SlideShare a Scribd company logo
Digital professionalism: a barrier to
open sharing? New competences, or
more of the same?
Suzanne Hardy
Higher Education Academy Subject Centre for
Medicine, Dentistry and Veterinary Medicine
Newcastle University
Digital professionalism
• To be a digital
professional every
member of staff who
contributes to
curriculum delivery, in
both NHS and academic
settings should be able
to identify, model and
understand professional
behaviour in the digital
environment.
CC-BY Official US Navy Imagery
www.flickr.com/photos/usnavy/5509486066/
• Information/resources increasingly easy to find
• Blurring of personal and professional identities online
• Increasing need to manage issues of disclosure
• Changing public expectations
• Misunderstandings of digital spaces
• Consequence
• Permanence
• Lack of understanding of copyright
& licencing in online environments
Digital professionalism in the
curriculum?
• Digital professionalism: how we present and
manage presence in the digital environment
and how that presence relates to
professionalism in the curriculum
• Professionalism in Tomorrow’s Doctors:
www.gmc-uk.org/education/undergraduate/professional_behaviour.asp
• No reference to professionalism online:
implicit? explicit in your curriculum? Hidden?
• Are there any differences?
WHERE DOES THIS APPEAR?
In order to teach peers and students about online presence:
Information literacy
“Information literacy is knowing when and
why you need information, where to find it,
and how to evaluate, use and communicate it
in an ethical manner”
Chartered Institute of Library & Information Professionals (CILIP), 2004
www.sconul.ac.uk/groups/information_literacy/seven_pillars.html
“learners'
information
literacies are
relatively weak
but learners have
little awareness
of the problem”
Beetham et al 2009
Digital literacy
“digital literacy defines those capabilities
which fit an individual for living, learning and
working in a digital society”
Joint Information Systems Committee (JISC), 2011
“many medical students seem unaware of or
unconcerned with the possible ramifications of
sharing personal information in publicly
available online profiles even though such
information could affect their professional
lives”
Ferdig et al, 2008
“most learners are
still strongly led by
tutors and course
practices: tutor skills
and confidence with
technology are
therefore critical to
learners'
development”
Beetham et al, 2009
TOWARDS A DIGITAL
PROFESSIONALISM: 7 PRINCIPLES
Rachel Ellaway (2010)
Principle #1: establish and sustain
an on online professional presence
that befits your responsibilities
while representing your interests.
Be selective in which channels and
places you establish a profile.
Principle #2: use privacy controls to manage more
personal parts of your online profile and do not
make public anything that you would not be
comfortable defending as professionally
appropriate in a court of law
Principle #3: think carefully and critically
about how what you say or do will be
perceived by others and act with
appropriate restraint
Principle #4: think carefully & critically
about how what you say or do reflects
on others (individuals & organisations)
and act with appropriate restraint
Principle #5: think carefully and critically
about how what you say or do will be
perceived in years to come; consider every
action online as permanent
By Michael Deschenes (Own work) [Public
domain], via Wikimedia Commons
Principle #6: be aware of the potential for attack or
impersonation, know how to protect your online
reputation and what steps to take when it is under
threatEllaway, 2010
Principle #7: an online community is still a
community and you are still a professional
TOOLS AND GUIDANCE
How can we help?
23things-cammedlib.blogspot.com/
23thingswarwick.blogspot.com/p/programme-outline.html
27 www.medev.ac.uk/ourwork/oer
twitter.com/ambrouk
consent
commons
Consent Commons ameliorates uncertainty about
the status of educational resources depicting
people, and protects institutions from legal risk by
developing robust and sophisticated policies and
promoting best practice in managing information.
medicalimages.pbworks.com
Principles
1. Acknowledge that patients’ interests and rights are
paramount.
2. Respect the rights to privacy and dignity of other
people who are included in recordings, such as family
members and health care workers.
3. Respect the rights of those who own the recordings
and the intellectual property of those recordings, and
check and comply with the licences for use.
4. Take professional responsibility for your making and
use of recordings and alert colleagues to their legal and
ethical responsibilities where appropriate.
Email: d.hiom@bris.ac.uk
Manage risk by adopting good
practice
• Know how to find appropriately licenced
content
• Use the most openly licenced content
wherever possible
• Attribute 3rd
party material
• Explicitly attribute your own work with
disclaimer and licence as openly as possible
• Pass on good practice to peers and students
Make hidden curricula explicit
• Digital professionalism
• Academic practice
• Information & digital literacies
• Base familiarity
Who takes responsibility?
www.medev.ac.uk/oer/
suzanne@medev.ac.uk
twitter.com/glittrgirl
twitter.com/hea_medev
www.medev.ac.uk/blog/oer-phase-2-blog/
Attribution and disclaimer
• This ppt file is made available under a Creative Commons
Attribution Share Alike version 3.0 unported licence.
• Please include the following phrase ‘Suzanne Hardy, UHMLG, 21
June 2011’
• Users are free to link to, reuse and remix this material under the
terms of the licence which stipulates that any derivatives must bear
the same terms. Anyone with any concerns about the way in which
any material appearing here has been linked to, used or remixed
from elsewhere, please contact the author who will make
reasonable endeavour to take down the original files within 10
working days.
• www.slideshare.net/suzannehardy/
References
• Beetham, H., L. McGill, et al. (2009). Thriving in the 21st century: Learning Literacies for the Digital Age.
Glasgow, Glasgow Caledonian University/JISC. Online at
http://www.jisc.ac.uk/media/documents/projects/llidareportjune2009.pdf
• Chretien, K. C., S. R. Greysen, et al. (2009). "Online Posting of Unprofessional Content by Medical
Students." JAMA 302(12): pp1309-1315.
• Ellaway, R. (2010). "eMedical Teacher # 38: Digital Professionalism." Medical Teacher 32(8): pp705–707.
• Farnan, J. M., J. A. M. Paro, et al. (2009). "The Relationship Status of Digital Media and Professionalism: It’s
Complicated " Academic Medicine 84(11): pp1479-1481.
• Ferdig, R. E., K. Dawson, et al. (2008). "Medical students’ and residents’ use of online social networking
tools: Implications for teaching professionalism in medical education." First Monday 13(9). Online at
http://www.uic.edu/htbin/cgiwrap/bin/ojs/index.php/fm/article/viewArticle/2161/2026
• Thompson, L. A., K. Dawson, et al. (2008). "The Intersection of Online Social Networking with Medical
Professionalism." J Gen Intern Med 23(7): p954-957.
• Mostaghimi,A., Crotty, B.H., “Professionalism in the digital age” Annals of Internal Medicine 19 Apr
2011;154(8):560-562.

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Hardy2011

  • 1. Digital professionalism: a barrier to open sharing? New competences, or more of the same? Suzanne Hardy Higher Education Academy Subject Centre for Medicine, Dentistry and Veterinary Medicine Newcastle University
  • 2. Digital professionalism • To be a digital professional every member of staff who contributes to curriculum delivery, in both NHS and academic settings should be able to identify, model and understand professional behaviour in the digital environment. CC-BY Official US Navy Imagery www.flickr.com/photos/usnavy/5509486066/
  • 3. • Information/resources increasingly easy to find • Blurring of personal and professional identities online • Increasing need to manage issues of disclosure • Changing public expectations • Misunderstandings of digital spaces • Consequence • Permanence • Lack of understanding of copyright & licencing in online environments
  • 4. Digital professionalism in the curriculum? • Digital professionalism: how we present and manage presence in the digital environment and how that presence relates to professionalism in the curriculum • Professionalism in Tomorrow’s Doctors: www.gmc-uk.org/education/undergraduate/professional_behaviour.asp • No reference to professionalism online: implicit? explicit in your curriculum? Hidden? • Are there any differences?
  • 5.
  • 6.
  • 7. WHERE DOES THIS APPEAR? In order to teach peers and students about online presence:
  • 8. Information literacy “Information literacy is knowing when and why you need information, where to find it, and how to evaluate, use and communicate it in an ethical manner” Chartered Institute of Library & Information Professionals (CILIP), 2004 www.sconul.ac.uk/groups/information_literacy/seven_pillars.html
  • 9. “learners' information literacies are relatively weak but learners have little awareness of the problem” Beetham et al 2009
  • 10. Digital literacy “digital literacy defines those capabilities which fit an individual for living, learning and working in a digital society” Joint Information Systems Committee (JISC), 2011
  • 11. “many medical students seem unaware of or unconcerned with the possible ramifications of sharing personal information in publicly available online profiles even though such information could affect their professional lives” Ferdig et al, 2008
  • 12. “most learners are still strongly led by tutors and course practices: tutor skills and confidence with technology are therefore critical to learners' development” Beetham et al, 2009
  • 13.
  • 14.
  • 15. TOWARDS A DIGITAL PROFESSIONALISM: 7 PRINCIPLES Rachel Ellaway (2010)
  • 16. Principle #1: establish and sustain an on online professional presence that befits your responsibilities while representing your interests. Be selective in which channels and places you establish a profile.
  • 17. Principle #2: use privacy controls to manage more personal parts of your online profile and do not make public anything that you would not be comfortable defending as professionally appropriate in a court of law
  • 18. Principle #3: think carefully and critically about how what you say or do will be perceived by others and act with appropriate restraint
  • 19. Principle #4: think carefully & critically about how what you say or do reflects on others (individuals & organisations) and act with appropriate restraint
  • 20. Principle #5: think carefully and critically about how what you say or do will be perceived in years to come; consider every action online as permanent By Michael Deschenes (Own work) [Public domain], via Wikimedia Commons
  • 21. Principle #6: be aware of the potential for attack or impersonation, know how to protect your online reputation and what steps to take when it is under threatEllaway, 2010
  • 22. Principle #7: an online community is still a community and you are still a professional
  • 23. TOOLS AND GUIDANCE How can we help?
  • 24.
  • 29. consent commons Consent Commons ameliorates uncertainty about the status of educational resources depicting people, and protects institutions from legal risk by developing robust and sophisticated policies and promoting best practice in managing information.
  • 31. Principles 1. Acknowledge that patients’ interests and rights are paramount. 2. Respect the rights to privacy and dignity of other people who are included in recordings, such as family members and health care workers. 3. Respect the rights of those who own the recordings and the intellectual property of those recordings, and check and comply with the licences for use. 4. Take professional responsibility for your making and use of recordings and alert colleagues to their legal and ethical responsibilities where appropriate. Email: d.hiom@bris.ac.uk
  • 32. Manage risk by adopting good practice • Know how to find appropriately licenced content • Use the most openly licenced content wherever possible • Attribute 3rd party material • Explicitly attribute your own work with disclaimer and licence as openly as possible • Pass on good practice to peers and students
  • 33. Make hidden curricula explicit • Digital professionalism • Academic practice • Information & digital literacies • Base familiarity Who takes responsibility?
  • 35.
  • 36. Attribution and disclaimer • This ppt file is made available under a Creative Commons Attribution Share Alike version 3.0 unported licence. • Please include the following phrase ‘Suzanne Hardy, UHMLG, 21 June 2011’ • Users are free to link to, reuse and remix this material under the terms of the licence which stipulates that any derivatives must bear the same terms. Anyone with any concerns about the way in which any material appearing here has been linked to, used or remixed from elsewhere, please contact the author who will make reasonable endeavour to take down the original files within 10 working days. • www.slideshare.net/suzannehardy/
  • 37. References • Beetham, H., L. McGill, et al. (2009). Thriving in the 21st century: Learning Literacies for the Digital Age. Glasgow, Glasgow Caledonian University/JISC. Online at http://www.jisc.ac.uk/media/documents/projects/llidareportjune2009.pdf • Chretien, K. C., S. R. Greysen, et al. (2009). "Online Posting of Unprofessional Content by Medical Students." JAMA 302(12): pp1309-1315. • Ellaway, R. (2010). "eMedical Teacher # 38: Digital Professionalism." Medical Teacher 32(8): pp705–707. • Farnan, J. M., J. A. M. Paro, et al. (2009). "The Relationship Status of Digital Media and Professionalism: It’s Complicated " Academic Medicine 84(11): pp1479-1481. • Ferdig, R. E., K. Dawson, et al. (2008). "Medical students’ and residents’ use of online social networking tools: Implications for teaching professionalism in medical education." First Monday 13(9). Online at http://www.uic.edu/htbin/cgiwrap/bin/ojs/index.php/fm/article/viewArticle/2161/2026 • Thompson, L. A., K. Dawson, et al. (2008). "The Intersection of Online Social Networking with Medical Professionalism." J Gen Intern Med 23(7): p954-957. • Mostaghimi,A., Crotty, B.H., “Professionalism in the digital age” Annals of Internal Medicine 19 Apr 2011;154(8):560-562.

Editor's Notes

  1. Slides used at UHMLG conference 21 June 2011, Southampton.
  2. Just as we expect students and junior staff to model professional behaviours in real life, we need them to do the same in the digital environment.
  3. In one respect Its about assessing and managing risk
  4. Managing risk and encouraging good practice Plagiarism well understood Refencing and citation = but that what about acknowledging sources in teaching materials? Where did that image com from? Whose is it? What are the barriers to adopting good practice in learning and teaching? And who is responsible for ensuring we do the best we can?
  5. Something missing An assumption of skill/competence/familiarity
  6. LliDA report
  7. This was the wording from a recent JISC digital literacies call
  8. No point in blocking social networking sites, or in discouraging natural behaviours – students have to be students as the GMC itself points out Which presents us with somewhat of a dichotomy
  9. Think of job applications – should we be testing all new staff? IT and clerical staff are tested for their ability to preform the tasks required of their job. Should we make academics carry out an information retrieval exercise? Should we make them do a blog post or Tweet something? Networking and collaboration are essential to teaching, research and personal development. Is it acceptable to push social media to one side? Thinking about UKOER – the most successful projects seem to be the ones who engage fully with social media…. Do we tacitly accept that when an applicant says they use social media, that they actually do? As a personal tutor, do I eally need to know HOW to change privacy settings on Facebook? Whose job is it? Are these basic things part of, underpinning information literacy?
  10. Base level – understanding Then can move on to developing skills and competences Then enabling the individual to act professionally But information literacy often the only place it is formally addressed, and then siloed into library skills – and as we heard yesterday, students seem unaware of whay they are learning these skills
  11. This raises some interesting points – IS there in fact a difference? We had an interesting debate on Twitter a couple of weeks ago which led to a longer Skype discussion between me, Natalie Lafferty at Dundee and AnneMarie Cunningham at Cardiff, who argued that Uni and NHS policies and procedures can already cope with this, which they may very well be able to do, but enacting good practice and offering guidance with the addition of permanence is challenging.
  12. SH We would like to propose a consent commons to work alongside or with creative commons as a way of demonstrating due diligence in dealing with issues of consent and using patient data sensitively in learning and teaching with specific reference to being able to share.
  13. On the website you can find reports, the toolkit – version 3 will be significantly better in terms of the single interface, and available in November 2010. You can find information about OER2, PORSCHE and ACTOR projects, and find an increasing number of case studies – about 10 so far, though we have done about 60. Do get in touch with us and follow us on Twitter…..
  14. Thanks for listening….. NOTES Chair of TEL strategy development group at DH is Dr Stuart Charney – elearning simulation and other tel systems. National eLearning Portal Kate Lomax: www.elearning.nhs.uk Forthcoming workshops on copyright and elearning – nb contact kate and see if collaboration useful Is the search on the readiness toolkit available to build services on top of? E.g does it have RSS? Elearning developers network – consent commons? CoP. Resources loads of useful stuff there. NLMS Jo Sidebottom