Rethinking the Functions of a Journal - some case studies from PLoS by Mark Patterson

D
www.plos.org
“Re-engineering the scientific journal”
Mark Patterson, Director of Publishing
EDIT Meeting, Copenhagen: Oct, 2010
Committed to making the world’s
scientific and medical literature
a public resource
www.plos.org
The functions of journals
• Registration
– Who’s done what and when?
• Certification
– Is the work sound?
• Dissemination
– The right information to the people who need it
• Preservation
– Archiving for future generations
Roosendaal and Geurts
www.flickr.com/photos/sewpixie/2374778051/
Journals are a giant
sorting mechanism
Organization
www.plos.org
Re-engineering
• Dissemination
– Open access
• Organization of content
– Impact and audience
• Authoring and certification
– Eliminating all unnecessary delays
www.plos.org
Re-engineering
dissemination
Open Access
www.plos.org
PLoS Founding Board of Directors
Harold Varmus
PLoS Co-founder and Chairman of the Board
President and CEO of
Memorial Sloan-Kettering Cancer Center
Patrick O. Brown
PLoS Co-founder and Board Member
Howard Hughes Medical Institute
& Stanford University School of Medicine
Michael B. Eisen
PLoS Co-founder and Board Member
Lawrence Berkeley National Laboratory
& University of California at Berkeley
www.plos.org
• Establish high quality journals
– put PLoS and open access on the map
• Build a more extensive OA publishing
operation
– an open access home for every paper
– achieve sustainability
• Make the literature more useful
– to scientists and the public
PLoS publishing strategy
www.plos.org
PLoS Biology
October, 2003
PLoS Medicine
October, 2004
PLoS Community Journals
June-September, 2005 October, 2007
PLoS ONE
December,
2006
www.plos.org
0
2000
4000
6000
8000
10000
12000
14000
2003 2004 2005 2006 2007 2008 2009
Publications
Submissions
Growth in submissions and
publications
www.plos.org
Financial growth
% Operating expense covered by operating revenue
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
2003 2004 2005 2006 2007 2008 2009
www.oaspa.org
What is open access?
• Free, immediate access online
• Unrestricted use
What is open access?
• Free, immediate access online
• Unrestricted use
What is open access?
• Free, immediate access online
• Unrestricted use
What is open access?
• Free, immediate access online
• Unrestricted use
www.plos.org
A network of literature
Document
www.plos.org
A network of literature and data
Document
Database
www.plos.org
www.flickr.com/photos/chris_short/79656776/
Open access
• Free, immediate access
• Unrestricted reuse
www.plos.org
Re-engineering
organization of
content
The life cycle of a research article
Journal name is keyPublication
Research
Submission
Peer review
Rejects
2-3 Experts
Is it rigorous?
Good enough?
Right audience?
Takes months/years
www.plos.org
What do we need to do
before research is
published?
What is best left until
after publication?
www.plos.org
www.plos.org
• Editorial criteria
– Scientifically rigorous
– Ethical
– Properly reported
– Conclusions supported by the data
• Editors and reviewers do not ask
– How important is the work?
– Which is the relevant audience?
• Use online tools to sort and filter scholarly
content after publication, not before
PLoS ONE’s Key Innovation –
The editorial process
www.plos.org
Y/E 0.83%464290602010**
0.52%440468192009
0.34%272344012008
0.16%123124972007
0.02%1384732006*
% of annual
PubMed
PublicationsSubmissionsYear
*Started publishing Dec 20th, 2006
**Up to Oct 5th
Community acceptance
– largest peer-reviewed journal
– >50,000 authors
– >1300 Academic Editors
PLoS ONE – statistics
www.plos.org
www.plos.org
What do we need to do
before research is
published?
What is best left until
after publication?
www.plos.org
Who cares
about
measuring
research
impact?
Institutions
Researchers
(authors and
readers)
Publishers
Funders
The public
Librarians
www.plos.org
How do we measure ‘impact’?
The impact factor of the journal in
which an article is published.
Recommended reading:
Adler, R., Ewing, J. Taylor, P. Citation statistics. A report from the
International Mathematical Union.
http://www.mathunion.org/publications/report/citationstatistics/
www.plos.org
How could we measure ‘impact’?
• Citations
• Web usage
• Expert Ratings
• Social bookmarking
• Community rating
• Media/blog coverage
• Commenting activity
• and more…
Current technology now makes it possible to add
these metrics automatically
At the ARTICLE LEVEL, we could track:
(http://tiny.cc/ALM1)
Rethinking the Functions of a Journal - some case studies from PLoS by Mark Patterson
Rethinking the Functions of a Journal - some case studies from PLoS by Mark Patterson
Rethinking the Functions of a Journal - some case studies from PLoS by Mark Patterson
CrossRef Landing Page
www.plos.org
www.plos.org
www.plos.org
CiteULike Landing Page
www.plos.org
www.plos.org
Downloading the data
http://www.plosone.org/static/plos-alm.zip
Rethinking the Functions of a Journal - some case studies from PLoS by Mark Patterson
Evaluating the (usage) data
Evaluating the (usage) data
www.plos.org
Next steps for article-level
metrics
• More sources for each data type
– Citations, blog coverage
• New data sources
– F1000, Mendeley
• Expert analysis and tools
• Broader adoption
– By publishers
– By tenure committees, funders etc
• Develop and adhere to standards
Rethinking the Functions of a Journal - some case studies from PLoS by Mark Patterson
The goals of PLoS Hubs
• Aggregate open access content
– Wherever it is published
• Add value to content by connecting
with data
• Build communities around content
Demonstrate the power of open access
Rethinking the Functions of a Journal - some case studies from PLoS by Mark Patterson
Rethinking the Functions of a Journal - some case studies from PLoS by Mark Patterson
ITIS
Flickr
Wikipedia
NCBI
GBIF
Steering Committee
Michael J. Donoghue
Yale University
Jonathan A. Eisen
University of California, Davis
Georgina Mace
Imperial College, London
David Mindell
California Academy of Sciences
Roderic D. M. Page
University of Glasgow
Richard Pyle
Bernice P. Bishop Museum
Curators
Edward Vanden Berghe
Ocean Biogeographic Information System
Thomas Brooks
NatureServe
Brian Fisher
California Academy of Sciences
Robert Guralnick
University of Colorado, Boulder
Peter Kareiva
The Nature Conservancy
Patricia Miloslavich
University Simon Bolivar
Hugh Possingham
Univerity of Queensland
Andy Purvis
Imperial College London
Peter Roopnarine
California Academy of Sciences
Quentin Wheeler
Arizona State University
The Hub
Community
Next steps for PLoS Hubs
• Enhance and automate content enrichment
• Develop Hubs community
– allow users to ‘follow’ a curator
• Extend literature sources beyond PMC
– ideally to non-OA content
• Extend Hubs concept to other disciplines
• Make Hubs easy to replicate
www.plos.org
Re-engineering
authoring and
certification
www.plos.org
New models of scholarly communication
1 year
100
days
1 day
Conventional PLoS ONE PLoS Currents
Publication
www.plos.org
• An innovative forum for the rapid
exchange of results and ideas
• Registration
– Articles are date-stamped and citable
• Certification
– Reviewed by expert researchers
• Dissemination
– All content is open access
• Preservation
– Archived at PubMed Central
PLoS Currents: Key features
www.plos.org
Seeking Lessons in Swine Flu Fight
“Another problem is communication.
Officials and experts say they have learned a lot
about human swine influenza. But relatively
little of that information...has been reported
and published. Some experts said researchers
were waiting to publish in journals, which can
take months or longer.”
New York Times, August 10th, 2009
Lawrence K. Altman, M.D.
PLoS Currents – Inspiration
www.plos.org
Google Knol:
Author(s) assemble
content and control
access and editing.
Authors submit content
to PLoS Currents.
PLoS Currents:
Expert reviewers control
posting of content,
commenting and version
control.
PubMed Central:
Immediate transfer from
PLoS Currents site;
stable identifier and
permanent archiving.
PLoS Currents – Workflow
www.plos.org
www.plos.org
www.plos.org
www.plos.org
• Quick prescreen by Editors
• Submission sent to Board of
Reviewers.
• Is it legitimate science and does
it contain any obvious
methodological, ethical or legal
violations?
• Editors review comments
before decision sent to author.
www.plos.org
From submission
to publication in a
few days
www.plos.org
www.plos.org
www.plos.org
www.plos.org
www.plos.org
www.plos.org
www.plos.org
PLoS Currents
• Very fast
• Cost-effective
• Reviewed by experts
• Citable
• Version control
• Archived at PubMed Central
• Included in PubMed
• Flexible and easy to replicate
www.plos.org
PLoS Currents – New sections
• Launched on Sept 2nd
– PLoS Currents: Huntington Disease (produced
with support from CHDI Foundation)
– PLoS Currents: Evidence on Genomic Tests (in
collaboration with the CDC)
• To be launched in a few weeks
– PLoS Currents: Tree of Life (phylogenetic
analyses)
The life cycle of a research article
Journal name is keyPublication
Research
Submission
Peer review
Rejects
2-3 Experts
Is it rigorous?
Good enough?
Right audience?
Takes months/years
New models of scholarly
communication
Focus on the articlePublication
Research
Submission
Peer review
Rejects
2-3 Experts
Is it rigorous?
Good enough?
Right audience?
Takes weeks/months
Enhanced article
Article-level metrics
Integrated with data
Organization in Hubs
PLoS
Currents
www.plos.org
The landscape is changing
www.flickr.com/photos/keepitsurreal/1884615328/
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