The document discusses testing value propositions for PARK.NET's parking management system. It analyzes customer demographics, pain points like difficulty finding spots, and tests solutions like mobile payments and reservations. Surveys found most customers struggle to find parking 1-5 times monthly and would prefer streamlined check-in/out using phones. This validates PARK.NET's value proposition of using smart technology to increase parking lot efficiency and customer control.

1. PARK.NET
Value Proposition Testing

2. PARK.NET
 NFC Chip
 Used for Payments
 Used instead of ticket
 Occupancy Detection
 BLE
 IR
 Low powered Laser
 Others
 Software
 IPhone App
 Cloud based software

3. VALUE PROPOSITION TESTING
 Understanding our customers
 Vehicle Analysis
 Problems
 Value Proposition – I
 Definition
 Results from our survey
 Interpret the data
 Value Proposition – II
 Definition
 Results from our survey
 Interpret the data

4. CUSTOMER ANALYSIS
Vehicle Ownership
3%
11%
Car
Car, Motorcycle
86% Motorcycle
 Nearly 86% of the survey population owns a car. This is a big
driver in the usage of parking lots

5. PAID PARKING USAGE
16.00%
14.00%
12.00%
10.00%
8.00%
6.00%
4.00%
2.00%
0.00%
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31
Used
NUMBER OF TIMES USED PAID PARKING IN A MONTH
 84% of customers used paid parking between 1 and 10
times
 On an average each person uses paid parking 5 times a
month

6. 30%
25%
20%
15%
10%
5%
0%
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32
NUMBER OF TIMES CUSTOMERS FIND IT DIFFICULT TO FIND A PARKING SPOT
 82% of the people found it difficult to get a parking sport between 1
and 5 times in a month.
 6% of people who use paid parking every day find it difficult to get a
spot

7. PROBLEMS
CUSTOMER PROBLEMS
THE CHECK-IN PROCESS
PAYING THE CARD/TICKET IN THE END
LOCATING YOUR CAR IN THE END
FINDING A FREE SPOT
AVAILABILITY OF FREE SPOTS
0% 10% 20% 30% 40% 50% 60%
 Daily nearly 65% of customers face difficulty in finding a free
parking spot.

8. BASIS
 Looking at the customer demographics and problems, we realized
that the following
 There are many problems that the customers are facing while parking on a
daily basis
 There is a huge potential in building systems that help the customer find
parking spots
 Based on these findings we propose the following

9. VALUE PROPOSITION
“Transforming the parking experience
of users by simplifying check-in and
reducing check-out times.”

10. VALUE PROPOSITION - TEST
Hypothesis Test Response Strength of Response
No
Would you like to pay 17%
No
for parking via your 18%
smart phone? Yes Yes
82% 83%
Would you use your
No No
cell phone to get into 18% 24%
the parking? Yes
Yes
82% 76%

11. VALUE PROPOSITION - TEST
Hypothesis Test Response
Have you ever lost your
ticket? Yes
42%
No
58%
Did you have trouble
No
because of it? 42%
Yes
58%

12. VALUE PROPOSITION - TEST
Hypothesis Test Response
Have you ever
No
forgotten where you 29%
parked your car? Yes
71%
Did you have trouble
No
because of it? 35%
Yes
65%

13. INTERPRETATION
 Looking at the results of our survey we strongly believe in the
following
 An overwhelming majority (82%) of customers would like to use mobile
phones enter to pay for parking and 83% of them believe it is better. Yes the
paradox is that even though people may not use mobile phone to pay, but still
believe it is better.
 Most of the customers would like to check-in using the mobile phones and
nearly 75% believe this will be improvement over the current tickets.
 Nearly 2/3 of people have lost the tickets and almost all of them had difficulties in
getting their car.
 Nearly 75% of the customers have forgotten where they have parked their car
and nearly 65% of them had difficulty in getting their car.

14. VALUE PROPOSITION
“Increasing efficiency and control in
parking lots through the use of smart
technology...”

15. VALUE PROPOSITION
Hypothesis Test Result
No
9%
Would you be
interested in knowing
the availability of free
spots online? Yes
91%
Would you be
No
interested in reserving 26%
a spot in a car park?
Yes
74%

16. INTERPRETATION
 Looking at the results of our survey into the value proposition we
feel the following
 Overwhelming support for knowing the online availability of free parking spots
 Nearly 75% of the people are willing to reserve parking spots online

17. CONCLUSION
 Based on the surveys and detailed analysis of our value
propositions we believe that we our product is going to provide
the customers an enhanced parking experience and that it has
been validated by our research.
 We plan to move forward with the next
phase…………………………….