New Product Development

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Iqra University Peshawar Campus Subject : Principles Of Marketing. MBA Semester Fall-2010

T HE MEANING OF “PRODUCT” ,[object Object]

8-3 Seller’s services Product quality Physical characteristics of goods Price Brand Design Packaging Product warranty Seller’s reputation Color

Product Classification ,[object Object],[object Object],Goods or Services which are bought by final consumer for consumption. Products which purchased for further processing to produce other products

What is new Product ,[object Object],[object Object],[object Object],[object Object],[object Object]

Reasons for new product developing ,[object Object],[object Object],[object Object],[object Object]

Continue…. ,[object Object],[object Object],[object Object],[object Object],[object Object]

Methods used for developing new product ,[object Object],[object Object],[object Object],[object Object],[object Object]

Process of new product development ,[object Object],[object Object]

Product development process seven steps

Stage#1 Idea Generation ,[object Object],[object Object]

Continue… ,[object Object],[object Object],Internal sources : R&D Cell Employees feed backs ,[object Object],[object Object],[object Object],[object Object]

Stage#2 Idea Screening ,[object Object],[object Object],[object Object],[object Object]

Continue… ,[object Object],[object Object],[object Object],[object Object]

Stage#3 Product Concept Development ,[object Object],[object Object]

Stage#4 Mrkg Strategy Development ,[object Object],[object Object],[object Object],[object Object],[object Object]

Stage#5 Business Analysis ,[object Object],[object Object]

Stage#6 Product Development ,[object Object],[object Object]

Stage#7 Commercialization ,[object Object],[object Object]

Product life Cycle ( PLC) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

PLC 1 st Stage Introductions ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Continue… ,[object Object],[object Object],[object Object]

PLC 2 nd Stage Growth ,[object Object]

Continue… ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

PLC 3rd nd Stage Maturity ,[object Object],[object Object],[object Object]

Continue… ,[object Object],[object Object]

PLC 4 th Stage Decline ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Reference for Data Collection ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

New Product Development

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New Product Development