This document provides guidance on how to boost sales by improving discoverability, pricing appropriately, good communication, timely shipping, quality packaging, customer satisfaction, and participating in promotions. It discusses optimizing product listings, using keywords and comprehensive descriptions. It also covers pricing strategies, discounting, bundling, maintaining high quality product photos in catalogues, and ensuring timely shipping and packaging to protect the customer experience. The overall aim is to make products visible, provide good value, and delight customers to increase sales.

1. How to boost Sales
In this module, we will discuss these potential areas:
1. Be Discoverable
2. Right Pricing
3. Communicate Well
4. Ship in Time
5. Package Well
6. Customer Delight

2. It is important for the buyers to find your products easily on the
website
You can help them out by -
• Enter searchable words in the
product title
• Make the product description
comprehensive
1. Search Optimization
• Use catalogue social share
to promote your products
on various social media
sites
2. Social Media

3. The process of making your products more visible on the
marketplace
It is wise to put a bit of a thought into the selection of the keywords -
Product Title
It is a name which you provide as the title
of the product
While defining the product title, the
components you need to consider are:
Brand Stylogue
Color Black
Material Cotton
Product type Men’s T-shirt

4. Keyword Stuffing will affect the quality of your product
description
Product Description
Customer's view of a product that
includes its benefits,
presentation, price, purpose, etc.
Always write your product
description considering:
• Key Features
• Different Uses
• Benefits
• Suggested Occasions
• Correct Size Guide
• Warranty Details

5. Promote your products on social media to increase the footfall
for your products
Click on the Share icon Choose the Social Media Platform

6. Promote your products on social media to increase the footfall
for your products
Share the post

7. Participating in promotions helps reach a larger base of buyers
Promotion is an activity that supports or encourages sales for a group of products
Get Noticed
Participating in promotions will increase your
visibility with buyers
Boost Sale
You get to sell more products from your inventory and
increase your revenue
New Buyers
You get to reach out to more buyers
Benefitsofparticipatinginpromotions

8. To set a competitive price, you need to watch the marketplace
and study your competitor’s prices
The pricing should be based on the kind of product you are selling
Standard Products: price according to other sellers
of the same product
Non Standard Products: price according to products with
similar attributes
For products that are sold by Multiple Sellers, such as
Mobile Phones etc.
.
For products which are sold by an Individual Seller, such as Non
Branded T-shirts and other apparels
Compare your product with other sellers Compare with products with similar attributes

9. Strategize your discount in such a way that it increases the
perceived value of your product
Bundling can be done in these ways -
End your price with the digit ‘9’ to make your product
appear less costly
Show some discounts on the products to improve the
perceived value for money
Always mention the MRP so that the buyer can see the discount
Avoid giving 80% and above discount
Seller 1 Seller 2
Product iPhone 6 GB (Gold) 64 iPhone 6 64
GB (Gold)
MRP Rs. 72,000 Rs. 72,000
Selling Price Rs. 59,999 Rs. 60,112

10. Product Bundling is offering several products for sale as one
combined product
Bundling can be done in these ways -
Similar products used regularly Complementary products bought together
The two or more same products are offered together for
one bundled price
The two or more different products (generally used together) are
offered together for one bundled price
Accu-Check Active Glucometer Combo Of 4 Combo Of Sony CDX-G1150 CD/USB/FM/AM Player +
USB Dongle
Benefits
• Helps in selling more inventory
• Provides value for money to buyers
• Saves logistics costs

11. Your product’s catalogue should be of high quality
A catalogue is your way of showcasing your product to potential buyers. You should -
Sell products from more
categories
Provide good quality images
Make better assortment of the
products

12. The images of the product are a very important component
because they speak more than words
• Minimum resolution should be 500*500
pixels
• To avoid tinting of the image, take shot in
proper white light
• Use tripod to avoid blurred images
• White Background
• Take multiple shots to cover all angles of
the product
• The product image should cover 80% of
total area of image

13. Keep building and updating your catalogue
Follow the steps below to improve your catalogue -
Maintain sufficient stockList Different/Multiple variants of
products
Keep track of your inventory and
update it regularly
Provide genuine and good
quality products to increase
orders
Tip: If you are going on a holiday, you should update your inventory on Paytm Mall Seller Panel.

14. Ship your products timely
Once the buyer orders a product, they cannot wait to receive it. So, in order to gain user’s trust, ship out your product as
fast as possible
You can check your ‘days left for shipping’ on the Seller Panel under
the Orders tab
Try to acknowledge the order within 24 hours

15. Your product goes through a tough journey until it gets delivered
Protection
Information
Convenience
Follow our Packaging Guidelines & don’t worry!

16. General Packaging Guidelines
Packaging
• It is mandatory to use at least one brand’s packaging material out of these: Tape, Polybag, Corrugated box etc
• It is mandatory to use the invoice pouch on the outer packaging box/polybag
• Use strong material that keeps the product safe from scratches or damage on the outside
• Cushion the product inside the package with things such as bubble wrapping or padding so the product cannot move inside
• Use brand tapes liberally on the joints and edges
• Use the ‘Fragile’ sticker on the final packed product
• Do not use black and transparent polybag. However, the brand’s tape would be mandatory, in case the brand’s polybag is not used
• Do not use Brown/colored tape for packing the product. However, transparent tape can be used only when brand’s polybag has been used to pack the product
Labelling
• Print the packing slip clearly and stick it on the pack. Please make sure that it is not wrinkled and all the details are clearly visible, including the barcode
• Paste the invoice pouch on the outer packaging box/polybag and insert the invoice inside the invoice pouch. The white-colored side of the invoice should be on
the front
• Also, insert all the other details and necessary documents in the invoice pouch

17. Types of Packaging Material required
Brand’s Polybag
Brand’s Tape
Brand’s Corrugated Boxes
Fragile Tape/Sticker
Bubble Wrap
Transparent Tape Angles
Transparent Pouch

18. Packaging Guidelines when using a brand’s box
Seal it with the brand's
sealing tape on each side
Bubble wrap the
product in its primary
pack before putting it in
an outer box, if
required
Insert the bubble wrapped
product in brand's
corrugated boxes or 5 ply
fully crafted corrugated
box
2.1.
3.
Note - Please do not use other portals/transparent/black coloured polybags.

19. Packaging Guidelines when using a brand’s box
Now, place the packing slip on the front side of the brand's
corrugated box & cover it horizontally with the transparent tape
Now, fold the invoice from the centre so that the details are towards the
inside
Paste the invoice pouch on the back side of the brand's corrugated boxes
and insert the invoice in the invoice pouch
The white side of the invoice should be on the front
Top View
Bottom View
4.
5.
Note – Our courier partner will not accept the packet if the invoice is not attached outside the box.

20. For a buyer, receiving a package from an online retailer is
supposed to be a wonderful experience
Cushion the product inside the
package with things such as
bubble wrapping
Use tapes liberally on the joints
and edges
Use strong material that keeps the
product safe from scratches or
damage on the outside
Use the ‘Fragile’ sticker if applies
to the product type
Tip: If you are an OEM seller, you could re-pack to make your product more presentable.

21. Customers love surprises
The MRP of the Freebie listed
should not include the MRP of the freebie
It is recommended that you mention the
individual MRPs of the base product as well
as the freebie in the product description
Here is a little insight into selling Freebies on Paytm Mall to help you give the extra edge to your business needs
+ Free 15.6"Laptop
Backpack

22. Thankseveryone!
For any query, please raise a ticket using the Seller Helpdesk tab on your seller panel.