PUMA: DIGITAL STRATEGY BY DAVE MARTIN

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Dave Martin proposes a digital strategy focused on millennials and pop culture through social media platforms like Twitter, Instagram, Facebook, Pinterest, and YouTube. The strategy aims to improve websites to be more user-friendly and use SEO, develop engaging content like a podcast and product placements, and optimize mobile apps and their features to better connect with customers.

TARGET AUDIENCE
• Millenials
• Pop Culture
• Nostalgic Throwback Brands
• Celebrity Collaborations

SOCIAL MEDIA
• Twitter, Instagram, Facebook,
Pinterest, Youtube
• Phrases that match mission
statement
• Improve YouTube
• In-house production team
• Consumer-created content

WEBSITES
• User Friendly + Easy-to-use
• Split up collabs!
• SEO

BUSINESS OBJECTIVES
• Hub for helping people shop
• Collect testimonials + create website content
• True engagement

INBOUND MARKETING
• CONTENT OFFERS
• Podcast
• Product Placement
• Call-ins/Giveaways
• Ambassador opportunities
• Customizable Products

INBOUND MARKETING
• Blog posts
• Polls, Quotes, Event Re-cap
• Story-telling

INBOUND MARKETING
• Metrics + Reporting
• Focus on engagement
• Comments

MOBILE APPS
• MYPUMA APP
• Sign-Up issue
• Mobile Website
• Display Sizing
• Needs more!

MOBILE APPS
• Instagram Product Tag Feature
• Convenience
• Trim Fat

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Unlock the secrets to creating a standout trade show booth with our comprehensive guide from Blue Atlas Marketing! This presentation is packed with essential tips and innovative strategies to ensure your booth attracts attention, engages visitors, and drives business success. Whether you're a seasoned exhibitor or a first-timer, these expert insights will help you maximize your impact and make a memorable impression in a crowded exhibition hall. Learn how to: Design an eye-catching and inviting booth Incorporate interactive elements that engage visitors Use effective branding and visuals to reinforce your message Plan your booth layout for maximum traffic flow Implement technology to enhance the visitor experience Create memorable experiences that leave a lasting impression Transform your trade show presence with these proven tactics and ensure your booth stands out from the competition. Download the PDF now and start planning your next successful exhibit!

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Capstone Project: Luxury Handloom Saree Brand As part of my college project, I applied my learning in brand strategy to create a comprehensive project for a luxury handloom saree brand. Key aspects of this project included: - *Competitor Analysis:* Conducted in-depth competitor analysis to identify market position and differentiation opportunities. - *Target Audience:* Defined and segmented the target audience to tailor brand messages effectively. - *Brand Strategy:* Developed a detailed brand strategy to enhance market presence and appeal. - *Brand Perception:* Analyzed and shaped the brand perception to align with luxury and heritage values. - *Brand Ladder:* Created a brand ladder to outline the brand's core values, benefits, and attributes. - *Brand Architecture:* Established a cohesive brand architecture to ensure consistency across all brand touchpoints. This project helped me gain practical experience in brand strategy, from research and analysis to strategic planning and implementation.

Advanced Storytelling Concepts for Marketers

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Every marketer knows you’re supposed to tell a story, but do you know how to tell a story? Do you know why you’re supposed to tell a story? Do you even truly know what a story is? While many marketing presentations emphasize the value of mythic storytelling, the nuts and bolts of actually constructing a story are never explored. The goal of marketing may be to achieve specific KPIs that drive sales, which is very objective, but the top of the marketing funnel requires a softer approach. In our data-driven results-oriented fast-paced world, marketers must quantify results, but those results will never be achieved unless prospects are first approached with humanity. There is a common misunderstanding that the so-called “soft skills” of marketing such as language and art are unmeasurable and subjective, but while the objective measures of market research are merely 100 years old, the rules of aesthetics have been perfected over the last 2,500 years. Great story construction is a skill that requires significant knowledge and practice. This presentation will be a review of the ancient art of story construction. We will discuss: • Rhetoric – The art of effective communication • The Socratic Method – You cannot teach, but you can persuade people to learn • Plato’s Cave – You sell products, but you market ideas • Aristotle’s Six Dramatic Elements – The secret recipe for marketing stories This is for senior marketers who are tasked with creating effective narratives or guiding others in the process. By the end of the session, attendees will have gained the knowledge needed to work storytelling into all phases of the buyer’s journey.

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