This presentation talks about the consumer trends and how they are changing on a daily basis in the instant noodle market

2. How have we, as consumers, changed the trend
in the instant noodles market over the years?
 Social Media
 Shift to online/app based shopping
 Amount of consumption
 Bulk buying
 Change in consumption habits

4. How have the companies helped shape consumer
trend over the years?
 New packaging
 Variety of flavours
 Stiff competition
 Different styles of instant noodles
 Different promotional methods

6. Here come the numbers!
 Growth of 7% in total instant noodles consumption in 2014 in
the country.
 A total overall growth of 80% between 2010 and 2014 in
India but there was a sudden slump in 2015.
 India is currently ranked 8th in comparison to 4th rank in 2014.
 A usual increase in consumption on instant noodles all over
the world.
 Spain and Turkey have also started consuming instant
noodles.

7. 2011 2012 2013 2014 2015
India 3,530 4,360 4,980 5,340 3,260
USA 4,270 4,340 4,350 4,280 4,210
Japan 5,510 5,410 5,520 5,500 5,540
3,530
4,360
4,980
5,340
3,260
4,270 4,340 4,350 4,280 4,210
5,510
5,410
5,520 5,500 5,540
0
1,000
2,000
3,000
4,000
5,000
6,000
Demand(inmillions)
Demand for Instant Noodles over the last 5 years
Source: World Instant Noodles Association

8. Why the sudden decline?
 Health concerns
 Less junk food
 Food with better nutritional value
 Avoiding of artificial flavors
 Increase in availability of substitute goods
 Change in consumer taste and preference
 Ban on Maggi
 Shift to modern living ways

9. Changing trend within the
instant noodle industry

11. Conclusion
 A positive response to instant noodles generally till 2014.
 Sudden decline in 2015.
 Availability of other options has eaten into the market share
of instant noodles.
 Instant noodles market may have reached its peak in terms of
growth.
 Marketers have their work cut out in order to regain the lost
market.

12. Presented by group 11 (PGDM-M)
Archi Jain Rahul Sharma
Manideep Das Tushar Pant
Kunal Sehgal Samarth Negi