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Patagonia: Digital
Strategy
BY ALEX RANG
Patagonias growing success
 Net worth of 1 Billion dollars
 They market their views not so much the product
Main Webpage
• The Main Hub of Patagonias Digital Marketing
“The Cleanest Line”
• The Heart and Soul of the
company.
Webpage on Mobile Devices
• Well Designed, fits the page and easy to use.
• Works like a well oiled machine
Patagonias use of Social Media
• Facebook
• Twitter
• Instagram
• LinkedIn
• YouTube
• Pinterest
The Face of Inbound Marketing
 Advertising is Patagonias last priority.
 Everything the customer needs is at
their finger tips.
 They have created a community people
want to be a part of.
Improvements
 Mobile browsing design
 Publicizing key traits of the company
Big Idea
Utilizing Greek Life philanthropy and steering it in the right direction
Conclusion

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Patagonia final presentation