This document outlines a campaign by Oakley called the Canopy Charity Competition. The campaign will involve a $50,000 prize and donation, as well as leveraging social media influencers to promote it. The target audience is males aged 18-24 who participate in snow sports. Oakley will use social media platforms, Google Adwords, and press releases with a total budget of $194,000 over 3 months. The goals are to increase sales of Oakley's Canopy goggles, boost its digital media presence, and generate a $50,000 donation for charity.