SlideShare a Scribd company logo
Venture
  LAB     For testing our value proposition we
          did 20 face to face interviews (20)
          and we’ve got 10 answers on the
          web survey. (Ages from 18 to 54
          years old)
1. In case you were in a traffic jam or a strike will you share this
            information for free from your cell phone?


              Interviews                         No   Web survey
         No                                     13%
        15%




                    Yes                                     Yes
                    85%                                     87%




 Our customers are well-disposed to share information about their location
                         on a traffic jam or strike.
2. Would you like to have a website/app to view information about
                   strikes and traffic in real time?

                           Interviews / Web survey




                                       Yes
                                      100%




  From this customer feedback we’ve learned that our target customers have
   the problem that we think they do and thay need this kind of information.
3. How do you think the information about traffic jams or strikes
                     will be more reliable?

              Interviews                                    Web survey
                                 With a
                                 payed                                           With a
                                web/app                                          payed
                                  36%                                           web/app
       Free and                                      Free and                     43%
     collaborativ                                  collaborativ
      e web/app                                     e web/app
         64%                                           57%




      This analysis gets interesting about the information reliability with divided
opinions, almost 60% for the “Free and collaborative web/app” option and 40% for the
                                “payed web/app” option.
4. How much will you pay for this app?


               5$   Interviews                             Web survey
               5%

                                                             5$         Free
          1$                                                14%         14%
         30%

                                 Free
                                 65%                               1$
                                                                  72%




  Other interesting aspect is that on face to face interviews the 65% think that this
web/app should be free but on the web survey only 14% think they should pay for this
                                       web/app.
Based on customer feedback we are
still pursuing the same main idea
but considering new details most of
all about the best way to support
this web/app.

More Related Content

Viewers also liked

Gangsterism in schools is becoming rampant
Gangsterism in schools is becoming rampantGangsterism in schools is becoming rampant
Gangsterism in schools is becoming rampant
SMK Ambrose, Ayer Tawar, Perak
 
Gang analysis 2010
Gang analysis 2010Gang analysis 2010
Gang analysis 2010
Donald William Reid
 
The Cause And Effect Essay
The Cause And Effect EssayThe Cause And Effect Essay
The Cause And Effect Essay
dldixon
 
School Violence Combined
School Violence CombinedSchool Violence Combined
School Violence Combined
KEEgg
 
Prevention of violence againts children in school
Prevention of violence againts children in schoolPrevention of violence againts children in school
Prevention of violence againts children in school
Louie Vosotros
 
School violence - ESC
School violence - ESCSchool violence - ESC
School violence - ESC
Heo Elena
 
Youth Gang Power Point
Youth Gang Power PointYouth Gang Power Point
Youth Gang Power Point
CSD
 
Gang Violence
Gang ViolenceGang Violence
Gang Violence
cryaneghs
 
School Violence
School ViolenceSchool Violence
School Violence
kayleenw1020
 
Violence in schools
Violence in schoolsViolence in schools
Violence in schools
guestf315e85
 
Sgp Powerpoint School Violence
Sgp Powerpoint School ViolenceSgp Powerpoint School Violence
Sgp Powerpoint School Violence
montrez2010
 

Viewers also liked (11)

Gangsterism in schools is becoming rampant
Gangsterism in schools is becoming rampantGangsterism in schools is becoming rampant
Gangsterism in schools is becoming rampant
 
Gang analysis 2010
Gang analysis 2010Gang analysis 2010
Gang analysis 2010
 
The Cause And Effect Essay
The Cause And Effect EssayThe Cause And Effect Essay
The Cause And Effect Essay
 
School Violence Combined
School Violence CombinedSchool Violence Combined
School Violence Combined
 
Prevention of violence againts children in school
Prevention of violence againts children in schoolPrevention of violence againts children in school
Prevention of violence againts children in school
 
School violence - ESC
School violence - ESCSchool violence - ESC
School violence - ESC
 
Youth Gang Power Point
Youth Gang Power PointYouth Gang Power Point
Youth Gang Power Point
 
Gang Violence
Gang ViolenceGang Violence
Gang Violence
 
School Violence
School ViolenceSchool Violence
School Violence
 
Violence in schools
Violence in schoolsViolence in schools
Violence in schools
 
Sgp Powerpoint School Violence
Sgp Powerpoint School ViolenceSgp Powerpoint School Violence
Sgp Powerpoint School Violence
 

Similar to Vl

Audience Research Part V
Audience Research Part VAudience Research Part V
Audience Research Part V
MangataPictures
 
Evolution of mobile advertising ppt
Evolution of mobile advertising  pptEvolution of mobile advertising  ppt
Evolution of mobile advertising ppt
juhisingh1988
 
OnDevice Research: Consumer Habits & Awareness of mGovernment & Smart cities ...
OnDevice Research: Consumer Habits & Awareness of mGovernment & Smart cities ...OnDevice Research: Consumer Habits & Awareness of mGovernment & Smart cities ...
OnDevice Research: Consumer Habits & Awareness of mGovernment & Smart cities ...
ArabNet ME
 
Mobile app user_survey_failing_meet_user_expectations
Mobile app user_survey_failing_meet_user_expectationsMobile app user_survey_failing_meet_user_expectations
Mobile app user_survey_failing_meet_user_expectations
at MicroFocus Italy ❖✔
 
Summary of interview and survey results hypothesis validation
Summary of interview and survey results hypothesis validationSummary of interview and survey results hypothesis validation
Summary of interview and survey results hypothesis validation
Mariana Taylor de Jesus
 
Mobile Sentiment Presentation Ver 3.0
Mobile Sentiment Presentation Ver 3.0Mobile Sentiment Presentation Ver 3.0
Mobile Sentiment Presentation Ver 3.0
Darrin Helsel
 
Mobile versus online: modality considerations for data quality
Mobile versus online: modality considerations for data qualityMobile versus online: modality considerations for data quality
Mobile versus online: modality considerations for data quality
Merlien Institute
 
Mobile Product & Marketing Best Practices After A/B Testing +200 Features By ...
Mobile Product & Marketing Best Practices After A/B Testing +200 Features By ...Mobile Product & Marketing Best Practices After A/B Testing +200 Features By ...
Mobile Product & Marketing Best Practices After A/B Testing +200 Features By ...
Gilad Bechar
 
Surveymonkey
SurveymonkeySurveymonkey
Surveymonkey
megoreilly
 
Is your site mobile ready?
Is your site mobile ready?Is your site mobile ready?
Is your site mobile ready?
Dudley Arbaugh
 
What Matters Most To Car Dealer Web Site Visitors By Ralph Paglia Auto Digest
What Matters Most To Car Dealer Web Site Visitors By Ralph Paglia Auto DigestWhat Matters Most To Car Dealer Web Site Visitors By Ralph Paglia Auto Digest
What Matters Most To Car Dealer Web Site Visitors By Ralph Paglia Auto Digest
Social Media Marketing
 
Auto Digest What Matters To Site Visitors by Ralph Paglia
Auto Digest What Matters To Site Visitors by Ralph PagliaAuto Digest What Matters To Site Visitors by Ralph Paglia
Auto Digest What Matters To Site Visitors by Ralph Paglia
Ralph Paglia
 
What Matters Most To Car Dealer Web Site Visitors By Ralph Paglia Auto Digest
What Matters Most To Car Dealer Web Site Visitors By Ralph Paglia Auto DigestWhat Matters Most To Car Dealer Web Site Visitors By Ralph Paglia Auto Digest
What Matters Most To Car Dealer Web Site Visitors By Ralph Paglia Auto Digest
Ralph Paglia
 
What Matters Most To Car Dealer Web Site Visitors By Ralph Paglia A...
What  Matters  Most  To  Car  Dealer  Web Site  Visitors By  Ralph  Paglia  A...What  Matters  Most  To  Car  Dealer  Web Site  Visitors By  Ralph  Paglia  A...
What Matters Most To Car Dealer Web Site Visitors By Ralph Paglia A...
Ralph Paglia
 
Auto Digest What Matters To Site Visitors Paglia
Auto Digest What Matters To Site Visitors PagliaAuto Digest What Matters To Site Visitors Paglia
Auto Digest What Matters To Site Visitors Paglia
Social Media Marketing
 
Presentation examples for class 6 customer relationships
Presentation examples for class 6 customer relationshipsPresentation examples for class 6 customer relationships
Presentation examples for class 6 customer relationships
Stanford University
 
Predictive analysis can help you find right partner! Learn how?
Predictive analysis can help you find right partner! Learn how?Predictive analysis can help you find right partner! Learn how?
Predictive analysis can help you find right partner! Learn how?
Edureka!
 
Web Results - 2011 King County Voter Opinion Survey
Web Results - 2011 King County Voter Opinion SurveyWeb Results - 2011 King County Voter Opinion Survey
Web Results - 2011 King County Voter Opinion Survey
King County Elections
 
T3 e gourmet
T3 e gourmetT3 e gourmet
T3 e gourmet
Marco Arcienega
 
Venture Lab 2012
Venture Lab 2012 Venture Lab 2012
Venture Lab 2012
Marco Arcienega
 

Similar to Vl (20)

Audience Research Part V
Audience Research Part VAudience Research Part V
Audience Research Part V
 
Evolution of mobile advertising ppt
Evolution of mobile advertising  pptEvolution of mobile advertising  ppt
Evolution of mobile advertising ppt
 
OnDevice Research: Consumer Habits & Awareness of mGovernment & Smart cities ...
OnDevice Research: Consumer Habits & Awareness of mGovernment & Smart cities ...OnDevice Research: Consumer Habits & Awareness of mGovernment & Smart cities ...
OnDevice Research: Consumer Habits & Awareness of mGovernment & Smart cities ...
 
Mobile app user_survey_failing_meet_user_expectations
Mobile app user_survey_failing_meet_user_expectationsMobile app user_survey_failing_meet_user_expectations
Mobile app user_survey_failing_meet_user_expectations
 
Summary of interview and survey results hypothesis validation
Summary of interview and survey results hypothesis validationSummary of interview and survey results hypothesis validation
Summary of interview and survey results hypothesis validation
 
Mobile Sentiment Presentation Ver 3.0
Mobile Sentiment Presentation Ver 3.0Mobile Sentiment Presentation Ver 3.0
Mobile Sentiment Presentation Ver 3.0
 
Mobile versus online: modality considerations for data quality
Mobile versus online: modality considerations for data qualityMobile versus online: modality considerations for data quality
Mobile versus online: modality considerations for data quality
 
Mobile Product & Marketing Best Practices After A/B Testing +200 Features By ...
Mobile Product & Marketing Best Practices After A/B Testing +200 Features By ...Mobile Product & Marketing Best Practices After A/B Testing +200 Features By ...
Mobile Product & Marketing Best Practices After A/B Testing +200 Features By ...
 
Surveymonkey
SurveymonkeySurveymonkey
Surveymonkey
 
Is your site mobile ready?
Is your site mobile ready?Is your site mobile ready?
Is your site mobile ready?
 
What Matters Most To Car Dealer Web Site Visitors By Ralph Paglia Auto Digest
What Matters Most To Car Dealer Web Site Visitors By Ralph Paglia Auto DigestWhat Matters Most To Car Dealer Web Site Visitors By Ralph Paglia Auto Digest
What Matters Most To Car Dealer Web Site Visitors By Ralph Paglia Auto Digest
 
Auto Digest What Matters To Site Visitors by Ralph Paglia
Auto Digest What Matters To Site Visitors by Ralph PagliaAuto Digest What Matters To Site Visitors by Ralph Paglia
Auto Digest What Matters To Site Visitors by Ralph Paglia
 
What Matters Most To Car Dealer Web Site Visitors By Ralph Paglia Auto Digest
What Matters Most To Car Dealer Web Site Visitors By Ralph Paglia Auto DigestWhat Matters Most To Car Dealer Web Site Visitors By Ralph Paglia Auto Digest
What Matters Most To Car Dealer Web Site Visitors By Ralph Paglia Auto Digest
 
What Matters Most To Car Dealer Web Site Visitors By Ralph Paglia A...
What  Matters  Most  To  Car  Dealer  Web Site  Visitors By  Ralph  Paglia  A...What  Matters  Most  To  Car  Dealer  Web Site  Visitors By  Ralph  Paglia  A...
What Matters Most To Car Dealer Web Site Visitors By Ralph Paglia A...
 
Auto Digest What Matters To Site Visitors Paglia
Auto Digest What Matters To Site Visitors PagliaAuto Digest What Matters To Site Visitors Paglia
Auto Digest What Matters To Site Visitors Paglia
 
Presentation examples for class 6 customer relationships
Presentation examples for class 6 customer relationshipsPresentation examples for class 6 customer relationships
Presentation examples for class 6 customer relationships
 
Predictive analysis can help you find right partner! Learn how?
Predictive analysis can help you find right partner! Learn how?Predictive analysis can help you find right partner! Learn how?
Predictive analysis can help you find right partner! Learn how?
 
Web Results - 2011 King County Voter Opinion Survey
Web Results - 2011 King County Voter Opinion SurveyWeb Results - 2011 King County Voter Opinion Survey
Web Results - 2011 King County Voter Opinion Survey
 
T3 e gourmet
T3 e gourmetT3 e gourmet
T3 e gourmet
 
Venture Lab 2012
Venture Lab 2012 Venture Lab 2012
Venture Lab 2012
 

Recently uploaded

How to Manage Your Lost Opportunities in Odoo 17 CRM
How to Manage Your Lost Opportunities in Odoo 17 CRMHow to Manage Your Lost Opportunities in Odoo 17 CRM
How to Manage Your Lost Opportunities in Odoo 17 CRM
Celine George
 
How to Build a Module in Odoo 17 Using the Scaffold Method
How to Build a Module in Odoo 17 Using the Scaffold MethodHow to Build a Module in Odoo 17 Using the Scaffold Method
How to Build a Module in Odoo 17 Using the Scaffold Method
Celine George
 
Chapter 4 - Islamic Financial Institutions in Malaysia.pptx
Chapter 4 - Islamic Financial Institutions in Malaysia.pptxChapter 4 - Islamic Financial Institutions in Malaysia.pptx
Chapter 4 - Islamic Financial Institutions in Malaysia.pptx
Mohd Adib Abd Muin, Senior Lecturer at Universiti Utara Malaysia
 
বাংলাদেশ অর্থনৈতিক সমীক্ষা (Economic Review) ২০২৪ UJS App.pdf
বাংলাদেশ অর্থনৈতিক সমীক্ষা (Economic Review) ২০২৪ UJS App.pdfবাংলাদেশ অর্থনৈতিক সমীক্ষা (Economic Review) ২০২৪ UJS App.pdf
বাংলাদেশ অর্থনৈতিক সমীক্ষা (Economic Review) ২০২৪ UJS App.pdf
eBook.com.bd (প্রয়োজনীয় বাংলা বই)
 
Pollock and Snow "DEIA in the Scholarly Landscape, Session One: Setting Expec...
Pollock and Snow "DEIA in the Scholarly Landscape, Session One: Setting Expec...Pollock and Snow "DEIA in the Scholarly Landscape, Session One: Setting Expec...
Pollock and Snow "DEIA in the Scholarly Landscape, Session One: Setting Expec...
National Information Standards Organization (NISO)
 
Digital Artefact 1 - Tiny Home Environmental Design
Digital Artefact 1 - Tiny Home Environmental DesignDigital Artefact 1 - Tiny Home Environmental Design
Digital Artefact 1 - Tiny Home Environmental Design
amberjdewit93
 
Azure Interview Questions and Answers PDF By ScholarHat
Azure Interview Questions and Answers PDF By ScholarHatAzure Interview Questions and Answers PDF By ScholarHat
Azure Interview Questions and Answers PDF By ScholarHat
Scholarhat
 
A Independência da América Espanhola LAPBOOK.pdf
A Independência da América Espanhola LAPBOOK.pdfA Independência da América Espanhola LAPBOOK.pdf
A Independência da América Espanhola LAPBOOK.pdf
Jean Carlos Nunes Paixão
 
writing about opinions about Australia the movie
writing about opinions about Australia the moviewriting about opinions about Australia the movie
writing about opinions about Australia the movie
Nicholas Montgomery
 
The Diamonds of 2023-2024 in the IGRA collection
The Diamonds of 2023-2024 in the IGRA collectionThe Diamonds of 2023-2024 in the IGRA collection
The Diamonds of 2023-2024 in the IGRA collection
Israel Genealogy Research Association
 
World environment day ppt For 5 June 2024
World environment day ppt For 5 June 2024World environment day ppt For 5 June 2024
World environment day ppt For 5 June 2024
ak6969907
 
BÀI TẬP BỔ TRỢ TIẾNG ANH 8 CẢ NĂM - GLOBAL SUCCESS - NĂM HỌC 2023-2024 (CÓ FI...
BÀI TẬP BỔ TRỢ TIẾNG ANH 8 CẢ NĂM - GLOBAL SUCCESS - NĂM HỌC 2023-2024 (CÓ FI...BÀI TẬP BỔ TRỢ TIẾNG ANH 8 CẢ NĂM - GLOBAL SUCCESS - NĂM HỌC 2023-2024 (CÓ FI...
BÀI TẬP BỔ TRỢ TIẾNG ANH 8 CẢ NĂM - GLOBAL SUCCESS - NĂM HỌC 2023-2024 (CÓ FI...
Nguyen Thanh Tu Collection
 
Life upper-Intermediate B2 Workbook for student
Life upper-Intermediate B2 Workbook for studentLife upper-Intermediate B2 Workbook for student
Life upper-Intermediate B2 Workbook for student
NgcHiNguyn25
 
Your Skill Boost Masterclass: Strategies for Effective Upskilling
Your Skill Boost Masterclass: Strategies for Effective UpskillingYour Skill Boost Masterclass: Strategies for Effective Upskilling
Your Skill Boost Masterclass: Strategies for Effective Upskilling
Excellence Foundation for South Sudan
 
DRUGS AND ITS classification slide share
DRUGS AND ITS classification slide shareDRUGS AND ITS classification slide share
DRUGS AND ITS classification slide share
taiba qazi
 
clinical examination of hip joint (1).pdf
clinical examination of hip joint (1).pdfclinical examination of hip joint (1).pdf
clinical examination of hip joint (1).pdf
Priyankaranawat4
 
The basics of sentences session 6pptx.pptx
The basics of sentences session 6pptx.pptxThe basics of sentences session 6pptx.pptx
The basics of sentences session 6pptx.pptx
heathfieldcps1
 
How to Make a Field Mandatory in Odoo 17
How to Make a Field Mandatory in Odoo 17How to Make a Field Mandatory in Odoo 17
How to Make a Field Mandatory in Odoo 17
Celine George
 
Advanced Java[Extra Concepts, Not Difficult].docx
Advanced Java[Extra Concepts, Not Difficult].docxAdvanced Java[Extra Concepts, Not Difficult].docx
Advanced Java[Extra Concepts, Not Difficult].docx
adhitya5119
 
PCOS corelations and management through Ayurveda.
PCOS corelations and management through Ayurveda.PCOS corelations and management through Ayurveda.
PCOS corelations and management through Ayurveda.
Dr. Shivangi Singh Parihar
 

Recently uploaded (20)

How to Manage Your Lost Opportunities in Odoo 17 CRM
How to Manage Your Lost Opportunities in Odoo 17 CRMHow to Manage Your Lost Opportunities in Odoo 17 CRM
How to Manage Your Lost Opportunities in Odoo 17 CRM
 
How to Build a Module in Odoo 17 Using the Scaffold Method
How to Build a Module in Odoo 17 Using the Scaffold MethodHow to Build a Module in Odoo 17 Using the Scaffold Method
How to Build a Module in Odoo 17 Using the Scaffold Method
 
Chapter 4 - Islamic Financial Institutions in Malaysia.pptx
Chapter 4 - Islamic Financial Institutions in Malaysia.pptxChapter 4 - Islamic Financial Institutions in Malaysia.pptx
Chapter 4 - Islamic Financial Institutions in Malaysia.pptx
 
বাংলাদেশ অর্থনৈতিক সমীক্ষা (Economic Review) ২০২৪ UJS App.pdf
বাংলাদেশ অর্থনৈতিক সমীক্ষা (Economic Review) ২০২৪ UJS App.pdfবাংলাদেশ অর্থনৈতিক সমীক্ষা (Economic Review) ২০২৪ UJS App.pdf
বাংলাদেশ অর্থনৈতিক সমীক্ষা (Economic Review) ২০২৪ UJS App.pdf
 
Pollock and Snow "DEIA in the Scholarly Landscape, Session One: Setting Expec...
Pollock and Snow "DEIA in the Scholarly Landscape, Session One: Setting Expec...Pollock and Snow "DEIA in the Scholarly Landscape, Session One: Setting Expec...
Pollock and Snow "DEIA in the Scholarly Landscape, Session One: Setting Expec...
 
Digital Artefact 1 - Tiny Home Environmental Design
Digital Artefact 1 - Tiny Home Environmental DesignDigital Artefact 1 - Tiny Home Environmental Design
Digital Artefact 1 - Tiny Home Environmental Design
 
Azure Interview Questions and Answers PDF By ScholarHat
Azure Interview Questions and Answers PDF By ScholarHatAzure Interview Questions and Answers PDF By ScholarHat
Azure Interview Questions and Answers PDF By ScholarHat
 
A Independência da América Espanhola LAPBOOK.pdf
A Independência da América Espanhola LAPBOOK.pdfA Independência da América Espanhola LAPBOOK.pdf
A Independência da América Espanhola LAPBOOK.pdf
 
writing about opinions about Australia the movie
writing about opinions about Australia the moviewriting about opinions about Australia the movie
writing about opinions about Australia the movie
 
The Diamonds of 2023-2024 in the IGRA collection
The Diamonds of 2023-2024 in the IGRA collectionThe Diamonds of 2023-2024 in the IGRA collection
The Diamonds of 2023-2024 in the IGRA collection
 
World environment day ppt For 5 June 2024
World environment day ppt For 5 June 2024World environment day ppt For 5 June 2024
World environment day ppt For 5 June 2024
 
BÀI TẬP BỔ TRỢ TIẾNG ANH 8 CẢ NĂM - GLOBAL SUCCESS - NĂM HỌC 2023-2024 (CÓ FI...
BÀI TẬP BỔ TRỢ TIẾNG ANH 8 CẢ NĂM - GLOBAL SUCCESS - NĂM HỌC 2023-2024 (CÓ FI...BÀI TẬP BỔ TRỢ TIẾNG ANH 8 CẢ NĂM - GLOBAL SUCCESS - NĂM HỌC 2023-2024 (CÓ FI...
BÀI TẬP BỔ TRỢ TIẾNG ANH 8 CẢ NĂM - GLOBAL SUCCESS - NĂM HỌC 2023-2024 (CÓ FI...
 
Life upper-Intermediate B2 Workbook for student
Life upper-Intermediate B2 Workbook for studentLife upper-Intermediate B2 Workbook for student
Life upper-Intermediate B2 Workbook for student
 
Your Skill Boost Masterclass: Strategies for Effective Upskilling
Your Skill Boost Masterclass: Strategies for Effective UpskillingYour Skill Boost Masterclass: Strategies for Effective Upskilling
Your Skill Boost Masterclass: Strategies for Effective Upskilling
 
DRUGS AND ITS classification slide share
DRUGS AND ITS classification slide shareDRUGS AND ITS classification slide share
DRUGS AND ITS classification slide share
 
clinical examination of hip joint (1).pdf
clinical examination of hip joint (1).pdfclinical examination of hip joint (1).pdf
clinical examination of hip joint (1).pdf
 
The basics of sentences session 6pptx.pptx
The basics of sentences session 6pptx.pptxThe basics of sentences session 6pptx.pptx
The basics of sentences session 6pptx.pptx
 
How to Make a Field Mandatory in Odoo 17
How to Make a Field Mandatory in Odoo 17How to Make a Field Mandatory in Odoo 17
How to Make a Field Mandatory in Odoo 17
 
Advanced Java[Extra Concepts, Not Difficult].docx
Advanced Java[Extra Concepts, Not Difficult].docxAdvanced Java[Extra Concepts, Not Difficult].docx
Advanced Java[Extra Concepts, Not Difficult].docx
 
PCOS corelations and management through Ayurveda.
PCOS corelations and management through Ayurveda.PCOS corelations and management through Ayurveda.
PCOS corelations and management through Ayurveda.
 

Vl

  • 1. Venture LAB For testing our value proposition we did 20 face to face interviews (20) and we’ve got 10 answers on the web survey. (Ages from 18 to 54 years old)
  • 2. 1. In case you were in a traffic jam or a strike will you share this information for free from your cell phone? Interviews No Web survey No 13% 15% Yes Yes 85% 87% Our customers are well-disposed to share information about their location on a traffic jam or strike.
  • 3. 2. Would you like to have a website/app to view information about strikes and traffic in real time? Interviews / Web survey Yes 100% From this customer feedback we’ve learned that our target customers have the problem that we think they do and thay need this kind of information.
  • 4. 3. How do you think the information about traffic jams or strikes will be more reliable? Interviews Web survey With a payed With a web/app payed 36% web/app Free and Free and 43% collaborativ collaborativ e web/app e web/app 64% 57% This analysis gets interesting about the information reliability with divided opinions, almost 60% for the “Free and collaborative web/app” option and 40% for the “payed web/app” option.
  • 5. 4. How much will you pay for this app? 5$ Interviews Web survey 5% 5$ Free 1$ 14% 14% 30% Free 65% 1$ 72% Other interesting aspect is that on face to face interviews the 65% think that this web/app should be free but on the web survey only 14% think they should pay for this web/app.
  • 6. Based on customer feedback we are still pursuing the same main idea but considering new details most of all about the best way to support this web/app.