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Lotus Marketing Services Capabilities Presentation
- 2.
- 3. Event Social Digital Marketing Media Marketing
- 4. Event Marketing Create customevents around your social audience Merge online and offline programs to create experiences for your desired audience
- 5. • Created theFIJI Water Urban Hunt a challenging and experience for social media power users • Half-day event in Chicago designed to raise awareness of FIJI Water on-premise accounts • The event reached 500K people via social media • Created 26K organic search results on Google • Participants won prizes upwards of $2,500
- 6. Custom Event Sponsorship • Created the FIJI Water Urban Hunt a challenging and experience for social media power users • Half-day event in Chicago designed to raise awareness of FIJI Water on-premise accounts • The event reached 500K people via social media • Created 26K organic search results on Google • Participants won prizes upwards of $2,500
- 7. • TweetUps andMeetUps • Wine tastings • Seasonal events • Beauty and fashion events • Technology workshops
- 8. Branded Lifestyle Events • TweetUps and MeetUps • Wine tastings • Seasonal events • Beauty and fashion events • Technology workshops
- 9. • Customer events •Meetings and conferences • Sales incentive dinners • Post trade show events • Seasonal events • Full event production and staffing
- 10. B2B Events • Customerevents • Meetings and conferences • Sales incentive dinners • Post trade show events • Seasonal events • Full event production and staffing
- 11. Event Social Digital Marketing Media Marketing
- 12. Social Media Social media is an evolving medium with many moving parts We help your brand develop a voice online and wade through the murky waters of non-traditional communications
- 13. • Develop brandvoice • Target the appropriate lines of communication • Manage the messaging • Monitor your brand and the space • Track results, analyze and report
- 14. Communicate in theSocial Space • Develop brand voice • Target the appropriate lines of communication • Manage the messaging • Monitor your brand and the space • Track results, analyze and report
- 15. • Develop acohesive social media strategy in line with current marketing initiatives • Competitive analysis • Initiate the plan • Create promotions around communication to build on existing efforts
- 16. Strategy • Develop acohesive social media strategy in line with current marketing initiatives • Competitive analysis • Initiate the plan • Create promotions around communication to build on existing efforts
- 17. • Identify alist of bloggers that meet your marketing goals • Manage a relationship with those bloggers online • Create events and promotions to drive communication • Monitor the blogosphere for sentiment
- 18. Blogger Outreach • Identify a list of bloggers that meet your marketing goals • Manage a relationship with those bloggers online • Create events and promotions to drive communication • Monitor the blogosphere for sentiment
- 19. Event Social Digital Marketing Media Marketing
- 20. Digital Marketing Partner with independent professionals to develop your digital marketing program Manage the process
- 21. • Create websitesin content management system • Joomla or Wordpress customization • Work with existing creative • Partner with design professionals for new creative • Copywriting or proofreading • Budget friendly, sleek websites
- 22. Web Development • Create websitesin content management system • Joomla or Wordpress customization • Work with existing creative • Partner with design professionals for new creative • Copywriting or proofreading • Budget friendly, sleek websites
- 23. • Newsletter creationand management • Content strategy for web sites and social presence • Copywriting and proofreading • Ensure the copy on your site(s) are SEO friendly
- 24. Content Management • Newsletter creation and management • Content strategy for web sites and social presence • Copywriting and proofreading • Ensure the copy on your site(s) are SEO friendly
- 25. SEO PPC • Search Engine Optimization • Pay-per-click campaigns ‣ Facebook ads ‣ YouTube ads ‣ Google and Bing