Participate in a promotion

1. How to participate in
promotions & boost sales?

2.  What is Growth Tab?
 Marketing fee and Payout Calculation
 How to participate in a promotion?
 How to modify the product list for an already participated promotion?
 How to check Opted –out products/promotion?

3.  What is Growth Tab?
 Marketing fee and Payout Calculation
 How to participate in a promotion?
 How to modify the product list for an already participated promotion?
 How to check Opted –out products/promotion?

4. It is a new tab on your seller panel which has been specifically created to help you
improve your sales
What is Growth tab?
Regular promotions for
you to participate
Participation will be open
for a particular time
window
Short duration
promotions
Eligibility to be decided
based on promotion criteria
Marketing fee applicable
only during promotion
period
Participate with all
or select products
Additional Marketing fee
required to participate

5. How does it benefit you?
Higher conversionsIncreased visibility
 With special sale banners
 Improves product ranking
 Pick & plan your participation
 Increase product turn-around time
Empowers you
 With competitive pricing
 With higher cashback applied
 Improves overall product ranking
 Increases eligibility for future promotions
Improves performance

6.  What is Growth Tab?
 Marketing fee and Payout Calculation
 How to participate in a promotion?
 How to modify the product list for an already participated promotion?
 How to check Opted –out products/promotion?

7. What is marketing fee?
Marketing fee is an additional commission charged by Paytm Mall to you, if you participate in a
promotional campaign to improve your sales
• This additional fee is used to provide extra cashback to customers and provide more visibility to your
products on Paytm Mall
• This fee will be applicable only on the PIDs with which you want to participate in a promotion
• This additional fee will be charged for every successful order
• Post campaign, all PID will auto move to pre-campaign commission

8. How your payout gets calculated?
Selling price of the product 1000
Marketplace commission applied on your products @ 15% (assumed) - 150
Payment Gateway charges @2.7% - 27
Logistic charges (assumed) - 50
Marketing fee for the promotion @5% (assumed) - 50
Final Pay-out * 723 *
* This is exclusive of applicable taxes
Assume that the selling price of a product is 1000 :
Let us now try to understand how it will impact your final payout along with the calculations
behind it:

9.  What is Growth Tab?
 Marketing fee and Payout Calculation
 How to participate in a promotion?
 How to modify the product list for an already participated promotion?
 How to check Opted –out products/promotion?

10. How to participate in a Promotion?
It’s easy and can be done in 4 easy steps :
Look for the details
& decide to participate
Agree to TnC and
Participate
Select on the product
to participate with
Check out the
available promotions

11. Click on Growth
Login to the Paytm Mall seller panel and follow these steps:
Step-1. Check available promotions
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2 Click on Available promotions
Here you can see all running
promotions
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12. Step-2. Check the available promotion details
Promotion’s start & end datei
Deadline to participate in a promotion
Discount offered to customers during the promotion period
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Marketing fee for the promotion (this will in addition to MP commission + PG charges)
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To decide on your participation, check the details of the promotion :
To initiate participation, click on
I Am Interested
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13. Step-3. Decide on products to participate with
Once you click on I am Interested button, you will have two options to select the product list
with which you want to participate.
You can either participate with :
If you want to participate for all of your eligible
product, choose this option
If you want to participate with limited products and
select the products you want to upload, choose this
option
All eligible products Selected products

14. To download the list of eligible products for this promotion, click on
Download eligible products
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Step-3. Decide on products to participate with
Check list of eligible products
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15. Click here to download the file in
your system
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5 6 This is how the CSV file looks like which
include Product ID
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Step-3. Decide on products to participate with
Check list of eligible products

16. Click here to participate with all the eligible products7
Then click on Participate Now
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To participate with all your eligible products, follow these steps :
Step-3. Decide on products to participate with

17. Click on the check box to accept the terms and conditions
[Read in detail about complete T&Cs in slide no. 21]
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Then click on Confirm & Participate
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To participate with all your eligible products, follow these steps :
Step-4. Confirm to participate
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18. Click on Upload product list
Click here to download the sample file12
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Fill in the PIDs in the sample file which you want to include in the promotion and save the file in .CSV format13
To participate with limited products, follow these steps :
Step-5. Decide on products to participate with
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19. Click on Browse and select the saved file
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Step-5. Decide on products to participate with

20. You will be notified upon successful file upload and Participate Now button will appear. Click on Participate
Now to confirm your participation
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You will be notified upon successful file upload and Participate Now button will appear. Click on Participate
Now to confirm your participation
Step-5. Decide on products to participate with
Note- Please ensure product’s selling price should be below or equal to Maximum suggested price [Read more in slide no. 24]
and If it’s not then your products will not be uploaded. Details of such products can be downloaded from participated tab

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Step-6. Accept T&C and confirm participation
16 Click on the check box to accept the terms and
conditions
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You will now be prompted to accept Terms & conditions of the promotions.
 Product’s selling price can’t be changed during the
promotion period.
 Market fee is over and above the regular dedications.
 Order cancellation of participated products may attract
higher cancellation penalty.
 Participation in the promotion campaign will be
subjected to eligibility.
 Paytm Mall reserves the right to disable/discontinue
any promotion at any point of time, during or before the
campaign period.
General Terms & Conditions:
Click on Confirm & Participate

22. Click on OK, you will be notified on participation and you can check the list of Successfully
uploaded or Failed PIDs if any in Participated tab after 24 hours.
A pop-up will appear, please read the status update thoroughly
Step-7. Confirm to participate
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Note- Failed PIDs sheet includes a list of all products which do not get uploaded as their current selling price is greater than
the Maximum Opt-in price
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23. Click on Participated
How can you view the list of Failed PIDs uploaded?
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Click here to download a list of Failed PIDs
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To view the list of Failed product IDs, follow these steps:
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24. Here’s the sample CSV file of Failed Opt-Ins having Selling price greater than
Maximum suggested price
 View the list of products having a higher selling price than “Maximum suggested price”
 You will only be able to opt-in again if you reduce the price of products to the maximum calculated selling price
provided by us
 “Maximum suggested price” will be pre-decided basis the price history of the product in last 30-90 days( which
is prior to the date of campaign start date)
For example: If campaign start date is 1st Jan and seller opt-in date is 5th Jan, price calculation will take into
consideration from October, November and December.
How can you view the list of Failed PIDs uploaded?

25.  What is Growth Tab?
 Marketing fee and Payout Calculation
 How to participate in a promotion?
 How to modify the product list for an already participated promotion?
 How to check Opted –out products/promotion?

26. Click on Participated to check or modify list of products which you have opted for the promotion21
How to modify the product list?
Follow these steps to modify the list of products in an already participated promotion:
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Here you can also check the status of your promotion
Completed- Promotion is successfully completed and you can not modify the list of products now
Running- Promotion is currenty running and the list of products can be modified
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27. Follow these steps if you want to add/remove products from a promotion
Click here to download a list of all selected products for this promotion23
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How to modify the product list?
Click on Add/Remove products24
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28. Follow these steps to add more products to a promotion :
Click on Add more products
Click here to add all eligible products in case you had participated with limited products earlier26
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Now Click on Participate Now27
How to modify the product list?

29. In case you want to add more products from eligible list of products, click Upload product list
Now download the sample file29
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Fill in the PIDs in the sample file which you want to include in the promotion and save the file in .CSV
format.
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How to modify the product list?

30. Click here to select the saved .csv file
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How to modify the product list?

31. Now Click on Participate Now and accept T&C
Your products will be added to the promotion
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How to modify the product list?

32. Follow these steps to remove products from a promotion :
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33 Click on Remove opted products
To opt out all of your products, click on Opt out of all
Now click on Opt Out
Remove all products :
How to modify the product list?

33. Click on Confirm
Use this, only if you want to Opt of the promotion
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How to modify the product list?

34. In case you want to remove limited products, click here to upload product list
Click here to download the sample file38
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Remove selected products :
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Fill in the PIDs in the sample file which you want to remove from the promotion and save the file in .CSV
format
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How to modify the product list?

35. Click here to select the saved file40
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Remove selected products :
How to modify the product list?

36. Click on Opt Out41
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How to modify the product list?

37. Click on Confirm, to acknowledge the changes42
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How to modify the product list?

38.  What is Growth Tab?
 Marketing fee and Payout Calculation
 How to participate in a promotion?
 How to modify the product list for an already participated promotion?
 How to check Opted –out products/promotion?

39. How to re-participate in an opted out promotion?
Check Opted Out promotions/products details
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Click on Opted Out
To participate again in this promotion, click Reconsider44
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40. Select the products which you want to include for this promotion ( with all or selected products, follow
steps 7-13 for the same)
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Click on Participate Now and accept T&C46
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How to re-participate in an opted out promotion?

41. 14Thanks everyone!
For any query, please raise a ticket using Seller Helpdesk tab on your
seller panel.