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50 Tips on Excellent
Communication for Life
PART 3.
Presented By:
Tim Ervin
Counseling for Solutions, LLC
150 Tips on Excellent Communication for Life
VAK - Visual, Auditory and
Kinesthetic Learning styles
The VAK model provides a different perspective
for understanding and explaining a person's
preferred or dominant thinking, learning style
and strengths
250 Tips on Excellent Communication for Life
VAK - Visual, Auditory and Kinesthetic Learning Styles
According to the VAK model, most people possess a dominant or
preferred learning style, however some people have a mixed and
evenly balanced blend of the three styles.
A person's learning style is a reflection of their mix of intelligences.
It is also a reflection of their brain type and dominance.
350 Tips on Excellent Communication for Life
VAK - Visual, Auditory and Kinesthetic
Learning styles
450 Tips on Excellent Communication for Life
Dominantly assess
information by:
Leaning Style
seeing and observingVisual
listening and speakingAuditory
touching and feelingKinesthetic
6. Dealing with the Visual Type
The visual learning style is best influenced by
showing and allowing him to observe things
including;
pictures, diagrams, demonstrations, displays, h
andouts, films, flip-chart, etc.
550 Tips on Excellent Communication for Life
7. Dealing with the Auditory Type
The Auditory learning style is best influenced
by allowing him to listen to information: to the
spoken word, of self or others, of sounds and
noises.
650 Tips on Excellent Communication for Life
8. Dealing with the Kinesthetic Type
The Kinesthetic learning style is best influenced
when involving him or her in a physical
experience - touching, feeling, holding, doing
and practical hands-on experiences.
750 Tips on Excellent Communication for Life
All of us have been criticized at some point in our lives. Being
able to accept criticism assertively is one of the most
important tasks we face on our journey to maturity.
850 Tips on Excellent Communication for Life
The word criticism comes from an Ancient Greek word describing a person who offers
reasoned judgment or analysis, value judgment, interpretation or observation. So to
accept criticism maturely we need to be able to accept feedback in the form of analysis,
observation or interpretation from other people about our behavior.
950 Tips on Excellent Communication for Life
Criticism can be either constructive or
destructive.
1050 Tips on Excellent Communication for Life
Constructive criticism is designed to provide genuine feedback in a helpful and
non-threatening way in order that the person being criticized may learn and
grow in some way. The feedback is typically valid, that is, it is a true criticism.
For example, “I really liked the way you wrote your report; I think it could be
even better if you focused more on improving your spelling”.
1150 Tips on Excellent Communication for Life
Destructive criticism is criticism that is either not valid or true or
criticism that if valid is delivered in an extremely unhelpful way. It is
often given by someone without much thought or can be designed
to embarrass or hurt. For example, “This report is atrocious, your
spelling is appalling”.
1250 Tips on Excellent Communication for Life
How we accept criticism is largely based on our experiences with
criticism as a child. If we did not experience any criticism as a child
then when we first experience it as an adult we may be
devastated.
1350 Tips on Excellent Communication for Life
If we received very constructive criticism as a child we may cope
well with criticism as an adult. If we were criticized harshly and
punitively then we may see criticism as hurtful and rejecting.
1450 Tips on Excellent Communication for Life
This latter case often occurs when our whole person was criticized rather than just our behavior. For
example, if we made a mistake as a child and were told “you are stupid”, this implied that it was us as a
whole person who was stupid.
1550 Tips on Excellent Communication for Life
The criticism feels like a rejection and we can feel hopeless about
how to change. On the other hand if we were told “that was a silly
thing to do”, then our behavior and us as a person, are seen as two
separate things. It is the behavior that is stupid not us. Therefore,
we have the power to change that behavior.
1650 Tips on Excellent Communication for Life
Becoming confused
Becoming defensive
Acting silly
Ignoring it and hurting inside
Internalizing anger and stewing over it
Retaliating with anger and blame
Shutting down
Withdrawing
Running away
1750 Tips on Excellent Communication for Life
Take a minute and think of the last time you were criticized.
Now jot down the situation and how you reacted.
1850 Tips on Excellent Communication for Life
Passive Responses to Criticism
Aggressive Responses to Criticism
Assertive Responses to Criticism
1950 Tips on Excellent Communication for Life
We may just run and hide and feel hurt and confused. We may tend to just
agree with any criticism whether it is valid or not.
For example, “Yes you’re right I am...., I’m useless, and I’ve got to stop”.
We can tend to see a criticism of our behavior as a rejection of ourselves. This
type of response can lead to depression, anxiety and low self esteem. We feel
like the world is a critical place and we agree with all the criticisms!
2050 Tips on Excellent Communication for Life
Alternatively, we may laugh it off and criticize ourselves even more
with the attitude “If I criticize myself more and make it a joke then
no-one will know I am hurt”. In the long run this has the same
effect as agreeing openly with the criticism.
2150 Tips on Excellent Communication for Life
If we tend to respond aggressively then we will tend to hear criticism as a
personal attack.
Feeling attacked we will then become defensive and may go on the attack
ourselves.
For example, “How dare you, I’m not late. You’re the one who is always late.”
This type of response can then lead to conflict and increased aggression,
which in turn can lead to depression and low self esteem.
2250 Tips on Excellent Communication for Life
When we respond assertively to criticism we can identify the difference between
constructive and destructive criticism and respond appropriately
We can see that criticism about our behavior is not necessarily saying anything about us
as a person. We don’t get defensive, angry, blaming, hurt or run away. We stay calm and
accept the criticism without negative emotions.
2350 Tips on Excellent Communication for Life
As with other unassertive behaviors there is often some unhelpful
thinking underlying the behavior.
2450 Tips on Excellent Communication for Life
If I am criticized it means I am stupid.
They criticized me, they mustn’t like me anymore.
They are right, I did get it wrong, I can’t do anything
right. I’m a failure.
I can’t criticize them because then they won’t like
me.
How dare they tell me I’ve done something wrong.
They have no right.
They’re an idiot anyway. I’m not going to listen to
them.
If I criticize myself more and make it a joke then no-
one will know I am hurt
2550 Tips on Excellent Communication for Life
Here are some more helpful and assertive thoughts to challenge any
unhelpful thoughts you may have.
• If there is something wrong with what I’ve done it doesn’t mean anything about me as
a person. I need to separate the behavior from me.
2650 Tips on Excellent Communication for Life
• What can I learn from this criticism? Most criticism is probably based, at
least in part, on some truths. Criticism may appear negative. But, through
criticism we have the opportunity to learn and improve from their
suggestions. Always ask yourself “What can I learn?”
2750 Tips on Excellent Communication for Life
• I have the right to let someone know if their behavior has hurt, irritated or
upset me.
• Giving direct feedback can be loving and helpful.
2850 Tips on Excellent Communication for Life
We all need to be able to accept constructive criticism. Depending on the way the
criticism is presented to you, you can respond in a number of different ways.
1. Accept the criticism
2. Negative assertion.
3. Negative inquiry.
2950 Tips on Excellent Communication for Life
If the criticism is valid then just accept it without expressing guilt or other
negative emotions. Accept that you are not perfect and that the only way
we can learn is to make mistakes, see what we need to change and move
on. Thank the person for the feedback if appropriate.
3050 Tips on Excellent Communication for Life
This technique involves not only accepting the criticism but openly agreeing
with the criticism. This is used when a true criticism is made to you. The skill
involves calmly agreeing with the criticism of your negative qualities, and not
apologizing or letting yourself feel demolished.
3150 Tips on Excellent Communication for Life
For example, someone may say:
Criticism: “ Y our desk is very messy . You are very
disorganized” . Response: “Yes, it’s true, I’m not very tidy”.
3250 Tips on Excellent Communication for Life
The key to using negative assertion is self confidence and a belief that
you have the ability to change yourself if you wish. By agreeing with and
accepting criticism, if it is appropriate, you need not feel totally
demolished. This type of response can also diffuse situations.
3350 Tips on Excellent Communication for Life
Negative inquiry consists of requesting further, more specific
criticism. If someone criticizes you but you are not sure if the
criticism is valid or constructive you ask for more details.
3450 Tips on Excellent Communication for Life
For example:
Criticism: “You’ll find that difficult won’t you, because you are
shy?”
Reply: “In what ways do you think I’m shy?”
3550 Tips on Excellent Communication for Life
If the criticism is constructive, that information can be used
constructively and the general channel of communication will be
improved. If the criticism is manipulative or destructive then the
critic will be put on the spot.
3650 Tips on Excellent Communication for Life
Unfortunately we are all going to encounter destructive criticism at some
point in our lives. This can be more difficult to deal with than constructive
criticism. If we practice the techniques below, we can become skilled at
dealing with these difficult situations. As with all skills remember it will take
practice and some time to feel confident using these skills. You will notice
that some of the skills are the same as for dealing with constructive criticism.
3750 Tips on Excellent Communication for Life
1. Disagree with criticism
2. Negative Enquiry.
3. Fogging aka Clouding aka Diffusion.
3850 Tips on Excellent Communication for Life
The first technique for dealing with destructive criticism is simply to
disagree with it. It is important that you remain calm and watch your non-
verbal behaviors including tone of voice as you do this as it is easy to
become aggressive or passive when disagreeing. Keep your voice
calm, your eye contact good.
3950 Tips on Excellent Communication for Life
Criticism: “You’re always late”.
Response: “No, I’m not always late. I may be
late occasionally, but I’m certainly not always
late”.
4050 Tips on Excellent Communication for Life
As described above, if someone makes a comment you may not be
sure if it is constructive or destructive criticism. We need to check
what is meant. If the criticism is destructive then we can either
disagree with it as above, or we can use one of the diffusion
techniques described on the next slides.
4150 Tips on Excellent Communication for Life
The three names above all refer to the same techniques. The idea
behind the techniques is to defuse a potentially aggressive or
difficult situation. You can use this style when a criticism is neither
constructive nor accurate.
4250 Tips on Excellent Communication for Life
The tendency for most people when presented with destructive
criticism is either to be passive and crumble or be aggressive and
fight back. Neither of these are good solutions.
4350 Tips on Excellent Communication for Life
Essentially what the techniques do is find some way of agreeing
with a small part of what an antagonist is saying. By staying calm
and refusing to be provoked or upset by the criticism you remove
its destructive power.
4450 Tips on Excellent Communication for Life
There are 3 types of diffusion: you can a)
agree in part,
agree in probability or
agree in principle.
4550 Tips on Excellent Communication for Life
Agreeing in part.
In this technique you find just one accurate part of what the critic is saying
and agree with that.
4650 Tips on Excellent Communication for Life
Criticism: “ You’ re not reliable. You forgot to pick up the kids, you let
the bills pile up until we could lose the roof over our head, and I can’t
ever count on you to be there when I need you. ”
Response: “You’re certainly right that I did forget to pick up the kids
last week after their swimming lesson.”
4750 Tips on Excellent Communication for Life
Criticism: "You haven’t got a job, you’re
completely unproductive.”
Response: “Yes, it’s true, I don’t have a job”.
4850 Tips on Excellent Communication for Life
With this technique you can still say something may be possible
even though you really think the chances are likely to be a million
to one. So you agree in probability.
4950 Tips on Excellent Communication for Life
Criticism: “If you don’t floss your teeth, you’ll get gum disease and
be sorry for the rest of your life.”
Response: “You’re right I may get gum disease.”
5050 Tips on Excellent Communication for Life
In this technique you acknowledge the person’s
logic without agreeing with what they say.
5150 Tips on Excellent Communication for Life
Criticism: “That’s the wrong tool for that job. A chisel like that will slip and
mess up the wood. You ought to have a gouge instead. ”
Response: “You’re right; if the chisel slips it will really mess up the wood”.
5250 Tips on Excellent Communication for Life
Respond to the words not the tone of the criticism.
Don’t Respond Immediately
When Feeling Criticized
5350 Tips on Excellent Communication for Life
When Feeling Criticized
• Stop - Don’t react until you are sure what is going on.
• Question – have you really been criticized? Are you mind-reading?
5450 Tips on Excellent Communication for Life
Check if you need to by asking the other person. For example, you can say:
“What did you mean by that?”
Once you have worked out if it is really a criticism, decide if it is valid or not and
respond using one of the techniques above.
5550 Tips on Excellent Communication for Life
“Knowing Others is intelligence; knowing
yourself is true wisdom. Mastering others is
strength; mastering yourself is true power”
LaoTzu
Chinese Philosopher
5650 Tips on Excellent Communication for Life

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Part 3

  • 1. 50 Tips on Excellent Communication for Life PART 3. Presented By: Tim Ervin Counseling for Solutions, LLC 150 Tips on Excellent Communication for Life
  • 2. VAK - Visual, Auditory and Kinesthetic Learning styles The VAK model provides a different perspective for understanding and explaining a person's preferred or dominant thinking, learning style and strengths 250 Tips on Excellent Communication for Life
  • 3. VAK - Visual, Auditory and Kinesthetic Learning Styles According to the VAK model, most people possess a dominant or preferred learning style, however some people have a mixed and evenly balanced blend of the three styles. A person's learning style is a reflection of their mix of intelligences. It is also a reflection of their brain type and dominance. 350 Tips on Excellent Communication for Life
  • 4. VAK - Visual, Auditory and Kinesthetic Learning styles 450 Tips on Excellent Communication for Life Dominantly assess information by: Leaning Style seeing and observingVisual listening and speakingAuditory touching and feelingKinesthetic
  • 5. 6. Dealing with the Visual Type The visual learning style is best influenced by showing and allowing him to observe things including; pictures, diagrams, demonstrations, displays, h andouts, films, flip-chart, etc. 550 Tips on Excellent Communication for Life
  • 6. 7. Dealing with the Auditory Type The Auditory learning style is best influenced by allowing him to listen to information: to the spoken word, of self or others, of sounds and noises. 650 Tips on Excellent Communication for Life
  • 7. 8. Dealing with the Kinesthetic Type The Kinesthetic learning style is best influenced when involving him or her in a physical experience - touching, feeling, holding, doing and practical hands-on experiences. 750 Tips on Excellent Communication for Life
  • 8. All of us have been criticized at some point in our lives. Being able to accept criticism assertively is one of the most important tasks we face on our journey to maturity. 850 Tips on Excellent Communication for Life
  • 9. The word criticism comes from an Ancient Greek word describing a person who offers reasoned judgment or analysis, value judgment, interpretation or observation. So to accept criticism maturely we need to be able to accept feedback in the form of analysis, observation or interpretation from other people about our behavior. 950 Tips on Excellent Communication for Life
  • 10. Criticism can be either constructive or destructive. 1050 Tips on Excellent Communication for Life
  • 11. Constructive criticism is designed to provide genuine feedback in a helpful and non-threatening way in order that the person being criticized may learn and grow in some way. The feedback is typically valid, that is, it is a true criticism. For example, “I really liked the way you wrote your report; I think it could be even better if you focused more on improving your spelling”. 1150 Tips on Excellent Communication for Life
  • 12. Destructive criticism is criticism that is either not valid or true or criticism that if valid is delivered in an extremely unhelpful way. It is often given by someone without much thought or can be designed to embarrass or hurt. For example, “This report is atrocious, your spelling is appalling”. 1250 Tips on Excellent Communication for Life
  • 13. How we accept criticism is largely based on our experiences with criticism as a child. If we did not experience any criticism as a child then when we first experience it as an adult we may be devastated. 1350 Tips on Excellent Communication for Life
  • 14. If we received very constructive criticism as a child we may cope well with criticism as an adult. If we were criticized harshly and punitively then we may see criticism as hurtful and rejecting. 1450 Tips on Excellent Communication for Life
  • 15. This latter case often occurs when our whole person was criticized rather than just our behavior. For example, if we made a mistake as a child and were told “you are stupid”, this implied that it was us as a whole person who was stupid. 1550 Tips on Excellent Communication for Life
  • 16. The criticism feels like a rejection and we can feel hopeless about how to change. On the other hand if we were told “that was a silly thing to do”, then our behavior and us as a person, are seen as two separate things. It is the behavior that is stupid not us. Therefore, we have the power to change that behavior. 1650 Tips on Excellent Communication for Life
  • 17. Becoming confused Becoming defensive Acting silly Ignoring it and hurting inside Internalizing anger and stewing over it Retaliating with anger and blame Shutting down Withdrawing Running away 1750 Tips on Excellent Communication for Life
  • 18. Take a minute and think of the last time you were criticized. Now jot down the situation and how you reacted. 1850 Tips on Excellent Communication for Life
  • 19. Passive Responses to Criticism Aggressive Responses to Criticism Assertive Responses to Criticism 1950 Tips on Excellent Communication for Life
  • 20. We may just run and hide and feel hurt and confused. We may tend to just agree with any criticism whether it is valid or not. For example, “Yes you’re right I am...., I’m useless, and I’ve got to stop”. We can tend to see a criticism of our behavior as a rejection of ourselves. This type of response can lead to depression, anxiety and low self esteem. We feel like the world is a critical place and we agree with all the criticisms! 2050 Tips on Excellent Communication for Life
  • 21. Alternatively, we may laugh it off and criticize ourselves even more with the attitude “If I criticize myself more and make it a joke then no-one will know I am hurt”. In the long run this has the same effect as agreeing openly with the criticism. 2150 Tips on Excellent Communication for Life
  • 22. If we tend to respond aggressively then we will tend to hear criticism as a personal attack. Feeling attacked we will then become defensive and may go on the attack ourselves. For example, “How dare you, I’m not late. You’re the one who is always late.” This type of response can then lead to conflict and increased aggression, which in turn can lead to depression and low self esteem. 2250 Tips on Excellent Communication for Life
  • 23. When we respond assertively to criticism we can identify the difference between constructive and destructive criticism and respond appropriately We can see that criticism about our behavior is not necessarily saying anything about us as a person. We don’t get defensive, angry, blaming, hurt or run away. We stay calm and accept the criticism without negative emotions. 2350 Tips on Excellent Communication for Life
  • 24. As with other unassertive behaviors there is often some unhelpful thinking underlying the behavior. 2450 Tips on Excellent Communication for Life
  • 25. If I am criticized it means I am stupid. They criticized me, they mustn’t like me anymore. They are right, I did get it wrong, I can’t do anything right. I’m a failure. I can’t criticize them because then they won’t like me. How dare they tell me I’ve done something wrong. They have no right. They’re an idiot anyway. I’m not going to listen to them. If I criticize myself more and make it a joke then no- one will know I am hurt 2550 Tips on Excellent Communication for Life
  • 26. Here are some more helpful and assertive thoughts to challenge any unhelpful thoughts you may have. • If there is something wrong with what I’ve done it doesn’t mean anything about me as a person. I need to separate the behavior from me. 2650 Tips on Excellent Communication for Life
  • 27. • What can I learn from this criticism? Most criticism is probably based, at least in part, on some truths. Criticism may appear negative. But, through criticism we have the opportunity to learn and improve from their suggestions. Always ask yourself “What can I learn?” 2750 Tips on Excellent Communication for Life
  • 28. • I have the right to let someone know if their behavior has hurt, irritated or upset me. • Giving direct feedback can be loving and helpful. 2850 Tips on Excellent Communication for Life
  • 29. We all need to be able to accept constructive criticism. Depending on the way the criticism is presented to you, you can respond in a number of different ways. 1. Accept the criticism 2. Negative assertion. 3. Negative inquiry. 2950 Tips on Excellent Communication for Life
  • 30. If the criticism is valid then just accept it without expressing guilt or other negative emotions. Accept that you are not perfect and that the only way we can learn is to make mistakes, see what we need to change and move on. Thank the person for the feedback if appropriate. 3050 Tips on Excellent Communication for Life
  • 31. This technique involves not only accepting the criticism but openly agreeing with the criticism. This is used when a true criticism is made to you. The skill involves calmly agreeing with the criticism of your negative qualities, and not apologizing or letting yourself feel demolished. 3150 Tips on Excellent Communication for Life
  • 32. For example, someone may say: Criticism: “ Y our desk is very messy . You are very disorganized” . Response: “Yes, it’s true, I’m not very tidy”. 3250 Tips on Excellent Communication for Life
  • 33. The key to using negative assertion is self confidence and a belief that you have the ability to change yourself if you wish. By agreeing with and accepting criticism, if it is appropriate, you need not feel totally demolished. This type of response can also diffuse situations. 3350 Tips on Excellent Communication for Life
  • 34. Negative inquiry consists of requesting further, more specific criticism. If someone criticizes you but you are not sure if the criticism is valid or constructive you ask for more details. 3450 Tips on Excellent Communication for Life
  • 35. For example: Criticism: “You’ll find that difficult won’t you, because you are shy?” Reply: “In what ways do you think I’m shy?” 3550 Tips on Excellent Communication for Life
  • 36. If the criticism is constructive, that information can be used constructively and the general channel of communication will be improved. If the criticism is manipulative or destructive then the critic will be put on the spot. 3650 Tips on Excellent Communication for Life
  • 37. Unfortunately we are all going to encounter destructive criticism at some point in our lives. This can be more difficult to deal with than constructive criticism. If we practice the techniques below, we can become skilled at dealing with these difficult situations. As with all skills remember it will take practice and some time to feel confident using these skills. You will notice that some of the skills are the same as for dealing with constructive criticism. 3750 Tips on Excellent Communication for Life
  • 38. 1. Disagree with criticism 2. Negative Enquiry. 3. Fogging aka Clouding aka Diffusion. 3850 Tips on Excellent Communication for Life
  • 39. The first technique for dealing with destructive criticism is simply to disagree with it. It is important that you remain calm and watch your non- verbal behaviors including tone of voice as you do this as it is easy to become aggressive or passive when disagreeing. Keep your voice calm, your eye contact good. 3950 Tips on Excellent Communication for Life
  • 40. Criticism: “You’re always late”. Response: “No, I’m not always late. I may be late occasionally, but I’m certainly not always late”. 4050 Tips on Excellent Communication for Life
  • 41. As described above, if someone makes a comment you may not be sure if it is constructive or destructive criticism. We need to check what is meant. If the criticism is destructive then we can either disagree with it as above, or we can use one of the diffusion techniques described on the next slides. 4150 Tips on Excellent Communication for Life
  • 42. The three names above all refer to the same techniques. The idea behind the techniques is to defuse a potentially aggressive or difficult situation. You can use this style when a criticism is neither constructive nor accurate. 4250 Tips on Excellent Communication for Life
  • 43. The tendency for most people when presented with destructive criticism is either to be passive and crumble or be aggressive and fight back. Neither of these are good solutions. 4350 Tips on Excellent Communication for Life
  • 44. Essentially what the techniques do is find some way of agreeing with a small part of what an antagonist is saying. By staying calm and refusing to be provoked or upset by the criticism you remove its destructive power. 4450 Tips on Excellent Communication for Life
  • 45. There are 3 types of diffusion: you can a) agree in part, agree in probability or agree in principle. 4550 Tips on Excellent Communication for Life
  • 46. Agreeing in part. In this technique you find just one accurate part of what the critic is saying and agree with that. 4650 Tips on Excellent Communication for Life
  • 47. Criticism: “ You’ re not reliable. You forgot to pick up the kids, you let the bills pile up until we could lose the roof over our head, and I can’t ever count on you to be there when I need you. ” Response: “You’re certainly right that I did forget to pick up the kids last week after their swimming lesson.” 4750 Tips on Excellent Communication for Life
  • 48. Criticism: "You haven’t got a job, you’re completely unproductive.” Response: “Yes, it’s true, I don’t have a job”. 4850 Tips on Excellent Communication for Life
  • 49. With this technique you can still say something may be possible even though you really think the chances are likely to be a million to one. So you agree in probability. 4950 Tips on Excellent Communication for Life
  • 50. Criticism: “If you don’t floss your teeth, you’ll get gum disease and be sorry for the rest of your life.” Response: “You’re right I may get gum disease.” 5050 Tips on Excellent Communication for Life
  • 51. In this technique you acknowledge the person’s logic without agreeing with what they say. 5150 Tips on Excellent Communication for Life
  • 52. Criticism: “That’s the wrong tool for that job. A chisel like that will slip and mess up the wood. You ought to have a gouge instead. ” Response: “You’re right; if the chisel slips it will really mess up the wood”. 5250 Tips on Excellent Communication for Life
  • 53. Respond to the words not the tone of the criticism. Don’t Respond Immediately When Feeling Criticized 5350 Tips on Excellent Communication for Life
  • 54. When Feeling Criticized • Stop - Don’t react until you are sure what is going on. • Question – have you really been criticized? Are you mind-reading? 5450 Tips on Excellent Communication for Life
  • 55. Check if you need to by asking the other person. For example, you can say: “What did you mean by that?” Once you have worked out if it is really a criticism, decide if it is valid or not and respond using one of the techniques above. 5550 Tips on Excellent Communication for Life
  • 56. “Knowing Others is intelligence; knowing yourself is true wisdom. Mastering others is strength; mastering yourself is true power” LaoTzu Chinese Philosopher 5650 Tips on Excellent Communication for Life