This document discusses local marketing strategies for businesses. It defines local marketing as focusing on segmentation, media, messaging, and measurement to target a local market. It provides examples of how both for-profit and non-profit organizations can use local deal sites, social media, reviewing sites, and location-based apps like Foursquare, Google Places, and Yelp to build awareness, drive traffic, and gain customer reviews and feedback within a local community on a low budget.