Patagonia has a net worth of $1 billion due to their digital marketing strategy that focuses on marketing their environmental views rather than just their products. Their main webpage acts as a hub that provides everything customers need through well-designed pages that work seamlessly across mobile devices and social media platforms. Patagonia prioritizes inbound marketing over advertising by creating an online community for customers and giving them easy access to information. The company looks to improve their mobile design and better publicize their key traits while utilizing their digital presence to promote their environmental values.