. Eisen
PLoS Co-founder and Board Member
Lawrence Berkeley National Laboratory
& University of California at Berkeley
www.plos.org
• Establish high quality journals
– put PLoS and open access on the map
• Build a more extensive OA publishing
operation
– an open access home for every paper
– achieve sustainability
• Make the literature more useful
– to scientists and the public
PLoS publishing strategy
www.plos.org
PLoS Biology
October, 2003
PLoS Medicine
October, 2004
PLoS Community Journals
June-September, 2005 October, 2007
PLoS ONE
December,
2006
www.plos.org
0
2000
4000
6000
8000
10000
12000
14000
2003 2004 2005 2006 2007 2008 2009
Publications
Submissions
Growth in submissions and
publications
www.plos.org
Financial growth
% Operating expense covered by operating revenue
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
2003 2004 2005 2006 2007 2008 2009
www.plos.org
www.oaspa.org
www.plos.org
Awareness
Part 2
Discoverability
www.plos.org
What is open access?
• Free, immediate access online
• Unrestricted use
www.plos.org
What is open access?
• Free, immediate access online
• Unrestricted use
www.plos.org
What is open access?
• Free, immediate access online
• Unrestricted use
www.plos.org
What is open access?
• Free, immediate access online
• Unrestricted use
www.plos.org
A network of literature
Document
www.plos.org
A network of literature and data
Document
Database
www.plos.org
www.flickr.com/photos/chris_short/79656776/
Open access
• Free, immediate access
• Unrestricted reuse
www.plos.org
Certification
Part 1
What to do before
publication
www.plos.org
www.plos.org
• Editorial criteria
– Scientifically rigorous
– Ethical
– Properly reported
– Conclusions supported by the data
• Editors and reviewers do not ask
– How important is the work?
– Which is the relevant audience?
• Use online tools to sort and filter scholarly
content after publication, not before
PLoS ONE’s Key Innovation –
The editorial process
www.plos.org
• Inclusive scope
– all science and medicine
• Encouraging discussion and debate
– at PLoS ONE: commenting, rating and annotation
– elsewhere: Editorial Board discussion forum;
EveryONE blog; Twitter; FriendFeed; Facebook
• Streamlined production
– publication on every weekday
What else is different?
www.plos.org
Year Submissions Publications % of annual
PubMed
2006* 473 138 0.02%
2007 2497 1231 0.16%
2008 4401 2723 0.34%
2009 6819 4404 0.52%
* Started publishing Dec 20th
, 2006
Community acceptance
– third largest peer-reviewed journal
– 50,000 authors
– 1000 Academic Editors
PLoS ONE – statistics
www.plos.org
www.plos.org
Certification
Part 2
Adding value after
publication
www.plos.org
Who cares
about
measuring
research
impact?
Institutions
Researchers
(authors and
readers)
Publishers
Funders
The public
Librarians
www.plos.org
How do we measure ‘impact’?
The worth of a paper tends to be
judged on the basis of the impact
factor of the journal in which it was
published.
Recommended reading:
Adler, R., Ewing, J. Taylor, P. Citation statistics. A report from the
International Mathematical Union.
http://www.mathunion.org/publications/report/citationstatistics/
www.plos.org
How could we measure ‘impact’?
• Citations
• Web usage
• Expert Ratings
• Social bookmarking
• Community rating
• Media/blog coverage
• Commenting activity
• and more…
Current technology now makes it possible to add
these metrics automatically
At the ARTICLE LEVEL, we could track:
www.plos.org
Article-Level Metrics at PLoS
• A range of additional measures which provide
insight into ‘impact’ - not just citations and
usage
• Metrics/indicators at the article-level, for all
journals
• Not just for scholarly evaluation – also a way to
filter and discover content
• The idea is not new, but PLoS is the first
publisher to provide this range of data
Michael Jensen, The New Metrics of Scholarly Authority,
Chronicle of Higher Education, June 15, 2007
(http://tiny.cc/ALM1)
www.plos.org
CrossRef Landing Page
www.plos.org
www.plos.org
www.plos.org
www.plos.org
citeulike Landing Page
www.plos.org
www.plos.org
Postgenomic Landing Page
www.plos.org
Downloading the data
http://www.plosone.org/static/plos-alm.zip
Evaluating the (usage) data
Evaluating the (usage) data
Evaluating the (usage) data
www.plos.org
Next steps for article-level
metrics
• More sources for each data type
– Citations, blog coverage
• New data sources
– F1000, Mendeley
• Expert analysis and tools
• Broader adoption
– By publishers
– By tenure committees, funders etc
• Develop and adhere to standards
www.plos.org
Registration
Rapid communication of
new findings and ideas
PLoS Currents
www.plos.org
Seeking Lessons in Swine Flu Fight
“Another problem is communication.
Officials and experts say they have learned a lot
about human swine influenza. But relatively little of
that information...has been reported and published.
Some experts said researchers were waiting to
publish in journals, which can take months or
longer.”
New York Times, August 10th
, 2009
Lawrence K. Altman, M.D.
PLoS Currents: Influenza
Inspiration
www.plos.org
• An innovative forum for the rapid exchange
of results and ideas
• Moderated by expert influenza researchers
• Articles are citable
• Archiving in PubMed Central
PLoS Currents: Influenza
Goals
www.plos.org
PLoS Currents: Influenza
Workflow
Google Knol:
Author(s) assemble
content and control
access and editing.
Authors submit content
to PLoS Currents.
PLoS Currents:
Moderators control
posting of content,
commenting and version
control.
PubMed Central:
Immediate transfer from
PLoS Currents site;
stable identifier and
permanent archiving.
www.plos.org
www.plos.org
www.plos.org
www.plos.org
Determine as rapidly as possible
if the conception, structure and
presentation of the submission
indicate that it is a legitimate
work of science and does not
contain any obvious
methodological, ethical or legal
violations.
www.plos.org
From submission
to publication in
24 hours
www.plos.org
www.plos.org
www.plos.org
www.plos.org
PLoS Currents Influenza
• Very fast
• Very cheap
• Moderated by experts
• Citable
• Archived at PubMed Central
• Indexed in Pubmed
Where Next?
• Post-publication peer review?
The life cycle of a research article
Journal name is keyPublication
Research
Submission
Peer review
Rejects
2-3 Experts
Is it rigorous?
Good enough?
Right audience?
Takes months/years
New models of scholarly
communication
Focus on the articlePublication
Research
Submission
Peer review
Rejects
2-3 Experts
Is it rigorous?
Good enough?
Right audience?
Takes weeks/months
Enhanced article
Article-level metrics
Integrated with data
PLoS
Currents
www.plos.org
The landscape is changing
www.flickr.com/photos/keepitsurreal/1884615328/

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