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ParkNET - Opportunity Analysis Project
- 1. OAP: Opportunity Analysis Project What is ParkNET? ParkNET is a tecnological solution for actual parking lots that increases the efficiency and control in parking lots through the use of smart technology. ParkNET Transforms the parking experience of users by simplifying checkin process, reducing checkout time, and offers convenient services not available nowadays. Please visit us at: http://parknet.jimdo.com. Our customers We defined two kinds of customers: people who have cars and motorcycles, which have to use parking lots, and the parking lot owners. This last one was segmented in two groups; parking lots that charge for the use and those who don't charge, for example parking lots at some malls. Test the value proposition In order to test our value propositions we designed two surveys, one for parking lot owners and the other one for park users. We also did personal interviews to both of them. Our surveys were available at our webpage (http://parknet.jimdo.com/survey): We also used social media platforms (Facebook, Twitter) to invite more people to fill in the surveys. The survey was structured to get the following information: Identify the main problems people have when parking, testing the value proposition we discussed, and define if the people are willing to pay for that services. Results The results showed that our hipothesis were right: An overwhelming majority (82%) of customers would like to use mobile phones to pay for parking and 83% of them believe it is better than the current way. The paradox is that even though people may not use mobile phone to pay, they still believe it is better. Most of the customers would like to checkin using the mobile phones and nearly 75% believe this will be an improvement over the current tickets. There was also an overwhelming support for knowing the online availability of free parking spots, and nearly 75% of the people are willing to reserve parking spots online. There is also an interest of knowing where the car was parked, as nearly 75% of the customers have forgotten where they left their car and nearly 65% of them had difficulty in getting their car Conclusions It could be stated that the value propositions were of real interest for our potential customers. The use of the cellphone in the parking activities has been therefore accepted, as more than ¾ of the survey population accepted the propositions. ParkNET will initially focus on the two main problems for the parking lot users: Easing the checkin and checkout process and finding a free spot. Your parking solution!
- 2. OAP: Opportunity Analysis Project RESULTS Number of interviews: 157 Vehicle Type Ownership Customer Problems N Availability of free spots u Finding a free spot m Locating your car in the end b Paying the card/ticket in the end e The check-in process r 0 2 4 6 8 10 12 14 16 18 20 Rating of customer problems Your parking solution!
- 3. OAP: Opportunity Analysis Project Testing the value propositions Would you like to pay for parking Do you think it is an advantage Would you use your cellphone Do you think is an advantage via your smartphone? to the current way of doing it? to get into the parking? to the current way of doing it? Yes Yes Yes Yes No No No No Yes 83% / No 17% Yes 87% / No 13% Yes 85% / No 15% Yes 80% / No 20% Have you ever lost your ticket? Did you have trouble Have you ever forgotten Did you have trouble because of it? where you parked your car? because of it? Yes Yes Yes Yes No No No No Yes 44% / No 56% Yes 57% / No 43% Yes 73% / No 27% Yes 61% / No 39% Would you be interested in knowing Would you be interested in availability of free spots online? reserving a spot in a car park? Yes Yes No No Yes 90% / No 10% Yes 74% / No 26% Your parking solution!