More Related Content
What's hot
What's hot (20)
Viewers also liked
Viewers also liked (17)
Similar to ADV420 MSU Xerox Digital Marketing Strategy Final Project
Similar to ADV420 MSU Xerox Digital Marketing Strategy Final Project (20)
Recently uploaded
Recently uploaded (20)
ADV420 MSU Xerox Digital Marketing Strategy Final Project
- 2. BIG IDEA: ADAPT TO A DIGITAL MARKETING STRATEGY THAT SETS UP FOR SUCCESS IN THE NEW ERA
- 3. TARGET AUDIENCE • Business-savvy individuals • Companies • Secretaries • People who like saving money
- 4. GOALS • Gain deeper customer insight • ‘Less is more’ approach for advertising • Promote positive image of brand • Increase overall customer satisfaction • Quality, long-lasting relationships with clients • Cutting-edge mobile optimization • Identify and dominate the top markets
- 5. WEBSITE MOBILE OPTIMIZATION • Mobile-first mindset • Responsive Design • Focus on headlines • Graphics to help catch attention • Apps and Mobile Innovations • CTA’s that redirect to Google Maps
- 6. SEARCH ENGINE OPTIMIZATION • Include popular and relevant keywords in posting titles • Keep up with current trends in online media • Solutions to common problems • Google Adwords
- 7. SOCIAL MEDIA • Encourage Hashtags • Personalized Promotional Products • Spread new ideas • Raise interest for new products
- 8. BLOG • Provide solutions to common problems • Competitive advantage in SEO • Drives Traffic to Website • Turns traffic into leads • Creates future leads
- 9. SUCCESS INDICATORS • Google Analytics • Time spent on website • Communication Tests • Bounce Rate • Were targets reached with numerical data?
- 10. SUMMARY • Create quality, long-lasting relationships with customers • Communicate the right message across a variety of different channels effectively • Leverage competitive advantages to dominate top markets • Mobile first approach
Editor's Notes
- The unofficial digital marketing strategy created by yours truly. This strategy is focused on dominating the 2015 market based on current trends and technology advances.
- Times are changing and so is the way to reach customers. We live in the age of the customer where the customer has more choices than ever as to what product they should purchase. Our world shares a massive amount of information with each other with the internet and the digital age has made it possible to reach record amounts of people with a few simple tools and techniques.
- Xerox specializes in accelerating business processes. Demonstrating our expertise in a variety of areas will catch the interest of anyone trying to maximize the efficiency of their business. Our low-cost solutions are perfect for people who like to save money and get the best bang for their buck. Ads will be placed strategically in different formats at various websites that are known to frequently be visited by our specific target audience.
- We want to make the customer feel as comfortable as possible with spending money on our products. We must focus lots on the customers needs and do all that is in our power to make sure that they are 100% satisfied with their purchase. We will approach social media advertising by strategically posting high quality content without coming across as annoying. We want to release content that people do not skip over and are actually interested in reading. In order to adjust to todays market, we must stay on top of the game with cutting edge mobile optimization with apps developed to make things easier and a website that is totally accessible from a mobile device. Our website should run just as smoothly on tablets and smartphones as it does on a computer.
- It is important to have a fully integrated, responsive design that adjusts accordingly to the device that the user is viewing it from. Design the website with a mobile-first mindset and work outward to compatibility on a computer. Large headings will catch peoples attention and it is important to have powerful visual displays. Apps will leverage our competitive advantage by making it easier for people to make purchases and interact with us while on the go.
- Relevant keywords that are likely to be searched by our target audience should be included frequently on our website to help direct people in the right direction and ensure that our website will show up for a broad range of searches on Google and other search engines. We will offer solutions to common questions asked by customers to better our relationship with our customers and provide as much support as possible
- Social media platforms can be used to advertise sweepstakes in which we promote our products and personalize them for our customers. Develop rapport through online interactions Post content that develops popularity that will increase with time Set up future leads that will eventually convert to sales Post products that provide innovations to everyday business processes
- Blogging works closely with social media and SEO to ensure that people end up at the Xerox website and get hooked from our awesome landing page. Answer questions and interact with customers to develop lasting relationships Direct traffic to our website which will convert into leads and a greater amount of positive exposure for Xerox.
- Use KPI’s to decipher whether or not we have met our important targets Analyze time spent on the website to gauge customer interaction level and quality of visit Use specific communication tests to see if customers are getting the message we are sending out and how they are interpreting it
- Relationships are more important than ever before It is important to create a quality long lasting relationship with customers Nowadays, mobile optimization is a crucial aspect of a digital strategy The top markets must be analyzed to see where the most potential is and we should leverage our competitive advantages to succeed in areas that we have the most expertise