The document discusses different types of partnerships that companies can form, including common resources, purchasing, marketing, consortiums, joint ventures, and strategic alliances. These partnerships allow companies to reduce costs, utilize existing resources, attain better prices through combined purchasing power, strengthen marketing efforts at lower cost through combined products and distribution, and create synergy by uniting skills and technologies. However, companies should also consider whether partnerships provide mutual benefits and what risks may arise.

1. Partnerships

2. Types of partnerships
Common resources
Purchasing
Marketing
Consortium
Joint venture
Strategic alliance

3. Common resources
Sharing resources like office, stock,
machines, staff etc.
Purpose: reducing costs and utilize
resources

4. Purchasing
Making major purchases together
Purpose: To attain better prices and
discounts.

5. Marketing
Common marketing and distribution
of products and services.
Purpose: Stronger marketing at
lower costs with better product
packages

6. Consotium
Joint offer on a delivery
Purpose: Becoming a more attractive
supplier

7. Joint venture
Putting resouces (money etc.) into a
common seperate company.
Purpose: Create synergy by uniting
skills and technologies from different
companies.

8. Strategic alliance
Agreement with a competitor to
cooperate on technology, marketing
or distribution
Purpose: Gain a competitive
advantage compared to other
competitors

9. Examples
R&D Trust
Outsourcing Co-branding
Bundled Co-marketing
products/services
Distribution
Franchise
After-sales

10. Concerns
Is it a Win-Win
What do I get? What do they get?
What do I give? What do they give?
What does it prevent me from doing?
What can go wrong?