Xotox provided creative branding and design solutions for several clients. For ABC, a notebook company experiencing declining sales, Xotox conducted market research and redesigned the notebook covers into categories by age group, leading to increased sales. For KPMG Jordan, Xotox used illustrations inspired by economic history in an interior design solution to celebrate the company's success within the Levantine context. For a national campaign promoting Jerusalem, Xotox established design rules to maintain quality and protect the visual identity across many diverse events and activities.

2. Who
Xotox "Award Winning Agency"
is a branding and design focused company operating for 6 years
of success and creative work serving over 100 clients spread in
8 countries: Jordan, KSA, Qatar, UAE, Iraq, Lebanon, Nigeria, and the UK.
The company is keen to maintain a personal and customized relationship with
each and every client.
Upon participating in the Jordan Advertising Award for the first time
in 2009, Xotox won the Golden Award for the "Corporate & Public Service
Literature" category.

3. What
Xotox is specialized in complete
branding and marketing solutions.
A brand is the identity of the product, service, or business. It can
take many forms, including a name, sign, symbol, color combination
or slogan.
The word brand began simply as a way to tell one person's cattle from
another by means of a hot iron stamp. A legally protected brand name is
called a trademark. The word brand has continued to evolve to encompass
identity - it affects the personality of a product, company or service.
Hence, branding is selecting and blending tangible and intangible
attributes to differentiate the product, service or corporation in an
attractive, meaningful and compelling way.
The company has four main departments: The Marketing Department,
Department of Creative Art, Department of Web Development, and
Department of Content Development.
Our departments generate a wide variety of services such as: brand audit
and research, brand focusing and strategy, corporate identity and design,
print media, and digital and interactive web design.

4. Talents
With our professional talents on board,
Xotox tells your company’s unique story using professional writing,
striking imagery, and state-of-the-art technology.
We start by getting to know the style of your company as well as your
particular goals for the project.
Then, we start painting the whole picture using the technical
specifications as parameters and the idea as a template in order to come
up with the most striking and effective result one can ever get.
on

5. What
Unlike the amateur companies,
who would simply try to make a big splashy picture forgetting the
time-honored principles which truly craft a well-made piece, Xotox uses
the classic principles to ensure not only that your project is
eye-catching but also tasteful and refined.
Simply, Xotox understands how the eye works-what pleases it, what
attracts it, and what intrigues it.
At Xotox, we completely respect the humanity of women and totally reject
abusing them so that they become cheap pieces of commodity used
brutally to promote products and services.

6. Marketing Services:
Services
• B2B/B2C marketing
• Media / marketing research, planning, consulting, and purchasing
• Advertisements for print (brochures, mailers, newspapers,
magazines, etc.)
• Advertisements for media (radio, television, internet, billboards,
indoor/outdoor signs, etc.)
• Direct advertising services (physical mail, email, and cell phone
campaigns)
• New product launches / campaigns
• Special promotions / event planning
Corporate Identity Services:
• Naming/Branding
• Logo Design/Development
• Company Forms/Stationary

7. Promotional Writing Services Graphic Design Services: Web Services:
(Arabic / English): • Theme / Concept Development Online Presence:
• Logo Design • Online Branding
• Corporate / strategic communication development • Newspaper / Magazine Ads • Website Structure, Design and Development
• Meeting planning and presentations • Postcards Search Engine Marketing:
• Copywriting for brochures, catalogs, etc. • Flyers • (PPC) Pay-Per Click Campaigns
• Promotional writing for websites, advertising campaigns, etc. • Posters • (SEO) Search Engine Optimization/through
• Press releases / company newsletters • Brochures Content Management
• Public / media relations • Catalogs Social Media Marketing:
• Publicity campaigns • Corporate Presentations / Annual Reports • (CPC) Cost Per Click
• Media / marketing kits • Book / Magazine Covers • Ad campaigns
• Packaging Social Network Marketing:
• Viral Marketing
• FLinT Customized Services (Facebook, LinkedIn, &
Twitter)
Email Marketing
Mobile Applications

8. Studies

9. Hayat Hayat Babies
"Great achievements require great ideas"
Background
Hayat FM radio station, a model example in the field of committed,
community-oriented radio broadcasting, wanted to celebrate its second
anniversary that falls on February 13, 2008.
The Challenge
Our talented team came up with the idea of a giant campaign for this
important occasion keeping in mind that we want to present the station
using its effective image known to the community and the position it
occupies inside its listeners' hearts…
Xotox in action
The solution was by organizing a community campaign that our team
called: Two years of life-a life for the Jordanian babies…. The campaign
aimed at paying all the childbirth costs during that day in a number of
private hospitals (which sponsored the campaign) in addition to a gift box
giveaway that contains a number of special gifts for the mothers and the
infants as well.
Splendid Results
• A lot of companies were ready to sponsor the campaign.
• A lot of people asked for the freebie gift box.
• The campaign is to be held every year.
• Many mothers hope to give birth to their babies in Feb 13.
• 25 infants where named Hayat.

10. KPMG Recent Access to the Jordanian Market!
“If the wind will not serve,
take to the oars.”
Background
KPMG Jordan, member firm of KPMG international offering audit, tax and
financial advisory services, rented an old tower building to house its offices
in Amman. The interior decoration was distinguished with its wooden
touches from the seventies. The client wanted to project the Levantine
atmosphere and add the touch of the region's economic system over the
place.
The Challenge
The challenge was to present the company in a way that protects its
originality and boasts its king-size work worldwide. It was very crucial to
make balance between the company’s internationality, the Levantine
creativity in terms of financial transactions and market morality that the
company adopts, and the historical heritage of economy in the region
where KPMG Jordan operates.

11. Recent Access to the Jordanian Market!
Xotox in action
Our team tackled this branding challenge by means of an interior design
solution. The idea was to decorate the company’s offices with illustrations
inspired by a combination of the history of the world economic regime and
the history of this region. We have chosen a classic style to be in harmony
with the old building and the type of the deep-rooted wooden interior
decorations. All the objects of the illustrations were taken from reliefs and
images on ancient coins and banknotes, simply because each relief/image
has its own deep-rooted, historical story. This is meant to give an indication
of the deep-rooted success of the company.
Splendid Results
Our solution has given KPMG Jordan a distinguished identity that
celebrates the company’s historical success within the Levantine context,
where we, at Xotox, have attached the company’s financial activities to the
region it operates within.

12. ABC
"Drive thy business or it will drive thee"
Declination in Sales!
Background
ABC, part of the global Nuqul group, is specialized in producing school
notebooks under the trade name of "Note" for all age groups. ABC's
notebooks are known for their high quality not only in Jordan but in the
Arab world as a whole, especially in the Gulf region. Their sales stood on
top among all the competitors for a long period of time. They have been
working with another advertising agency but finally shifted to Xotox for its
significant marketing solutions.
The Challenge
After some strong competitors entered into the market with more or less
the same degree of quality, the purchase decision became dependant on
the cover's look by 95%. There, ABC's sales dropped down significantly for
two years in a row. The challenge was to handle that changeable market
which was difficult to guess in terms of its hard-to-follow tastes, not to
mention the interruption occurring in the purchasing decision by the family
and friends of the end user (i.e. the student). We should not forget that the
success is dependent on the increase of the volume of sales.

13. ABC
Xotox in action
After holding a number of meetings and citing some intensive
observations on the case, the highly-qualified team at Xotox conducted a
field research that covered the following market sectors:
1. Bookshops (sale outlet).
2. University students.
3. Teachers and faculty members.
4. Parents.
5. School pupils of different ages.
Then, we were able to unfold the designing weaknesses and solve them.
The outputs were divided into the following categories by age groups:
1. A category that we called "Exercise" (directed to students up to Sixth graders).
2. A category that we called "College" (teens).
3. A category that we called "University" (university students).
4. A category that brings together categories 1 & 2; we called it "Drawing".
Splendid Results
The sales at ABC have witnessed a significant increase since then.

14. Sera
Serage for "after printing services":
Declination in market demand due to
weakness in product demonstration
"If you want to do something, do it
perfectly or don not do it at all."
Background
Serage for printing services, one of the few Jordanian companies that see
to the "after printing services", handles luxurious paper bags. Most of the
printing press companies in Jordan deal with Serage for adding printing
effects on their materials for quality and beauty purposes.
The Challenge
The difficulty of such service lies in the fact that it is not enough to
demonstrate it visually using a website or brochure. Hence, all of the then
previous efforts have almost failed in increasing the volume of sales, not to
mention that they found it difficult to convince their clients (i.e. the printing
press companies) to add these effects on their printed materials using the
then existing demonstration tools.
Xotox won the Golden Award in "The Jordan Advertising Award" for this solution

15. Serage for "after printing services":
Declination in market demand due to
ge
weakness in product demonstration
Xotox in action
Our creative team worked on solving this problem; the team decided to
create a booklet, which clearly highlights all the "after printing services"
through adding the "touch" feature to the existing "visual" feature. The
team has also worked on getting an image for each product or "printing
effect" to add the "feeling" feature to the previous two features.
Other aspects of the solution:
• At a later stage, our team has developed a website that highlights the
visual feeling. This was an extra challenge where our team has met
successfully.
• Our creative images were magnificently fashionable.
Splendid Results
Volumes of sales increased significantly.

16. “Rather than thinking 'if and when',
Al
start doing, take action, stop talking
about 'if and when'”
Background
Among the most difficult challenges that we handle when we deal
with committed companies is the lack in their promotional
experience and general taste. This negatively affects the general
taste of their target audience who, at this point, starts to have
doubts about the professionalism of those companies when
compared to the other professional companies in the market.
The Challenge
The national campaign has encountered a difficult challenge
represented by being the one and only Arab campaign confronting
the Zionist professional international counter-campaigns spread
throughout the whole world.
The National Campaign Celebrating al-Quds Capital of Arab Culture for 2009:
The General Taste for the Target Audience and Clients

17. Xotox in action
As we consider ourselves partners to our clients, we have stood up
for them and helped the campaign to insure the quality of the output.
We have devised a set of rules for the visual outputs to make each
element standing on its own and protect the visual identity for the
campaign as a whole. The campaign has covered a wide variety of
events and activities that exceeded 20 activities during a period of 9
months. These activities covered an electronic campaign (such as
the website, blogs, virtual or cyber communities on the web, and
banners); mass meetings; a solidarity campaign for al-Quds;
seasonal and community activities; specialized courses; Islamic
songs; marches; some campaign-related products such as bags,
T-shirts, and medals sold inside the Maqdisi shop; Maqdisi software;
books on al-Quds and its holy sites; a variety of encyclopedias; and
paintings. We have used a variety of advertizing techniques
included, but were not limited to, street banners…
Splendid Results
The campaign succeeded to convey its message in an obvious way
in spite of the dreadful counter-campaigns.
Reservations
Many other ideas did not find their way to the campaign like entering
the Guinness Book of Records for the biggest number of
participants in the form of a big mural by using a photograph taken
for the participants.

20. Arwa
Arwa New Concept
Arwa Printing House, a deep-rooted printing company in the Jordanian
market, demanded a new concept that combines their long history in the
Printing
industry with the fact that they own the latest technologies and most
advanced German printing machines in the Middle East.
Our solution came in the form of an abstract interior design idea
representing the timeline of printing and publishing, starting from the
primitive printing techniques up to the latest technologies in the industry.

21. Printing

23. Naming
& Creative Writing Cases
Naming
O minus
Archwood
Client
Hayat Fm Umra campaign
Lebanese snacks restaurant
Marketing Agency
Architectural Woodwork
“Create your own visual style... Waseela integrated Intergrated Telecommunication
telecommunication solutions. Solutions
let it be unique for yourself and The Group:
A group of Media-related
yet identifiable for others.” The Scheme, The Canal,
The Firm, The Story
Companies
Naming Petrochemicals and construction
A well-crafted name is the guardian of any successful brand. It should SASCOM
materials manufacturer
reflect all aspects the brand stands for; customer experience, market
insights, strategic thinking and creativity. Q light Film making company
Sloganeering
Well-designed slogans have a very strong impact on your target audience.
Thus, a striking, memorable slogans could help your business stand
strong.
Sloganeering Function
Osool Training & Consulting
We have successfully crafted brand names/slogans for many
well-established business brands in the region. Arwa printing press
Business never waites. ABC for Office
Building as literiture. Babel Contracting co.
Grow it your way. Nora Gardens
Safe landing Real Estate Ad Concept

24. ABC
ABC4Office Logo & slogan
ABC 4Office, a Jordanian Office Products Supplier, wanted a logo that
reflects the company’s activities and expresses the high speed of
delivery on the one hand and the efficiency of their supply system on
the other. Thus, our creative team provided them with a combination of
a showy, yet simple logo and slogan that made it easy to tell a big
portion of the company’s story.

25. BAA
Bunatulghad's Bilingual Medium
of Instruction
At the beginning of the academic year, Bunatulghad Schools (bilingual
schools with an Islamic educational background) wanted to inform the
audience about the schools’ strength in terms of their bilingual medium of
instruction. We have tackled this challenge by using figurative images that
express dualism in terms of learning, teaching, and work.

26. Universal
Universal Paints Poster “ local market
campaign “
The audience targeted by Universal Paints consists primarily of painters
and small contractors, the most majority of whom are illiterate. Thus, such
a sector needs simple, direct marketing messages in the colloquial
language. To solve the problem, we have created some simple posters and
brochures and targeted the places where those workers gather in order to
tell them about the buyer’s gift (a painting tool kit).

27. Universal
Universal Paints New Product
A Universal Paints new product was made for distribute in Europe. The
product required a suitable label in order to get good sales figures.
Our creative team came up with this label that best suits such products,
which are used by ordinary citizens and not only painters compared to
the Arab world. We focused on producing a logo that is close to the heart
plus an attractive, elegant design as the new paint is to be used in the
pre-painting stage to protect wooden materials; it is a paint that the
housewife could easily use.

28. Seha
Seha Marketing Kit
A portfolio that showcases Seha TV Network in order to promote the
company for sponsorship purposes. Our team created a fascinating
marketing kit that is so powerful to stop and make people think: This
Company is worth looking at! This was done by a costly set of
materials using muted gray for the outside and vibrant natural green for
the inside.

29. Seha
Seha Ads
Seha TV Network, a healthcare TV channel, wanted an advertisement that
reflects the idea of a life full of health and happiness with Seha. Our team
came up with this idea, where circularity refers to the life cycle and the
natural green color to the green, clear nature.
Problem solved!

30. Izhi
IZhiman's Healthy Cup
We recommended IZhiman's coffee, a 100-year-old coffee supplier, to pass a
message that its coffee is free from harmful gases that result from roasting
and grinding of the coffee beans. This thing was possible by means of the
latest technologies and up-to-date equipment that the IZhiman's facility has.
Our creative designers tackled this by creating the “healthy cup” idea, where
a heart forms at the surface of the coffee to indicate a healthy, happy life.
Some explanation about the facility was provided at the bottom. We have
chosen some soft, elegant colors in order to refer to the deep roots of the
clients.

31. Izheman

32. GC E
Strengthening customer relations
and staying close to clients.
Website
As the World Wide Web represents one of the most reliable gates to
success in business nowadays, GCE wanted to stay updated and
become even closer to their clients in the Jordanian market as well as the
regional market.
Xotox made it possible for GCE to launch their new electronic gate:
(www.gce.com.jo). This new service makes it easier for the clients to stay
in touch with any new products or services that the company provides.
It also represents a channel of communication between
the company and its clients.
This gigantic website was executed on schedule by our talents on board.

33. Character
Que is a cartoon character that we
created for GCE,
a Jordanian company specialized in electronics. We thought about this
solution on the ground that attaching the company’s slogan with a cartoon
character could maximize the loyalty of the customers for the company.
This also could strengthen the ties between the consumer and the
company through such a lovely cartoon character. This new advertising
character will convey the message that the company is not only a
service provider but also a reliable source of useful information as Que will
pass a new piece of information related to the world of technology on a
weekly basis. Such a solution goes in harmony with the company’s
general attitude, where GCE is a professional voice in the world of
technology in Jordan since 1985.

34. Que

35. May
Mayar Schools Ad
“Mayar Schools are not opening this year” a rumor that spread in the
,
community. Such a rumor has catastrophic impacts on the number of
registered students, and this is too bad for the schools’ administration.
Xotox's answer was in this ad which refutes the rumor and confirms the
five features of the students of Mayar (The Sea Star).

36. Bab Contracting
Corporate Profile
Babel Contracting Co., a well-established construction and contracting
company in the Jordanian market, woke up to the reality that it will not be
able to survive in the market without a well-developed corporate identity.
Therefore, they came to us for an integrated marketing solution. Our first
action was by developing their corporate profile, which represents a key
component to the company's success, as it provides any potential client
with basic information about the company and its delivered projects.
Several meetings were arranged between our account executives,
copywriting team, and Babel's administration team in order to gather all
the required data and build a structure for the profile. Afterwards, our
copywriting team developed a draft and sent it to the client for feedback,
amended the draft as per the client's feedback, and produced the final
copy of the CP. Our creative designers handled the copy and produced it
in a well-developed, high-class end-user product.

37. The
The Group Logo Design
The Group, a mass communication group combining four daughter
firms, wanted a logo representing the whole group as well as a separate logo
for each daughter firm in a way that all the logos relate to the mother
company logo.
Our creative team came up with the idea of a pyramid-shape logo
representing the group as a whole. The logo consists of four logos that
represent the four daughter companies. The group's logo is made up by
combining the four separate logos in a way that (1) represents the
activities of each one of the daughter companies and (2) show the
strong connection between the four companies and their mother company;
the Group.
Xotox takes pride in naming all the Group's daughter companies.

38. Osool

39. Oso
Osool trraining plan 2010

40. Jordan

41. Rebranding
Rebranding Cases Before After Before After
Rebranding is the creation of a new name, term, symbol, design, or a combination
of them for an established brand with the intention of developing a differentiated
(new) position in the mind of stakeholders and competitors. Xotox helped
rebranded many businesses that later on achieved significant success and high
profits.

42. Xotox,
Home Of Logo Design
AFTER PRINTING SERVICES
INTRENATIONAL HOLDING
Orient
Internacional
Imp. Exp. Ltda.

43. Our Clie
KSA IRAQ UAE JORDAN
- 1st paintball - Al-Tafaweq - Al Fursan Food Stuff - ABC 4 Office - Food Time - Nawras Media
- Abu Ali - Ard Al-‘Ataa - Al Ghurair Commodities - Ahment altarawneh co - GCE - NMC New Media Center
- Al-Eid Stables - Fire King - Al-Fursan - Al-Quds Forum - Geracia - Nuql Group
- Alitco - Future City - Amoun - Alseraj al-Muneer - Hajjer - Obaido
- AMASA - Haditha Tower - Gulf Dura - Aman - Hayat Mall - Osool Training
- Archwood - Lagash - Mobasher Press - Amlak - ICDL - Prestige travel
- Bishil - Tawasul - Prestige - Arwa - Injaz - Q-light
- Decor & more - Waseela - Asronyeh - Investment House - Rahati
- Floor & moor - BAA - Izhiman Coffee - Saife contracting
- Islamic Press League LEBANON Bunat al-Ghad Academy - JCS - Sajeh Snacks Restaurant
- Jura contracting
- Al-zaytonah
UK - Babel - Jo NAV - Sarh
- Jura holding - Beth Press - Jordan Chalk - Serage
Studies Center - Arab International Campaign
- Nora gardens - Children World - Jordanian Engineers - Shatha TV
- Al-quds International For The Construction Of Gaza
- Sascom - Civil Campaign for Association - Sho'a'a Training
Institution - Oig
- Seha mall Celebrating AL-QUDS - Juman for Educational - Tamdean
- Seha TV as the Arab Capital Investment - Tandoor
- Story Media
- The Group mass
QATAR NIGERIA of Culture
- Dar al-Idara
- Juton
- K&F
- Tazaj – Restorant (MENA)
- UNICEF
communication - Q-square - Zabtex - Dar al-Safwah - KPMG - Universal Kitchen
- Wistarea world - Sahab - DB International - Ma'ani - Universal Paints
- Smart Brains - Fact - MAP Architecture - World Plastic
- Finvo - Mayar Schools - Zarqa' University
- Food City - Mirsalcom

44. Jordan
Tel. +962 6 55 41 848
Fax. +962 6 55 41 847
P.O.Box 5708 Amman
11953 Jordan
KSA
Tel1. +966 1 4742002
Tel2. +966 1 4797770
Fax. +966 1 4748222
P.O.Box 878 Riyadh 11323
Info@exotox.com
www.exotox.com Thank You